Streaming: Recruiting rules of 3s

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Want to level up your business? Inman Access offers expert-led tutorials with insights, advice and ideas designed to help you build your skills every day.

Every brand and team is different, but using Vija Williams’ Rules of 3s to evaluate your agents will help you build a recruiting plan and determine what agent productivity systems are needed to hit your business goals.

Elevate your skills and set yourself up for success in 2025. Watch the session above, plus get fresh content added weekly, with Inman Access.

Watch now.

What converts: 5 essentials for high-impact agent websites

What converts: 5 essentials for high-impact agent websites

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Want to level up your business? Inman Access offers expert-led tutorials with insights, advice and ideas designed to help you build your skills every day.

Was your agent website built for looks or performance? Whether you’ve had your site for a while or just launched one, what matters most is that it creates connection, builds trust and guides people to take real action. Epique Realty’s Alyssa Stalker breaks down the five elements that turn a real estate website into a marketing tool with intention that actually works for you, not against you.

Elevate your skills and set yourself up for success in 2025. Watch the session above, plus get fresh content added weekly, with Inman Access.

Watch now.

NAR has made some big changes this year. What’s your take? Pulse

NAR has made some big changes this year. What’s your take? Pulse

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

We’re just halfway through 2025, and we’ve already seen a lot of changes coming out of the National Association of Realtors. From the Delayed Marketing Exempt Listings policy — meant to provide a compromise between those wishing to abolish Clear Cooperation and those wishing to double down on it — to no-commingling and hate speech policy changes at NAR’s midyear Legislative Meetings, it’s been a busy year for the trade group.

So we want to know what you’re thinking about, well, all of it: Do you feel that NAR is focusing on the right things? Do you like the changes they’ve made so far, or were there other priorities that got left out? Are these changes bold enough to meet the moment, or are they just checking boxes? What’s missing from the conversation that no one’s talking about? Let us know below:

We’ll compile a list of the top responses and post them on Inman next Tuesday.

How to talk with your clients about the economy: Now Streaming

How to talk with your clients about the economy: Now Streaming

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Want to level up your business? Inman Access offers expert-led tutorials with insights, advice and ideas designed to help you build your skills every day.

There is a noticeable change in consumer behavior. More and more homebuyers and sellers are asking their agent about the economy — stock market volatility, tariff impacts, recession risks and interest rate gyrations. How do you cut through the chatter, and help clients focus on the factors that really matter?

Windermere Real Estate’s Principal Economist Jeff Tucker brings clear-eyed perspective and walks agents through what to keep top of mind when talking to their clients about the economy and what it means for their homebuying or homeselling journey.”

Elevate your skills and set yourself up for success in 2025. Watch the session above, plus get fresh content added weekly, with Inman Access.

Watch now.

What’s your elevator pitch to ‘I found it on Zillow’ buyers? Pulse

Since the NAR commission suit settlement, buyer agents have faced new rules, new documents and a new normal. This month, Inman drills down on Today’s Buyers Agent with the fresh marketing strategies, skills and tools buyer agents are using to prosper in changing times.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

“But the Zestimate said…”

Those words are sure to send chills down the spines of buyer and seller agents alike. Many potential clients show up to their first conversation with you armed with the online research they’ve done that convinces them they’re a real estate expert. While they may know a lot, you know more. But how do you convince them of that?

When someone says they’ve already figured it all out, what do you say? How do you differentiate your service from anonymous online advice? How do you talk about home values with someone who’s a Zillow-based expert? How do you redirect a client who’s going down the wrong path based on their web-based research? Let us know below:

We’ll compile a list of the top responses and post them on Inman next Tuesday.