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The “Domino Effect”: How to Build an Entire Portfolio from ONE Property

The “Domino Effect”: How to Build an Entire Portfolio from ONE Property

The hardest part of real estate investing is, of course, getting started. Once you have your first rental property, it’s much easier to scale your real estate portfolio than you might think—even if you don’t have much money to your name!

Earning modest salaries from their nine-to-five teaching jobs, Rob Schou and his wife couldn’t afford a large down payment on an expensive property. But by starting multiple side hustles and sharpening their DIY home renovation skills, they were able to purchase a cheaper property and add value to it. The best part? This created a “domino effect,” giving them more capital and momentum for future deals. Even when they didn’t have everything figured out, taking action and having multiple exit strategies meant they always turned a profit—even when a project didn’t go to plan!

In this episode of the Real Estate Rookie podcast, you’ll hear about some creative side hustle ideas you can use to fund your next down payment. You’ll also learn how to choose a niche that aligns with your long-term goals, as well as how to build your “buy box” and find the right market. But that’s not all. Rob even dives into new construction, showing you how to buy land, vet builders, and more!

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Ashley:
This is Real estate rookie episode number 402.

Tony :
So Ash, have you heard of this thing called the Domino Effect?

Ashley:
Yeah. A domino can take down the next one that is one and a half times its size and it compounds its ability to take down larger sized dominoes.

Tony :
And today’s rookie guest built his portfolio using one deal to take down the next and the next, the next.

Ashley:
My name is Ashley Care and I’m here with Tony j Robinson.

Tony :
And welcome to the Real Estate Rookie podcast where every week, three times a week, we bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. And today we have Rob Scowl on the podcast. Now Rob and his wife are both teachers in southern Maryland by day and they’re creative side hustlers by night. Each deal has helped them towards the next one and exposed Rob to a variety of strategies when it comes to real estate investing. So Rob, welcome to the Real Estate Rookie podcast.

Rob :
I appreciate you guys having me on. Thank you for having me here,

Ashley:
Rob, to start this off, we are very interested in how a used car and a puppy Playdate turned into a real estate deal for you and your family.

Rob :
So it was one of those things just kind of, we were looking around on Zillow of course, and trying to figure out where we wanted to buy this vacation house. We’ve always wanted a vacation house kind of in the woods or either by a lake or something like that. And we looked at a whole bunch of different areas and we realized pretty quickly that the capital we had on hand wasn’t going to be enough to put a down payment for a lot of these houses. But luckily we had a paid off truck. So I sold the truck on Carvana and then took that cash to the guy that we’ve bought used cars from and bought a used car for part of that money and kept the rest for the down payment. And as we were talking to him, we were talking about the different markets that we were looking at and one of ’em was Deep Creek Lake, which is in western Maryland.
And at the same time we were looking for a puppy too, because we have four dogs and love dogs and more dogs is always good. And he said, well, my brother actually has some puppies up in Deep Creek Lake. Why don’t you go check out the puppies? And that’s when my wife looked at me and said, well, we can also look at real estate too. And so sure enough, we went up to Deep Creek Lake, we saw a house that was basically from basement to the ceiling with mold. That was the first house we looked at. It got a little spooked by that. It was really our first time buying anything other than a primary residence. But we still tried to get it under contract. We had the inspection back, the inspector actually called us and was like, no, no, no, no, no, don’t do this. And then luckily through that we found a great real estate agent and that’s how we actually got our first true, I would say, investment property under contract.

Ashley:
So during that time, what kind of led you up to getting interested in real estate investing?

Rob :
Honestly, I think at that point we didn’t know we were real estate investing. We just knew we wanted a vacation home. We knew we saw people in our circle of friends that were more ahead us financially and had vacation homes and things like that. And we just thought that was the thing that we could do to be at that place too. So it really wasn’t until I started listening to BiggerPockets that I really had any clue about investments and I didn’t listen to until after we bought this home, well after we bought this home. So at that point we had no clue we were getting into investment. Did

Ashley:
You have any skills or experience with buying property or anything that could have translated into here’s the value we’re bringing to the table when you were looking for that first property?

Rob :
Our first home we bought, I was really involved throughout the process. I was just curious and really wanted to know, and we had a great agent that walked us through it too, and an amazing loan officer that really kept us in the loop the whole time. And I just was curious throughout the whole process. So I asked a ton of questions when that was happening and it made me feel a little bit more confident when we went to go to this next one. And what I realized too pretty quickly was the way to get these things done was to keep asking questions and to keep kind of pushing and asking why and it can lead to those good outcomes.

Ashley:
And what about your wife? Why was she excited about this besides just having a vacation home? Was there any skills or experience or value she

Rob :
Added? She’s a contractor’s daughter, so she is someone that always loves a good project. Our house is always some sort of project going on, whether it’s building vans right now she’s starting up a flower garden that she wants to do cut flowers for the nursing homes around here. So she’s always doing something. And that next project felt like that vacation home and that was her laser focus and it was she can see the good in any kind of house and say this is how we can do that. And so that’s what skills she definitely brings to all of this.

Tony :
So Rob, were you guys specifically looking for value add opportunities, properties where you could go in and do some renovations or that’s just what happened to present itself to you?

Rob :
We knew we couldn’t afford something that looked nice, and so the only way we can move forward was something that Carrie felt she could turn into something better. We didn’t realize it was a value add At the time we watched HDTV, we watched those kind of things where we knew about a fixer upper and being able to flip things but not to the point that we were like, we can add value and make this thing this much more valuable.

Ashley:
So tell us the outcome of this first deal.

Rob :
So the first deal was one that was in a community that was lakefront basically. So it wasn’t a lakeside house, it was just lakefront. We got under contract for $215,000. We actually didn’t see it. The agent called us and said, Hey, this is about to come on the market, I think you’d really like it. And this was before everyone was doing virtual tours. Do you want me to go do a cell phone tour and see if you like it? And sure enough, he went and did a cell phone tour and we got under contract that day and we didn’t actually walk into it until, I think it was like five days before the closing or something like that. We never saw it in person. So then basically once we got in there, Carrie came in the first day that we had it and she started renovations and it wasn’t anything big, it was more cosmetic stuff than anything else. We added some bunks to the bunk to one of the bedrooms, so it’d be more B friendly. Added some bathroom stuff too. And we probably put about $5,000 in materials and God knows a hundred and some odd trips to the lows in the Walmart in the meantime. And then we ran it as an Airbnb for about nine months and then after that we got tired of having it as an Airbnb and our vacation rental.

Tony :
So what were the big pain points for you on this project, Rob?

Rob :
I think the biggest was management. And I don’t know if it’s unrealistic expectations of management of property management or we had a different idea of what it should be managed. I put a lot into the social media aspect of it and actually, but we did a lot of branding and stuff and tried to make it as fun and as inviting as we possibly could. And then we just felt that the management wasn’t really pushing it out there as much as we thought they could. We were getting a lot of the bookings through our own social media, the cleaning and stuff that we signed up for through them, just wasn’t get reviews that would say there was hair all over the shower tubs and stuff like that. And then when we would go and check it out, it felt like we were just kind of cleaning up everything when we got there, whether it was cleaning up the grill or just making sure all the things that were not taken care of by the property managers. We felt obligated to do it. So it became more vacation, it became more of a job when we were going up there every month or so.

Ashley:
With this experience that you’ve had, what would you do differently when vetting a property management company for a short-term rental

Rob :
Call around? We just picked the first person, I’ll be totally honest. And we picked the person that was through our realtor. I think listening to BiggerPockets now, I realized that one of the things that if I were to invest in short-term rentals, again, I would make sure there’s a lot of property management companies in the area. There was really only three main ones in Deep Creek Lake at the time. So even if you didn’t choose these people, you still probably were getting similar service from someone else. And they took a lot of those independent cleaners into their groups and they manage hundreds of different properties around that lake. So it would be vetting myself, making more calls, trying to find more independent people to come in and being more confident in myself to be hands-on with it because I think it’s that passive idea that I can just hand it to this property management company and I’m all done. And I was completely wrong with that. And I think what I need to do is find the right people, keep checking up on the right people and make sure that they’re doing what I’ve asked them to do.

Tony :
So Rob, if I’m tracking the story here correctly, you guys found this property on Deep Creek Lake, renovated it, started using it yourself, rinsing it out when you’re not using it, but then became a little maybe disillusioned with the process. So what did you guys end up doing with it? Did you sell the property after all or what happened with it?

Rob :
We did. We did. So in February of, I guess it was actually January, January, 2020, so right before covid, my wife and I decided that we didn’t want to deal with it anymore. We just got through the ski season kind of, and we said, well, let’s go ahead and sell it now. And called the agent and he said that it would give us, so we called the agent and we went ahead and listed it I think around like 2 65. And within two days we had a full price offer and settled literally on Valentine’s Day of 2020. And then two weeks later, everything just stops around the whole world. And I got to say, this is probably one of my, I wish I would’ve found BiggerPockets earlier for this kind of deal. I think I would’ve sat on it longer because that same property in 2021 sold for $465,000. So it increased $200,000. And they did because we did so much stuff to it, they didn’t have to do anything when they sold, they actually removed the hot tub from it, took the hot tub with them and still sold it for $200,000 more.

Ashley:
I want to hear a little bit more about what life was like BB before BiggerPockets and what your W2 is doing everything that was going on in your life as you’re starting this first short-term rental. We’re going to take a short break and for everyone listening, thank you so much for taking the time to check out our show sponsors. They are what keep the show alive along with you guys, so we appreciate the rookie community so much. We’ll be right back. Okay, we are back with Rob who just demonstrated how Hallmark movies with puppies and vacation homes can be real after all. So we’re going to be talking about what life was like for Rob and his family during this time. He sought out this first vacation home. So Rob, what were you doing during this time period? Were you living in a van down by the river? What was life like for you?

Rob :
So we were both teachers. So Karen and I met, actually talked about a Hallmark movie Karen and I met at the school where we both taught, we were both second grade teachers, the only two second grade teachers. And so our whole time that we’ve been together, we’ve gone to work every single day together and it is great, we love it. And still she’s here every day with me too. Now that we’re both not teachers teaching’s hard. I mean plain and simple teaching was just hard and I don’t think we ever thought of getting this investment property, this rental property as a way to get out of teaching, but we saw it as a way to make some more money to supplement what we weren’t making in teaching and maybe get a free vacation every once in a while to our property because we can’t afford that when you’re teaching.
So it was a lot of, I’m not saying trying to make ends meet because we weren’t scrambling every day to make mortgages and things like that, but it wasn’t easy. It was a lot of hustling and we had a kid in daycare, we’re trying to have a life that we want to enjoy with each other. And on top of that teaching, it’s so emotionally draining and so hard on you emotionally. It’s tough. It was tough to do everything and feel like you’re really enjoying life except for the summers when you head off. But those go by quick.

Tony :
So Rob, I’m curious because you said that you were teachers, which means that you guys have stepped away from that profession, but you also just mentioned the teachers maybe weren’t the highest paying profession in the world. So I guess just financially, how were you able to set yourselves up to step away because you sold the one rental that you had, so what had happened in the meantime?

Rob :
So we did a lot of side hustles and that’s kind of what we’ve always done. Even before we had the investment, daycare was really expensive. I like to go fishing. So we started a charter business. I got my guide license in here in Maryland on the Chesapeake Bay and on the weekends, every Saturday and Sunday I would take clients out that I actually found on Craigslist, believe it or not, which sounds a little sketchy now that I say that.

Tony :
I want to make sure I’m tracking there. So you found people on Craigslist who you then put on a boat with you and drove out into the middle of the lake,

Rob :
14 miles out into the middle of the Chesapeake Bay. And honestly, I’ve met some of the nicest people ever. There was some weird stuff too, but I met some of the nicest people ever doing those charters too.

Tony :
So what were some of the other side hustles? You had the charter business, was there anything else you jumped into?

