What Parents Look for When Buying a Home for Small Children

What Parents Look for When Buying a Home for Small Children

What Parents Look for When Buying a Home for Small Children

Buying a home with children in mind is different from shopping as a couple or a single buyer. For parents of toddlers and elementary-age kids, the “right” house isn’t just about curb appeal—it’s about daily routines, safety, and the kind of layout that makes it easier to keep an eye on little ones. In Texas, it also means thinking about heat, storms, busy roads, and how quickly neighborhoods can change as new developments open up.

This guide breaks down the top home features for families with small kids, from the best home layout for families to storage, flooring, and outdoor space. Whether you’re upsizing, relocating, or buying your first place, these family home must-haves can help you compare properties confidently and spot true family-friendly homes.

Start With Safety: The Non-Negotiables for Young Kids

When people talk about “safe neighborhoods,” they often mean low crime and good lighting. For parents, safety also includes everyday, in-the-home details that reduce falls, burns, and other common hazards. These safe home features for young children can be the difference between a house that looks great and a house that truly works.

Safe home features for young children to prioritize

  • Stairs and railings: Sturdy handrails, consistent stair heights, and landing space. Homes with steep or open-tread stairs can be stressful with toddlers.
  • Window placement and locks: Windows not too low to the floor (especially upstairs), with functional locks and screens.
  • Kitchen layout: A kitchen where hot surfaces are set back from main walkways and where you can see the living area helps reduce accidents.
  • Pool and water safety: In many Texas metros, backyard pools are common. Look for proper fencing, self-closing gates, and clear sightlines from the house. If a home has a pool without a secure barrier, plan and budget for upgrades immediately.
  • Low-traffic street location: A quiet interior street or cul-de-sac often feels safer than a home that backs to a major road. Also consider visibility near driveways and parked cars.
  • Smoke/CO detectors and updated electrical: Ask about detector placement and panel updates, especially in older Texas neighborhoods where renovations may be piecemeal.

Texas-specific safety notes

In many parts of Texas, weather is part of safety planning. Ask about drainage and grading (to reduce pooling after heavy rain), and check whether the property sits in a flood-prone area. Even when a home isn’t in a high-risk zone, heavy storms can expose drainage issues that matter when kids play outside.

The Best Home Layout for Families: Sightlines, Flow, and Flexibility

Layout is one of the biggest “quality of life” factors in real estate for families. Parents often want a home that feels connected—without being chaotic. The best homes for families usually offer a practical balance: open enough for supervision, but with a few zones to reduce noise and clutter.

Open floor plan for families: pros and cons

An open floor plan for families is popular across Texas, especially in newer construction. It can be ideal when you’re cooking while kids play nearby.

  • Pros: Better sightlines, easier entertaining, natural gathering space, flexible furniture arrangements.
  • Cons: Noise travels, mess is visible, fewer walls for storage and furniture, and it can be harder to create a quiet homework or nap zone.

Layouts that work well with small children

  • Primary bedroom location: Many families with infants and toddlers prefer the primary bedroom near secondary bedrooms (often upstairs together or on the same level) for easier nighttime routines.
  • Dedicated play space: A flex room, loft, or second living area can keep toys out of the main living room—one of the most overlooked kid-friendly house features.
  • Entry “drop zone”: A defined entry area for shoes, backpacks, and strollers reduces clutter and helps with day-to-day organization.
  • Bathroom access: A half bath near living areas is a practical family home must-have, especially during potty-training years.

Storage Solutions for Family Homes: Where Real Life Actually Goes

Storage is one of the first things parents notice in a showing—and one of the first things they regret ignoring. Kids come with gear: car seats, strollers, sports equipment, seasonal clothing, and the never-ending stream of toys and school projects. Strong storage solutions for family homes help a house stay livable long after move-in day.

High-impact storage features to look for

  • Closet space in the right places: Entry closets, linen closets, pantry storage, and a place for bulk items (common with Texas warehouse-style shopping trips).
  • Kitchen pantry capacity: A walk-in pantry or well-designed cabinet system makes everyday cooking faster and keeps snacks contained.
  • Utility room layout: A laundry room with room for baskets, hooks, and a folding surface is more functional than a pass-through hallway laundry.
  • Garage storage potential: Many Texas families use the garage as a storage hub. Look for space beyond just parking and consider ceiling height for overhead racks.
  • Bedroom closet sizing: Kids’ closets fill up quickly. A slightly larger closet can prevent bedrooms from becoming storage rooms.

