Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

If you’re a real estate agent navigating today’s unpredictable market, struggling to convert leads or just feeling stuck, this is the interview you can’t afford to miss.

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I recently sat down with Ricky Carruth, one of the most authentic voices in real estate coaching today. With over 100 home sales annually and a thriving national coaching platform, Carruth doesn’t just talk theory — he’s lived it. Now, he’s on a mission to help agents like you cut through the noise and build sustainable, meaningful careers.

What we cover in the interview

Why conversations, not conversions, are the secret to your real estate success

Carruth explains why your number of conversations is the most critical metric in your business. It’s not about turning a “no” into a “yes” — it’s about creating more opportunities to hear “yes” in the first place.

How to build genuine, deep relationships that last a lifetime

In a post-commission-lawsuit world, trust and value matter more than ever. Carruth shows how agents who lead with service and empathy can win in any market.

The truth about systems, CRMs and drip campaigns

Spoiler alert: Most things agents are told to prioritize slow them down. Carruth shares how simplicity and focus are the real keys to scaling your business.

The coming real estate boom — and how to position yourself for it

Yes, rates are high. Yes, inventory is tight. But Carruth explains why we are on the verge of a historic market shift and how you can prepare to dominate the next decade.

Why the best agents are already working harder, while others wait on the sidelines

This conversation is a wake-up call. The market won’t wait for you to get ready. Carruth lays out precisely what agents should do to become the go-to name when the tsunami of transactions hits.

What makes this interview different?

Carruth doesn’t hold anything back. From lead generation and follow-up, to mindset and faith, to why most agents fail, he gives away the blueprint he used to go from zero to a diamond. 

If you’re tired of fluff-filled motivational talks and want fundamental, actionable strategies from someone who’s done it, this is your moment.

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

In this episode of Real Estate Rockstars with Rick, I sat down with Adam Morejon from Agent Marketers and chatted about innovative social media strategies for real estate agents. The conversation was full of actionable tips, focusing on why real estate agents should have an omnichannel presence and not rely on just one specific platform.

Organic growth

Morejon, who grew his Instagram following to over 50,000 within a year — all organically — shared his journey from zero presence to becoming a local influencer. His story is both motivational and practical, offering Realtors valuable advice on making the most of their social media reach.

What’s striking about the interview is Morejon’s focus on delivering value rather than posting typical “Just Listed” or “Just Sold” content. He encourages Realtors to position themselves as community information hubs by sharing local updates, events and lifestyle content. This approach keeps local followers engaged and attracts potential relocation clients.

Batch for success

One of Morejon’s key strategies is batching content creation on Mondays to ensure a consistent flow of posts, Reels and carousels throughout the week. He highlights how mixing various types of content helps maintain engagement and extend reach. Additionally, Morejon discusses the power of collaborating with local businesses to tap into their audiences and expand visibility.

If you want to grow your Instagram following and generate more leads, you won’t miss this interview. Watch the full video to discover how Morejon’s practical strategies can transform your real estate social media game and establish you as the go-to expert in your community.

Rick Guerrero is the Director of Branch Sales and Strategic Partnerships at US Mortgage Corp. You can follow him on Facebook or connect with him on LinkedIn.

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

In this episode of Real Estate Rockstars with Rick, I sat down with Adam Morejon from Agent Marketers and chatted about innovative social media strategies for real estate agents. The conversation was full of actionable tips, focusing on why real estate agents should have an omnichannel presence and not rely on just one specific platform.

Organic growth

Morejon, who grew his Instagram following to over 50,000 within a year — all organically — shared his journey from zero presence to becoming a local influencer. His story is both motivational and practical, offering Realtors valuable advice on making the most of their social media reach.

What’s striking about the interview is Morejon’s focus on delivering value rather than posting typical “Just Listed” or “Just Sold” content. He encourages Realtors to position themselves as community information hubs by sharing local updates, events and lifestyle content. This approach keeps local followers engaged and attracts potential relocation clients.

Batch for success

One of Morejon’s key strategies is batching content creation on Mondays to ensure a consistent flow of posts, Reels and carousels throughout the week. He highlights how mixing various types of content helps maintain engagement and extend reach. Additionally, Morejon discusses the power of collaborating with local businesses to tap into their audiences and expand visibility.

If you want to grow your Instagram following and generate more leads, you won’t miss this interview. Watch the full video to discover how Morejon’s practical strategies can transform your real estate social media game and establish you as the go-to expert in your community.

Rick Guerrero is the Director of Branch Sales and Strategic Partnerships at US Mortgage Corp. You can follow him on Facebook or connect with him on LinkedIn.

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

In this episode of Real Estate Rockstars with Rick, I sat down with Adam Morejon from Agent Marketers and chatted about innovative social media strategies for real estate agents. The conversation was full of actionable tips, focusing on why real estate agents should have an omnichannel presence and not rely on just one specific platform.