Rob :
So one of the biggest things was we realized pretty quickly if we could stay in the classroom basically and make more money, that was one way we could make more money too. So I did as many continuing education credits I could, which would move us over on the pay scale. I also got my national boards, which is the big certificate that you can get or certification you can get in teaching. That moved us over on the pay scale. And then like I said, my wife loves construction stuff and we actually built out a vintage camper was the first thing we did. We took a 1963 camper and I wouldn’t call it a flip, I don’t know how much we actually made from it, but it was a fun thing to do. But then that led to building out camper vans and stuff like that as well. So camper vans are super neat and we actually have one in the driveway that’s for sale right now and that’s something she does that’s just amazing

Tony :
Looking. Do you guys have a YouTube channel about that? She

Rob :
Does. She has one she hasn’t posted in a little while just because she hasn’t been building a van in the last few months, but it’s called Van Life with us on YouTube and she documented the whole build every single day was a short and then did some long form stuff too.

Tony :
Super cool, man. You guys are just made for modern media. The camper bands are such a popular niche on YouTube and I have a friend of mine, him and his wife, they actually sold everything and moved into a camper van for two years and they got a million followers on TikTok now because of what they did there. So

Rob :
We’ve always thought about doing something like that every time we get in there and we are going on a trip or something like that. It’s a nice simple life and that’s what we try to live around us too. The fact that we have four dogs though makes it so we can’t live in a camper van. But the idea and the feel of that life of being able to pick up and go where you want or just be able to enjoy being outside, that’s what the kind of life we want in the camper van. Let us do that. The first one we actually built, we built because our son said he wanted to go see Mount Rushmore and it was during Covid and RVs were so expensive and it was kind of before camper vans took off. And I just said, let’s buy an RV and then flip the RV when we’re done with our trip.
I thought that would make sense. And Carrie said, why don’t we just buy a van and I’ll build it out? And I was like, oh gosh, sure, let’s do this. And so we built that van out. It was a 2015 ProMaster. We built it out ourselves, everything, I mean like a complete house inside even a shower and drove it all the way out to South Dakota and all the way back. And then when we got back, we sold it two days after listing it to a couple in Colorado that flew out that next day and drove away with it down to Louisiana. I mean it’s been crazy

Tony :
And I love hearing that story, Rob, because there’s so many different unique ways to fund your down payment for your real estate. We had a guest on a few episodes ago and he was getting new Teslas under contracts like pre-delivery, Teslas under contract for a hundred bucks, whatever it was, he take delivery and then just resell those Teslas for a premium. He made like 60,000 bucks doing that over the course of a few Teslas. So we’re talking $400 into the deposits and you’re able to make 60 grand on the backend. I don’t even know a real estate investment that can do that. That’s insane. So I guess at what point then Rob, did you start to make the transition back into real estate as an actual investment vehicle? After getting burned a little bit on that first short term

Rob :
When Covid kind of not ended, but when schools started opening back up, we were then again looking for that property that another piece of land or somewhere to build in the cabin, in the woods kind of deal. And at the same time we were looking for rentals too and just kind of started that search. The cabin in the woods property kind of came first and we bought a piece of land for I think it was right around $25,000. And we had the big dreams of going ahead and building out this tinier home. Like we were talking about a simple life with the van kind of thing. We only need 700 square feet, we don’t want to have to rent this thing out, we just want what we want on there. And realized pretty quickly that the lot we bought had a septic and well in place, but it was only basically one small spot that could fit the house. And that spot wasn’t a spot you wanted a house. So we had to do a lot of calling and cold calling to the neighboring lots and finally got them to agree to sell us that lot. And so we had both those lots now, which totaled about two acres and we were able to put the house in a different place. And so that was kind of our next foray into it.

Tony :
So what really started to click for you about real estate investing as you kind of reentered yourself into it?

Rob :
BiggerPockets, I mean a hundred percent. I didn’t know what it was before that. And once I realized we were doing real estate investing by having that short-term rental, ATD Creek Lake and hearing other people’s stories and especially honestly on the rookie podcast because on the main podcast there was a lot of verbiage and conversations going on that just were going over my head to be completely honest. And I felt like you guys packaged it in a way that made sense and I just felt like if these people can do it, and this has always been what we’ve said, if this person can do this and not putting someone down, but they’re just like me, I’m the same as them. If they can do it, I can do it too. And so that’s what really pushed us back towards that real estate side of

Tony :
It. I love that comparison, Rob, of like, Hey, if this person did it, I’m sure I can do it too. But I think we see a lot of new investors, rookie especially who maybe the fear and the hesitancy still hold them back a little bit. I guess. Were you feeling that at all? Maybe What’s your advice to rookies who were in that same boat right now?

Rob :
I feel it all the time still. We’re talking about buying a big farm right now and it’s scary and it just is. And I think you got to trust your numbers one. I mean that’s one of the most important things. And you got to trust your vision you have for the property. And luckily I feel pretty comfortable with numbers and I really trust Carrie and her vision she has with properties and some days it’s great and some days both of us are on the same page and we’re really up on a property and we feel really comfortable about it. And one day one person’s down and the other person’s up and some days we’re both down. And just understanding that that’s part of it. And if it was just everything’s easy and everything roses, then everyone would be doing it I guess.

Tony :
So Rob, I loved your explanation of getting past that hesitation, that fear, but you also mentioned like, hey, there are days when both of you guys are feeling down, right? I guess what’s helped you overcome some of that inaction that a lot of rookies find themselves falling victim to?

Rob :
I think the biggest thing is understanding that a lot of people think you have to do it right to get started. And I had a lot of FOMO at the beginning of, I felt like I wasn’t doing it right. I felt like I was listening to people on BiggerPockets and people that would come on as guests or even just people in my real estate circle that were doing so much more and I felt like I was just missing out and I felt like I wasn’t doing it the right way. And what we both realized is we kind of sat down and talked about what our needs were and what our goals were with this, and we realized we don’t need to have a hundred doors, we want to make it right for us. And so we started seeking out other paths other than just super scaling and having boutique motel. Well that does sound fun, I’m not going to lie, but that might not be for us right now. And what was for us at the time was single family homes and kind of just hitting base hits. And when I freed myself from being able to think I had to make it right and perfect, a lot more opportunities opened up. I wasn’t just looking at everything, it was more just focused on what I felt was the best path forward, not just the right path forward.

Tony :
Rob, you bring up such an important point, and I feel like we got to pause on this for a bit, man, because I think what holds a lot of people back from really achieving success is that they don’t take the time, or not even the time, they don’t have the discipline to focus in on one thing. We’re 400 episodes into this podcast, Robin, every single week my shiny object syndrome is just going off because I’m hearing all these different stories from different people and I feel like what’s allowed me to be successful so far is that I have had the discipline to really focus in on just one strategy. I’m not hearing your story and then turning around and looking to flip camper vans. I’m not hearing this other person’s story and trying to get my first self storage. I’m hearing this person’s story and trying to house hack new construction. There’s so many different things, but it’s being able to realize that you’re probably never going to be able to try everything. And I think the sooner we can accept that, the easier it becomes to really focus in on your specific niche, on your specific lane and get really, really good at that one thing. And then success becomes easier after that and

Rob :
It feels right too. And so for me, doing your strategy or Ashley’s strategy or anyone else’s strategy, I may learn things from it, but it might not be the right fit for me personally, personality wise, or even for my long-term goals. Our goal is to use this to build up equity, to have retirement. I probably shouldn’t be buying houses in downtown Baltimore right now then because that’s more of a cashflow market and you’re not going to see a bunch of equity growth. So that’s what I think a lot of rookie investors need to see is that you don’t need to go, like you said, go after everything or go after the biggest thing. You need to go after the right thing for you. And it takes a lot of failing to get to that right thing.

Tony :
It does. It takes a lot of failing and a lot of discipline. And last thing I’ll share on this topic, I recently read a book, it was called 4,000 Weeks and it’s a productivity book, but the basic premise of the book was that you can’t be productive until you realize that you’ll never be able to do everything. And it’s that realization that gives you then the freedom to truly focus on the things that are most important. And it’s the same thing here, right? You got to realize that you can’t take down everything. So Rob really enjoying this conversation and like we said earlier, it all starts with that first domino and your first domino led to a bigger domino, led to a bigger domino. So I’m excited to see where this goes from here. But first, for all of our Ricks that are listening, if you’re enjoying the show, please do consider giving us a follow on whatever podcast player it is you’re listening on.
If you’re on YouTube, be sure to subscribe and turn on notifications and share it with a friend. One of the best ways to discover a new podcast is getting that trusty recommendation from a friend. So if you’re enjoying this episode, if you’re enjoying the real estate rookie podcast, share it with the friend and we’ll be right back after a quick word from our show sponsors. Alright, so we are back with Rob. And Rob just walked us through first obviously how he’s laid the foundation and kind of stumbled into real estate investing, but more importantly how he’s been able to really focus in on the asset class strategy, the niche that works best for him and all the creative side hustles he’s been using to make this whole thing work. But Rob, I want to get into this land deal and how you’re kind of combining the land with the burr. So from the sale of that short-term rental, what came next after that from a real estate investing perspective?

Rob :
So we still wanted something in the woods or near a lake, so we decided we were going to start looking in other areas where we could buy some land and possibly build a smaller house, not necessarily a tiny house, but we weren’t looking for 200, 300 square feet, but 800 square feet to kind of keep it that intimate feel and also keep the payments down. So we didn’t have to short-term rent it if we didn’t want to. We wanted the ability to do it if we wanted to, but didn’t have to if we didn’t want to do that. And so we settled on an area called Madison, Virginia, which is just north of Charlottesville, Virginia, and got a property that we just found on Zillow and it had well and septic in place and we got it under contract for $23,000. So the cash from that sale of the cash from that sale of Deep Creek Lake went right into that property.

Ashley:
And what made you want to decide to go after land?

Rob :
So at that point we’ve built two houses, two primary residence. We built one on an island down here called St. George Island. And after a not so great neighbor that lived next to us, we decided to sell that one and build with the same builder. So we understood the building process and we weren’t afraid of buying land and doing that building part. So we understood the steps it would take to get that done. We knew that we could add value to it, we probably would have a little more equity and if we did it ourselves and looking around at the cabins that were available, we saw that the prices were going to be good when it was finished. So that was the step we took.

Ashley:
And tell us a little bit about those steps of working with a builder doing the development. What’s the process or the phases you have to go through for

Rob :
That? The very first thing was of course, settling on the house and stuff like that, which actually went pretty quick. It seems like land sales, especially ones that are paying cash. We were able to close it in 14 days in Virginia, so it wasn’t a long closing at all. And during that whole time we’re closing, we’re just calling different builders and right away we realized that there’s kind of a stumbling block in this area of Virginia, a mountain that runs down that area of Virginia and some builders work on one side of the mountain and other builders work on the other side of the mountain and they won’t, the crews won’t come over. So it really limited what we thought was going to be 10 builders or so that we could interview it limited down to about five. And then the scale of our project was too small for a lot of people as well. But so the first part was really just interviewing as many builders as we could and figuring out which one fit our project and fit our personalities the best too.

Tony :
I want to get into how you were sourcing and kind of vetting these different builders, but one question first, Rob, what did your due diligence look like on the land to confirm that you’d be able to build out correctly?

Rob :
They had all the plat information and stuff like there and permits already pulled. The lady that owned it before actually put the septic in well in as well. So there wasn’t a ton of due diligence that we needed to do. We made sure the well was good. We had a well test, they performed a septic test on it as well. Even though there wasn’t a house there, they were able to test the tank in the drain field. So we were able to do that kind of stuff and we thought we understood where the house was going to be and that it was going to be in an okay place. But once we started meeting with builders, we realized that we were kind of mistaken a little bit

Tony :
In terms of the city allowing for any kind of structure or being able to turn that into a short-term rental. Was that part of your due diligence process at all?

Rob :
Of course. And so the city had pretty lax and it’s actually the county of Madison County had pretty relaxed building codes and this was in a little neighborhood as well, and they didn’t have any HOA restrictions or covenants. So we did that due diligence first to make sure that there was nothing in those HOA bylaws that said you couldn’t rental it because that was the biggest, that would be the one sticking point. We wanted to be able to have that option if we decided to do that.

Tony :
So going back to the builder piece, I know you said you started interviewing these different builders. Two questions there, and I’ll ask the first piece first, but are you going to the builders with the plans that you’ve already had an architect draft up or are you working with these builders to help identify what those plans should be?

