Why 2025 will be the year of real estate team growth

Why 2025 will be the year of real estate team growth

Across the country, team leaders are waking up to a hard truth: You’re grinding harder than ever … and yet, you feel stuck.  The commissions are tighter. The margins are slimmer. And building a team that actually works — profitably — is more complex than it’s ever been.

But here’s the thing: It’s not your fault.

You’re just caught in what many insiders call “the messy middle.” It’s that tough, in-between space where growth gets complicated. The market isn’t the same, and scaling your team feels like pushing a boulder uphill.

And yet — within this pressure — comes the biggest opportunity we’ve seen in decades.

When the market slows down, most people pull back. That’s your chance to push forward. You prepare for the boom in the bust, and you prepare for the bust in the boom.

2025 is shaping up to be a tipping point. A quiet revolution is already in motion, led by forward-thinking teams who see what’s coming and are acting now. Three major forces are converging — and the teams who lean in will not only survive the shift … they’ll dominate the next chapter of real estate. 

Trend No. 1: The great escape from the messy middle

The uncomfortable truth: Most teams are stuck because they’re thinking too small.

While some teams are shrinking back, playing defense during the downturn, the smartest team leaders are doing something bold — they’re scaling forward. Why? Because they understand something most don’t: Downturns aren’t the time to pause. They’re the time to position.

When the market contracts, savvy leaders expand. They know that right now — while others are pulling back — is when you grab market share, grow your agent base and set the foundation for a surge when the tide turns.

It’s a principle that’s been true in every industry, time and time again: The teams that grow during the storm are the ones that dominate after it.

This isn’t about reckless hiring or blind optimism. It’s about having a clear vision, scalable systems and the courage to act when others freeze. Because once the market rebounds, the window slams shut — and the teams who waited it out will be playing catch-up for years.

The opportunity is now. The only question is: Are you ready to lead through it?

Trend No. 2: The team growth office revolution

Here’s a reality check: Building a large team while operating from your brokerage’s office is like living in your parents’ basement.

You can’t scale from five agents to 50 agents while operating out of borrowed space. You may be housed, but you can’t set the rules, build the culture or create the environment needed to scale.

If you want to grow from five agents to 30 or more, your environment must reflect where you’re going — not where you’ve been.

Your Team Growth Office isn’t overhead — it’s the foundation for growing. The most successful large teams didn’t wait until they were big enough to “deserve” their own space. They got the space first, then grew into it. It became their recruitment engine, their culture hub, their brand showcase.

Bottom line? If you’re serious about growing, it’s time to move out and take control with your own space.

Trend No. 3: The teamerage 2.0 movement

The game has fundamentally changed: Teams now have more potential than brokerages.

 For decades, legacy franchise models forced an impossible choice: stay small in borrowed space or leave to start your own team-brokerage (Teamerage 1.0). Most teams chose to stay small rather than face the complexity, cost and risk of becoming brokers themselves — and many of those who did make the move are now regretting the costs, overhead uncertainty and isolation of operating as a team-brokerage.

 But we’re now witnessing the emergence of “Teamerage 2.0” — where progressive platforms enable teams to establish their own headquarters and scale dramatically while remaining teams, not brokerages. This breakthrough eliminates the false choice that trapped teams for years.

Team leaders can now maintain their entrepreneurial identity while accessing enterprise-level technology, training systems and growth infrastructure — all without the headaches of brokerage ownership. They get the benefits of independence with the support of sophisticated platforms.

In the Teamerage 2.0 era, teams are moving to brokerage platforms that allow them to have their own Team Headquarters at any size, and many team-brokerages are joining these same brokerage platforms to return to their roots as hyper-successful teams. 

The choice that will define your future

These three trends aren’t predictions — they’re already happening. The question is: Will you be ahead of the curve or scrambling to catch up?

The teams that recognize these shifts now and position themselves for explosive growth will write the success stories of the next market cycle. Those who stay comfortable with their current size or situation will watch others scale past them permanently.

If you’re serious about building something bigger, the roadmap exists. Our Team Growth Intelligence Report lays it all out — real-world strategies to multiply your agent count, sharpen your systems and lead with confidence through uncertain times.

But it’s not for everyone. It’s for the team leaders ready to think boldly, act intentionally and build the kind of business others only dream about.

Are you one of them?

The revolution has begun. The only question is: Will you lead it or watch it happen?

Download the complete 2025 Team Growth Intelligence Report at teamgrowthreport.com.

Why This “Physician on FIRE” Ignored the 4% Rule & Delayed Early Retirement

Why do many wealthy people wait so long to retire? Despite earning a physician’s salary, living frugally, and saving what most would call “more than enough” money, today’s guest worked for another four years before pulling the trigger on early retirement. Is he on to something? Does the four-percent rule no longer work in 2024? Stay tuned to find out!

Welcome back to the BiggerPockets Money podcast! Leif Dahleen, MD, the “Physician on FIRE,” was already financially independent when he discovered the FIRE movement. But rather than calling time on a successful healthcare career, he continued to beef up his nest egg. Why? Leif had determined that he needed forty-to-fifty times his annual expenses to feel comfortable walking away from his nine-to-five. Do more FI-focused folks need to follow Leif’s formula to account for the unknown?

We’ve all dreamed of what a day in the life of an early retiree might look like. Leif had his own expectations, but in this episode, he shares what he discovered when his schedule was suddenly clear. You’ll also learn about the mindset high-income earners need to avoid squandering wealth, and why putting down roots in a low-cost-of-living area could be the difference between fast-tracking retirement and keeping up with the Joneses!

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Mindy:
Do you have a career that’s hard to walk away from? Whether it’s because you’ve invested time and money into your education or took the time to climb the corporate ladder to finally be at the top? Can you really walk away when you hit the 4% rule and should you, we will break that down today. Hello, hello, hello and welcome to the BiggerPockets Money Podcast. My name is Mindy Jensen and with me as always is my CEO on Fire Co-host Scott Trench.

Scott:
Thanks, Mindy. Always great to be here doctoring up someone’s financials here. Looking forward to it today, BiggerPockets is a goal of creating 1 million millionaires. You are in the right place if you want to get your financial house in order because we truly believe financial freedom is attainable for everyone, no matter when or where you’re starting. We are so excited to have Leaf physician on fire here on BiggerPockets money today. And Leaf, of course, for those who know him, started in a great spot to approach fire. He is a doctor earning a very high income and spent very little out of the Midwest. No surprises that he was able to satisfy the financial independence equation and do that between the frugality and the very high powered offense on the income front. But we’re also going to talk about his business success, which he started Wall working full-time as an anesthesiologist and how that’s parlayed into the ultimate early retirement and incredible options. We’re also going to get into the mindset of actually retiring and how you might really have to go well beyond the 4% rule in order to pull the trigger.

Mindy:
Before we get into leave story, we want to thank our sponsor. This episode is brought to you by Connect, invest real estate investing simplified and within your reach. Now back to the show, leaf Darlene, physician on fire. Welcome to the BiggerPockets Money podcast. I’m so excited to talk to you.

Leif:
This should be a lot of fun. I’m overdue to join you on the podcast, and so I’m glad we could be here. I’m glad Scott was able to join us and this should be a lot of fun.

Mindy:
This will be a lot of fun. For those of you who do not know, leaf is the man, the myth, the legend behind the Physician on Fire Blog and also not just a clever name. He is actually a physician. So Leaf, you have an unfair advantage. That’s a phrase we use here on the BiggerPockets Money podcast, and your unfair advantage is that you make a boatload of money because you’re a doctor. How did you go from being a doctor to being financially independent? I mean, it doesn’t seem like it’s that big of a stretch. Wow, you make a lot of money, you don’t spend a lot of money. You save it up, you invest and then you retire. But there’s a lot more to it, especially for somebody who is in a occupation that is so closely tied to your personality and your person.

Leif:
Sure. Cheryl, you answered part of the question for me. Earned a lot. Saved a lot invested, and lo and behold, we had enough money to do we wanted including retire. But I think one of the big challenges is the fact that there are expectations from society, maybe from family, from friends, like, oh, you’re a doctor, you’re a rich doctor. And it starts when you’re in medical school, which is many, many years for becoming a poor doctor and then maybe decades away from being a rich doctor. So the expectation to drive a particular type of vehicle or live in a certain neighborhood, it’s definitely there. And so I think for me, just my identity was somewhat tied up in being a position, but I looked at it more of a, that’s my job, that’s a career, but it doesn’t define me and it certainly doesn’t need to define how I live my life.
And I found it quite easy to save, believe it or not, when I was making three to $400,000 a year. But I certainly know many, many, many, many physicians who had similar earning power and were not saving because Ms. Delayed gratification that we all deal with in our twenties often leads to an explosion of spending in our thirties. And I feel like I was pretty well able to avoid that. I married someone who have both met and know were relatively frugal compared to our peers, even if we might look like spend thrift compared to the average American household.

Mindy:
So I think that that is the point that I want to dive into in this episode is you had to make different choices. I mean, you said it yourself, oh, I was making three or $400,000 a year. How on earth did I retire so early? I guess we’ll never know. It’s really not difficult to see the facts, but there’s a lot more nuance to it. Like you said, doctors drive fancy cars. They don’t drive HHR except they do sometimes. And did you ever feel like fellow doctors were kind of looking down on you when you were making these choices that didn’t align with the traditional rich doctor vibe?

Leif:
I can almost guarantee maybe looking down isn’t the right term, but questioning and being curious and wondering why I hadn’t yet upgraded to something better to drive. But the fact is I didn’t care that much what I drove, and it certainly helps to not care too much about what other people think. Like in rural Minnesota, rural Michigan, very few people drive really nice vehicles and if you do, that might get you some envy. It might get some weird looks like who does he think he is kind of thing, right? I am not in where I’m trying to valet park my little Chevrolet when there’s Lamborghinis and Ferraris all around the nicer cars in the doctor’s parking lot might be a Ford F-150. Maybe they got the Raptor version or something, but it was not, the Midwest, as you know, is not as showy, for lack of a better word. It’s some other places in the world. So living in relatively low cost of living areas and places where modesty is a virtue certainly makes it easier to live the way we did.