Common mistake: overvaluing square footage and undervaluing storage

A larger home with limited closets can feel cramped. Meanwhile, a slightly smaller house with smart storage and a workable layout can function like a bigger property. When comparing family-friendly homes, weigh practical storage at least as heavily as total square footage.

Durable, Low-Stress Finishes: Flooring, Paint, and Surfaces

Kids are tough on homes. Spills, scratches, and high foot traffic can wear down finishes quickly. Choosing durable materials is part of finding the best homes for families—especially if you want fewer repairs and less stress during the first few years of ownership.

Durable flooring for kids: what performs well in Texas homes

Durable flooring for kids is a high priority because it affects cleaning time, comfort, and long-term maintenance.

  • Luxury vinyl plank (LVP): Popular for families because it’s water-resistant, easy to clean, and holds up well to scratches.
  • Tile: Common in Texas due to heat and easy cleaning, but it can be hard on little knees. Area rugs can help in play zones.
  • Engineered wood: Can offer a warmer look than tile with better stability than solid hardwood, but still needs protection from moisture and heavy wear.
  • Carpet (select areas): Comfortable for playrooms and bedrooms, but look for stain-resistant options and evaluate replacement costs.

Other kid-friendly finish considerations

  • Washable paint: Satin or semi-gloss in hallways and kids’ rooms can make cleanup easier.
  • Rounded corners and wider hallways: Not always available, but they reduce bumps and improve stroller movement.
  • Countertops: Quartz tends to be lower maintenance than natural stone for busy families.

Outdoor Space: The Value of a Fenced Yard for Kids

In many Texas markets, outdoor space is a major reason people buy rather than rent. A fenced yard for kids is often at the top of the wish list because it creates a safe place to play, reduces screen time battles, and makes pet ownership easier.

What to look for in a fenced yard

  • Secure fencing: Check for gaps, leaning posts, and gate latches that a child can’t easily open.
  • Shade and heat management: Texas summers can be intense. Trees, covered patios, and shaded play areas matter for comfort and safety.
  • Flat, usable space: A steep slope or heavy landscaping can limit play. Also check drainage after rainfall.
  • Distance from traffic: Backyards that border busy roads can be noisy and feel less safe, even with fencing.

Green flags and red flags in outdoor areas

  • Green flags: Visible play zones from main living spaces, intact fencing, covered patio, and a safe path from back door to yard.
  • Red flags: Unfenced pools, unstable decks, standing water, or damaged fencing that suggests deferred maintenance.

Homes Near Good Schools: Understanding What “Good” Means in Practice

Even if your children are not school-aged yet, homes near good schools tend to stay in demand. For many buyers, school considerations are a major driver of resale value and neighborhood stability. When you’re buying a home with children, it’s smart to think a few years ahead.

How families evaluate school-related location

  • Commute and drop-off logistics: In major Texas metros, school traffic can add significant time. Test the drive at peak hours.
  • Sidewalks and safe routes: Sidewalk networks, crosswalks, and street lighting make walking and biking more realistic.
  • Access to parks and libraries: These are everyday quality-of-life boosts that many families use weekly.
  • Future zoning and growth: Fast-growing suburbs may see boundary shifts or crowded campuses. Ask what’s planned nearby.

“Homes near good schools” can mean different things to different families—academic performance, specialized programs, or simply a campus that’s convenient and feels like a strong fit. The key is aligning the home’s location with your day-to-day needs, not just a single metric.

Community and Neighborhood Features That Matter for Young Families

Real estate for families isn’t just about the house. The neighborhood can make parenting easier—or harder. Across Texas, planned communities often appeal to families because they include sidewalks, playgrounds, and community pools (with the important caveat of water safety). Older neighborhoods may offer mature trees and larger lots, but can vary more in layout and upkeep.

Top neighborhood “family-friendly” signals

  • Traffic calming: Speed bumps, narrower streets, and clear signage can reduce speeding.
  • Nearby essentials: Grocery stores, pediatric clinics, and daycare options within a short drive can be a major lifestyle advantage.
  • Parks and play areas: Easy access to parks is one of the most consistently valued home features for kids.
  • Sidewalks and street lighting: These support safe stroller walks and evening play.