Rob :
So the first thing we did was what everyone wants to do. And you go online and buy those online plans and you think you can take those to the builder and they’re going to say, we’ll buy the lumber package and we will have that built in six to eight months. And that’s what we did first. We make the mistake everyone else makes, and we have a great builder here and he makes it so easy that we thought that’s how we could do it. We quickly realized that that wasn’t going to work, especially because a lot of those online plans aren’t built to the codes for each one of those states. So if you’re getting an online building plan, it might not be the right code for Virginia or Maryland. And so we quickly realized that we would say instead of these are the plans we want, we would say this is the concept that we’re looking for.
And give the builder the freedom to kind of say, I can do this, or these are the ways that I could do this, or kind of riff off of that instead of just going in and say, this is what we want, can you build this? And when you ask that, they’re going to say no instead of going in there and saying, this is kind of our concept, can you help us get close to this or near this or what can we do to make this happen? I think asking for help, that’s going to get you a lot more opportunities to work with someone.

Tony :
So then the builder would take it to their internal architects, drafter, whoever to actually bring your vision down to plans that could be built.

Rob :
Exactly. Exactly. And so we talked to a few different builders and tried to get ’em down to a plan that was similar and we settled on one builder and we lovingly ended up calling this plan and this look a jacked up double wide, it’s like a double wide trailer and then it has the cantilevered roof. It’s a really popular design now, but we called it the jacked up double wide, that builder. We liked the builder’s sense of humor and all that kind of stuff, and we liked what his plans were and we saw a lot of good reviews from him too. And he was on the right side of the mountain. So that was the builder we went

Ashley:
With Rob. What was the outcome of this property?

Rob :
So right away we had the builder on there, we realized the house we wanted or really any house over about 700 square feet because of where the septic tank was, because of where the drain field was and because of where the well was, we weren’t going to be able to fit a sizable house on there. We had over an acre of land. But because all that was taking up most of that and there were setbacks with the neighbor, setbacks with the roadway, it kind of put us in this one little box of an area without really a driveway or anything.
And so we could either accept that or I could call the neighbors that had vacant lots and see if they would sell us their vacant land. And that’s what I did. So I started calling around to the neighbors and there was one right next to us, and after probably about a month or so of calling her, she finally agreed to sell us that for $7,500 actually. So we were $30,000, $30,500 all into it. And we had two and a half acres at that point. And so then we did a boundary line adjustment and removed the boundary line between the two. So that was another step we had to do according to the county to make it so we could build on the other lot and they could be part of the same property. And then we started pulling permits and doing all that kind of stuff.
And then the builder kind of ghosted us at that point for some odd reason. I’m not sure if it was a financial thing on his end or it was when lumber prices were skyrocketing, it was tough for him to get clients. And I think it just got really difficult for ’em. I don’t know if our project just wasn’t big enough to really make it worth it or not. So we got it to this point where we had a driveway installed, we had the boundary line adjustment removed or we had the boundary line removed. And so we had this two and a half acre lot in Madison, Virginia that we wanted to build a house on, but we just again, lost steam on it and just looked at our options and decided what to do next.

Ashley:
Yeah, that’s crazy about getting ghosted by the contractor during that time period.

Rob :
And he responded to us after a while and it ended fine, but it definitely, he didn’t want to, his timelines were a lot different than our timelines and our timelines were still reasonable, but I think he didn’t want to do it in that 12 month period. And then the prices just kept escalating even more than the lumber costs were escalating. He just kind of priced us out of wanting to do the project, which it happens. I get

Ashley:
That. Yeah, definitely. But it’s also, you definitely lose momentum. You think you have your builder lined up, your contractor ready to go, and then it hal it halts the project. Yeah,

Rob :
We drove up to the lot after that happened and we pulled in the driveway that they just put in, and Carrie and I both looked at each other and said, it doesn’t feel right anymore. I think that’s one of the biggest things you look at it and it didn’t feel like we wanted to move forward the project, the project wasn’t going to bring us any joy. It was just going to cause us more stress. It already caused us a bunch of stress at that point. So we stopped and looked at what was the way to get out, was the way to get out to grin and bear it and put a house on there and then sell it that way, or could we sell the land as it is right now with a driveway on it with the boundary removed, a two acre lot in Virginia in a prime area? Could we sell that for more than we had in it? And so we did decide to end up selling that.

Ashley:
And did you make money on

Rob :
It? So we were all in with the driveway $40,500 and we got it under contract for $69,000 and it settled for $69,000.

Ashley:
I don’t know about the stress and the headaches if it was worth it to you, but

Rob :
I think it was, I think it taught us a lot too. It taught us that things can change and that builders can change their mind. And to really start, I think one of the biggest things, forming relationships and forming business relationships with builders that are in the area that you’re looking to build is one of the biggest things. We have builders here in southern Maryland that would never do that to us during that process. They would tell us upfront if they were super busy and they maybe not be able to do the project, but yeah, they would never do it during the process. So

Tony :
Rob, what’s your advice given this experience for a rookie to really find and vet a good builder if they want to go to the new construction route?

Rob :
I wish. I think one of the things we did the first part, right? We talked to as many people as we could, but we were kind of limited on who we could talk to based on the area we chose. So I think really understanding the area you choose first to make sure there’s a plethora of builders in there, and then talking to those builders and then moving forward with someone that you get a lot of good reviews from, which we didn’t really dig into is past as much and really understand who you’re getting into business with. And then we probably could have been flexible too on timeline and cost and maybe understood a little more that that’s what was going to happen. But I think the biggest thing, it’s just it all comes down to vetting your area and vetting the people you’re working with. But

Tony :
Are you going to, I don’t know, Yelp or Google or where are you going to source the builders?

Rob :
No. So Facebook marketplace, believe it or not, that’s one that I’ve looked at. You can look at different contractors in the area. One of the ones that we contacted right away was our agent that helped us purchase a property. And she was great. She actually gave us some great recommendations, but they’re all bigger builders that don’t want to deal with the 800 square foot house. And so then was, my wife was actually the one that was doing a lot of the calling to all the different builders that were listed on Google and it just making all those calls and then following up because you may make that first call and they’ll say, yeah, let me get back to you with some numbers and you got to call back a week later because they never call back. So if you could get a contractor, a builder that calls back or picks up the phone consistently, that’d be a very rich contractor or builder, I feel like.

Ashley:
After this land deal, what was the next domino that you were tackling?

Rob :
As we had the land deal going, we had a domino in place. So we started, that’s when I really brought Carrie into the BiggerPockets world and talked to her about what I was listening to and kind of told her about the fact that I would really feel comfortable doing a rental myself and managing myself. And I pitched to her as, and she’ll have a really good project to do, and so she loves a good project. And so we started looking locally. We were spooked by Deep Creek Lake. We were a little bit leery of Madison, so we realized we needed to look locally and we looked in areas that had the schools. I’m a real estate agent as well. So we looked in the area that a lot of people that are moving to the area want to move to and picked an area in Leonardtown, Maryland actually, and started looking for rentals in that area.

Ashley:
Okay. Rob, do you want to tell us a little bit how this property fits your buy box and some of the details on it?

Rob :
Definitely. So our goal right now and our goal of these long-term rentals that we’re looking for are staying in the school districts that a lot of people that are moving to the military base that’s around us want to be in. So we’re looking in the leonardtown area, and this one actually was in the Leonardtown area in a neighborhood called Bretton Bay, and it was an estate sale, which is another good opportunity for someone like Carrie who loves to do projects because a lot of the times they’re in need of some updating and especially since it was a 1966 home, so it was a little bit on the older side and we got it under contract for, I believe it was 2 91 and then put 15% down and I think we’re $20,000 in renovation costs to us. And then we’re renting it out for 26 50 a month right now.

Ashley:
Just to go back to all of your deals, how were you able to fund these deals? We know you had the domino effect of using some of your money from the other deals, but were there any other sources of funding that you had to tap into?

Rob :
So we actually pulled a HELOC on our primary residence as well for some of the construction funding. And we felt pretty comfortable doing that because we do have a good amount of equity in here. We didn’t take a HELOC to the max that we possibly could. We just took a little bit of a line of credit just to help with those things and make us feel more comfortable. And the nice thing was is when we did sell the land out in Madison, Virginia, that helped kick back to the HELOC and that felt more comfortable too. So that was really the main way that we were able to feel comfortable going forward. And I think that’s been the big thing for us is we don’t want to feel like we’re too stretched in any of this. We’re just looking for the long-term play here. Not really just trying to grow as fast as you can, fast as I can, feels a little more risky, and I’m a little more risk averse when it comes to this kind of stuff.

Ashley:
Okay. Rob, can you tell us a little bit about this market and why you decided on it and maybe why somebody else should invest in the same market?

Rob :
So I decided on it just because it’s local to me and I was comfortable with it, but honestly, it’s actually a kind of strange market in a lot of ways from what I hear on the Real Estate Rookie podcast and the bigger podcast, we’re pretty rural compared to most areas. And it’s surprising because about an hour and a half south of DC and about an hour and a half south of Baltimore, so we’re near some metropolitan areas, but St. Mary’s County is specifically what I would call our market. We don’t even have a specific city to say, you want to invest in Leonardtown or you want to invest in California. St. Mary’s County only has 120,000 people living in it. So we chose it because it’s local and we chose it because as teachers, we understood what parents were moving when they’re moving in the area where they wanted to be. And now as a real estate agent in the area too, I kind of feel really comfortable in making sound decisions about where the right place to put our money is, especially for long-term rentals.

Ashley:
So it was definitely an advantage for you knowing the market, having some experience with it, being close to home. What if somebody was investing out of state into that market? What are some of the advantage advantages you see in that market?

Rob :
I kind of like it because there are some different opportunities throughout the area. Like there’s Waldorf, which is in Charles County, which is still part of southern Maryland that’s seeing more growth from people commuting from dc. And so there’s a lot of opportunities for homes that you can either buy in, do the long-term rental kind of piece of people living in DC or people are commuting to DC or commuting to Andrews Air Force base. But then also you could do more stable markets like down here in Leonardtown where you’re pretty much, I’m not going to say guaranteed the rent, but a lot of times with the military people that are moving to the area, they have a base housing allowance, and that’s like a monthly amount they’re getting every single month. That really makes them attractive tenants to have in there because you know that since they’re part of the military, they’re going to be able to pay that rent on a regular basis for the most part.
And then two, there’s other areas that are just really seeing a lot of equity growth. So if you’re someone that’s looking for more equity growth because of it being that area that a lot of people are moving to because of the military and because of DC and the capital region around Maryland getting more crowded and more expensive, it’s that satellite area that people are, what is it? The path of progress. The path of progress is definitely coming down towards us. So it’s just a really neat area to be a part of right now. And then being a rural area, I’m sure you guys go to rural areas, it’s also just beautiful. We’re on the Chesapeake Bay, we’re on the Patuxent River in the Potomac River too. It’s just a gorgeous area to be a part of and get out on the water and go fishing and crabbing and just be able to be out there and enjoy nature.

Tony :
Yeah. Well, Rob really appreciated everything you shared today and love getting into your story. Brother, before we wrap things up, I actually want to give a shout out to this week’s rookie rockstar, but also since we did this, but it’s good to highlight all the amazing things happening in the Ricky community. And this week’s rockstar is Darwin, Louis Pitts, and Darwin says, Hey all. I just wanted to introduce myself and share a photo I took of my first property that I just purchased after years of prepping and saving, I was finally able to jump in. So Darwin, congratulations. Those are the kind of stories we love hearing. And if you want to share your story, jump into the real estate rookie Facebook group. We’re in the BiggerPockets forums, share your story. We might just give you a shout out.

Ashley:
Okay. Well, Rob, thank you so much for sharing your experience, your journey, some lessons learned, and also your success with us. For everyone listening, if you love this episode, please give us the thumbs up. If you’re watching on YouTube or if you’re listening on your favorite podcast platform, please leave us a review. We love this episode with Rob talking about his Hallmark movie on his first short-term rental deal, and also how Rob had amazing exit strategies where he wasn’t locked into one path for each of his deals and was able to make money on those exits. So Rob, thank you so much. If you want to learn more about Rob, you can check out our show notes or the description below, and we’ll have Rob’s information. We can find out more information about him and also reach out to him. My name is Ashley and I’m here with Tony, and we’ll see you guys next time on Real Estate Rookie Podcast.

