10 things you should absolutely not let AI do for you

If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself.

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Artificial intelligence tools are everywhere right now. They’re fast, flashy and honestly kind of addictive once you get the hang of prompting. I use them too, and they’ve saved me hours on certain tasks. But there are still lines that shouldn’t be crossed, especially in an industry built on trust, nuance and reputation.

If you’ve ever felt the temptation to fully hand over your voice, your values or your relationships to AI, this is your reminder to pause. Here are 10 things you absolutely should not outsource to AI.

1. Don’t let AI write your apology

When a client feels let down, a teammate misreads your tone or a deal turns emotional, do not outsource your apology to an app. AI can mimic empathy, but it doesn’t feel anything. At best, you’ll sound generic. At worst, you’ll sound cold or performative.

Try this instead: Write what you genuinely feel. Be honest. Once you’ve gotten it out, add it to your AI of choice for help with tone or formatting. Authenticity always comes first.

2. Don’t let AI define your voice

Your voice is not a prompt. It’s how you show up on hard days, how you celebrate a win and how your clients describe you behind your back. AI can mirror a style, but it cannot capture the real-life moments that shaped who you are as a professional.

Try this instead: Give your AI examples of your past content or listing descriptions so it can reflect your existing tone. Do not expect it to invent one for you from scratch.

3. Don’t let AI make ethical decisions

Whether it’s disclosure language, how you present multiple offers or how you speak about competitors, AI does not carry the consequences of your choices. It doesn’t understand legal nuance or your code of ethics. And it definitely doesn’t know your market-specific obligations.

Try this instead: Use AI to help pressure-test your logic or present multiple ways to communicate something, but let your own integrity make the final call.

4. Don’t let AI handle your work conflicts

Tensions in real estate can be subtle or explosive. Maybe a co-broker threw you under the bus in front of a client. Maybe your team had a breakdown in communication and feelings got bruised. You can try prompting an AI to help you write a response, but it won’t understand the undercurrents, the politics or the trust that was broken.

Try this instead: Write it raw. Say everything you want to say without editing yourself. Once you’ve processed, add it to your AI tool to clean up tone or tighten the message. Your humanity is the part that matters.

5. Don’t let AI replace your expertise

AI can explain a financing term, but it has never negotiated an appraisal gap while standing in a driveway with panicked buyers. It can describe what a CMA is, but it doesn’t know what it’s like to deliver bad news to a client whose dream home is out of reach. That experience is yours. Own it.

Try this instead: Use AI to simplify, summarize or outline. Let it support your work, but never allow it to speak for your expertise.

6. Don’t let AI decide what’s ‘good enough’

Just because a listing description or market update reads well doesn’t mean it reflects your standards. AI aims for plausible, not personal. If you’re tempted to click copy and paste without checking how it aligns with your brand, your results may feel hollow.

Try this instead: Use AI to generate drafts. But always review with fresh eyes and a strong sense of what feels right for you, your clients and your brand voice.

7. Don’t let AI write anything you won’t fact-check

I’ve seen AI tools confidently generate fake stats, outdated guidelines and completely made-up program details. That becomes your liability the moment you hit “publish.” In a business where trust is your currency, misinformation is a price you can’t afford to pay.

Try this instead: Let AI help organize your content or summarize key points. Always double-check the numbers, names and regulations with real sources.

8. Don’t let AI talk about what you don’t actually understand

If you’ve never closed a short sale or executed a 1031 exchange, don’t let AI create content that implies you have. Your audience can feel the disconnect. It’s not a good look to present borrowed knowledge as personal expertise.

Try this instead: Share what you know deeply or partner with a trusted expert, conduct an interview, and let your AI tool help you structure the final output. That’s how you add value without losing credibility.

9. Don’t let AI fill the silence just to ‘stay consistent’

There’s pressure in this industry to post constantly. But if you’re showing up online with hollow content just to stay visible, your message starts to blur. AI can churn out content daily, but more doesn’t always mean better.

Try this instead: Let yourself be intentional. Share when you have something worth saying. AI can help you organize your thoughts once you have clarity, not before.

10. Don’t let AI tell you who you are

No app can define your value proposition, your purpose or your story. AI can echo back what you feed it, but it cannot discover who you are. That part comes from reflection, experience and the quiet confidence that builds when you’ve done the hard things well.

Try this instead: Explore your thoughts first. Reflect, journal, ask trusted colleagues what they notice about your impact. Once you have that clarity, AI can help you shape the message. The identity part? That’s yours to own.