Step-by-Step: How to Tour Homes With Small Children in Mind

It’s easy to fall in love with a beautifully staged home. A more helpful approach is a structured walk-through focused on the kid-friendly house features that support your real routines.

Step 1: Check the “supervision map”

Stand in the kitchen and look toward the main living area and backyard. Can you see where kids would play? Strong sightlines are a hallmark of the best home layout for families.

Step 2: Test storage in person

Open closets and pantry doors. Picture backpacks, shoes, diaper bags, and sports gear. Great storage solutions for family homes are noticeable when you imagine everyday clutter.

Step 3: Walk the floors like a parent

Look for slippery transitions, uneven thresholds, and easily damaged surfaces. Durable flooring for kids can save you money and stress, especially in entryways and kitchens.

Step 4: Evaluate the outdoor setup

Confirm whether the yard is fully enclosed and whether gates latch securely. A fenced yard for kids is most valuable when it’s truly safe and usable.

Step 5: Consider noise and nap-time reality

Listen for road noise, barking dogs, or echo in open spaces. An open floor plan for families can be great, but it’s not always quiet. Identify where naps and bedtime would happen.

Negotiation and Inspection Tips for Family-Friendly Homes in Texas

Once you find a good match, inspections and negotiations help protect your budget and timeline. This is where many first-time buyers can feel overwhelmed, so keep it simple and focused on risk.

Inspection items parents should pay attention to

  • Roof and drainage: Important for storm seasons and preventing interior leaks.
  • HVAC performance: Texas heat makes reliable air conditioning a comfort and safety priority for young children.
  • Foundation signs: Cracks, sticking doors, or uneven floors can indicate movement. Foundation concerns are common discussion points in parts of Texas due to soil conditions.
  • Fence condition: If a fenced yard for kids is part of your plan, make sure the fence is structurally sound.
  • Pool safety and equipment: If applicable, ask for specialized evaluation and factor upgrades into your budget.

Negotiation approach: focus on safety and function

Cosmetic issues are often less urgent than safety and systems. When requesting repairs or credits, prioritize items that affect safe home features for young children (like handrails, fencing, electrical issues, and water safety) and big-ticket systems (roof, HVAC, foundation).

Putting It All Together: A Quick Checklist of Family Home Must-Haves

The best homes for families aren’t identical, but the strongest candidates usually share the same fundamentals: safety, layout, durability, storage, and location. Use this checklist as a quick filter when comparing options.

  • Safe home features for young children: secure stairs/railings, functional locks, safe outdoor setup, updated detectors
  • Best home layout for families: good sightlines, practical bedroom placement, flexible play space
  • Home features for kids: nearby parks, playroom/flex space, kid-friendly surfaces
  • Storage solutions for family homes: pantry, linen closets, entry drop zone, garage potential
  • Durable flooring for kids: easy-clean, scratch-resistant options in high-traffic zones
  • Homes near good schools: workable commute, safe routes, neighborhood growth considerations
  • Outdoor priority: fenced yard for kids with shade and good drainage

Ultimately, family-friendly homes are the ones that make everyday life smoother: fewer hazards, less clutter, and spaces that grow with your kids. If you focus on these top home features for families with small kids, you’ll be in a strong position to choose a home that feels good now—and still makes sense when your children are bigger and your routines change.

Are you hungry for 15 Dad Jokes just in time for Father’s Day?

Are you hungry for 15 Dad Jokes just in time for Father’s Day?

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

My friends, it has been a while since last I wrote to you. Much has changed in the world of dad jokes, yet joyfully things remain largely the same. 

Except in my home. 

You see, it’s 2025, and my only child moved out this year. It’s honestly a strange sensation because I have been a mostly solo dad for 23 straight years to my son, who has lived with me the whole time. Times change. 

When he moved out, an odd melancholy anticipation came over me—melancholy for his absence, but anticipation because I’m excited for his life and my life as it will take shape in that same absence. 

And so what do I do with myself now? That’s the question, right? No. 

The real question is: “Who do I tell all my dad jokes to now?”