Scott:
I think that there’s not a lot of, it makes sense, right? Mid six figure salary, middle class lifestyle in the Midwest, numbers are going to work out. You don’t have to be a great investor, although I know that you are a great investor and because you index fund the index fund, so you’re a great investor, pretty easy to be. Great.
Yeah, there’s a big bull market, so not hard I think to understand how you achieve fire at the highest level. All that needs to pass is a couple of years and the wealth will begin to compound really nicely in that front. But I don’t think a lot of people set out to become doctors so that they can retire early. That’s not really the general life path there. I think there’s more to it around fire in the concept of being a doctor that is more of a mental challenge. Can you walk us through how you think about actually leaving the medical profession once the numbers make sense?

Leif:
Yeah, and I want to clarify, and I don’t think you really made that accusation or whatever it may be, but I certainly didn’t enter the profession with the goal of retiring early from it. Oh, of course not. It was one of those things where I was good at science and math and graduated top of my class and my grandpa was a doctor and my dad and his dad were dentists. We had to have healthcare in the blood. It was kind of an, I don’t want to say obvious decision, but it was one of those things I knew I could do and chose to do and it was a good stable career. And so I found my way into anesthesiology and about 10 years into it, into my career that is after college, after medical school, after a four year residency and then 10 years in, I was at a place where I like my job all right, but I always like my days off even more, my weeks off even more than that. And I guess the question is how do you stop making that $400,000 a year and be okay with it?
One thing that makes my case just a terrible test case, terrible case study, is the fact that when I did discover financial independence and it was what, 20 14, 20 15, I realized it was a whole area of study that I had kind of ignored. I knew enough to invest in mutual funds and not to buy whole life insurance, but I didn’t know all that much about personal finance or investing and I had never heard about financial independence until I discovered these fire blogs and I knew that other doctors were in the same boat. I probably had more of an interest in it than most people in my profession and I still didn’t know much. So I decided to start a website talking about it. You mentioned it in the intro position on fire and I’ve since moved on and sold the site to a couple of enterprising physicians who are doing a good job with it and they’ve had it in their hands for the last, almost a year and a half now.
But what makes my a case study terrible is the fact that I made additional money doing that while I was running it and then when I sold it. But the truth is I discovered financial independence or let’s say 2015 and that my investments realized at the time spending about 70,000 a year. Now this is after our mortgage was paid off after my student loans were paid off, all of that, our expenses were pretty modest, 70,000 a year, seven years ago, probably closer to a hundred thousand a year now, but we are financially independent. When I learned about it, I just did the numbers like 25 times that, yeah, that’s about where we’re at. I worked another four or five years in anesthesia, and so I would’ve been between the additional money I made and saved during that additional four to five years and the investment returns on our nest egg, which was already about 25 XI even without the website would’ve retired with probably pretty close to double what I would need to be financially independent. And then the earnings from running a fairly successful online business and then selling it put us even another level beyond that. So financially the decision was easy to make.

Mindy:
You said after you discovered the concept of financial independence and you’d learned that you were financially independent already, you continued to work for four or five more years. Why did you continue to work?

Leif:
I liked the job. It really did. I just would’ve felt, I don’t know, to me irresponsible to just walk away as soon as I had the money in my hand. I liked where we were living. I just didn’t really want to make a drastic change and part of starting that blog and writing about it and putting my thoughts out there for the world to read and react to and respond to was a good way for me to work through the finances, the psychological impact, all of that. It really helped me kind of solidify I wanted to do where I was at and got quite a lot of good feedback. Other people in similar situations, how would they approach choosing retirement versus working part-time, which I did the last two years, and so I kind of eased into it, but it wasn’t so much part of my identity that my ego would suffer if I wasn’t working as an anesthesiologist. And so I learned that over the course of those three to five years by thinking about it, writing about it, and even practicing some mini retirement style tricks.

Mindy:
Stay tuned for more from Leaf on why the 4% rule didn’t work for him and why most people don’t use it today. After a quick break, welcome back. We’re here with Leaf dalene. Let’s jump back in

Scott:
Leaf mechanically, how do you fund your lifestyle? Is it from dividends from your portfolio? Is it from these other types of income streams? How do you actually pull money from your investment portfolio to fund your lifestyle full time?

Leif:
Yeah, that’s a great question, Scott. The plan I had was like you mentioned, dividends from a taxable investments, which are primarily index funds, a real estate fund or two, and then I would sell lots that have the least amount of gain to minimize my capital gains taxes. And I have been collecting on a 4 57 B account, which is a deferred compensation account that I grew to, again, multiple six figures to repeat that phrase over my 13 year anesthesia career. And so I get a few thousand a month from that. So I had it all planned out and then I sold the blog and I self-financed a significant portion of that. And so I get a check every month that covers our expenses and that will last for quite a while. So again, terrible test case. I did have a plan and it was working, but now I don’t really need that plan. I have this plan B.

Mindy:
So when you started the blog, did you start it with the idea that you were going to sell it eventually or did you start it just as something fun to do?

Leif:
I didn’t really think about an end game or an exit plan. I mean, if you would’ve asked me back then, do you think this will make money? I’d be like, well, I mean if it makes a hundred bucks a month, that’d be really cool. But I did not expect it to do way better than that. I guess I did realize maybe a couple of three years in that this truly is an asset that someday could be sold. And when you have a business that’s very much one person focused, you want to, if you think you might want to take that exit someday, you kind of have to pull yourself back a little bit from the focus and make it more about the reader, which I kind of always tried to do. But once I realized, oh, this is a business time to stay blog, I tried to make sure that my focus was on the reader and not just an online diary or here’s, here’s me, here’s what I’m doing. This isn’t about me, this is about you.

Scott:
One of the things that has bugged me for fire and for countless BP money listeners is this concept of nobody actually ever retires on the 4% rule. It is the math of sound. We’ve exhausted that. We’ve talked to the originator of the 4% rule, the Trinity Study, bill Bangin, we’ve talked to Michael Kites who has expanded on that work and refined it and polished it, made it really shiny. So we’ve talked about it then we’re not questioning the math, but nobody ever actually acts on that. Again, if you find that person who is truly a 4% rule early retiree with no other income streams, no large cash cushion, no social security, please refer ’em to the BiggerPockets Money podcast. We would love to interview them. We have never found that person and I don’t think we ever will. What is striking about your situation is not that you’re abnormal, but that is every early retiree we’ve talked to has this that’s actually living the early retiree lifestyle and is not working. Generating income has these ACEs in the hole. Something else beyond that, like a massive real estate portfolio or a large cash position or a pension or a business or a side hustle or they work, I went back to work or their wifi, that’s a popular one too. But I’m more curious about getting into your head here and thinking, do you think you would have been able to retire on the 4%

Leif:
Rule and make that leap? And when I was blocking, I wrote up an investor policy statement and in that I said that I would retire with 40 to 50 x hour spending and Y so much that gives me a two to two and a half percent withdrawal rate, which is quite a bit lower than 4%. And there are a few reasons I figured I wanted that cushion to allow myself to spend more to allow for inflation due to the fact that I still kind of enjoyed working. It wasn’t like a hardship or a travesty to continue to work and since I already had 25 x, well, if that goes up 10%, that’s another 2.5. And I was making a multiple of our annual spending so I could set aside about three x per year. So every year that I worked, I might be adding about five years worth of spending between my investment returns and my earnings when we were spending so little.
So it just seemed like, yeah, it seems well worth it to continue on another four to five years in what at the time was a fairly new job while my kids were young and going to be in school. So without, I can go back and look at that and that was written with no assumption of any online income and say that’s where I would’ve been comfortable. So we’re in that two to two and a half percent withdrawal rate based on what our spending was then. But also understanding that in retirement that can change. You’re going to, in our case, travel more, which is more expensive than staying home. We’re going to potentially regret the cars that we drive. You never know, and we probably, yeah, I guess we have upgraded. We bought our first new car in retirement. So just knowing that there are many unknowns and it’s the unknown unknowns that I wanted to have that large cushion for.

Mindy:
Do you believe in the 4% rule, do you believe that 4% is a withdrawal rate that is sustainable? You mentioned 2.5 and I know that leans more towards big earn and his thought process and the 4% rule is originally meant for a 30 year timeline and you God willing will be a much longer timeline, which is where big earns advice and recommendations towards the lower end.

Leif:
Yeah, excellent point. That’s another reason, but I do, I think the 4% rule can work for sure, and for some people they’re not adding four or five years worth of spending every year that they work. They might be adding a half years worth of spending every year that they work. And so boy, to get that far beyond 4% might be a hardship. It might be a decade or more. So I mean you can look at the historical data a million different ways kids has, baker has Bill Bein has and the Trinity study, all of that. I’ve certainly looked at all of it and yeah, it is sound for a 30 year timeframe. There’s a very, very, very good chance that you will not run out of money. So yeah, I guess my answer is I do believe it can work, but I thought it would be easy enough to just work a little longer, one more year, four more times and yeah,

Scott:
That’s it. That that’s the thing is again, I think what’s super valuable for people listening here is here’s a guy who’s actually retired 300 bucks time in the track, meet the local high school and who knows the math as well as anyone. You literally ran the website physician on fire for years, which is a great fire website that talks about the 4% rule and these types of things. Yet your policy statement does not allow you to retire on the 4% rule. By the way, neither does mine. Mine’s posted publicly on BiggerPockets website around that. I ain’t retiring on the 4% rule on that and nothing else because I’ve interviewed too many people to know that nobody’s mind actually works that way with just that level of wealth. You crossed the threshold to fire, but you’re not actually retiring early on that level of wealth, even if that’s what you do all day long.
And the math as well as anybody in the industry, and that’s the phenomenon that fascinates me here on BiggerPockets money is the 4% crossing. The 4% rule threshold is the starting point. Now the journey to actually retiring begins and that often takes people several years of transition or comes with so much abundance that it’s kind of like, what the heck did I go to work for today on this? Which we occasionally have crossed on finance Fridays where the guy’s job was clearly just holding him back and was a completely waste of time relative to the overall financial position.