Author Stacey Soleil is the SVP Community & Engagement at Inside Real Estate, Inman contributing writer and national speaker.

This post was originally published on this site

The Extra Downside Protection I Look For in Investments

The last two years have felt like a slow-motion car crash in commercial real estate

That goes for office space, of course, but it also goes for multifamily and other commercial property classes. Look no further than this piece by BiggerPockets if you need a refresher. Two regional banks went under because of the industry’s woes in 2023. 

But even in one of the worst stretches for commercial real estate on record, many operators and passive investors have continued earning solid returns. Since 2022, I’ve invested in nearly 30 passive real estate deals as one more member of SparkRental’s Co-Investing Club. Of those, only one has imploded and resulted in a loss—and it was one of the first deals we invested in as a club. 

One advantage to getting together with a group of other passive investors every month to vet deals is that you get better at doing it and quickly. This year, I’ve shifted how I think about risk. 

As you continue (or start) investing passively in real estate, consider this framework for looking at risk.

Why Standard Vetting Isn’t Enough

I used to approach vetting from a classic sponsor- and deal analysis perspective: Get references, look at track records, look at competitive advantages and expertise, run the numbers on the specific deal, etc. 

We still do all that, of course. Check out this article on the nine passive investing risks that we check first when we look at sponsors and their deals. 

Those will help you immediately eliminate most bad operators and deals. That one deal I mentioned that completely fell apart? We would have dodged it with a closer look at the risks outlined in that article. Of course, that was 20-some deals ago, and we’ve all learned a lot since then.

Even so, two of the sponsors behind that deal were big-name sponsors—one enormously so. Both enjoyed sterling reputations at the time. Everyone we talked to about them gushed about how great they were. They had sparkling track records to show off to potential investors. 

I have certainly learned that reputations and track records only take you so far when you’re vetting operators. On top of more thorough vetting, I now also want to see something extra. 

“Something Extra” Downside Risk Protection

I’ve increasingly come to share Warren Buffett’s view that the only rule that matters in investing is never to lose your principal. 

Every time I look at private partnerships, private notes, syndications, or some other type of passive real estate investment, my first question is, “Does it offer any special downside protection?” Is there some extra barrier in place between me and losing money? 

Put another way, what would have to happen for my investment to lose money—and how confident am I that such a scenario is vanishingly unlikely?

There’s no such thing as a completely risk-free investment (and anyone who says otherwise is selling something). Aliens could invade Earth tomorrow and disrupt every investment on the planet. But you can look for extra protections that create extremely low odds of lost principal.

Examples of Downside Risk Protection We Like

So, what do these extra protections look like for different types of passive investments? Here are a few case studies.

Private note case study

I’ve mentioned them before, but there’s a boutique house-flipping company that our Co-Investing Club has invested with several times now and really likes. 

First and foremost, they check all the typical boxes. They’ve done over 300 flips and currently do 70 to 90 a year. They also currently own over $15 million in rental properties, with over $6 million in equity. You can’t do that kind of volume without getting all the common mistakes out of your system. 

That doesn’t mean every deal turns a profit. Again, at that volume, you’ll have the occasional dud, but their win rate is in the 93% to 95% range each year. 

Because they must move fast on buying deals and need so much flexible capital, they offer private notes paying 10% fixed interest. Investors can terminate the note at any time with six months’ notice.

These notes normally come with two strong downside risk protections. First, the company—which again has over $6 million in equity in its rental portfolio—signs a corporate guarantee. Second, the owner himself signs a personal guarantee as a multimillionaire pledging his personal assets. 

That’s pretty unusual in itself and great downside risk protection. But to get even better protection, our investment club negotiated with him to secure our note with a sub-50% LTV lien against one of his free-and-clear properties. If something catastrophic happens, we can foreclose to recover our money. 

See why I feel so secure in that investment?

Private partnership case study

We’re preparing to invest shortly with another boutique investment company based in Texas. 

This company builds spec homes, a perfectly profitable business model on its own. They take it a step further, specializing in buying dilapidated homes on large lots, tearing them down, subdividing the lot into two or three normal-sized lots, and then building new single-family homes on each of them

As you can see, they create value not just by building new homes but also by subdividing valuable lots. They only work in a small geographic area where they’ve established relationships with local municipalities. Their lot subdivisions get rubber-stamped at this point because the municipalities know them, trust them, and like that, they’re creating more housing supply (and property tax revenue). 