Do I tell my wife? No. Here’s what happens when I do that: Yesterday, she told me her brother is planning a mountain backpacking trip and was going to take some altitude sickness pills. So I said, “Oh man, I hear that medication gets you really high.”

She just looked at me deadpan and said, “Dad jokes.” This is a no-go.

Do I tell the dogs? They never laugh. Door-to-door salespeople? Might make them finally think twice about unsolicited soliciting. Strangers at the store? They tend to look at me weird.

Shall I then shout these zingers at the walls — the cold, grey, echoey walls of my home — hoping in futility to hear just a single creak of the settling house that I could pretend was the tiniest groan in response …?

Who — I ask you — who will be the pun-fortunate recipient of my burgeoning stockpile of unfunny humor?

Hello, Inman Readers. Here is your list of the 15 lamest dad jokes of 2025:

1. Two sheep walk into a — baaaa.

2. What do real estate agents have to be thankful for? Lots. (Get it??)

3. My teacher asked me to name two structures that contain water … I was like, “Well, dam!”

4. Why was the real estate agent in counseling? He just couldn’t get closure.

5. Don’t ever fish with a DJ. They’re always dropping the bass.

6. Siri kept calling me “Shirley” all day yesterday and I was getting very annoyed. But I finally realized I had left my phone in Airplane! mode.

7. Did you hear about the last remaining unit in the apartment building? It was last but not leased.

8. I should start doing lunges to stay in shape. That would be a big step forward.

9. What does a house wear? Address.

10. Did you hear about the guy who got hit in the head with a pop can? He was lucky it was a soft drink.

11. What do you call a pirate who designs houses? An ARRRchitect!

12. I just landed a position at a company that makes foam rubber. So far, it seems like a pretty cushy job.

13. Do you want to hear a joke about a roof? It’s on the house.

14. I only know 25 letters of the alphabet, and I don’t know Y.

15. Q: How many real estate agents does it take to change a lightbulb?

A: None! The lightbulb is in excellent working order and composed of a beautiful retro teardrop illuminator, offering original glass and metal features and located very centrally in the middle of the room. Local amenities abound, and the property is serviced by a newly refurbished power cord connecting it to the ceiling. Nearby is a tasteful power switch to enable the purchaser to switch it on and off. Leasehold with a share of power supply, lovingly improved wattage by the current owners. Would suit a professional couple or family looking for more light.

Sources courtesy InboundREM, The Pioneer Woman, Delish and Reddit.

Connect with Devon Broderick on LinkedIn.

The Right Way to Do “Value-Add” Real Estate in 2024

What’s the best way to build wealth in 2024? For many, it’s “value-add” real estate investing. You might know what this is, but you may have never heard the term before. Value-add investing is when you buy investment properties, improve them, increase the cash flow, equity, or both, and reap the rewards by holding onto them as rentals or flipping them for quick cash. Today’s investor, Tom Shallcross, is doing just this, but he’s making BIG returns (six figures on flips!) and funneling those profits into his sizable rental portfolio. And he’s doing it all in 2024.

We know that everyone has told you how impossible it is to invest in real estate in 2024, but Tom instantly proves the naysayers wrong. Not only is he flipping houses, but he’s also buying rentals, BRRRRing (buy, rehab, rent, refinance, repeat), and doing it all in a competitive market—Chicago! So what’s he doing differently?

Tom gets the deals before the rest of the investors in his area can, takes on BIG house flips that most investors are too scared to, and constantly reinvests the profits into more real estate. He’s been doing it since 2016 and is STILL finding success in today’s market. How’s he getting the best deals sent to him? How’s he making such large profit margins? We’re uncovering his exact strategy and method in today’s episode.

Photo Credit Mike Richardson:

https://greaterlakesphotography.com/work

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Dave:
Value add investing is popular right now and with good reason. It is probably if not the single best way to make money in real estate right now. If you haven’t heard of this term, value add just basically means taking a property that’s not up to its highest and best use and improving it. That can be during a flip. It could be during a bur or just buying a rental property that you want to fix up and add value to it. And if you look on social media, you see a lot of people doing this right now. I’m sure you’ve seen some of the same Instagram posts that I’ve seen where people show these beautiful before and after pictures showing the purchase price and then the price that they sell it for, or how much they increased rents by renovating a property. And it makes it look super easy, super fun, and there’s no risk. But the reality of these projects is that they are profitable, don’t get me wrong, but if you’re in the industry, if you’ve done these types of projects before, you know that there are risks and it does take a lot of time and it takes a lot of skill to be able to do them correctly. And today, that’s what we’re talking about, how to do value add investing the right way in 2024.
Hey everyone, it’s Dave back with the new investor story on the BiggerPockets Real Estate Podcast. And today we’re speaking with investor Tom Shallcross, who went from operating properties in some of Chicago’s more C class type of neighborhoods to operating 12 month seven figure gut renovation flips in the city’s class A neighborhoods as a full-time career. And I’m excited to talk to Tom because he’s found some really innovative ways to set himself apart in one of the country’s most competitive markets. And he’s finding great ways to do all sorts of kinds of deals here in 2024. And I really want to dig into on his creativity and how he is designing deals to boost cash flow on his rental properties and how he’s mitigating risks on these house flips that he is doing that take nine to 12 months to complete. And he honestly doesn’t really know what macroeconomic conditions are going to look like when he goes to sell these deals. This and a lot more in my conversation with investor Tom Shallcross. Let’s get into it. Tom, welcome to the BiggerPockets podcast. Thanks for joining us.

Tom:
It is an honor to be here. I’m pumped, Dave.

Dave:
Yeah, me too. Let’s start at the beginning. Tom, take us back to when you started in real estate. First of all, when was it and what were you doing at the time?

Tom:
Yeah, so I have what I’ll call an accidental house hack. So this is right out of college. I was working probably about 50 miles outside the city. I’m from Chicago, live in the city, so it’s long commute there and back. And at the time you can get a town home pretty cheap and anyone can get a loan, right?

Dave:
Well, what year was this?

Tom:
This is oh seven.
So this is right before everything crashes. It’s easy to get a loan. I end up getting a place down there just to stop traveling every single day. And then I had buddies who were doing the same thing. They were traveling back and forth, so they started living with me and each one of ’em paying me whatever, four or 500 bucks in rent. And all of a sudden it’s like, well, I’m living for free. This is pretty cool. And traveling back to the city on the weekends and it was a good experience. It opened my eyes to real estate and I didn’t hit the ground running though. After that I sat out the best time to buy real estate. I picked up when my W2 job was doing well and I focused on that. It was always kind of in the back of my head that, wow, this thing works. Other people can pay the debt for you and 10 years from now you have this thing X amount of equity. So that opened my eyes, but then like I said, we did not capitalize on it right away.

Dave:
So what was your job? Anything to do with real estate? Back in 2007?

Tom:
I actually, I did lending for a while, so I was kind of tangent to the game. I got to do lending from oh eight to 2011, probably the toughest time to get anyone approved for mortgage. And I think most of the people who did it during that time with me all went on to have decent careers. Just because you’re young, you don’t know any better how hard it is because you just didn’t have any other experience. But then from there, it took W2 jobs doing sales jobs, kind of white collar sales, traveling tech jobs. So that was going very well. So that was where the focus went. And real estate was kind of just on the back burner there.

Dave:
Were you scared of jumping in 2008 or what was preventing you? If the first deal went well and prices only went down from there, why didn’t you buy more?

Tom:
It was one of those things where other good things happened and I followed them, right? It wasn’t so much like, oh, I don’t know if the market’s going to do this. It wasn’t top of mind. And then what happened was things were going well. So I had a buddy who approached me who was in real estate, who was doing this full time, and he approached me to do some private lending. And I said, okay, I trust him. And to this day, we’re still friends and we still do deals together. But I got into it, I private lent for him, and then we started sharing profits on deals. I started seeing what he was making on these. I was like, all right, we hold on a second. We got to jump in. This is ridiculous. You are no smarter than I am, and you’re making very good profits, very good margins on these things. And that’s really when I, all right, we got to start reading the books, found BiggerPockets and started really diving in at that point.

Dave:
And what year was that?

Tom:
That was probably about 2016 ish, 17, somewhere in that range.

Dave:
So you, you’re out of game for a while, and basically, for lack of a better term, you got fomo. You’re doing this private lending, which does offer great returns, but just generally speaking, I do some private lending myself. You’re getting a good cash on cash return, but you’re funding someone who, if they’re doing their job or making huge chunks of equity from flipping houses and doing value add types of investing. And so basically it sounds like you were a little jealous and wanted to get in there.