Watch the Episode Here

https://youtube.com/watch?v=9bnIZNwPoeg123

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In This Episode We Cover:

  • The “domino effect” and how ONE deal can help you land your next deal
  • How to find the perfect investing strategy for your long-term goals
  • How to build your “buy box” and choose a market to invest in
  • Lucrative side hustles that can help fund your next down payment
  • Why you MUST have multiple exit strategies for every new deal
  • How to properly vet a builder for new construction projects
  • And So Much More!

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Connect with Rob:

Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [email protected].

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

The “Domino Effect”: How to Build an Entire Portfolio from ONE Property

Boost Your Cash Flow in 2024 with These “Self-Management” Tips

Want more cash flow with less stress while running your rental property portfolio? Then you need self-management! Amelia McGee and Grace Gudenkauf, seasoned investors and the minds behind BiggerPockets’ newest book, The Self-Managing Landlord, show you exactly how to do it. This episode peels back the curtain on the misconceptions that scare most investors away from self-managing their properties (like those feared 2 AM toilet emergencies!). Amelia and Grace expose how these scenarios are less frequent than most people think and offer smart strategies to handle them effortlessly.

The duo dives into the financial perks of taking the reins on property management, from dramatically cutting costs to boosting tenant retention and cash flow. They lay out a spectrum of management models—from DIY to hiring a dedicated team—and share their personal triumphs (and trials) within each approach. This is THE practical playbook for making property management a cornerstone of your real estate success.

You’ll learn how to establish effective systems for tenant onboarding, routine maintenance, and urgent repairs, ensuring your property management is both stress-free and profitable. Whether you’re just dipping your toes into real estate investing with your first property or looking to refine your existing portfolio, this episode is packed with actionable tips that promise to make your portfolio more passive! 

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Ashley:
This is Real Estate rookie episode 401. How can you increase your cashflow in 2024? Reducing expenses is one key way and it may not be as time intensive as you think. My name is Ashley Care and I am here with Tony j Robinson

Tony :
And welcome to the Real Estate Ricky Podcast, where every week, three times a week we’re bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. Today we are bringing back to real estate Ricky Alums. We have Amelia McGee who was on episode 111, and we have Grace Guten Ka was on episode 161, and these two ladies are the newest authors for BiggerPockets. So if you guys have her to biggerpockets.com/managing book, you can see their new book that just launched, but we’re excited to talk to them both and really the premise of today’s conversation is why investors get it wrong with handing off their properties. And also what are some of the risks of self-managing and what goes into onboarding tenants and so much more. So ladies, Amelia Grace, thank you so much for coming back. Welcome to the Real Estate Rookie podcast for the second time.

Amelia :
Thank you so much. We’re super excited to be here.

Grace:
Thank you.

Ashley:
Okay, so Amelia, let’s start with you. What is one big misconception that people have that maybe keeps them up at night as to a reason they don’t want to be a self-managing landlord? Yeah,

Amelia :
I hear this reason over and over again. It is that they’re going to get that 3:00 AM leaky toilet phone call, a tenant having an absolute panic attack over some sort of a maintenance request. And honestly, the only landlord that I know that’s ever received one of these calls is Grace. So maybe Grace can share her story on that, but she’s actually the only person I know of that’s had to go through that.

Grace:
Yeah, it’s the infamous leaky toilet call. I’ve only had it once. We can dive into that story if we want, but in general I think people are overly freaked out about all the things that could happen instead of focusing on all the great things and the things that they can do to prevent anything bad happening.

Ashley:
So what is the kind of ratio of the chance of that happening? Do you just have one property that you’ve owned for a week and you already got that nightmare call? Kind of give us an overall view of how slim of a chance that is happening.

Grace:
I mean between the two of us, we have I think 65 properties and we’ve had one of the leaking toilet in the middle of the night call. So the odds are less than 2% I would say. And also like Amelia said, I don’t know anybody else who’s had it. I don’t know why this example is the one that is so popular, but in general, not very likely.

Ashley:
I recently went to self-managing, I self-managed, and then I outsourced to a property management company for three years. And now I’ve come back and I related so much to the book you guys have written because you talk about there’s three options to self-manage where you’re doing everything. There’s hiring a third party property management team, and then there’s also hiring your own property manager that works for you and kind of building your own team. And that’s what I’ve done the last year. And I really want you to touch on those three different things and how they actually compare and how they are different.

Amelia :
So the first one that everyone thinks of is self-managing and you’re running around a chicken with your head cut off, you’re constantly fighting fires, you’re doing things the old school way, the mom and pop way of accepting rent in any way, shape or form. You’re getting phone calls and text messages. You have really no system. So that’s the first option that a lot of people think of. The second is property management companies. And just to be blunt, I think I’ve heard probably 95% property management company horror stories over successful stories. A lot of people don’t love property management companies and that’s just because they have to have so many properties under management to actually make a profit. It’s hard for them to provide good quality service to all of them. And the in-between option is being an organized and systemized property manager that hires an internal person to be on your team, whether that’s part-time or full-time that does a lot of the brunt of the work for

Tony :
You. I love that middle ground. And just like Ash, we’ve kind of built out our own management team internally as well, and I do think there’s a lot of benefits to that. And personally, I’m super excited for this episode to hear more about the systems and processes you set up on the long-term rental side to see if there are any things that I can maybe steal for our short-term rentals because it is a slightly different approach when you’re dealing with guests versus tenants, but I hope some of those foundations are still the same. I think maybe zooming out just for our listeners to maybe get a good foundation here, but when we talk about the word landlord, what exactly are the responsibilities of a landlord and grace, let’s start with you.

Grace:
A landlord is a lot more than a lot of people realize. First of all, you’re going to be managing the tenant and leasing and advertising, collecting rent maintenance requests, but there’s the second part a lot of people forget about and that’s being the business owner, that’s the bookkeeping and any of the marketing and any of the tax work or legal work. So when people think about doing this job, we really want people to think about, Hey, you’re a business owner, not just somebody who leases a property.

Ashley:
That’s so true. It’s not just, oh, you’re getting a rent check and you’re paying the mortgage and you own a rental property and you’re getting a text once in a while to have a maintenance guy out. There’s so much more involved in that. So what are some of the actual risks of being a landlord? Sure.

Amelia :
The first one is the tenants. It’s really important for you to onboard great tenants. That’s one of the hardest parts of the job and just the interaction that comes with having tenants in your properties is a risk. Another is managing. I think that’s another rookie fear that a lot of people have is, well, how am I going to get a handyman in the property or how am I going to manage projects? Another is the middle of the night leaky toilet call. So those emergency maintenance requests, how do you handle those? People are always thinking about the what ifs and we’re big fans of proactive property management, so we already have plans in place for when emergencies may come up. And another huge one is the emotional side of the business. So this is very much person to person type of business. There’s a lot of emotions involved. Tenants are going to have things that come up in their life, you’re going to have things in your life. And so just being able to balance that. And then the last one that we think of is the legal risks associated with anything that has to do with owning a property. So leasing, tenant complaints, any of the laws and regulations that surround rental properties, those are all factors that come into play. What

Ashley:
Are some ways that you can actually mitigate these risks? You kind of mentioned you have the processes, the systems in place. Can you maybe go into a little more detail of how someone can mitigate the risk?

Grace:
Honestly, the biggest thing is being proactive. When you’re running around in the day-to-day and you haven’t thought through how you want to handle things or run your business, you’re making emotional on the fly decisions and you’re letting things slip through the cracks and that’s what creates risk. When you’re able to look at things like a business owner and preemptively, think about, okay, what is my tax strategy? What is my legal plan? How do I make sure that I get great tenants into this next unit? You’re already preventing most of the risk and real estate is always going to have risk. It is a risky business, but there’s so many things that you can do to prevent that. If you just take a second to get organized, think ahead and have a plan.

Ashley:
Okay, we’re going to take a short break. Thank you so much for everyone listening for taking the chance to check out our show sponsors. Grace and Amelia have talked to us about what it takes to be a landlord, what’s involved and also what are some of the risks and how to mitigate it. So stay tuned where we’re going to come back and we’re going to be talking about the benefits of actually being a landlord. Welcome back from our short break. We are here with Grace and Amelia, before we get into tenant onboarding, we’re going to be talking about some of the benefits of actually being a landlord. So Amelia, what are some of the benefits as to why someone would want to be a landlord? Yeah,

Amelia :
I think the first benefit of choosing to self-manage your properties is definitely the monetary aspect of it. Typically when you hire a property manager, you’re paying anywhere from 10% of gross monthly rental income plus lots of additional fees, fees, lease signing fees, setup fees, et cetera. So that’s obviously a huge benefit and I both self-managed our portfolios up to over 50 units and that’s because we both wanted to quit our full-time jobs as soon as possible. So we needed every single last penny in our pocket. So that’s definitely the first one.

Ashley:
Tony, when you did your first long-term rental, did you have a lot of these fees that Amelia is talking about and were there any that maybe you didn’t expect that came up and kind of hurt your cashflow from your property manager?

Tony :
Yeah, we definitely, we had a lease up fee for sure, which I think was like 50% of one month’s rent. I think it might’ve been even a full, it was a crazy amount. I was like, holy crap. So there was a lease up fee, but what really hurt us was all of the maintenance fees that they charged. So in addition to having the property management company, they also had their own maintenance company and the only quotes they would give us was from their own maintenance company. So if I wanted to source from someone else, I had to do that work myself. And I wasn’t really, I was new, I didn’t really know what I was doing, so I usually just went with their management company and honestly I paid more to their maintenance company than I did to the management company.

Ashley:
How much do you think your cashflow would’ve increased if you would’ve, how much do you think on average you’re paying out a month?

Tony :
I don’t know. I think when I did the math, I was averaging like 150 bucks of cashflow in that first single family home. And had I brought back the management fee and maybe reduced some of those maintenance expenses, I mean it easily would’ve doubled over the course of a year.

Ashley:
Grace, what about you? Have you ever shopped around to see how much you’re actually saving by self-managing to increase your cashflow?

Grace:
Yeah, and the other thing you have to remember is a lot of management companies will charge you whether they collected rent or not. I just heard somebody talking about this, so don’t forget that even if your tenants aren’t paying a lot of times you’re still going to be charged for it, which is never fun. But Amelia and I did the math the other day on exactly what we would be paying currently if we had a PM for our entire portfolio and it was for Amelia, she’s saving like $60,000 a year. If she was paying 10% for long-term and midterm 15% for me, I would be paying I think it was like $30,000 a year for 10% long-term and 15% midterm. And internally we pay, Amelia pays $500 a month and I pay $1,200 a month, which is a fraction of what my full-time person’s entire job description is. But in Iowa, that is more than a nice salary, especially for Amelia’s portfolio that you can really stretch a long ways if you can keep that in house and you’re going to double the quality for your own portfolio and for your tenants.

Ashley:
Yeah, that’s such a crazy difference. And I think right there, that price point is someone looking into considering taking the time to build out the system and processes to actually make that happen because I’m sure that didn’t happen overnight and we’re going to get into that as to how you guys built out these well machines. So Amelia, please continue. What are some of the other benefits of being a landlord? Yeah,

Amelia :
The second is just the quality of service that you can provide to your tenants. Owning rental properties is very much a customer service based business, whether that’s long-term, midterm or short-term. And your goal as a landlord is to provide the best services possible so that you keep your tenants happy and in turn they stay for as long as possible because the number one cashflow killer in real estate is vacancy. If you have a property that’s sitting vacant for a long time because you just can’t find a good tenant or you can’t keep your tenants happy, that’s really going to affect your bottom line. And the third is that you’re going to need to learn how to property manage anyways, because when people hire out property management, they think that it’s set it and forget it. They’re never going to have to do anything ever again. And that’s just not the case. You’re still going to have to manage the property management company, you need to hold their hand a little bit, tell them how you want things run. So it really isn’t as people think it is,

Ashley:
I have to 100% agree. I did not realize I would have to be an asset manager. When I turned it over to a property management company, I thought like, oh my god, this feels great, just a weight off my shoulders. But I did not realize there is a full job that comes along with outsourcing. You still have to be the asset manager. No one is going to notify you and say like, Hey, your insurance went up a little bit. You should probably shop around. I’m going to shop around for you, get you a better quote. Or you know what, your water bill went up, the toilet might be leaking or something like that or running. But that’s a great point.

Amelia :
And all those little things really add up and that’s another part of being a business owner is looking monthly at all of the things that you’re spending money on, those utility fees, your insurance, your property taxes and analyzing them from a business perspective and are you even making money on these rental properties anymore? So asset management is huge.