To fund their investments, they form private partnerships with passive investors like you and me. At a project level, they typically earn 40% to 70% returns, and their passive partners typically earn 15% to 25% returns. 

Even so, they have the occasional miss—every investor does. So, they protect their investors against lost principal by guaranteeing a floor return of 5% on each project. If one of them fails to earn at least 5% annualized returns, they come out of pocket to preserve the relationship. 

The guarantee is backed by their own portfolio of long-term rentals, again providing a backstop against losses. 

Syndication case study

When I go on the BiggerPockets forums, all too often I see comments like, “Real estate syndications are too risky.”

That’s like saying “all stocks are too risky” or “all bonds are too risky.” Some stocks are risky. Some bonds are risky. But there’s a huge difference between investing in, say, a U.S. Treasury bond versus a junk bond. 

When we look at syndications, we look for asymmetric returns: high probable returns with low-to-medium risk probability. 

A few months ago, our Co-Investing Club invested with a sponsor who has done 135 deals over the last 17 years. That’s incredible longevity and shows they’ve invested through many market cycles. 

This particular deal came with that “something extra” we look for in downside risk protection. Sure, the sponsor scored a bargain price on a multifamily property with deferred maintenance, and they plan on forcing equity through renovations. Value-add syndications are all well and good, but the real protection here goes beyond the discount price and “conservative underwriting” that every sponsor claims.

This sponsor created instant equity in the property within the first 24 hours of ownership. How? Before buying, they partnered with the local municipality to designate half the units for affordable housing in exchange for a 50% property tax exemption. The tax savings pay for the lost rental income many times over, making the net operating income jump before the sponsor swings a single hammer. 

The affordable housing units also enjoy not just 100% occupancy but a waiting list because they charge under-market rents. In the event of a recession, these units are protected against vacancy and high turnover rates. 

See? Something extra. 

Equity fund case study

This month, our Co-Investing Club is investing in a small land-flipping fund. The investor buys mid-price parcels of land for 35 to 60 cents on the dollar. That alone provides plenty of instant equity for downside protection. But then he adds even more equity by doing a “minor subdivision”—splitting the parcel into five or fewer lots. He may make a minor improvement, such as creating a dirt-access road so each lot has road access. 

This investor buys an average of 50 parcels a year and resells them within 4.2 months on average. He earns shockingly high net returns in the mid-double digits since he started. 

Best of all, there’s no construction risk, property management risk, risk of tenant property damage or defaults, or risk of tenant lawsuits. There’s no debt risk because the investor funds these deals with cash raised from the fund. There’s no regulatory risk of eviction moratoriums or tenant-friendly laws

It’s just raw land. 

Oh, and there’s no zoning or permit risk, either. The investor only works in jurisdictions where zoning approval is not required for minor subdivisions of five lots or fewer. 

Sure, he could theoretically miscalculate on a parcel and end up reselling for a lower sales price than he planned. Good thing he’ll do 49 other deals this year. 

The fund has paid 16% annualized distributions each quarter like clockwork since inception. It’s a lean, moneymaking machine that has few moving parts to break. 

Debt fund case study

As a final example, I’ll give a shout-out to Chris Seveney of 7e Investments

Chris operates a debt fund that buys non-performing mortgage loans at a steep discount. He and his team then work closely with the borrowers to get them caught up on payments, whether that means a payment plan, loan modification, or some other custom approach based on the borrower’s needs. They then resell the now-performing loans to a more traditional mortgage servicer—for much closer to the full loan amount. 

So, what’s the extra downside risk protection? 

The average loan that 7e acquires is around $195,000. The average property value is around $500,000. In the worst-case scenario, 7e forecloses to recover its capital. 

To his credit, Chris prides himself on an extremely low foreclosure rate (under 10%). That’s incredible, given that every single loan is distressed when 7e first buys it. 

Final Thoughts

Asymmetric returns exist in passive real estate investing. Once you accept and embrace that, your entire investing strategy shifts to finding them. Or rather, I consider it my job, as I look to constantly network to find hidden gem operators to invite to speak at our Co-Investing Club. And at this point, we always look for that “something extra” in downside risk protection.

I’ve lost money on real estate before. I have no intention of losing another cent on my real estate investments moving forward.

Invest Smarter with PassivePockets

Access education, private investor forums, and sponsor & deal directories — so you can confidently find, vet, and invest in syndications.

passivepockets logo

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

E&V’s Anthony Hitt says the best thing agents can do now is ‘focus’

The Engel & Völkers Americas president and CEO took time to chat with Inman and shared why agents should be concentrating on relationships — not confusion around commission lawsuits.