Leif:
I can’t say that I won’t ever truly work again. I mean something might just cross my plate that just sounds like really cool or it might be something that I start independently on my own. I’m 48 years old today and tomorrow and the next day, so I’ve got plenty of time and youth and the sound mind I think to do something different if I choose to. Right now it’s still pretty fresh. I’m a little more than five years retired from medicine. I’m about a year and a half retired from blogging and I’ve spent most of that last year building this house, moving into it, making it our own and traveling in the summer and being a stay-at-home Dad married to a stay-at-home mom, but it’s all very fresh and at some point, especially when we’re in an empty nest situation, maybe I’ll feel differently about being retired and staying truly retired.
So if I come back on the show in five years, maybe I would have a very different perspective and I never try to make long-term plans more than about a five year plan because man plans, God laughs, right? It’s going to be very different no matter what I think it’s going to look like in five years, whether due to exterior circumstances or internal motivations and you change your mind and who knows. So I’m not saying I’m not going to announce anything. I don’t have anything to announce, but I know enough to not say that here I am, I’m retired and I’m never going to work again because that’s not how,

Scott:
This is the soft launch of smaller pockets from Leaf from 2027 that we just heard here. So love it here.

Mindy:
We have to take one final break, but more from leaf on life after Phi when we’re back. Welcome back to the show.

Scott:
Let me ask you another question here that relates to this question around the 4% rule and why I think very few people actually stop working at the 4% rule. Let’s say that my goal is let’s use a hundred thousand dollars in annual spend and the goal is 30 times that number, so it’s $3 million in wealth, and then you have a year like last year or the year before where the stock market goes up 20 percentish from that point. So now you got 3.6 million, which is 36 times and maybe you’re well past it, maybe it’s been five or six years since that point and there’s so much more than what you had intended at your retirement, which I think is actually going to be a normal because the 4% rule again is so conservative that most scenarios end up with wealth being much greater,

Leif:
Right? You started at that a hundred thousand and adjust for inflation, not adjusting for your portfolio at all if you’re doing it by,

Scott:
That’s right. If you’re just in stocks in that portfolio that’s happened to everyone who fired 5, 6, 7 years ago for example, from a relative wealth perspective, even after accounting for inflation around that. And so how does that change the perspective on life and time and money at that point? Do you feel like an obligation to some degree to do more travel upgrade things to a fancier level, buy the nice car? How does that change your perspective when what I think is the average outcome for folks in your situation that have retired five, six years ago transpires over a couple of years?

Leif:
Well, I guess what you’re saying is that anyone who retired in my cohort of that five to six years ago, four or five, six years ago, we’ve seen tremendous stock market returns over that timeframe. And what we’ve done essentially is survive the most critical period where a negative sequence of returns can really make the rest of your financial life a little more difficult. It makes it less likely that your money is going to grow over the 30 year period because if in that five years and the most important years for survival of your portfolio is about two years before you retire to about five years after there’s that seven, maybe 10 year timeframe where if the stock market goes down each of those years and you are spending now, it’s going to be a bit more than 4%, maybe it’s 5%, maybe it’s 6%. If you’re going by the book starting with 4% of the initial balance and adjusting with inflation each year and ignoring the actual value of the balance of the portfolio, then you’re actually spending a larger and larger percentage.
Now in that situation, a human might say, I’m not going to stick with this. Buy the book 4% of what I started with adjusted for inflation. I can see that I have 28% less dollars than I did two or three years ago. I’m going to spend less. We’re going to take one less vacation. We’re going to postpone buying a new car to replace the used car. And so you’re asking about the opposite. Well, we are no longer really at risk of succumbing to a poor sequence of returns. And I think you’re right that we could choose to spend a bit more than the formula might suggest. On the flip side, boom, times tend to be followed by bust times. There’s a lot of volatility over the years. So you don’t want to go hog wild. You don’t want to do a reset after they run up of 50% or a hundred percent. You don’t want to get, okay, now it’s 4% of the 3.6 million because the 4% rule does account for good times and bad times. But if you’ve only seen good times and you do a reset, now again, you are at risk of sequence of returns going downward, which they probably will in the not too distant future.

Scott:
So the answer is don’t move the goalposts, that’s it. And the pile gets bigger and bigger, which just continues to create to keep things very stable, but you just don’t move the goalpost and that just gives you more and more and more and more security. And it sounds like the other part of it is you’re just content with exactly what you have from a lifestyle perspective. And there’s also probably not that pull too with withdrawal more than what you have. Are those factors coming in?

Leif:
Yeah, that’s good. I’m not saying that you should never spend your investment returns because most of us who are following, not even the 4% rule, but something less than that are going to end up with piles of money when we die, unless we give it away while we’re still alive or choose to spend a lot more. And I think the younger you are, the more cautious you should be because I still know that I could have a 50 plus year investing timeframe, but my parents who just came to visit, they are in their late seventies and their investments have done well recently. I’m not going to tell them to forego that $30,000 trip to South Africa that they took or whatever it might be, right? They’re at a point where they don’t need to worry about 50 years, 20, 25, that’s a possibility. But 50 plus, no, it’s incredibly unlikely. And unless there are scientific advances that are coming and coming soon that will blow us all away.

Mindy:
What is the biggest difference between what you thought retirement was going to be like and what reality actually is?

Leif:
I think I probably assumed I would be more productive. Do you know Parkinson’s law?

Mindy:
I don’t.

Leif:
Yeah,

Scott:
Scott. I believe that’s the one where time or a task will swell to fill the time that you allot to it.

Leif:
Exactly. Exactly. So when you have unlimited time, the things that you want to accomplish have an unlimited timeframe and no deadline. And so I find it’s much easier to procrastinate and things that I might’ve gotten done in a weekend because I have the weekend and that’s all I had, well, I’ll work on it and I’ll putz around for an hour or two here and an hour or two there, but there’s much less urgency in many of those things that, oh, I’ll get to it eventually. So I guess I thought I would be more productive in certain ways, and I think I have found a balance where I like to do different things throughout the day and not just focus on one thing all day long.

Mindy:
Yeah, the productivity aspect. I am not retired, but my husband is, and I have seen him as soon as he was done working, he’s like, this is my time now. I have to run everywhere and be so fast all the time and just produce, produce, produce. And I was like, or you could take a break because now you’re retired and now he’s morphing into the, it takes a lot longer to get things done because I don’t want to say there’s no sense of urgency and I’m certainly not throwing him under the bus.

Leif:
Probably a better sense of balance, right?

Mindy:
Yes. It’s okay to read a whole book that doesn’t teach you anything. It’s okay to go and run a marathon if that’s your jam, which it is not mine, but I hope you win.

Leif:
Yeah, no, that’s definitely, definitely true. Before the, we started recording, we were talking about what we did on the weekend and I was like, gosh, which days were the weekend? Oh yeah. Let’s see. We had a family gathering and I made a bunch of pizzas and then I watched football the rest of Saturday and most of the Sunday too. And that’s okay. I enjoy football. Didn’t get a lot done this weekend.

Mindy:
Yeah, but also, what else do you have to do?

Leif:
Talk to you, talk to Scott.

Mindy:
Yeah, exactly. I mean, I think it’s perfectly valid to take your time and enjoy your life.

Leif:
I

Scott:
Make dinner most days. Yeah. Alright, well Lee, thank you so much for coming on today and sharing your story with us. Thanks for sharing my day in the life of retirement looks like and being so open about the actual reality of getting way past it from a financial standpoint before making a leap. Super interesting. Congratulations on your fantastic retirement and your multi marathon. Your mornings you have won’t even run the full marathons on there. That’s just trading for you it sounds like at this point. So congrats on that and can’t wait to see what the next couple of years bring for and last. Super excited for the launch of smaller pockets.

Leif:
I got to check that before you do. If I log off quick, you know why domain name.com

Mindy:
Leaf, it was great to talk to you. Thank you so much for your time today and we’ll talk to you soon.

Leif:
Sounds good. Thank you, Mindy. Thank you, Scott. We’ll see you soon.

Mindy:
That wraps up this episode of the BiggerPockets Money Podcast. He of course is the Scott Trench, and I am Mindy Jensen saying, take a bow, Highland Cow.

Watch the Episode Here

https://youtube.com/watch?v=eHjoI2L5sPo

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In This Episode We Cover

  • Why most people DON’T retire on the four-percent rule (even though it works!)
  • Fast-tracking the path to early retirement in a low-cost-of-living area
  • How to actually leave your W2 job once you have enough money to retire
  • Why earning a high income doesn’t guarantee FIRE (and common pitfalls to avoid!)
  • Choosing the right retirement withdrawal strategy for your financial situation
  • Why Leif won’t adjust his retirement lifestyle as he continues to build wealth
  • And So Much More!

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The “Lazy” Landlord’s Guide to Finding (And Keeping) Tenants & Raising Rents

Finding, screening, and placing new tenants for your rental property is not only difficult—it’s expensive! Want to attract the best tenants in town and ensure that they stick around for the long haul? You won’t want to miss this episode!

Welcome back to the Real Estate Rookie podcast! As the self-proclaimed “lazy investor,” Dion McNeeley wants to have long-term tenants and as little turnover as possible. Today, he’s going to share the tips, tricks, and tactics he uses to keep tenants around for not just months or years but decades. The best part? He’s not doing anything the average investor can’t do. By implementing these same strategies, you can find high-quality residents and reduce turnover!

Of course, not every investor can devote twenty hours to their real estate business each week. Fortunately, Dion offers some portfolio-saving advice that will allow you to become a more hands-off investor. You’ll hear about a strategy that will have tenants asking YOU to raise rent, as well as a crucial document that could protect your investment when inheriting tenants. Finally, you’ll learn why retention isn’t always the best option and when to let a tenant go.