Tony :
Yeah, just one point on that, we have a meeting with my team maybe once every other month where we review all the p and ls for our portfolio and it had been a couple months, it was like right after our last daughter was born, so we didn’t have this meeting for three months. So we had the first meeting of the year and we’re looking back the past four months and we see one property just has super high energy costs and we’re like, what the heck is going on with this? We ended up digging into it and because we have so many properties in one city, we have one account for all the properties, but separate billing, we found out that one property was billing another property for their energy costs. There was no energy costs on one property, double on the other one, and we wouldn’t have figured that out had we not dug into the finances. So just ty into what you’re saying, Ash, if even if you have a property manager, no one’s going to be doing that level of digging for you to catch those kinds of things.

Ashley:
So Grace, tell us a little bit about the actual onboarding process of getting these tenants in place. So once you have your property, how important is that? And you guys touched a little bit on the customer service piece that having a vacancy is going to kill you. So please go ahead and explain that process that you guys have put into place.

Grace:
When we first started, our mindset was do as little as possible, just get ’em in, don’t spend a ton of time going over everything so that they can just get in and not be annoying. And now we’ve completely shifted 180 to where we want to have in-person signings where we can go through everything that’s in the lease with the tenant so there are no surprises. So when they do move in their random Uncle Sam, they know exactly that they cannot have somebody in the house that’s not on the lease longer than X amount of days or when we go to do a maintenance request and it turns out it was a tenant caused issue, they know exactly that they’re going to be paying for it because we want everybody’s expectations to be the same. We want our tenants to be happy and stay there for a long time like Amelia said, so that we can cut down on our turnover and make more money and that they can have a home. But I think the biggest thing to realize with property management is the onboarding is so, so important. We’ve had a lot of lessons learned and don’t skimp

Ashley:
It. Amelia, is that similar to how you have experienced the onboarding process?

Amelia :
Yes, absolutely. And I think even before onboarding starts, just having a really comprehensive screening process and knowing your requirements ahead of time and sticking to those, when you onboard a tenant, this is not an emotional decision. You should have a credit score requirement, a background check requirement, landlord references, et cetera. And we actually talk about all of that in the book, so I’m not going to go through all of it, but it’s really important to stick to the guidelines you already have laid out so you’re getting a really high quality tenant in your property and then you continue to set expectations after that, during the actual onboarding process.

Tony :
I want to know a little bit more about the actual onboarding process that you guys have laid out because like you said, I think a lot of people, myself included, leverage virtual assistants and automation to do a lot of the heavy lifting when it comes to managing your properties, but there probably is some benefit in a little bit of face-to-face connection and kind of walking people through things. So at a high level and grace man, we’ll start with you, what does that onboarding checklist actually look like?

Grace:
Two key things that I do that I didn’t do before is one, I have them do a practice maintenance request in the software so they know exactly how to do it and they don’t try to call or text or email. They know exactly what the process is with lots of pictures and videos and descriptions so we can solve it right the first time. And the second thing I do differently is I used to give them a move-in inspection report and just say, if you have something to report, let me know. And so 99% of the time nobody would report anything, so there wasn’t actually any proof of what the moving condition was. Now I make sure when they move in, we are there doing that move inspection together so we’re all on the exact same page with pictures and videos and assigned report of exactly what the condition of the property is because as much as we want people to stay for a long time, the longer people say the harder it is to prove what the condition was at the very beginning. So my checklist just looks like all the things that I need to do to make sure that the landlord tenant relationship is going to be very smooth. We know how our working relationship is going to go, the property management software, all of that good stuff.

Tony :
I love the idea of making them do the test maintenance request with you because the worst thing is them calling you like you said in the middle of the night for a leaky toilet when all they have to do is put in the maintenance request. So I guess I’m curious, right, when you guys are dealing with tenant who’s been there for a while, and like you said Grace, sometimes it’s hard to know if it was like that when the guest moved in or if it was a tenant related issue. How do you guys, and Amelia, maybe you can answer this question for us, but how do you guys deal with when maybe there’s a disconnect and the tenant’s like, Hey, you as the landlord need to fix this versus you thinking that the tenant might be responsible for that maintenance issue?

Amelia :
That’s a good question. It’s a fine line and I feel like as landlords we have to err on the side of caution. Unless you have clear evidence that whatever the issue was was caused by the tenant, you probably are going to be on the hook for paying for it. I would rather keep a tenant happy pay for it myself unless I can really concrete prove that it was their fault.

Grace:
I think one thing we both do well is making the lease the bad guy and always pointing back to the source of truth of, Hey, it’s not me saying you need to pay this late fee or that you have to pay for this broken window. It’s actually the 10 sheet long piece of contract that you signed and I have to treat all of my tenants fairly. So no, I can’t make an emotional one-off decision for you. I’m sorry, it’s not me, it’s the least.

Ashley:
I want to touch on something real quick to kind of get everybody listening excited about what you guys are talking about as far as taking the time to build out this system because I’m going to take a guess and I’m going to say at this point and your business, none of your tenants have your cell phone number. No.

Amelia :
No.

Ashley:
Yes. And that’s a why I want to highlight that is to, that’s a really exciting point to get to as a rookie investor where you are not actually the one physically communicating on your phone or texting them that there are other ways to navigate that, whether it’s through property management software or it’s through using a va, all these different things. So just as you guys were talking, I was thinking about that as you’re saying the systems you’ve implemented and how you handle things that you’re not even having to be the bad guy anymore. It’s not you physically saying it on the phone to the person. So let’s go into the importance of the lease agreement. I’m currently this property right now that it’s a five unit and four of the people don’t even have lease agreements in the place. So tell us how important is it that I get a lease agreement in there right away? Okay,

Amelia :
So I’m actually going through a situation with inherited tenants right now that did have lease agreements, but oh my gosh, even up to this point I have 41 doors and Ashley, you have quite a portfolio too. I’m still learning new things and the lease is so important, it protects you, it protects the tenant. We recommend that you use a local attorney that knows the local laws in your area and that knows your property specifically. So we do a lot of midterm and long term. So we have different leases for our midterm and our long term and we have attorneys that help us draft those. And I know it’s another expense, man, owning real estate is expensive. There’s all these little fees that add up and add up, but I would totally recommend if you’re going to spend that extra $500, make it your lease. And also just another quick note, if you’re inheriting tenants, sign a month to month lease with them for the first six months, run background checks on them, run credit checks on them, make them go through the whole process that you would any other tenant because I’m currently going through something that is biting me in the butt because I did not follow my procedures on that.

Amelia :
I actually didn’t even have procedures. Now I do, but inherited tenants, you got to put ’em through the ringer too.

Ashley:
Yeah, that is a great point. I never thought about adding in that step of actually making them go through basically the application process as they’re becoming my tenants. So yeah, that’s a great point. The only other things I’ve done in the past is do an estoppel agreement where I’m verifying what the landlord is saying and what they are saying. And I think adding in that piece of having them go through the application process. And then also I really like just doing a month to month lease to start and to kind of give them that trial basis to see how they work out. And then where are some places that someone could find lease agreements? I think it’s a freebie with your guys’ books.

Amelia :
So if you order our book, you get access to state specific leases and a whole bunch of other landlord specific things in our lovely landlord packet and it’s got a ton of information in there for you, but take that lease and then have an attorney just double check it to make sure that we’re not missing anything.

Tony :
One follow up before we move on from this topic of leases and screening rescreening existing tenants. So say Ashley, with this property that she’s looking at, there’s no leases in place and she does the background check, the normal application process and maybe this person doesn’t pass. I guess Amelia Grace and maybe Grace, we’ll start with you. What would your process be if that person didn’t pass? Are you giving them notice that they have to or what do you do if they don’t pass? Well,

Grace:
First of all, you need to define what is pass and that’s something I’ve not done for myself, but exactly the credit score and the income requirement and the landlord verification. And for me, yeah, I always post a notice no matter what. Even if it’s a situation where a tenant’s telling me, Hey, I’m going to be late, I let them know I have to post the notice according to the lease and to keep everything fair as long as you pay within that time, don’t worry about it, it’s just paperwork. Thanks for letting me know. But that way you’ve already started the procedure of an eviction if you have to, which try to avoid that at all costs. But that’s what I would do with any of the tenants who are inherited is let them know from the beginning what it’s going to look like and be clear with them. So that’s not a surprise of these are my requirements. If you don’t pass it, you’re going to have to have a notice. Obviously you can work with them a little bit if they need some extra time or to move out, I would do that, but I would post a notice right away.

Tony :
Amelia, same for you or any differences there? Yeah,

Amelia :
So again, this comes back to taking the emotion out of owning rental properties. So you have to have your systems and processes that you abide by and if you inherit a tenant that doesn’t meet your requirements, it’s tough. But I would say you have to serve them that notice and get them out. I will tell you from experience that you will save money in the long run by onboarding tenants that meet all of your requirements rather than just taking the easy route and keeping those inherited tenants that are maybe paying their rent every month, maybe late some months, et cetera, but have other baggage that comes with them. And I’m not ragging on inherited tenants, but I mean there’s just things that come with them.

Tony :
If we can talk about that just a little bit, maybe the tenants who they’re pain but they’re just kind of like a pain in the butt to manage. Have you guys found maybe a creative way to deal with those type of tenants? What’s working for you there?

Grace:
Amelia and I always call this the happiness clause. If you are dealing with somebody who it’s like no matter what you do, you cannot make them happy. We tell them, Hey, it seems like you’re not happy. We’re happy to fix X, Y, and Z, but if you want to move elsewhere, we’re happy to break this lease because we want tenants who are happy and living in this unit and probably majority of the time they stop complaining like, I don’t want to move. I actually love it here. I just was bored and had all these complaints and I have had one person move and actually two between all of my long-terms and midterms and it was a blessing that they moved.

Ashley:
Okay, so we’re going to take a short break, but when we come back, I want you to stick around because we’re going to talk about the importance of systems and why Grace unfortunately had an $8,000 bill because her process wasn’t dialed in, and we’re also figure out how to do all of this without giving yourself a full-time job. We’ll be right back. Okay, we’re back from our short break. Thank you everyone for taking the time to check out our show sponsor. So Grace, I’m intrigued. Please tell us about this very expensive cost of $8,000 that you had to pay.

Grace:
Yes, it was a bookkeeping expense because when I first started all of my rental properties and my burrs, I forgot that it’s also a business and you have to keep up with all the business aspects that we talked about earlier. So I had probably 15 to 20 rentals, tons of rehabs, refinances, and I let my bookkeeping slide to the wayside. So when I finally was ready to get it all caught up and get everything systemized, it took me three different bookkeepers over a year and $8,500 to get my books up to snuff. And I know that exact number because now my books are fantastic and I can literally pull that exact number from my QuickBooks, but it just illustrates to those who are starting real estate. I’m not saying that you need to go hire a bookkeeper, but you do need a bookkeeping system from your very first property. Maybe it’s once a year, maybe it’s once a quarter, but you have to do it.

Ashley:
Grace, when you found, you decided it was time to actually implement that. How much did it slow down your acquisition piece at all? Because now you had to really, really focus on that bookkeeping portion and get that cleaned up before you could even go and acquire more properties?

Grace:
Absolutely. It took all my mental energy, it took a big chunk of my money, $8,500. It took so much of my time because I had no systems of where my utilities were or which LLC owned what property or which tenants were where. So my bookkeeper had to almost pull this information out of me. Now I have a beautiful system where everything’s in all these nice quick guides and really filed in a nice way. And in fact, I filed my taxes on time this year, which is crazy. And my CPA said, wow, that was a really nice LLC overview you gave me. And I thought that was the best compliment ever. I thought about it all day, but I was absolutely not like that. Two years ago everything was in my head or on a sticky note or maybe I had to scroll back in my text messages or find an archived email. There was no system.