Organic growth

Morejon, who grew his Instagram following to over 50,000 within a year — all organically — shared his journey from zero presence to becoming a local influencer. His story is both motivational and practical, offering Realtors valuable advice on making the most of their social media reach.

What’s striking about the interview is Morejon’s focus on delivering value rather than posting typical “Just Listed” or “Just Sold” content. He encourages Realtors to position themselves as community information hubs by sharing local updates, events and lifestyle content. This approach keeps local followers engaged and attracts potential relocation clients.

Batch for success

One of Morejon’s key strategies is batching content creation on Mondays to ensure a consistent flow of posts, Reels and carousels throughout the week. He highlights how mixing various types of content helps maintain engagement and extend reach. Additionally, Morejon discusses the power of collaborating with local businesses to tap into their audiences and expand visibility.

If you want to grow your Instagram following and generate more leads, you won’t miss this interview. Watch the full video to discover how Morejon’s practical strategies can transform your real estate social media game and establish you as the go-to expert in your community.

Rick Guerrero is the Director of Branch Sales and Strategic Partnerships at US Mortgage Corp. You can follow him on Facebook or connect with him on LinkedIn.

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Being a top producer nowadays requires not just hard work but also creativity, consistency and a strong relationship-building focus. That’s what mega agent Fernando Chavarria, out of Atlanta, Georgia, has mastered.

With a reputation as one of the best and a social media following that tops thousands, Chavarria has transformed his business through a combination of time-tested prospecting strategies with the power of today’s content marketing.

I interviewed Chavarria recently, and what a joy that was. It’s one of those interviews that gets me all charged up and energized. He shared his story, from cold calls and door knocking all the way through becoming one of the most dynamic social media marketers around, and his story is a blueprint for agents looking to embrace a more conscious and authentic approach to marketing.

Cold calling: The foundation for building relationships

Like all of us business people, Chavarria started out with cold calls. His approach? Never leaving a contact on his list behind. Whether a friend from a previous era or a number that he didn’t even know, Chavarria made the effort to contact and connect with each one. His approach was simple: “Don’t leave anyone out — commit to doing the activity.”

That persistence paid off. His first deal came from a call he almost didn’t answer — a young guy who, to his surprise, was prepared to buy. That single call established the tone for Chavarria’s stubborn refusal to ever presume someone is not prepared to take action.

The social media shift: Building real relationships

When social media started catching on as a marketing tool, Chavarria didn’t just jump on board — he leaned in with a mission. Instead of getting caught up on likes and views, he focused on creating content that actually represented himself and his passion for real estate.

Whether showcasing luxury condominiums, talking about generational buyer trends, or simply sharing a fun family experience, Chavarria’s content is always real and relatable.

One of his most notable attributes is his ability to mesh business with personal material. Chavarria understands that people want insight into the person behind the agent. He openly discusses his life as a father, his love for filmmaking and even his humor. By doing this, he creates a sense of rapport and confidence, allowing clients to feel comfortable and secure working with him.

Making DMs the real deal

What impressed me most from our conversation was how Chavarria extends his relationship-building strategy through direct messages (DMs). Most agents just stop at posting, but he takes it a step further and actually engages with his audience through responding to stories, posting on other people’s stories and moving conversations from comments into DMs.

He doesn’t overthink — he simply responds and starts conversations. From a friend’s restaurant dining experience to wishing a client well on their new home, Chavarria’s secret is making people feel important and recognized. It has led to many referrals and repeat business.

Real estate copy that speaks home

Whereas most agents are overdoing their attempts at having a social media voice, Chavarria keeps it consistent with a low-key, playful style. He’s not concerned with perfection, much less with virality. Instead, he’s just trying to show up each day and have a good time with it.

One of his best-performing video segments is his comedic commentary on generational trends for home purchasing, and they succeed because they’re entertaining and perceptive.

Chavarria’s advice for agents is straightforward: Forget about the end product, and enjoy the journey. “It’s better to be done than to be perfect,” he said. By doing this, he avoids burning out and keeps his ideas flowing freely.

The power of giving back

One of the strongest aspects of Chavarria’s business model is his need to give back. Whether he’s surprising a client with a personalized gift or featuring a local business on his videos, he’s always seeking out ways to give back to his community. That servant’s heart doesn’t just build business — it builds legacy.

Takeaway for real estate agents

Chavarria’s story is a reminder that there is no secret formula for real estate marketing success. It’s a case of simply showing up, being consistent and caring about whom you serve. Whether you’re doing cold calls or creating viral content, purpose and authenticity are what drive long-term success.

If you wish to elevate your real estate business, do as Chavarria does: Talk with people, connect on a human level, and never let a chance slip away to show that you care.

Rick Guerrero is the Director of Branch Sales and Strategic Partnerships at US Mortgage Corp. You can follow him on Facebook or connect with him on LinkedIn.