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Ashley:
Hey rookies. A question we get all the time is how to best handle purchasing a tenant occupied property to make sure the handover goes smoothly. Today, we’re going to give you a step-by-step guide for this process and make sure your investment property is set up for success. This is the Real Estate Rookie podcast. I’m Ashley Kehr and I’m here with Tony J Robinson

Tony:
And welcome to the podcast where every week, three times a week, we bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. So guys, obviously it goes without saying that. To help us with this how to episode, we have to bring back on the binder strategy King Dion McNeely. Now you guys may recognize him because he’s been on the podcast before, but we’re so excited to have Dion on again. So Dion, welcome back to the Rookie podcast.

Dion:
Alright, I appreciate the invite so much. I actually watched your guys’ content a lot. I learned from a lot of the guests, I learned from you guys and this is a topic I’m super glad that you reached out for because some of the things that I do, I do kind of backwards to what seems traditional. An example would be most landlords want their leases to end in the winter. Most landlords will want a vacant property. They want to buy a property that’s vacant that they can set up the way they want it to and get brand new fresh area market rents or be the top rental in the area. I invested while working full time was a single parent with three kids. They were younger when I started and I didn’t have time for all of that. So my goal was to buy properties with tenants in place.

Dion:
I’ve done both. I’ve purchased vacant and I’ve purchased with the tenants living there, and I much prefer the tenants living there. It’s kind of where the binder strategy came from was because you generally buy rents or below area average. And so I have a pretty good system of when I buy a property and there’s tenants in place, here’s the check marks of all the things I go through to make sure that it’s a smooth acquisition. Because so many people when we look at a property, they focus on math, they think, what’s my yield? What’s my return going to be? And I’m looking at if I buy this property, how’s it going to make my life better?

Ashley:
So Deanne, let’s start with before you even acquire a property, what should a buyer know before they’re looking at properties, when they’re considering buying a tenant owned property or tenant occupied property?

Dion:
So when you’re hunting for properties, always knowing your end goal and making sure that the property meets what you’re planning to do. If you do short-term midterm storage, rv, I’m the super lazy person. I want to buy a tenant that I talk to once every two or three years, so I do long-term tenants and I want low tenant turnover, so I’m actually looking at properties considering physical aspects of the property to me are almost as important as the math. I want to get the yield I’m looking for, but I want to make sure that the physical aspects of the property are going to help limit tenant turnover. And there’s kind of a checklist of things that I do. I like side-by-side properties. I do small multi-family. I don’t want tenants living above or below another. I want garages in the middle so you don’t even have shared living walls.

Dion:
I want washer dryer hookups inside each unit because anybody using a shared laundry or a laundromat is just waiting for the next place to open. I want a lot of space, so two bedrooms or more a garage or a carport or something because more space means or more stuff less likely to move. I want to look at the physical aspects of the area, make sure it’s not next to a landing strip for an PL or a train or a loud pub. And then there’s good off street parking. So all of the things that make a tenant want to stay, I like pet friendly fenced yards and there’s no difference between a fenced yard and a pet friendly fenced yard other than I called it pet friendly and they put that in the actual photo on the listing. The photo shows the fence yard, and I put in the words pet friendly fenced yard. I get a ton of applicants because I accept pets just like the other landlords do, but I actually have the words in the picture saying it’s pet friendly.

Tony:
I just want to comment on that really quick. That’s such a genius idea because we started adding fences to some of our short-term rentals. For that reason. We had a lot of people that were coming with their pets and were like, we were getting feedback. They couldn’t let ’em out because there was no fence. We started putting fences around our properties, but we never went back and said, Hey, we’ve got a pet friendly fenced yard. So small little marketing piece, but I feel like that it probably goes a long way

Dion:
And I’m also looking for tenants that want to stay and one of the reasons why I allow pets a couple of things, you get pet rent because you’re going to have possibly pet damage in the future. I’ve had one pet damage in over a decade and it was less than $200. I’ve had thousands of dollars in kid damage. So with allowing pets, you also get to charge a premium on your rent because there’s less units available that allow pets. And also allowing pets that never have to deal with somebody arguing that they have an ESA animal because they printed out a piece of paper that took five minutes to find online. I just allow pets don’t charge a pet fee or pet rent if they have an ESA animal, but at least they don’t have to have that argument. And when people have pets, they’re less likely to move because even if the human moves with the animal, it’s a pet relocation. So I have longer term tenants, a higher rent possible pet rent, and my goal, remember is to make my life easier and less tenant turnover with happy tenants helps do that.

Ashley:
Okay, so Dion, now that we kind of found out your buy box for when you’re looking for properties, are there any legal obligations we should know about before actually purchasing a property with the tenants already in place?

Dion:
One of the things that I really like about buying properties with tenants in place, and it’s the majority of the time for me, my targeted search really is, Tony, you mentioned you’ve done the bur and you guys have both done rehabs. If a tenant is in place, a tenant is already living there. Now this isn’t a hundred percent of the time, it’s been a hundred percent of the time for me, but that means the water runs, the power’s on. There is a subfloor, right? The basics of it being habitable are assumed because there’s already somebody living there. So I don’t have to do the big rehab or the big repairs or find a tenant. So that’s the benefits to me. The drawback is you’re bound by the existing lease, right? The new buyer doesn’t come in and say, I’m the new owner, let’s get a lease together.

Dion:
You have to find out which lease is already in place and if there is no lease, you’re bound by what your state’s laws are and in most cases it means they’re just considered a month to month tenant. So I’ve looked at properties before and while I never look at the lease or the current rents to run my math to figure out if it’s a good or a bad deal because in my mind area average rents set rents not in agreement between two people. That’s a unique point versus area average rents is what’s going to probably be happening with that property in the years to come. And I’ve seen where a seller tries to protect their tenants and they go, I’m selling the property, so let’s sign a new 12 month lease at a really low rent to protect you so the new buyer because you’re bound by that lease.

Dion:
And that blew the deal up for several people. They looked at that and they said, oh, I’m not buying it with those long low leases. What I did is I looked at the, so in this case rent should have been 18, one lease was signed at 15 and one was signed at 1250. So I could actually run the math and go, so for this first year I’m losing $300 a month here and what is it $550 a month here? What does that equal in a year? How does that impact my yield calculation if I had that expense to buy this property? So it didn’t kill the deal for me. It said, what price adjustment would I make or what concession would I ask for to allow these leases not to blow up the deal? Because you are bound by those leases and you want to make sure that you look at those to see is the tenant responsible for taking care of the yard?

Dion:
Because in my case with small multifamily and all but one of my properties, the tenants handled their section of the yard and I want to know if it’s in the lease that a services provided, I would consider that in my cost or I had one time that I would like to meet the tenants during the walkthrough either with the inspection, the appraisal, or when I’m giving my landlord introduction letter and interact with the tenants to make sure that when you get that estoppel agreement where you get the tenant’s information, contact info, and then something that almost everyone misses that I all ask for in the estoppel is you get the tenant’s explanation of what the rent is, especially if you’re buying from somebody who doesn’t have a lease. You want to make sure what the landlord is saying and what the tenant is saying aligns with each other and the tenant let me know, my rent is higher by $200 a month because I didn’t pay a deposit.

Dion:
So what the end of this year, I expect my rent to come down $200 a month because my deposit’s paid. That wasn’t written in the lease, it just had the rent. That was a verbal agreement between the seller and the tenant that I wouldn’t know if it didn’t have that interaction with the tenant. And so that’s one of the reasons why their current lease, what they’re paying for. Rents aren’t used in my equations. I use area average rents. What would this unit rent for if this tenant and this seller weren’t involved? And that’s how I know if the math makes sense or not.

Tony:
Hey, we’re going to take a quick break, but when we get back, Dion is going to talk about his binder strategy and why this is such a powerful tool to use when you’re purchasing a tenant occupied property.

Ashley:
Welcome back to the show. We are here with Dion. So Dion, I want to highlight for anyone listening as you’re talking about lease agreements and finding out from your state what is legal, what is not, and if you’re going to be creating new leases before you even purchase a property, go to biggerpockets.com/leases and you can actually view leases by state to see what some of the requirements or what is acceptable for your state for lease agreements. If you’re a BiggerPockets Pro member, you get these for free. So go ahead and take a look at those or you can go ahead and purchase ’em for whatever state that you need. But go to biggerpockets.com/leases. I wanted to explain real quick, you threw out a buzzword that also can be found on biggerpockets.com/glossary for all of the terms and definitions we talk about here at BiggerPockets, but estoppel agreement.

Ashley:
So if you’ve been a long time listener, you know that Tony learned how to spell this word on this podcast. But to explain real quick, the estoppel agreement is something that you can ask tenants to fill out before actually purchasing the property. You most of the time should ask the current owner for their permission to send this information to their tenants, but it’s basically just a form for them to fill out, like Deon said, with all of their information and you’re going to use the information they provide to compare it to the lease agreement or if there is no lease in place, what the owner of the property is telling you is true. So who owns the appliances, who pays for what utilities, things along that. So it gives you something to compare to who is saying who, so that you don’t walk into a property thinking that you’re running your numbers, not having to pay any utilities, but then you purchase the property and the tenant says, oh no, I don’t pay the utilities either. So an estoppel agreement is a great thing to put in place and to have filled out before you actually purchase a property.

Tony:
So I think one of the thing I want to focus on to there, Dion, is that you’ve been fortunate enough where most of the properties that you’ve inherited tenants with that they were in livable condition, but I’ve definitely walked some properties in my time where people are living there and I think I’m somewhat shocked and surprised by the conditions that I’m walking into. We actually walked a property, we were looking at flipping last year and my wife was pregnant at the time and she got two steps into the front door and she’s like, I’m just going to wait in the car because it was that bad inside. So I think there’s always maybe a little bit of room in there to maybe do a little bit of rehab, but I just wanted to call that out for folks. Every landlord might be stepping into something different. But I guess let’s talk about the transition piece, Dion, because I think that’s what a lot of folks maybe get worried about when they actually buy property with an existing tenant and you on it already. But I guess what are some of the best practices for taking over a tenant occupied property so that you can start off with the smoothest transition possible?