Ashley:
I just want everyone listening right now to, if this is Grace is describing you right now, you need to admit that you need help right now and you need to go and find some help with this because it can stop you from growing and scaling. But not only that, you can also get into legal financial you to get the IRS coming after you. There’s so many different things that can affect your bookkeeping, even though it seems like such a small piece. It really is so important to your overall business, and it

Tony :
Sounds like the biggest change that you guys have been able to make is just implementing the right systems and processes, which is so important as you start to build your business. We had some of those similar growing pains as we scaled up our portfolio as well. We went from three Airbnbs to 15 over the course of 12 months, so we had a lot of properties to our portfolio. And when you’re scaling that fast, sometimes those underlying systems don’t necessarily scale with you. So we went through some of that growing pain as well. But I’m curious, what are the SOPs or the standard operating procedures look like in your business today? And if for our rookies that are listening, maybe where should they start when it comes to building out those SOPs? And Amelia, we’ll start with you on that one.

Amelia :
Yeah, so we have SOPs for everything in our business, and if you’re a rookie investor, I know a lot of this seems very daunting and it seems like, man, why would anyone ever self-manage this sounds terrible, but honestly, it doesn’t have to be that way. It really isn’t. But we have an SOP for tenant onboarding. We have an SOP for listing our properties. We have an SOP for what happens during the closing process. Don’t forget to get insurance and turn your utilities on. We are so guilty of forgetting that every single closing until the day of, but we would recommend starting these SOPs from the very beginning. That is one thing Grace and I both did wrong. And for me personally, I grew very quickly. I had 26 doors after one year, and I actually didn’t buy a single property in 2023 because I was so disorganized. I had to spend a whole year just getting caught up, creating those SOPs, just getting organized. And so if you’re listening and you’re about to buy a property, or maybe you just have one or two properties, get organized right now, start documenting everything you’re doing, and if an SOP sounds daunting, call it a checklist, just start writing things down. It doesn’t have to be a whole big sheet of paper that has every little step, but start just documenting the process as you’re going through it the first time.

Ashley:
What are some different softwares or tools that someone could use to help them build out an SOP?

Grace:
There are a few different things. You could use Loom to record videos and maybe have a VA break down the video of what you’re doing and put it in a Google Doc. When it comes to actually executing what’s in our SOP, we both love monday.com. For example, my acquisition checklist as it relates to anything tax time, tax time. Whenever I buy something, I have to go put that closing statement in that year’s folder of closing statements. I have to go add all those utility numbers to my utility numbers, quick guide, all these different things. So Monday has that checklist all broken down so that I can assign it a due date and assign it a person and make sure each nitty gritty thing happens every single time the same way, the same person so that you don’t have to really think about it, you just do it.

Ashley:
You mentioned a quick guide. What is

Grace:
That? Yeah, so I was talking about earlier how my wifi passwords might be in my phone on my notes in my email written down somewhere. A quick guide is just a really concise way to write out all of your property information. So I have quick guides for insurance policies, door codes, wifi passwords, utility shutoffs, where are those all located so that if there’s an emergency, you know exactly where to tell your tenant. Another quick guide just today I decided to implement is writing all of our appliances and whether they’re gas or electric, so that way when I go to sell a property, my realtor can look at that quick guide as she makes her description and does all the disclosures and just knocks it all off. She has all the information right in one spot.

Tony :
Yeah, I absolutely love Monday. I know Ashley used Monday as well, and it’s a really cool tool to kind of capture all the different information you need for your different properties and much like what you guys have outlined, we have checklists inside of Monday as well. And there’s the top level of like, Hey, here’s the results, here’s the end result that needs to happen and all the steps below. And then we actually link to the Loom videos for each step. So each loom video is, I dunno, two minutes long, but they can kind of break it up into digestible pieces and then there’s any supporting documentation or files, and you will add that in another column as well. So now every time someone on my team does something, there’s a Loom video, it’s showing them what they need to do, and we found that a really easy way to train people as they’re coming into our business and doing different things.

Amelia :
I just wanted to add that one other really important piece of software that Grace and I both use, which isn’t an SOP related software, is our property management software. And I know we haven’t really touched on that too much here, but I hear a lot of newbies that even have 3, 4, 5 properties and they still don’t have a property management software. You need to get that set up with your very first property. It makes you look more professional, it saves you time. Yeah, it might cost you $15 a month, but I think BiggerPockets Pro membership, you get rent ready with that, so you could use rent ready for free. It just makes your business run a lot more smoothly. And you really need a property management software.

Grace:
That’s how you don’t do it as a job. A job is when you have no systems, no resources, so you’re collecting rent by hand, driving around town, chasing down your tenants, calling them, texting them, emailing them. Just think about what is the way I put that in air quotes that you’re going to do something and stick to it, and that’s how you systemize something

Ashley:
During this time that you guys have built these systems to not give yourself a full-time job. Have you relied on team members at all? And as a rookie investor, who are the first team members I should be bringing on to this self-management, property management company and building? Yeah,

Amelia :
We’ve both brought on team members at this point. The first person that I hired out was my bookkeeping because it just doesn’t bring me joy at all. I’m the type of person that has seven months worth of receipts sitting on my desk that I’m going to get to next week. I’m going to get to next week. And so that was the first person I hired out. Grace, we all know that She also hired that out at this point after spending a lot of money on one. And the second is the internal property manager that we haven’t really talked too much about. We talked about it at the beginning, but Grace and I both got systemized. We organized our businesses and then we were able to hand it off to someone else that runs our businesses the way we documented it and the way we want it run.

Grace:
Yeah. Another thing is if you are trying to train your property manager or anybody on your team on what’s in your head, that’s never going to work because they’re always going to have to come back to you to figure out how to do something. Whereas if you have a checklist that you can say, well, what does the checklist say? Or actually we’re going to do it differently this time, I’m going to update the checklist or the SOP. That’s how you figure out how to run a business and actually be hands

Ashley:
Off. Let me ask, how did you go about finding your property manager? Are they virtual? Do they live where your properties are? Explain that process for somebody who wants to take action

Grace:
On that. I found my first internal property manager for 10 hours a week at 20 bucks an hour through a real estate Facebook group that was local. She wanted to learn real estate, so she did my property management for 10 hours a week, all the virtual stuff for about a year after that year. I flipped that into a full-time position with a project management to do my blips. And now that person is full-time salaried. He’s also there physically, but he also had property management experience and was already in the industry.

Tony :
I want to ask one follow up to that grace, because when I think about property management, I feel like it’s hard to kind of corral those responsibilities into 10 perfect hours. So were they not doing anything guest facing or what happened if something happened during the other 30 hours of a typical working week? How would you handle that?

Grace:
Great question. It wasn’t a perfect 10 hours a week. She did know before accepting the job that it’s going to be seven hours one week and 13 the other, and you’re just going to have to keep track of your time. But I know Amelia ran into this with her PM and had a good solution for it.

Amelia :
So I found my property manager through a local Facebook group as well of local investors. So she lives where I live, and she was a newer investor looking to not only learn, but get paid to learn. I think we call that job hacking around here. She’s getting paid to learn. She also gets access to me. So I act as a mentor for her, which I think is a great benefit. I started paying her hourly. I thought that she would work between five and 10 hours a week, and she can work whenever she wants during those hours. It wasn’t like she needs to be on call Monday, one to five or whatever the case may be. So was very flexible. I was paying her hourly. After a couple months, she came back to me and said, Hey, I’m having a really hard time tracking hours because when I respond to a maintenance request or a tenant message, I may be spending five minutes here or five minutes there. I’m having a hard time tracking those hours. So she said, can you just pay me a lump sum every month? And some days, some weeks it might be more than 10, some might be less. It all evens out. And so I said, sure, what do you think you’re worth? She told me $500. I said, that sounds great. Sold. And so that’s how we landed on that. But find somebody that’s looking to learn from you and that has a little bit of experience in real estate,

Tony :
And I feel like I align with that approach as well, Amelia, where you have a little bit more flexibility. So it’s not like necessarily like, Hey, here’s how many hours, but it’s almost like a salaried position where some weeks going to be more, some weeks are going to be less, and sometimes it might be at nine o’clock in the morning. Other times it’s 10 o’clock at night. But you have that flexibility. Ashton know, you’ve obviously been building out your internal management team as well. How does your compensation structure compare to what Grace and Amelia laid out?

Ashley:
So my roles are actually different where I don’t have a property manager that’s boots on the ground. All of the leasing, anything that can be done on a computer is done by a virtual assistant. So she never leaves her desk. She’s on salary. So we do pay her for a set amount of hours. We pay her 40 hours for the week, and that’s also the time she’s on call. So our tenants know they can call her anytime between these hours. She’ll be there to answer the phone. The boots on the ground is actually our maintenance guy. So he actually does the physical showings of the property too, and he does anything that needs somebody there. So tomorrow morning he’s meeting the roofer there to get a quote, things like that. But he started out because he wanted to learn about real estate investing. So it was very similar in that nature. And he did construction. He got laid off in the winter, so for a full winter, he just worked alongside me for free, doing whatever I needed just to learn. And then when it was time for him to go back to work, he ended up coming on to work full time and to take care of all the properties. So similar in that circumstance for sure.

Tony :
Yeah, and I’d say our setup is actually pretty similar on the short-term rental side as well. More so to yours actually, where we have have five EAs on our team right now. But they basically cover, I think 20 hours of the day. There’s like a four hour window early in the morning where no one’s working and we just pay them hourly, but they’re working specific shifts. But that coverage gets us pretty much 24 7. So that’s how we’ve handled in our business as well. But they do pretty much everything virtually, right? Our cleaners and our maintenance crews are the people who are the boots on the ground for us, but our VAs, they’re ordering all the stuff on Amazon, they’re responding to guest messages, they’re coordinating with the plumber, with the HVAC person. So for us, a lot of it can be done virtually for those VAs as well.

Ashley:
Well, grace and Amelia, thank you so much for joining us on this episode, and congratulations on your new book. You guys are also guests on the BiggerPockets Real Estate podcast number 9 3 8 with Dave and Henry. So if you want to learn more about their new book, Self-Managing Landlord, go check out that episode number 9 3 8. You can also go to biggerpockets.com/managing book. Grayson Amelia, thank you so much. We really enjoyed having you guys back on the show. Amelia was on episode 1 1 1, and Grace was on episode 1 61. So you can also go back and check out their origin stories of their real estate investing journey. Make sure you follow us on your favorite podcast platform. You give us a like and subscribe on YouTube and makes you join the real estate rookie Facebook group. I’m Ashley, and he’s Tony. Thank you so much for joining us on this week’s real Estate rookie. We’ll see you guys next time.

Watch the Episode Here

https://youtube.com/watch?v=9bnIZNwPoeg123

Help Us Out!

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In This Episode We Cover:

  • How to lower your costs and boost your cash flow significantly with self-management
  • What being a landlord is actually like, and why it’s not all 2 AM toilet calls
  • Building your real estate team so you can handle less of the day-to-day and focus on the big picture
  • Practical advice for setting up systems that streamline tenant onboarding and property maintenance
  • Grace’s $8,500 bookkeeping mistake that you CAN NOT afford to make
  • Tips for handling urgent property issues with WAY less stress
  • And So Much More!

Links from the Show

Connect with Amelia:

Connect with Grace:

Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [email protected].

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

The “Domino Effect”: How to Build an Entire Portfolio from ONE Property

Rookie Investor? Never Make This $40,000 Mistake

This episode could make you $40,000. Seriously, one property management mistake cost our own expert investor, Dave Meyer, anywhere from $30,000 to $40,000, BUT it’s easier to avoid than you think. If you’re a rookie real estate investor, this single mistake could sink your portfolio and put you back years on your journey to financial freedom. So, what’s the mistake you must avoid, and how do you circumvent it to make more money while having less stress? It’s Real Estate Rookie episode 400, so let’s save you $40,000!

Dave has been investing for over a decade, and he’s made his fair share of mistakes, but this one takes the cake. One simple property management judgment error sent his short-term rental trajectory off a cliff, with a filthy house, no bookings during the peak season, safety problems that left his property in jeopardy, and guests leaving less-than-flattering reviews. But this is a mistake anyone can make, so how do you avoid it?

In today’s episode, we’ll get into the nitty-gritty of what cost Dave $30,000 – $40,000, the exact way he’d prevent this from ever happening again, what you should look for in a property manager BEFORE you hire them, and the contract clause that could kill your cash flow!

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Coming soon…

Watch the Episode Here

https://youtube.com/watch?v=9bnIZNwPoeg123

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Help us reach new listeners on iTunes by leaving us a rating and review! It takes just 30 seconds and instructions can be found here. Thanks! We really appreciate it!