Inman Connect is moving from Las Vegas to San Diego in 2025 and it’ll be bigger, better, and bolder than ever before. Join us July 30-August 1, 2025 with the brightest minds in real estate to shape the future of the industry. Reserve your spot today for an exclusive discount.

Agents have navigated significant industry shakeups and instability in the last year as commission lawsuits continue to impact the way they have done business for decades. They’ve also had to grapple with the reality of industry changes while simultaneously battling market challenges, like high interest rates and high home prices.

But homebuyers and sellers are increasingly gaining confidence and getting back into the market more, Engel & Völkers Americas President and CEO Anthony Hitt told Inman. That movement has him feeling more positive than he’s felt in about the last two years.

“I have not been this optimistic for quite a while,” Hitt said. “It’s nice to feel better about where we are as an industry, where things are going and seeing some real positivity on the horizon.”

The president and CEO shared more thoughts with Inman on the current state of the market and the importance of maintaining focus as industry distractions continue. Here’s what he had to say, edited for brevity and clarity.

Inman: What are the biggest challenges in the market for Engel & Völkers agents and brokers right now?

Anthony Hitt: Probably the biggest challenge for anyone in the industry right now — and I would not exclude Engel & Völkers — is focus. Because I think with the lawsuits and all the noise we have in our industry, sometimes we forget just to focus on taking care of our clients, building relationships and selling properties. And I think that’s really what our focus is as a brand right now, is making sure that we are, I don’t want to say ‘back to the basics,’ but really focused on the basics of building those relationships and taking great care of our clients.

There is so much happening right now in the industry that I could understand where it would be hard to focus.

Absolutely. And it’s definitely easy to let all of that distract us. But as I [said] at our EVX stage earlier this year, there’s always something that’s going to disrupt or destroy our industry and our careers — and it’s yet to happen. Usually those things that mask as disruption end up being huge opportunities, and I think our current environment is definitely one of those situations.

Good. Aside from all of these things that are happening with the lawsuits and changes to regulations, etc., what sorts of broad-stroke trends are you seeing in the summer market right now?

I’m going to go back to really looking at what our advisors are doing. We’re seeing that the market generally, and I’m speaking generally across the Americas, has stabilized. We still have shortages of inventory, but buyers are seeming to get off the sidelines a bit more. Interest rates, while they’re not coming down at the pace that most of us would like to see, the fact is, I think most buyers are resolved [that] this is the environment that they’re in. And sellers who need to move on are making the decision to go ahead and move on.

So those advisors who are focused on helping clients make those moves are the ones who are actually seeing a pretty good summer. If I look at our individual advisors in our brand, we’re generally having a very good summer.

That’s great to hear. Are there any hot markets in particular you’ve heard about from your advisors?

I think what we’re seeing is that it really does kind of vary. There’s a lot of areas that seem to be, either the interest is there or [it’s] back. A lot of the second-home markets that had quieted down seem like they’re picking up a little bit. The metros where we weren’t really quite sure what was going to happen are also picking up. So generally I think every place is a good market right now, with very few exceptions.

I like being this optimistic, by the way. I have not been this optimistic for quite a while. It’s nice to feel better about where we are as an industry, where things are going and seeing some real positivity on the horizon.

Absolutely. I’m also curious about what plans Engel & Völkers has for the company through the remainder of 2024.

Well, this answer may not be the most exciting answer, but we’re not a shiny-objects brand. We’re not really always looking for the next big thing. We’re looking at doing the things we do better and I think you’re going to continue to see that, where we just keep our focus — back to my first point — keep our focus on taking good care of our clients, making sure that our advisors have the tools they need to actually move the dial on their businesses and taking care of their clients, and you’re going to see a lot more of that.

Our development services designation and team are doing some amazing things and we’re seeing them really pick up some steam as the new-home market is starting to increase.

We introduced commercial a couple months ago in the Americas and we’re also seeing a lot of movement with our new commercial designation and teams.

So those would be the biggest focuses for us right now, is doing what we do and doing it better. We like to use the word ‘refinement’ — just continuing to refine who we are, where we’re going and how we take the best care of our clients.

Get Inman’s Luxury Lens Newsletter delivered right to your inbox. A weekly deep dive into the biggest news in the world of high-end real estate delivered every Friday. Click here to subscribe.

Email Lillian Dickerson