Dion:
So I talked a little bit about the landlord introduction letter and when you interact with the tenants, you didn’t get to screen these tenants, you don’t know their credit score, you don’t know their work history, you don’t know their eviction history or criminal history. If you check that and you don’t know if you want to keep these tenants, they might be great. They might be the reason the owner sold and they might be living in bad conditions because they didn’t let the previous owner in to do any of the repairs. So you end up with a situation, Tony, where you walk and you’re like, wow, why would you live like this? They might be the reason. So what I don’t do right away is try to get a lease signed immediately in the first couple of months, right? I am known for the binder strategy where I get my tenants to ask me to raise the rent.

Dion:
I specifically like targeting rents, rentals with tenants in place because their rents are usually low. Now, I don’t want to do a rehab, I don’t want to do a tenant flip. I don’t want to find tenants. I don’t want to do all of the work that’s involved there. I was working full-time, had three young kids, and so having tenants in place, I can do this binder strategy and show area average rents, have them ask the tenant, what do you think is fair for rents? If you do that right away, you might lock in a long lease with someone you don’t want to keep. So for two months, this is your opportunity to vet those tenants because why do we run credit and why do we check eviction history? Because we want to make sure they’re going to pay their rent on time. We want to make sure that they don’t keep getting evicted because of noise complaints.

Dion:
So you don’t know that yet. So in those two months, do you get noise complaints? Do they call you for super trivial things? That’s my two months period to figure out if I want to keep the tenants. So then I will do something like sign a new lease or use the binder strategy in those two months to make the transition go as smooth as possible. I also do things that the previous landlord probably wasn’t doing. One of the reasons why they were selling is they’re usually older, tired, don’t want to take care of the property. They were afraid of raising rents on a good tenant. So instead of losing a good tenant, they lost a good asset, which is now the thing that I acquired. So I’ll do things that like upgrade and maintain the property, which for me is coded locks. I target class C properties specifically and it’s kind of rare to have coated locks and class C properties.

Dion:
Tenants are just used to having keys, so it’s kind of an upgrade. I put in motion sensor LED, exterior lights, which improves the safety of the place, modernizes the look a little, and then I actually do something that I’ve had people tell me never to do. I ask the tenants if they owned the property, is there something they would fix? And my friends have said, don’t do that. They’re going to ask you to add a bedroom or pave the driveway. It’s never been that. What I’ve had is tenants say if I had a screen door, I’d be able to leave the door open in the summary, it’d be really nice. Spend $150 on a screen door, have a really happy tenant. So for those two months I got to vet the tenants and the tenant saw that I’m going to maintain the place I care about what they want fixed.

Dion:
I got a to-do list from the inspection, so I had any things taken care of. Then the conversation with the binder strategy or setting the rents goes much better because the tenant’s happier and most tenants live in fear of getting kicked out. They were expecting an N 12 letter, right? They were expecting the landlord to say, here’s your notice I’m selling the property. You’ve got to go because so many investors want to buy a vacant property. So to find a tenant who survived not getting that N 12 notification where they’ve got to move, so they’re living there wondering if you bought it and your owner occupying and have to kick them out or wondering if you want to kick ’em out so you can rehab it. They know their rent is low, and when you have those two months go by where they’re paying the same rent, you’ve done repairs and then you sit down to have a conversation with them, their stress level is so low that the conversation goes a lot better than if you tried to do it in that first week where you’re giving a landlord introduction letter where a lot of people focus on here’s how I like to be paid.

Dion:
And that to me I think is kind of a mistake. The landlord introduction letter should start with, here’s how I like to be communicated with. Here’s my contact information. I use handyman and contractors for repairs. When you’re giving the letter, you can also put at the bottom and say, here’s the date that the sale closed on. Make sure you don’t pay the previous landlord if you do go to pay your rent, here’s the version the way that I like to have rent paid, so you can talk about it. I just wouldn’t start with it. And when you’re getting the estoppel or giving the landlord introduction letter, the things that are missed is how many times have you gone to your tenants when you buy a property or people that are thinking of doing this and gotten a copy, a picture of their id, you have people fill out a form and sign a form, but you don’t know who they are.

Dion:
So I get a photocopy, I take a picture with my phone of their driver’s license or their id and the one that has saved me twice now in a decade get emergency contact information. This seems odd as a landlord to want emergency contact information, but I closed on a property and that’s our most nervous time as an investor when we just closed on a property and there’s tenants in place. What if I just bought a six month eviction that’s been going on for six months and now starts again with me? So you want to make sure your communication goes well. And in that first week, I couldn’t get a response from the tenant, wouldn’t answer the door, wouldn’t answer the phone number that I had, the email didn’t work, and so I go to the emergency contact and they find out, oh yeah, they’re at a convention, they’ll be back on Tuesday or something, and just that little thing took away all my stress of this tenant is ghosting me to, oh, they’re on a trip. I’ll solve everything next week. When they get back with that transition going, well, I’ve get emergency contact, get a copy of their photo when you can of their id when you can try to see the situation from the tenant side. Have you ever been a renter and had your property sold? People say it was sold out from under me. That doesn’t sound good. It can be a good thing if a new owner comes in and actually starts taking care of things and your opinion matters to them.

Tony:
Yeah, Deanna, it’s a complete 180 I think from how a lot of real estate investors go about building that relationship and it’s almost like there’s the Gary Vaynerchuk book, what is it? Punch Punch or Jab, jab Hook, whatever it’s called, but it’s like you give a lot of value first and then there’s the big ask, but because you built up that goodwill, people are more receptive to it and it’s almost like say you get hired for a job and they love you during the interview process and on day one you go in and ask for a raise, it’s like you haven’t even proven yourself yet, but you’re asking for more money. It is kind of a similar thing. So I love the idea of giving a lot of value first and then going in for the ask. Now, Deanna, I know you mentioned earlier about your tenants ask you to increase the rents on them. So you briefly mentioned the binder strategy. I guess if you can break down from folks who didn’t listen to your first episode, what is the binder strategy and why is that such an important thing I guess to follow as you’re onboarding a new tenant?

Dion:
So I present the binder, which I actually have one here that I did recently.

Tony:
Yeah, so make sure you’re watching on YouTube so you can actually see the physical binder that Dion’s holding up right now. The Goodall three ring binder,

Dion:
And this can be done through the mail. So when I do this with section eight, I don’t go take a binder to the housing authority. I actually do this through email too, but it looks almost exactly like this with screenshots and you do exactly what Ashley did. You’re going to educate them and say, Hey, here’s some comps. There are pictures in here of the rentals in the area that are the same bedroom count. The front page is a picture of the property from Zillow or Redfin that has the current estimated value and you share with the tenant your rent made sense to the previous owner or when my taxes and insurance were based on the previous value, but do you see what the current value is? That’s what my taxes and insurance are based on now, and here’s the area average. If you had to move, this is what the rentals will go for because a lot of tenants, maybe they haven’t looked at rentals in a while, they don’t realize how much rents have gone up.

Dion:
Tenants do not care about your expenses, and I can prove it. If we had a property that was paid off and we had a property with a mortgage and we were in the same market and we wanted to rent them out, we would rent them for the same amount. The tenants don’t know that you have a mortgage and don’t care. They don’t care about your property taxes, your insurance. The reason I show ’em the binder with that information on here is because it shows transparency. You can literally open up a web browser, go to Zillow and see exactly what I’m showing you here. You can go to apartments.com or Craigslist or Facebook marketplace, wherever I got these screenshots from, and you could find these same rentals to verify what I’m showing. And then here’s the magic. When you send the email, the last line or when you hand the binder over the last sentence is what rent do you think is fair?

Dion:
Because what tenant, especially one living in fair of their property being sold out from under them has ever been included in the conversation of setting their rents. So to the point of no, I’ve never had one say, I can’t pay the rent we are now, I want it to go down. It’s possible because it’s an ongoing conversation that they suggest too small of an increase, right? They say, well, let’s go $50 and I wanted 200 because they’re 600 off of the area average or whatever. Well, you can draw this on paper or I can do it in the air with my hands. I can say, here’s where you’re at currently with rents. Here’s where area average is. The amount that you suggested does seem really fair to you, but you see how far off it is from what would be fair for me. And then I’ve had them suggest a higher amount that’s as close as I’ve come to somebody having a disagreement with it.

Dion:
What’s most common is, and I literally got this text and just did a post. This is from somebody who watches my content. They said, okay, now I’m just going to read this text right off the screen. Just did the binder strategy with unit C, who was paying $950 a month including water and trash. That was the current rent. When they closed, tenant asked for rent to go to 1950. We agreed on 1900 plus water and trash. So the tenant suggested a new amount. The owners brought it down $50 to adjust the water and trash. They were so happy when we said the first payment on this new rate won’t happen until October. They teared up. We all left the meeting feeling light and great, thank you for your guidance and help. The idea is a massive increase to the rent where the landlord, if you suggested a $50 increase is a jerk.

Dion:
That tenant basically doubled their rent because they saw how good their deal was. They saw the area average rents, like Ashley said, they know I have to pay a deposit, I have to move before I even get my deposit back. Now they have happy tenants. The rent isn’t at area average. The tenant didn’t suggest to go what they probably found as 23 or 2,400 as area average, but they more than split the difference. And you have happy people on both sides. And the main reason for me is, and this is a marketing tactic, and the idea is if you’re marketing something, you have to tell people what you get out of it. If they don’t know what you’re getting out of it, they’re going to assume that it’s a scam that’s worse than what the reality is. So with rentals, I say, look, I don’t want to displace you.