Tom:
Yeah, absolutely. This was a guy who’s just like me. It wasn’t like he didn’t go get some fancy MBA, he didn’t go do whatever. It’s the guy I knew and was like, hold on, if you can do this, this is an attainable goal.

Dave:
So to me, being a private lender and being active in flipping houses are two pretty different strategies for real estate investors and might be oriented around different goals. So what was your goal when you moved from being a lender into more active investing?

Tom:
The private lending was never intentional, was I had cash in around, he asked me and I did it. So it was never like, all right, if I keep doing this, I’ll grow my blah, blah, blah. There was never a formula there or any sort of long-term plan. So that was just by chance happened. And then once I saw what he was doing, it was like, alright, this takes some effort, this takes some work. But there’s definitely something here. And then once that trickles down and you start reading the books and you realize, all right, there’s a bunch of normal people living off of real estate, let’s go. There’s an opportunity here. It’s proven that this can be done.

Dave:
You said you started reading the books, you found BiggerPockets, you jumped in. What was your first active deal?

Tom:
So we started, Chicago is a very, very vast market and most people, I started just at the lowest price point, which some people make that work. Some people, it’s a mistake. We really started at, you could buy something for 50 grand, put another 50 into it and have it appraised out at one 50 and either flip it or rent it out for 1500 type of thing. And these were in what I would call C neighborhoods. These, I probably underestimated just the amount of effort and time that these would take. But the original game plan was, alright, there’s a low price point, I can recycle the cash and we’re just going to keep doing these until we get to a very scalable number. So that was the original plan coming out of the passive investing.

Dave:
Okay. So you did, it sounds like a bur, right? You bought something for 50 grand, you put 50 grand into it, and were able to refinance, take some money out of it and rent it out hopefully for some solid profit. What kind of cashflow were you generating?

Tom:
We were producing good cashflow, but it was to a point where this wasn’t going to be a sustainable model for what I wanted to do. We actually totally pivoted and moved up to more of a class areas for several reasons. One, it’s where I’m from. I’ve taken advantage of just my knowledge of the neighborhood, easier to manage, not driving an hour down to a property. And two, we discovered my partner who’s a general contractor, we are good at doing these full gut rehabs. And when you’re doing full gut rehabs, you need to be in a submarket where the RV on the backend can justify spending that much on the rehab. So those are two things that became a turning point for us to say, you know what? This can work. This can work for other people. If we pivot now, this is going to work better for us. And that’s where we kind of made the shift to different submarket within Chicago.

Dave:
Okay, cool. So did you sell off the stuff that you had bought in those C-Class neighborhoods?

Tom:
We did.

Dave:
Okay. And then you basically started doing full gut rehabs. Were those burrs or flips or what was the business plan?

Tom:
Yeah, so I look at it, I’m kind of geo-based. We do both. The flips are my income, that’s how I make a living, that’s how pay the bills. And then I take that money as well, whatever’s surplus and keep buying properties. So the goal is to keep buying units. The flips are still part of it. It’s not like, oh, let’s just flip a property. Like no, we need to intentionally do a couple of these a year because it keeps the lights on. But up here in this neighborhood, it is very hard to rent out a single family home because our price per rent ratio doesn’t work very well here. So almost every single family home is a flip in these areas. For example, if you’re all into something for 500 K and it rents for 2200, you’ll never make money. The market doesn’t justify it. So those are almost all flips. And then anything on the multilevel, we’ll do the heavy rehab and then hold onto it.

Dave:
Yeah, that makes total sense. I hear a lot of people transitioning from buy and hold or burr into flipping right now just because it’s better to live off of if you want to be a full-time investor. Tell me, were there challenges and what were they when you switched neighborhoods? Did it make everything easier or did you have some lessons that you had to learn?

Tom:
This neighborhood’s actually better suited for us. We have more knowledge up here. We have more connections up here. This was a better experience. But yeah, you invested in all these different wholesalers, all these different brokers, you feel like there’s a sunk cost there of this time and effort that you’ve put in. You thought you’d hold these buildings for a long time, so you did a lot of CapEx on the front end. You get a little bit of that back when you sell it, but no one really cares that you did brand new windows or some of the stuff that you don’t get that full. So there’s a little bit of that, but for the most part, coming up here was definitely the right move for us.