In This Episode We Cover:

  • The one property management mistake that could cost you up to $40,000
  • Property management fees and how to tell a company is a little too cheap
  • Signs you need to fire your property manager before it’s too late
  • The one short-term rental contract clause that could ruin your entire year
  • How Dave’s house almost froze thanks to overlooking one BIG utility
  • And So Much More!

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Connect with Dave:

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The “Domino Effect”: How to Build an Entire Portfolio from ONE Property

$80,000/Year Cash Flow & Financial Freedom with 7 Properties (in 3 Years!) w/Sarah Msuya

What’s YOUR reason for investing in real estate? For today’s guest, it was to achieve financial freedom and have a flexible schedule. By focusing on education, forming partnerships, and, most importantly, taking action, she was able to quit her job and acquire seven properties in just THREE years!

Welcome back to the Real Estate Rookie podcast! Sarah Msuya was firmly entrenched in her successful banking career when life threw her a series of curveballs. After her son was born prematurely and complications caused her to miss nine months of work, Sarah knew that a traditional nine-to-five was no longer an option for her and her family. She spent the next three years learning as much as she could about real estate and building a portfolio that provides $80,000 in cash flow per year!

Like many new investors, Sarah has dabbled in several investing strategies on her journey to financial freedom—from house hacking to flipping houses and everything in between. Eventually, she was able to pin down her niche—the BRRRR method. In this episode, you’ll learn how to find the best strategy for YOU and scale your portfolio through partnerships and creative financing!

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Ashley:

This is real estate rookie episode 399 er. There is never a right time to start investing. Our guest today is happier. She did it sooner rather than later because her life took an unexpected turn. My name is Ashley Care and I’m here with Tony j Robinson.

Tony:

And welcome to the Real Estate Rookie podcast where every week, three times a week, we bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. Now, today’s guest, Sarah Ouya, is an investor out of mam, and despite a hard life with some circumstances, she’s been able to create financial freedom in just three years by following and executing a plan. And she believes it’s always best to buy real estate and wait versus waiting to buy real estate. So Sarah, welcome to the Real Estate Rookie podcast. Super excited to have you on.

Sarah :

Thank you so much. I’m so excited to be here.

Ashley:

So Sarah, in the beginning of the intro here, we mentioned that you start investing and then you had this life change. What was that life change and how was real estate an effect and play on that?

Sarah :

So it started a while ago. So my son was born prematurely in 2021. He was on oxygen and that was a rough road in and of itself. We thought we got through all of that and then this past year his daycare started noticing some indications that he should be checked out further. In November, we got the diagnosis of autism. So that’s that piece. My investments were already well underway at that point, but it set me up to be able to be there for him however he needs going forward. Knowing that,

Ashley:

Sarah, I’m curious as to is that just monetary or is that also time? Have you been able to give more time with your son because of real estate investing? Maybe you can actually just dive more into what those actual benefits are that you started investing sooner rather than later.

Sarah :

Yeah, definitely. So there’s all kinds of thoughts around autism of the belief that you can lose your diagnosis with certain kind of, I guess you could say biomedical treatments, like not mainstream stuff. So I’ve kind of taken a pause from real estate over the past couple of months. I just started back last month seriously becoming a doctor and educating myself on all of those things because it’s not really something that regular medical doctors know anything about. I dunno if you guys have heard of Jenny McCarthy, the actress, but her son had autism and he has lost his diagnosis. So I went to Texas to a conference to find that doctor and was able to get my son to be able to see him. But it’s private pay, so it’s $575 I think an hour, and then it takes a long time for all the benefits to kick in, like speech therapy, there’s all these hoops you have to jump through. So because of real estate, we were able to private pay speech therapy three times a week while waiting for all the benefits to kick in. And then he is got therapies and different things throughout the week. So had I worked as a bank manager still, I wouldn’t have been able to do that. He would’ve just had to go to regular daycare and he would’ve not been able to get that additional help. That might make a big difference in his outcome.

Tony:

What an incredible story, right? Yeah, I think we always talk about why we invest in real estate and for a lot of people it’s the big three, freedom of time, freedom of money, freedom of movement. They want to travel the world, but when you really think about what being a real estate investor and having that additional stream of income provides for you, it’s moments like this, right, where you don’t have to worry about taking time off, you don’t have to worry about how are we going to cover these bills. You can just do the things that need to be done, and I think there’s an incredible amount of peace that comes from reaching that level of success in your business and kudos to you, Sarah, for building that up and then being able to leverage it when the time called for it.

Ashley:

So you mentioned that you had a job as a loan officer. Was that it?

Sarah :

A bank manager?

Ashley:

A bank manager. Okay. So how did you make that transition from bank manager to real estate?

Sarah :

Yeah, so when I was pregnant with my son, I had some complications, so I had to leave work early. So I was out of work for I think about nine months. Some of it was paid, some of it was not paid while we got him kind of stabilized and then I went back to work as a bank manager, but was calling out all the time because of different things going on with him. So I took a job working from home and I had a boss again, which I hadn’t really had a boss in many, many years at that point, and I really couldn’t handle it. I just hated my life every day and it was just not good. It just wasn’t a good situation. So we had bought the house hack that prior towards the end of my leave. It was actually one day before I would no longer have income according to the bank before my unpaid leave started.

And so that allowed us to basically not have a mortgage payment. And my mother-in-law also came from Tanzania during that time. So we had free childcare. So I was thinking now’s the time. If there’s ever going to be a time, our bills are about as low as they’re going to be. I asked my husband and he gave me his blessing that he would handle the financial stuff while I tried to just go into real estate full. So at first I thought that meant being a full-time wholesaler, but I pivoted to just the realtor business pretty quickly. I learned that was the path of least resistance. So I made money after about three months of not making money after I quit my job.

Ashley:

Well Sarah, I’m really excited to get into the house hack and your journey Since then. We’re going to take a short break and we come back. I want to break down what your portfolio looks like today and how you were able to find a house hack where your home mortgage was completely paid for. We’ll be right back. Okay. We are back with Sarah. We learned about her journey in real estate and how it was such a benefit for her to be able to give her son what he needs and to be able to be there for him, which I think is so important. And now we’re going to get into Sarah’s portfolio and also the details on her house hack. So Sarah, what does your portfolio look like today?

Sarah :

So it’s 3.1 million in value. We have seven buildings, 15 units total. The cash flow is about 80,000 a year after all expenses. And we have a 15 unit under contract now that we’re closing April 17th.

Ashley:

Congratulations. That’s incredible. So what is this timeline? When was the first property purchase?

Sarah :

February of 2021.

Ashley:

Wow, incredible.

Tony:

So Sierra, congratulations. We’re talking about three years from when you started to when we’re recording this just over so amazing progress in a relatively short period of time, $80,000 in net cashflow a year is amazing. But I’m sure you didn’t just stumble into that kind of success. You probably made some kind of plan and attack that plan. So walk us through, how did you end up finding your niche within real estate investing? And I guess what is that niche that you’ve leveraged so far?

Sarah :

I don’t even know that I have one at this point. I feel like I’ve done a little bit of everything. It’s more of I take it piece by piece. So the first one was, I actually listened to your podcast, Tony before you were on this podcast. And then I also listened to the real Estate Rookie podcast, just all of them at once during 2020 during Covid, while I was doing house projects and I just had to figure out some way to get in. I was looking at auction properties, doing hard money flips, that type of thing. And then I found out I was pregnant. So I just decided to do the easiest, easiest thing, but still doing something because I was either going to just kind of give up on it and wait until later or do that. So the first one, I took the step to get a HELOC on my property in September of 2020, and I used that 20% down on a single family home that was $113,000 as a long-term rental. And then from there I had my son and we needed a bigger house. So we actually went under contract on a single family and my husband decided he didn’t like the location. So we pulled out and then started thinking more seriously about the duplex house hack. So we ended up doing that there. From there, it’s just been pulling equity out of properties to buy other properties. And then last year was pretty much all creative finance or private money, hard money type of stuff.

Ashley:

What tips would I want to know first before we go into even the details of the deal or what tips can you give other investors who kind of want to go the same path as you as to starting out with a house hack and then all of a sudden within two years making all these decisions, do creative finance do hard money? What are some of the things that you implemented where you were able to just be able to pivot and transition and find ways to get creative with getting your properties?

Sarah :

Yeah, so I think it’s, I listen to podcasts pretty much all the time. If I was on the road or getting ready or at the gym or whatever I was doing, I was always listening and learning and then I would take action off of that. I’m a quick start. My personality, it doesn’t take a lot to get me moving into action. So I kind of just fail forward. I just move along with what I think is right until something stops me and then I either change directions or if nothing stops me, then I just continue through till closing.

Ashley:

What advice do you have for the actual goal setting piece as defining what that goal is that you’re going to get to no matter what?

Sarah :

I’m not huge on goal setting, which is probably not the best thing to say, but I just look towards the next thing that I’m trying to accomplish and then I just take baby steps towards that until I accomplish it. But I don’t have a Word document that says this is my goal. I’m trying to accomplish it in this amount of time or anything like that. I just keep going and keep going and don’t stop.

Tony:

And Sarah, I think there’s actually some, I think there’s a balance there. I think we see some Ricky investors who swing the pendulum so far the other way where they’ve got their vivid vision, they’ve got their logo design, they’ve got their 12 year target and whatever it may be, but then they start thinking about things that are not relevant to the next step. And we get some Ricky investors who ask like, well, hey, what happens when I have 30 properties and I want to make sure that my asset protection is the right way? And you ask ’em, well, how many deals do you have right now? They’re like, well, zero. Yeah, okay, well we don’t need to worry about asset protection for a multimillion dollar portfolio. We just need to get you to the first deal. So I think there’s an incredible amount of value and exactly what you said of just like, Hey, what’s the next step that I should be taking and how do I focus on really moving the needle? So just drilling down on that just a little bit, Sarah, when you think about those next actions, how are you planning out your week at least, right? Do you have a to-do list for the week, or are you just sitting down and when you get in front of the computer like, hey, what’s the next thing for me to do?

Sarah :

Yeah, so in the past I’ve looked at a strategy. I’ll take about 30 days to really dive into it and pivot if I need to from there, but I don’t spend too much time on any one strategy if it’s not going to work out. But I also don’t cut it too short to where I didn’t give it its full time to have actually percolated and gone somewhere. One example was I was going to buy out of state in not the Rocky Mountains where you invest Tony

Tony:

Smoky Mountains. Yeah,

Sarah :

Smokey Mountains, and then in North Carolina as well. I was

Tony:

Like Shreveport. I was like not there.

Sarah :

I got all signed up with Avery Carl as my realtor, or not her, but someone on her team and made that whole plan. But this was in 2022 when interest rates went way up very quickly. So it took me, I don’t know, three or four months to refinance a property. There was just lots of mistakes and by the time it was done, interest rates were at a way different place to where that plan no longer made sense. I could make just as much money investing in my backyard where I’m comfortable as I could going elsewhere. So that’s one example of I really put everything into that strategy and turns out it didn’t work out because of the way the market was at that time.

Ashley:

So I want to hear more about your house hacking because I think this is a really great foundation for new rookie investors to actually get started into real estate investing or maybe if they’re stuck after their first one or two deals. So tell us a little bit about this house hack, how you found it, what the numbers were like and so on.

Sarah :

Yeah, so I knew house hacking was a good thing to do for a long time, but I didn’t want to give up my single family living. I’d been living in a single family home for quite a while at that point. So the way that I did it was I found a duplex that I could live with that it didn’t feel like I was sacrificing too much. So it’s actually two single families just connected by a porch. They’re just regular colonial style homes. So I bought that for $600,000 in 2021 using an FHA loan. I was supposed to put three and a half percent down, but turns out there’s a thing called FHA loan limits, which nobody knew about. My loan officer, my realtor at the time myself, so that whatever it was, 17,000 turned into 80,000 that I needed to scrounge up before closing.

Ashley:

Sarah, before we move on, can you just explain what that loan limit is?

Sarah :

Yeah, so each county has a limit for how expensive a property can be for a single family, a two unit, a three unit, and a four unit. That changes periodically. And so the loan limit for my county at the time was less than what I was buying it for. It might’ve been like 5 25 or five 30, and I was buying a $600,000 property. So more than halfway through the loan process, I find this out and had to figure out what to do with that. So I ended up spending most of my 4 0 1 KA personal line of credit. I just pulled money from anywhere and everywhere just to get enough for closing. So at first I rented it to a just someone that long-term renter, and they paid, I believe 2,500 a month. My mortgage was 3030 $5 a month at that point. So I paid $535 a month.