Dion:
The best outcome would be if you move, I get area average rents, but I then have to rehab the place, update the thing, find a tenant, do all this extra work. I don’t want to displace you and I don’t want to do that. So what do you think is fair? I’m actually showing what I get out of it is I get to keep you in place. I’ve already shown you I fix and update things that it needed to be done, but I’m not going to rip out and put in new cabinets or put in all new flooring while you’re here. I might have to do that if you move out. So it makes my life easier and you get to stay in your place. So it makes that transition to the new ownership easier for me. Money-wise, easier for me. Time-wise takes a lot of the stress off of the tenant and I mean this is probably to me the thing that makes it easier to find cash flowing rentals on the MLS, but it’s all of the other things that makes retiring off rentals for me possible, right?

Dion:
Because David Green recently put out a post on Instagram saying replacing your W2 with cashflow from rentals is a terrible idea. Changed my mind. And he talked about $5,000 in income from your job and $5,000 in income from your rentals being totally different. And he’s right. Rentals can be as complicated or as simple as we make it, and for me it’s finding the ways targeting the properties before I even buy them to make the investing simple so that it’s easier for me because it has to be easy and don’t take this wrong. If I had to be good at investing, I would quit. What I have to be is average and do it for a long period of time. I didn’t invest to create another job, so I wanted properties that would keep tenant turnover low. The binder strategy helps with that. And then I have systems in place.

Dion:
One of the last things I’ll do when I purchased a property with tenants in place, and this is missed by a lot of people because there’s already existing tenants, is contact the utility companies and put in place what is called a landlord policy. So if this tenant ever moves out or ends their lease and moves out, water doesn’t get shut off and I don’t have a water heater burn itself in the winter or I don’t have a pipe freezer or a leak that runs forever or something. There’s power on when handyman or maybe me too lazy to do it, but handyman or contractor goes there to actually fix or do something since there’s a tenant turnover going on and getting that landlord policy in place on the utilities gives me more peace of mind so that in the future, 2, 4, 6 years from now when something changes, it’s already set up.

Ashley:
Dion, during this whole negotiation with the residents, are you actually doing this in person, this conversation? Is it happening through mail, email, text, phone calls, and what is your recommendation of how to actually present the binder strategy and then how to negotiate from there? That’s

Dion:
A great question and I want to present it from my perspective, right? So six years in the Marine Corps, eight years in law enforcement, I’m comfortable being alone with tenants in their house. Not everybody should feel that way. Not everybody has situational awareness. Maybe you don’t want to do it at their house. So I would have a meeting at a public place to have the binder strategy. I’ve done this in restaurants, especially if it was a tenant who has a weird schedule, but it was easier to just meet at a specific time at a restaurant. I’d like to do it in the place to see, it’s a possibility to see what the inside looks like, but meet publicly. If you’re not comfortable with that, I prefer to do it in person with the binder because there’s a nuance to conversation. If you’re going to do it, you could do it through Zoom.

Dion:
I have a gentleman and his mom who moved to Guam and they’re on a contract. We did their binder renewal while they’re in Guam to do this through Zoom. Email works for section eight especially because what you want to do is do the work for the section eight counselor and with section eight I’ll actually have one of the pages in here is right off fair market rents what section eight, we’ll pay for that bedroom count in that county and section eight has, you can just Google fair Market rents and go on there. It actually the information for next year ask to come out by October. And ironically 2025 data is already out. So you can see what Section eight is doing next year.

Ashley:
Stay tuned after one final break for more on how you can set up your investment property for success.

Tony:
All right, thanks for sticking with this guys. Let’s get back into it. I guess what I want to know from you, Dion is looking long-term, what strategies should an investor consider for tenant retention or just transitioning to new tenants in general?

Dion:
I like tenant retention mathematically. Sometimes tenant turnover is the best thing and every time I sign a lease with a tenant, I own small multifamily, right? I don’t have a huge portfolio. I’m at 18 units now. I retired in 22 with 16 units, produces a little over 200. In 22, it was $204,000 in profit from 16 rental units. So I have a small portfolio with the right amount of cashflow, it takes me about 50,000 a year to live. So I’m not looking to continue to grow the portfolio. It will slowly grow as cash piles up, but my goal is to keep tenants in place long term even though the first conversation I have with tenants, as I say, you shouldn’t be renting, this is a duplex you’re living in. Did you know that you can buy one of these with the same loan you would go and buy a house with and then you can rent out the other side and reduce how much you’re spending.

Dion:
And I’ve had that conversation with every tenant for over a decade now, two tenants in that decade have purchased houses. Nobody’s bought a duplex matter how many times I tried to say that this is what it can do to you. They’ve bought houses. One was fairly recently. And so coming in with that, letting the tenants know, look, I would rather you got on the property ladder and proved your life than if I had a tenant. Starts the relationship off on such a positive note that I have tenants for the longest one is the tenant was in the property 26 years when I bought it, I bought it in 2016. They’re still there.

Dion:
My goal is that the tenants are there as long as I own the property, even though sometimes a tenant turnover would mean I could new cabinets, new flooring, spend 10 grand and add a bunch to their, I had a tenant move out this one where they bought a house, I had a closet. One bedroom becomes a two bedroom. I go from one bedroom rents to two bedroom. I was never going to do that while they were living there. How rude would that be to come in, I’ve improved your place, something you didn’t need or ask for, so your rent’s going to go up a thousand dollars a month, that would be terrible. But if they move out and I now have a two bedroom and I rent it for a thousand dollars a month more than it was before, it was like $800 a month more. Actually that’s okay with me. I’ll handle that tenant turnover for that big of an increase to rents.

Ashley:
Let’s go with the scenario of, because we actually had this happen where somebody has literally lived there since the property was built in 2002 and the only tenant that has been in this property the whole time, and they recently asked to have the unit painted, but they didn’t want to have to move their furniture away from the walls for the painter to come in. They wanted us to provide somebody or have the painters come and move their furniture, put their furniture back because we offered to pay for the painting. There was a couple other things they wanted done and they are still paying market rent because we’ve renovated all the other units. So they are not even close to paying what that is. And so we did say there would be a small increase in your rent because everybody else that has a new apartment pays more and they actually declined because they didn’t want that small increase, but they also didn’t want to move their furniture. So what is your advice for those gray areas and those situations that come up where you are trying to provide a solution but the tenant doesn’t agree and just ends up staying where they are. But also I feel like I do feel guilty as to like, well yeah, you’ve been a great tenant, you’ve always paid on time for the last 12 years, actually longer than that, 22 years and now you, we’d love to do something for you, but kind of like the ask just doesn’t work out.

Dion:
Please, please take this in the light. That’s incentive. I’m trying to help you, right? I watch you all the time. I have a ton of respect for you. But when you said something earlier about you had the tenant in place for six years and didn’t raise the rent, imagine the precedents you sent with that tenant that any increase going forward is a change. So you’ve had this tenant in for 22 years. They are below area average rents. They might be a good use of the binder strategy to explain why their rent might need to go up again, they don’t care about your expenses.

Ashley:
Well, to be clear, this one has had an increase, I think every, it’s an apartment complex so it doesn’t increase every two years, but small incremental increases. But all the renovated ones have been listed once. They’ve been renovated for a lot more. So she is used to an increase I guess on this case. Yeah.

Dion:
Okay. Right. No, I like it. So as a landlord that’s had it that long, I think I have repainted places with tenants in place and it’s not very easy. I have a hack for this. I also have a hack for if you have an issue where the place like you have a plumbing issue where they can’t take a shower for a day or two. I’ve heard a lot of people say, well, I put my tenant my first time I did it. I put my tenants in a hotel until this situation was resolved. This is an ongoing conversation where you’re trying to solve the problem. These are the ways to do it. The last time I had this issue, I did a gym membership for the tenant for one month. So it cost me a little more a subscription, but just one month gym membership. And I said, Hey look, while they’re fixing, because it’s a one bathroom unit while they’re doing this, you can’t take a shower for a couple of days, but here’s a gym membership so you can go take a shower. Tenant was happy. So you can negotiate those kinds of things.

Ashley:
That’s a great idea. Yeah, because done that, we set up tenants in hotels for different issues. But yeah, that’s a really good idea.

Dion:
Thank you. And so a lot of people, we think in landlord terms of if I’m going to have work done, I have a contractor, if it’s handyman work, they’re going to fix some trim or something. I go to Thumbtack and I hire a handyman. If it’s plumbing, I want a license plumber, I want to get the permits done. If it’s electricity, I want electrician. If it’s a roofer, I want to make sure it’s a roofing company that has roofing insurance. But when we’re looking at something like paint the normal go-to would be, well, how much would the painter charge to move furniture? Now think of the painting contractor that has the painters that their shoulders hurt because they’re painting all day and they say, Hey, can you move this couch? Can you move the fridge? Can you do this? Versus here’s my hack for when I paint or do work requires that two guys and a truck, if you ever go to move, because I house hack and I’m way too lazy to move my own stuff.

Dion:
I like to go to work and come home and all my stuff is in the new place whenever I do that. But you go online and you look up your local delivery company of two guys in a truck. I wouldn’t use the big nationwide ones. I think they’re called College Hunks or something else like that. But find your local one where it’s two people or five people that have little box trucks and they move people for a fee. They rent two guys and a truck for somewhere between 90 and the high end, 150 bucks an hour. And you say, I want to hire you guys to do a move. You’re going to come in the morning and you’re going to move everything away from the walls and you’re going to come back in the afternoon, you’re going to move everything back, or you’re going to come back the next day and move it all back.

Dion:
You’re going to charge me your hourly rate. You might get a trip charge if they have to come twice, but a few hundred dollars to have that problem solved so that the painting can be done without painting the two or $3,000 that a painter’s going to tack onto a big job if they’re workers that they know, they’re going to have to handle the emotional outcry of a worker having to do more work than what’s expected of a painter. Because I’ve seen massive things like a stairwell off by four inches and there’s a sign on the wall saying, painter will fix it. Don’t mess with the painters. They’re going to charge you a ton. But if you’re going to have that issue, that’s my hack for almost any major work that you need done. Find your two guys in a truck that are local to your area and develop a relationship with them.