Dave:
That could be a painful lesson And an important one that you just mentioned, Tom, that you often make your business plan assuming that you’re going to do something that winds up changing. I think the CapEx is a perfect example. You buy a house, you’re like, Hey, I’m going to put 10 grand into this thing because I don’t want to worry about my windows leaking. But then you sort of have to continuously reevaluate your strategy and see if it’s working. Although putting in new windows might’ve been the right decision at the time. Things change, dynamics change, and you have to make sometimes painful decisions that with new information you have to pivot a little bit. And it sounds like you did a good job doing that, but I’m sure it hurt a little bit at the same time.

Tom:
Yeah, it just feels like a sunk cost. It feels like all that time invested of like, oh man, what? And also you’re walking into the unknown. Everything has worked out, right. It’s easy to look back and be like, oh yeah, that was a really good move in a time though. You’re walking into the unknown, it doesn’t feel awesome.

Dave:
Yeah, I’m sure. But it sounds like at least it’s improved your lifestyle. You said that investing in this first neighborhood was keeping you up at night, and do you feel the same way in this new neighborhood?

Tom:
No, this was absolutely the right move for us. We’ve found our niche here and this is ripping off the bandaid has been the right move for sure.

Dave:
All right. It’s time for a break, but stick with us and we’ll be back with more of this week’s investor story. Welcome back to the BiggerPockets Real Estate podcast. We’re here with Tom Shallcross. So you mentioned you have a partner who is a general contractor, great partner to have. What part of the business do you run?

Tom:
I’ll just take an example. If we’re we’re looking for acquisitions, I have the relationships, I do the marketing as well. I’ll do a plug for deal machine. I know they sponsor your guys’ show. I’m a huge fan of them. We’ll try to get direct to seller, we’ll deal with wholesalers, we’ll deal with agents, et cetera. I’m doing everything on the acquisition side and before we start a project’s, probably 80% me, 20% him getting his intake on construction costs, getting his intake on how we’re going to do the layouts, but I’m in charge of the acquisition, the funding. And then once we’re into, I’ll call it that rehab mode where we’re going, we have our permits. It flips almost 80 20 to him. He’s running the show. He’s there day to day where I’m there twice a week type of thing. And then once we get back to disposition, it kind of circles back to me whether that be we got to lease up the place or we’re going to sell it.

Dave:
That seems like almost a perfect partnership. Can we dig into that a little bit? I’m sure there are a lot of people listening who would love to create a similar type of situation and just learn more about your deal flow and number of deals you do.

Tom:
Sure. Let’s do it.

Dave:
You mentioned you do a couple flips a year in 2024. What are you on track for

Tom:
Total? With the rentals that we’re rehabbing right now, we have five projects going on, which is about as much as we can do at one given time. Two of them are coming to an end here, so if the number’s going to become three in the next 45 days type of thing, they’re concurrent, but on all different stages.

Dave:
Alright, cool. And so you found all five of those deals, I assume, and were they all off market?

Tom:
One was on the private listing network, which was like the pre-market here on the MLS, but yes, all them either through broker relations, wholesalers, et cetera.

Dave:
You mentioned deal machine, but just what’s your go-to source for deals in today’s day and age?

Tom:
So deal machine plays a part of it, man, it’s not a sexy answer, but it’s reality is the last seven years I have just been every single broker. Every single wholesaler, Hey, do you got anything? They post something, Hey, congratulations. Good job. We have built up the reputation where we’re going to get our at bats, right? And then when we get the at bat and we like it, we’re going to close. I haven’t reneged on anything. So they know that it’s going to be there. I’d say another one that’s been a good help for us is with agents as well, especially with flips. We’ll give them the deal on the backend.

Dave:
Oh, nice.

Tom:
Meaning they bring us something, we pump 500 K of rehab into it. They know nine months from now, 12 months from now, they can go list that thing for 1.5 mil or whatever, and they have this big shiny listing and a big shiny commission. So when they hear in their office that something’s going to the market the next week or two, I’m the first phone call.