That lasted for about a year. And when they moved on, I sold them a house and they bought their own house. I was approached by a group home for intellectually disabled adults, and I had turned this option down in the past on my very first rental property. I’d heard horror stories and I just wasn’t ready at that time. But the more I went into it, I was kind of just of the mindset, if it doesn’t work, then I won’t do it again, but what’s the worst that can happen? And worst case scenario wasn’t that bad. So I signed a four year lease with the group home last year for $3,050 a month is what they pay. Taxes and insurance went up a little bit. So now we pay 3,127. So I pay $77 a month again now for my mortgage, but I was mortgage free for six months before that happened, but still not bad.

Ashley:

Oh, not at all. So what would you be able to rent your unit out if it wasn’t to a group home and it was just to another family living there? What would you have to pay in rent to live in your unit that you’re paying $77 for?

Sarah :

Probably 31 50.

Ashley:

Yeah, that’s incredible.

Sarah :

Yeah, so the group homes taking the other unit, they’re just waiting for me to file my taxes and then we’ll buy our next house hack because the group home likes to have duplexes so that if a staff member calls out on one side or something, they can go between the two.

Ashley:

Oh, yeah, that makes sense.

Sarah :

So I already have an agreement with them that they have the right of first refusal, but they’re just waiting for us to move out. And then they’ll take over both sides at the same amount. So it’ll be 6,100 and the mortgage will be 31 27.

Ashley:

So you are going to get flooded with this question, and if we don’t ask it, we’ll get flooded with this question because we’ve had people on that have done rehab homes, rehab facilities, sober

Tony:

Living.

Ashley:

Sober living. Thank you, Tony. That’s what I was looking for. So how did you get involved with this group home? How did they find you? How did you found them or however that worked out?

Sarah :

So I had my rental on Facebook marketplace and just a staff member from the group home, it’s his job to find rentals. So he reached out to me and he really just was persistent and kept on me. I tried to turn ’em away a couple times and he just kept after me. And then we negotiated a higher rent than what I was putting it out for. I think I had it at 27 50 as a long-term rental. And I was like, listen, I’m uncomfortable with this. I’ve never done it before. I 3050 is what I need if you guys want to do this. And they said, okay, there’s no rental increases in that timeframe. So it’s kind of fair to both of us where they might pay a little more in the beginning, but they’ll probably pay less than market as time goes on. But since then, I’ve associated with a number of others because in our area, a lot of the people that work those jobs have moved here from different countries in Africa, and my husband from East Africa, so a lot of the people that he knows is in that business. So now I have several that I could call at any point, and I got Amanda to do it too. So I’ve had a lot of my friends starting to do it because I tried it and nothing went bad.

Tony:

It’s working. Yeah, I love that you got the new strategy there, Sarah. I guess what are some questions, right? You said you were hesitant initially to move out of your single family home and do a house hack. What are some questions maybe that a Ricky should ask themselves before jumping into their first house hack?

Sarah :

I guess just comfort versus financial gain is the big question. You might not be as comfortable in a four unit place that feels like an apartment, like more of your traditional apartments, but maybe you feel comfortable in the situation that I’m in with the two houses connected by a porch or side-by-side duplex. So I guess just getting clear with yourself and your family, what is most important and is there anything we can sacrifice to make this happen in the short run in order to make a better, more financially comfortable situation for ourselves in the long run?

Ashley:

We’re going to take a short break, but when we come back, I want to hear how you were able to scale up. Was this use of partnerships, was this just with doing creative financing? So we’ll get into all those details when we get back from our short break. Okay. Welcome back from our short break. We were with Sarah who just told us about her house hack, and now we’re going to talk about how she was able to scale her portfolio. So Sarah, what was the big thing that helped you to be able to scale in those three years since you started investing?

Sarah :

Yeah, so the first two years were slow and steady a couple each year, but last year was really the year that I took it to a different level, and that was partnerships that brought me there as well as creative finance. So Amanda svi, she was episode 2 0 7, I believe it was. Her and I have known each other for seven years now. Outside of the podcast, neither one of us knew the other one was into real estate at all until 2020 when we saw each other at a real estate auction. We were both pregnant at the time.

Ashley:

You guys knew each other. That’s

Sarah :

Funny. Yeah, we were both pregnant at the time. Our sons are a month apart in age. And from there we just kept running into each other with real estate stuff over and over. We were living very similar lives, doing very similar things. And then just last May, we formed an LLC because we wanted to start flipping together. We both had quit our jobs at that point and neither one of us were bankable. So we knew we had to put 20% down to do things the way that we knew how to do things. So we were going to start flipping, but we still haven’t done a flip yet. We ended up buring instead. And just long-term buy and hold. And then the creative finance is the other piece that has come into play because it’s not easy for me to get a bank loan until I filed taxes this year I was W2 and I switched to 10 99. So the banks don’t really look at that until you’ve been doing it for two years. So we did.

Tony:

I love the progression of the story here. Obviously for anyone that’s interested in real estate partnerships, head over to biggerpockets.com/partnerships. You can pick up the book that Ash and I co-authored together about real estate partnerships. But sir, I think the question I have for you is what made you feel that stepping into a partnership for flipping with Amanda was the right step for you? What were you hoping to gain out of that partnership that you felt you wouldn’t have been able to accomplish by yourself? I

Sarah :

Was scared of the rehab piece of it. I didn’t feel comfortable with that. She had done a little bit more with the birth strategy and rehabs in some of her individual deals previously, and her husband is pretty handy. We use him on different projects now. So I felt like between the two of us, if something comes up, we’ve got to double the money. We both can contribute financially, we both can contribute mentally to it. So it just felt like in order to go to this place that’s uncomfortable, this is the way that I’m going to get there without taking too long.

Tony:

And what do you think Sarah, was her motivation for partnering with you? If she brought the rehab experience, I guess, what value did she see in partnering with you? There’s always two sides to a coin there.

Sarah :

Yeah, so we think very similarly. And she also was nervous about not getting financing going forward financially. We were both realtors, we were both making money that way. She had a few different projects going on. So that was one piece of it. And then she doesn’t really like dealing with the tenants very much. So I do that. I have connections to private money that really help us out as far as making deals work because it’s not all the points and everything that you get with hard money. And then creative finance is something she didn’t do, she’d never done before and didn’t know as much about. So she leans on me when it comes to that stuff.

Ashley:

Do you think that being a real estate agent has been beneficial to you as being an investor? Because this is also a very common question that we get as to should I get my real estate license and then after that, I’m also interested if your banking experience actually tied into real estate investing at all too.

Sarah :

So I would not advise anyone to get their real estate license just for the purposes of investing. If you’re going to also actively be a realtor, then absolutely, it’s definitely helpful. In my business, I am seeing deals a lot. I am around real estate 24 7, so it’s nice to have an adjacent career to real estate, but there’s fees you have to pay. There’s courses you have to take to keep up with your licensure. So if you’re not going to actually use it for something outside of yourself, or maybe if you’re doing tons of deals like you’re a flipper, maybe it makes sense. But if you’re just a rookie investor buying one or two properties a year, I would say no. And then the banking career, I think it definitely helped. I understand lending products very well, and I understand money very well. So I think that’s certainly helped me in ways that I probably don’t always recognize, but those concepts are not difficult for me.

Tony:

Sarah, one follow up from you, and this is going back to the partnership between you and your partner, Amanda. You said the goal was to flip. Was that actually the strategy that you guys leveraged was just kind of flipping these houses to build up capital? Or I guess how did that partnership result? How did that pan out? Actually,

Sarah :

Yeah, so we’ve tried to flip a few different times and it’s never worked out. And the longer we’ve gone with not accomplishing that goal, the more I don’t know that I really have that goal anymore. I think I just like the long-term buy and hold, and she really does too. So our flips are really burrs, which is a similar concept.

Tony:

So you guys have transitioned more so into burrs. And how many would you say you’ve completed since you started this journey? Three years ago?

Sarah :

Three,

Tony:

Okay, awesome.

Sarah :

Only one was intentional, the other two just kind of happened.

Tony:

Maybe dive into that story just a little bit so folks understand why you kind stumbled into those other two.

Sarah :

Yeah, so the market was going up very crazy in, let’s see, 2021 to 2022 appreciation was supercharged. So I did little things to help improve properties during that time, but not intentionally doing a birth. So I cashed out refinanced and was able to use those funds to buy other properties, but it wasn’t the goal of it, it just kind of happened because of natural appreciation.

Ashley:

I want to ask a couple questions about the actual property management of these burrs and your rentals. So are you guys self-managing? Are you outsourcing it and give us some insight as to that operation?

Sarah :

So right now, we’re definitely actively having conversations as recently as today about not doing that anymore. We’re under contract for the 15 unit, like I said earlier. So once we close on that, I’m about at my capacity for what I can handle. I’m replying to people later now. I’m not as quick getting things rented out. I’m just too busy in my realtor business and with my son. So we need to figure out how to be able to add that in. So I think we’re at that point,

Ashley:

And I think you made a great point there as to, yes, you’re saving money by having you be the property manager, but also looking at how you are admitting that vacancies aren’t getting filled as quickly. So there’s also money being lost at the same time where hiring a third party property management company can actually balance out what’s happening. And especially if you take on the 15 unit too. I mean, I got to that point too where I was ripping my hair out and couldn’t any more either.

Sarah :

So scary turning this stuff over to somebody else. We’re thinking about maybe my husband starting to do some of that, but it’s a lot to think about handing it to somebody else scary, but I think it’s just going to have to happen probably this year.

Tony:

Sarah, have you considered building out a team internally like virtual assistants and trying to systematize or put in some automation to tick off some of the workload?

Sarah :

There is somebody who is interested in having me and Amanda partner with them. They’re starting a property management company. So that conversation is in the works right now. So that’s one possible way. But as far as building it out ourselves, I don’t personally have interest in doing that, or I feel like I don’t really have, I mean, the time is what you make it. So I look at it from how much money am I earning with that time? So right now as a realtor, I make significantly more money than I would make as a property manager or taking the time to build out systems. So that’s where I focus a lot of my time is where I can make the most money.

Ashley:

I’ve done each of those three routes that we talked about. I hired a property management company and then I went the route of building out my own team. And I have to say so far that third option was the best, but it took me so long, like eight years to actually get to that point. And I don’t think there’s any wrong or right way. It obviously depends on the company that you hire too and things like that for sure. But just so everyone knows, you do have different options out there that there is no one best way for everyone to tackle on that property management piece. And BiggerPockets is actually coming out with a new book called The Self-Managing Landlord too. So keep an eye on biggerpockets.com to watch for that new book to come out to. Okay. And Sarah, lastly, can you just tell us what your buy box is for properties you’re looking for right now and maybe somebody listening will be able to bring you your next deal?

Sarah :

Yeah, I think the bigger the better at this point. So like five units plus preferably needing a little bit of work so that there’s some value add there. But anything in the multifamily arena really. I’m not doing much with single families anymore, but anything two units and up, I’m definitely interested.

Ashley:

And what markets are you interested in?

Sarah :

So I live in Portland, Maine, and I go all the way up to Augusta. So anywhere in between those two places. So Southern and central Maine.

Ashley:

Okay. Awesome. Well, Sarah, thank you so much for joining us on Real Estate Rookie Podcast. We’re going to put Sarah’s information in the show notes or we’ll link them below in the YouTube description. If you love this episode with Sarah, feel free to reach out to her. You can also give us the thumbs up on YouTube or subscribe on your favorite podcast platform to this series. Thank you guys so much for listening. I’m Ashley, and he’s Tony, and we’ll see you guys next time.

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https://youtube.com/watch?v=9bnIZNwPoeg

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In This Episode We Cover:

  • How Sarah brings in $80,000 cash flow each year from seven properties
  • Why you DON’T need to look ten years ahead before investing in real estate
  • How to cover your mortgage payment with the house hacking strategy
  • Three property management strategies you can use for your rental property
  • How to scale your portfolio FAST with partnerships, creative financing, and more
  • FHA loan limits explained (and how to avoid a surprise at closing!)
  • And So Much More!

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.