Dion:
Use them for when you move, recommend them to your friends. But use that for if you’re going to do, because I’ve got a tenant purchased it, they had carpet in place and the carpet was seven or eight years old and they wanted new flooring. And my original response is, I’ll totally put LVP, I put LVP everywhere I own and once it’s vacant, but with you living here, it’d be really hard. You would have to move all of your furniture. And she says, I just can’t do that. And this is where a couple months later, I thought I had to move me. Maybe they can move her twice. And so they just moved all her stuff so the phone could be done, moved all her stuff back. So it would work for painting exactly the same.

Ashley:
Yeah, and we kind of did something offer the tenant, but I think where we messed up is we offered the tenant, here are some people you can contact, like moving companies or we have a disposal company we work with that would move stuff, but we gave them their information to contact. So maybe just spending the couple hundred dollars to have us pay for it and set it up would’ve been more valuable than giving the information to them and just the inconvenience to them of having to call and set out. The only thing that I would be curious about as to how that works out with insurance and liability as far as our insurance company doesn’t cover any of the tenant’s personal belonging. So if something did happen during the moving process as to how, if we hired the company, if there would be any pushback on us, if for some reason their insurance didn’t cover the tenants things because we were the one.

Ashley:
So that would be the only piece I would be actually curious about. But I think my mistake there was not trying taking the time to figure that out and that we should have provided that service for the couple hundred dollars you’re saying it would’ve cost to actually have the painting done. So cool. Yeah, see, I always learn new things on these episodes and that’s how I love having the guests on. It’s definitely an advantage to being one of the hosts on the Real Estate Rookie podcast, so I love it. But Dion, thank you so much for coming on today and for sharing your experience and for sharing your advice on the binder strategy. Everyone has learned so much today and hopefully they’ll be able to also send you a message letting you know that they put the binder strategy into effect and have had an amazing experience keeping those tenants in place.

Ashley:
So if you want to learn more about Dion, you can go to our show notes and we’ll have his information linked there. Make sure you visit biggerpockets.com/leases if you would like to find a lease agreement to use for your new tenant for the property you’re acquiring, or maybe you just want to update your current leases in place. I’m Ashley, and he’s Tony. Thank you guys so much for watching listening. Whether you’re on your favorite podcast platform or on YouTube, make sure to like, subscribe or leave us a review on your favorite podcast platform. We’ll see you guys next time on Real Estate Rookie.

Help Us Out!

Help us reach new listeners on iTunes by leaving us a rating and review! It takes just 30 seconds and instructions can be found here. Thanks! We really appreciate it!

In This Episode We Cover:

  • How to ensure that your best tenants stay at your rental property long-term
  • How to get tenants to ask for a rent increase with the “binder strategy”
  • The agreement you MUST have in place when inheriting tenants
  • How to properly vet tenants before offering them a lease renewal
  • Retention versus turnover (and when it’s time to let a tenant go)
  • What you should know before raising rents on Section 8 tenants
  • And So Much More!

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

Gains and losses amid market shifts: Q2 2024 earnings

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The second quarter of 2024 showcased a varied landscape for real estate and related sectors, highlighting ongoing volatility. While companies like Zillow and CoStar Group reported solid revenue growth, driven by strong performance in residential services and online real estate platforms, others such as RE/MAX and Offerpad struggled with declining revenues and agent losses.

Several companies are refining their strategies to navigate an unpredictable market. Rocket Mortgage leveraged AI to enhance operational efficiency, while Redfin increased revenue despite nearly flat losses. Digital mortgage lender Better saw increased loan production but continued to face mounting losses, reflecting ongoing challenges in the mortgage sector.

The quarter also saw significant developments in the brokerage landscape, with eXp Realty and Compass posting revenue gains despite ongoing agent turnover. Meanwhile, cloud-based service providers like Real Brokerage and Blend showed resilience by achieving positive earnings in a tough market.

Overall, the Q2 earnings underscore the diverse strategies and varying outcomes across the industry, with companies continuously adapting to meet market demands and overcome sector-specific challenges.

Fathom Realty, a flat-fee brokerage, reported a 12 percent increase in its agent count, reaching 12,224 by the end of the second quarter. Despite the growth in agents, the company faced challenges with elevated mortgage rates and home prices, leading to an 8 percent decline in transaction volume to 10,137 deals.

Fathom introduced new commission plans that allow agents to earn a percentage of the revenue generated by agents they recruit, positioning the company for continued growth. However, the quarter ended with a $1.3 million net loss, an improvement from the $4.3 million loss reported a year earlier.


Blend Labs Inc., a cloud banking software provider, grew both its mortgage and consumer banking businesses during the second quarter, reducing its net loss by 53 percent to $19.4 million compared to a year ago. Although the improvement from its $20.7 million net loss in Q1 was modest, Blend secured a $150 million cash injection in April from Haveli Investments, giving the company more time to reach profitability.

The funding was used to pay off debt from its 2021 acquisition of Title365. Blend’s Q2 results exceeded analysts’ expectations, leading to a 23 percent increase in its stock price, which closed at $3.30 on Friday.


Expedia Group met the high end of its earnings expectations for the second quarter of 2024, despite a challenging macro environment and softening travel demand. The firm reported total lodging bookings of $20.7 billion across all its platforms, including Expedia, Vrbo and Hotels.com, marking an 8 percent increase from 2023.

Revenue for the quarter rose 22 percent to $3.6 billion. Room nights grew by 10 percent, totaling 98.9 million, with Brand Expedia showing nearly 20 percent growth. The company recorded a net income of $386 million, with an adjusted net income of $469 million.


Digital mortgage lender Better increased loan production by 45 percent during the second quarter, reaching $962 million and projected it will originate over $1 billion in mortgages in Q3 for the first time in two years. Despite this growth, investors were skeptical, as shares in Better dropped nearly 20 percent after the company reported a $42 million net loss for Q2 and announced a 1-for-50 reverse stock split to avoid delisting from the Nasdaq.

Revenue grew 41 percent quarter-to-quarter to $31.4 million, and by keeping expenses flat at $73 million, Better reduced its net loss by 18 percent from Q1, ending the quarter with $507 million in cash, restricted cash, short-term investments and self-funded loans.


RE/MAX reported a 4.8 percent decline in revenue during the second quarter compared to a year earlier, marking the eighth consecutive quarter of falling revenue as the down market continued to impact the company. The franchisor’s U.S. agent count fell by 6.3 percent, losing just under 1,000 agents in Q2.

The agent count in North America dropped even more sharply, with a 4.4 percent decline in the U.S. and Canada, bringing the total to 78,599 agents at the start of Q3. Despite these challenges, RE/MAX Holdings CEO Erik Carlson described the Q2 results as “better than expected.”


Realtor.com parent company Move Inc. reported a 2 percent decline in fiscal fourth-quarter revenue, dropping to $143 million year over year. The decrease was attributed to higher mortgage rates and other macroeconomic challenges, as stated by News Corp, which owns Move Inc. Real estate revenues, accounting for 80 percent of Move’s total revenue, also declined by 2 percent.

Realtor.com’s lead volume and website traffic remained flat during the quarter, with 74 million average monthly unique visitors. Despite these setbacks, News Corp’s digital real estate services segment overall saw a 21 percent revenue increase, reaching $448 million, driven by strong performance from the Melbourne-based REA Group.


New York-based brokerage Douglas Elliman saw a slight revenue increase in the second quarter of 2024, providing some relief after facing pressure from shareholders due to its shaky recent performance. Consolidated revenues rose from $275.9 million in Q2 2023 to $285.8 million in Q2 2024, while gross transaction volume increased from $9.9 billion to $10.6 billion year over year.

The company also improved its net loss, which decreased to $1.7 million, or $0.02 per diluted common share, compared to $5.2 million, or $0.06 per diluted common share, a year earlier.


Zillow Group’s strong second-quarter performance was driven by better-than-expected results in its residential segment, which helped boost revenue by 13 percent year over year to $572 million, surpassing the midpoint of its outlook range. The company’s mortgage segment led in percentage growth, with a 125 percent increase in purchase loan origination volume, driving its revenue up 42 percent to $34 million.

The rental segment also saw significant gains, with a 44 percent rise in multifamily revenue pushing overall revenues up 29 percent to $117 million. Although residential revenue growth was more modest at 8 percent, this segment, including Premier Agent, ShowingTime+ and Follow Up Boss, contributed the most to Zillow’s success, bringing in $409 million for the quarter.


The Real Brokerage posted surprisingly strong second-quarter earnings in a challenging market, with revenue hitting a new high of $340.8 million, up 82 percent year over year. Gross profit also reached a record, growing 79 percent to $31.9 million.

The company improved its net losses, reducing them to $1.2 million, down from $4.1 million a year earlier, with a loss per share of $0.01 compared to $0.02 in Q2 2023. Chairman and CEO Tamir Poleg credited the firm’s results to the resilience and appeal of its business model, along with the efficiencies provided by its unique technology platform.


United Wholesale Mortgage, the nation’s largest mortgage lender, posted a solid $76.3 million profit in the second quarter, paid down debt and positioned itself to capitalize on dropping mortgage rates. Shares in the company are now trading at a three-year high.

Mortgage originations increased by 6 percent year over year to $33.6 billion, the highest level since Q1 2022, with gain margins improving to 1.06 percent from 0.88 percent a year ago. UWM expects third-quarter originations between $31 billion and $38 billion, with gain margins ranging from 0.85 percent to 1.10 percent, consistent with recent performance.


Spatial data company Matterport saw its total revenue grow to $42.2 million in the second quarter of 2024, up from $39.6 million the previous year, as the company focused on expanding its market share. According to an earnings report released Tuesday, subscription revenue contributed $24.2 million, a 16 percent increase year over year.

Services accounted for $10.9 million, while product revenue totaled $7.2 million. The company’s net loss was $0.45 per share, with a Non-GAAP net loss of $0.02 per share, reflecting a 71 percent improvement from the previous year. Matterport’s gross profits also increased, reaching $19.4 million, up from $15.9 million a year earlier.


Redfin saw its revenue rise by 7 percent to $295.2 million between April and June 2024, according to its second-quarter earnings report. Despite the revenue growth, the company posted a net loss of $27.9 million, slightly more than the $27.4 million loss from the same period in 2023. The report also noted that Redfin’s web traffic remained steady, with nearly 52 million average monthly users, the same as in Q2 2023.


Airbnb continued its strong performance in the short-term rental market during the second quarter, with revenue growing 11 percent to $2.75 billion, driven by robust travel demand and international expansion, according to its earnings report. The company reported a net income of $555 million, a 15 percent decrease from the previous year due to higher income taxes.

Airbnb and its hosts generated $21.2 billion in total bookings, an 11 percent increase from a year ago, with travelers booking 125.1 million nights and activities. CEO Brian Chesky expressed optimism about the upcoming summer travel season during a call with investors.


Shares in iBuyer Offerpad dropped to a new all-time low in after-hours trading Monday after the company reported trimming its losses but also anticipating further declines in revenue and homes sold. Offerpad posted a $13.8 million net loss in the second quarter, a 21 percent improvement from the previous quarter’s $17.5 million loss and a 38 percent reduction from its $22.3 million loss in Q1 2023.

However, revenue during the spring homebuying season fell 12 percent from Q1 to $251.1 million, with home sales also down 12 percent to 742. Offerpad expects Q3 revenue to decline further, projecting between $185 million and $225 million, with home sales expected to drop to between 550 and 650. Executives are pivoting to a buyer’s market by narrowing the scope of homes they evaluate for purchase and adopting a more conservative approach in their underwriting model.


Rocket Companies saw its net income rise by 28 percent to $178 million in Q2 2024, as the company leaned heavily into artificial intelligence tools to scale its business and grow market share. Rocket Mortgage, the Detroit-based fintech’s subsidiary, increased mortgage originations by 10 percent year over year to $24.7 billion, with gain on sale margins improving to 2.99 percent, up 32 basis points from a year ago.

Revenue for the quarter grew 5 percent to $1.3 billion, while expenses remained flat at $1.1 billion. CEO Varun Krishna highlighted the company’s significant investments in data leadership and infrastructure and its strategic partnerships with industry leaders.


IBuyer Opendoor reported a 24 percent decline in revenue year over year to $1.5 billion in the second quarter of 2024, as the company faced a slow market. This was a 28 percent improvement from the previous quarter, with 4,078 homes sold.

Opendoor recorded a net loss of $92 million, a sharp drop from the $23 million positive income it saw in Q2 2023. However, this loss improved from the $109 million loss in the previous quarter. The company’s gross profit was $129 million, down from $149 million a year earlier but up from $114 million in Q1.


Real estate franchisor Anywhere reported flat revenue year over year in the second quarter of 2024, as the company made significant payments toward settling a commission lawsuit and resolving a 1999 legacy tax issue related to its former parent company, Cendant. Despite these challenges,

Anywhere saw a 3 percent increase in combined closed transaction volume, with units down 5 percent but prices up 8 percent. This marks the second consecutive quarter of rising transaction volume. The company’s net income increased by 58 percent to $30 million, with adjusted net income up 37 percent to $37 million year over year.


EXp World Holdings saw its revenue grow 5 percent year over year to $1.295 billion in the second quarter of 2024, according to an earnings release on Wednesday. The company reported a 3 percent increase in net income to $11.8 million despite facing higher taxes on continuing operations. Adjusted EBITDA also rose by 22 percent to $32.8 million year over year.

The brokerage’s agent count continued to decline, but at a slower rate, with a 1 percent decrease to 87,111 agents and brokers, an improvement from the 2 percent decline reported in Q1.


Compass saw its revenue rise to $1.7 billion between April and June 2024, adding thousands of real estate agents to its ranks, according to its Q2 earnings report released Wednesday. Despite uncertainty in the housing market, Compass reported significant gains in revenue, transactions and agent count.

The 14 percent year-over-year revenue increase was driven by an 11.4 percent rise in transactions, even as the broader residential real estate market saw a 3.3 percent decline in transactions. This revenue boost enabled Compass to profit $20.7 million in Q2, a sharp turnaround from the $47.8 million net loss it posted during the same period last year.


CoStar Group reported a 12 percent year-over-year revenue increase, reaching $678 million in the second quarter of 2024, according to its earnings call on Tuesday. The Homes.com Network saw significant growth, with traffic rising 73 percent year over year to 148 million average monthly unique visitors.

Despite the strong revenue performance, CoStar’s net income dropped to $19 million, down from $101 million in Q2 2023. CEO Andy Florance highlighted the company’s success, noting that Apartments.com and CoStar achieved double-digit revenue growth despite market challenges.


Mortgage giants Fannie Mae and Freddie Mac continued to grow their net worth in the second quarter of 2024 despite a sluggish spring homebuying season. Both companies increased their profits as firm home prices and low default rates allowed them to release billions of dollars previously reserved for losses.

Although Fannie and Freddie don’t make loans directly, they guarantee payments to investors who purchase mortgage-backed securities, which fund most U.S. home loans. In Q2, the mortgage giants guaranteed $172 billion in single-family mortgages, a 44 percent decrease from the $310 billion they guaranteed a year ago.


Jessi Healey is a freelance writer and social media manager specializing in real estate. Find her on Instagram, LinkedIn, or Threads.

NAR settlement still an enigma for some ahead of big Aug. 17 deadline

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With proposed commission changes set to take effect nationwide on Aug. 17, there’s a best-case scenario on how the National Association of Realtors’ settlement plays out on the ground — and then there’s the reality.

That was the view, at least, from a range of panelists that included brokers, lawyers and MLS executives across a series of sessions focused on the “evolution of buyer agency” at Inman Connect Las Vegas Wednesday.

From a Realtor in the audience who acknowledged the continuation of commission sharing among peers in her home state to an unidentified multiple listing service currently directing members to draft buyer agreements specific to each listing in its database, a troubling information gap between regulators and real estate professionals was on display over four back-to-back panel discussions on the coming changes.

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At the center of the confusion, many of the panelists agreed, were clashing interpretations of the proposed NAR policies themselves.

At NAR’s midyear conference in May, the trade group’s legal team promoted the practice of cooperative compensation, detailed ways that listing brokers could advertise offers of compensation to buyer brokers outside of the MLS, and encouraged buyer agents to contact listing agents prior to showing a property to inquire about offers of compensation. This is in stark contrast to what the U.S. Department of Justice has indicated they want to see happen: no offers of compensation from listing brokers to buyer brokers made anywhere so that the seller and listing agent have no influence on the amount buyers pay their agents.

“I’m wondering, are we doing something wrong?” one flummoxed Realtor asked panelists on Wednesday afternoon, presumably voicing the concerns of many of her peers in the audience.

For the Indiana Realtor who voiced confusion over the changes, at issue were best practices around buyer agreements and protocols for reaching out to listing agents. To peers in the audience and panelists Cassie Walker Johnson of Windermere Real Estate, Kendall Bonner of eXp Realty and Ed Zorn of the CRMLS, she let slip that those calls from buyer agents to listing agents were happening prematurely.

“This is what people have led us to believe we should be doing,” she said. “Calling each agent before you even show a house: ‘We have our buyer broker agreement. What have you negotiated with your seller?’”

The panelists, including moderator James Dwiggins, the CEO of NextHome, all disapproved of the practices described by the attendee.

Johnson, a managing broker with Windermere, raised the specter of agent steering, and advised against calling a listing agent before a buyer client has toured a home. Bonner, a team leader at eXp, agreed that on a practical level, calling every listing agent ahead of every showing wasn’t an efficient model for success. She pointed to an unidentified MLS that was advising members to do just that.

“One MLS I know, that will remain nameless, in Florida, they are instructing their agents to get a new agreement for every listing and call each listing agent, find out what they are offering, and write an agreement specifically for that property, for each listing,” Bonner told the ICLV audience on Wednesday.

If panelists were unanimous in their disapproval of the Indiana Realtor’s actions, they were also in lockstep on the merits of what Zorn characterized as a “consumer-centric model.” Instead of propping up the old commission-sharing system, Zorn said, listing agents should concern themselves with their own fee. Buyer agents, meanwhile, should negotiate their compensation with buyers before showings. And buyers should, if needed, ask for their agent’s compensation in a purchase offer, which the DOJ has specifically said would be permissible.

“[The model] is really simple,” Dwiggins added. “Seller’s willing to entertain any and all requests, put it in your offer. Buyer’s agent, put whatever you want in the offer, and it becomes a negotiation.”

“Realistically … concessions aren’t even going to need to be a thing long-term, potentially, because it’s just a matter of: My seller will listen to whatever you want to put in the offer, and it’s just a negotiation.”

Zorn agreed. In his earlier session focused on the “evolution of buyer agency,” he told attendees they have a choice: “Are you going to choose the route of staying with the old commission-sharing model? Or are you going to look at the changes that are coming up and look at opportunities to enhance your role in real estate?”

Everyone in the industry will have to choose, regardless of their role, Zorn added.

At a session called “Commission Chronicles: Implications for MLSs,” panel moderator Sam DeBord noted “very different implementations” across the country of the settlement changes and that some agents had decided to get “creative” with continuing to make offers of compensation.

“[There are] some really interesting stories of agents saying, ‘I’m going to put commissions in the watermark of photos’ or ‘The number of commas and periods in the listing description will tell you what the number is,’” DeBord told the ICLV audience, before adding: “Please don’t do that.”

Annie Ives, CEO of Southern California-based The MLS, said her MLS is using compliance software to review agents’ listing inputs, and will be looking for keywords to find violations.

Some agents are using URLs that end in 2.5, to indicate the percentage of the sales price they’re offering as compensation in the MLS, Ives said. “So we’ll be looking for that,” she said, adding that she expects agents to come up with other “creative” ways to get around the new rules.

Nonetheless, Ives’ MLS does not plan to fine subscribers for violations for the first few months after the changes, she added.

“Our model is not to collect money on fines,” Ives said. “Our model is to keep the data accurate. We want to be friendly to the agent.”

Email Andrea V. Brambila.

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