Dave:
That’s such a good example of relationship building and networking and real estate. Everyone wants a good off market deal, but the reality is if you want a steady of off market deals, it’s really about relationships. At least in my experience, it’s about connecting with real estate agents. And what Tom has done here is really understanding the mindset of the people he’s working with because an agent could go sell that pocket listing to pretty much anyone, but the biggest prize that you can give them, the reason they’re going to want to work with Tom is because he understands that the resale of this property is what really is going to get that seller motivated to work with him. And he’s finding mutually beneficial win-win situations where people are going to want to be excited to sell Tom a deal versus anyone else that they might be working with.

Tom:
Just put yourself in their shoes. Why would they bring a deal to you? What can I do to make this worth their while?

Dave:
And the commission is good, but also just being a person of your word, as you said, also matters. I’ve found, at least with pocket listings too. Just being quick and responsive is also really helpful. These people want to move stuff quickly. They don’t want to wait around for two days, for three days for you to look at it. And honestly, at least with me, I don’t know if you do the same thing, but if someone sends me a pocket listing and I’m traveling, I’ll be like, thank you. I really appreciate this. I don’t have the energy or the time right now to give this proper attention. You should go give this to someone else. Even though I would love to probably look at that deal, but it just shows I’m thinking of them and I understand their business and I’m not going to take advantage of their time or the fact that they brought this deal to me first.

Tom:
Yeah, absolutely. You can provide a lot of value by just telling them on a similar note, why it doesn’t work. Hey, this one doesn’t work for me. I know you’re saying the rehab’s 200, I’m at three 20. I’m not saying I’m right. You’re right. I can’t do this deal. My numbers are here. If you have someone else to do it, great. Or if it is not in my geo, like, Hey, like you said, you should call X, Y, Z.

Dave:
Yep, exactly. Yeah. Just help people out. They’re going to come help you out. And I know like Tom said, it’s not the sexy thing, but real estate’s a long game. It is and always will be a long game. And you’ve got to just start building those relationships now. And then Tom’s seven years into this, but I’m sure he is got a pretty big Rolodex of people calling him and people he can call what he needs a favor. And if you don’t have that now, that’s okay. That’s how literally everyone starts. But if you just start doing it now, two, three years from now, you’re going to have a great network. Seven years from now, you’re going to be firing on all cylinders and you could carry your business as far forward as you want to.

Tom:
The other thing too is if you don’t have those relationships, then you got to turn up the level of how much you got to grind. And any business. If you’re going to start and you don’t have the relationships, okay, well then you got to double down on those efforts to get direct with seller or do whatever you have to do to get out there. It is what it is. You have to work your way until you have those. And if you’re interested, you just do what’s convenient. You just go on Redfin, you do whatever. But if you are truly committed to this, then you will go be an animal. You will go find a deal.

Dave:
Absolutely. That’s absolutely what it takes to be successful in these types of deals. You can be a successful investor doing on market deals. So you could be successful doing buy and hold long-term rentals. But if you’re in Tom’s game, if you’re trying to do these gut rehabs, trying to get these best deals and getting them at the lowest possible price is a huge part of your business model. So can we just talk about an average deal, these five deals you’re doing in 2024, pick one if you want. What’s the entry point look like in Chicago?

Tom:
Yeah, so do you want to flip? Do you want to a rental? What do you want here?

Dave:
Let’s do flip. We’re talking a lot about flips, so let’s talk about flips.

Tom:
Sure. So again, we focus in higher end neighborhoods because like I said, the RV’s got to justify how much money we’re going to spend on the rehab. So a good example, one we just recently finished is we got this at 7 25, 7 50, and this was a 404 20 K rehab that we then sold at 1 6 4. So just hard costs, like hard costs. Now there’s holding costs, there’s permits, there’s a lot. You pay the agents that’s not profit, there’s a lot more that goes into it. But the three hard cost numbers are the ones I just listed.

Dave:
That’s pretty darn good. And how long did it take you to complete

Tom:
On a four or 500 K rehab? We can be done with construction depending on permits with the city. Chicago’s a little tough, but we can usually be done with construction nine to 10 months. And then if we’re lucky, we have a buyer lined up once we’re drywalled once the finishes are in and you can get in and out in under 12 months, but you kind of got to underwrite these things for 15 months, 18 months, model out when things don’t go according to plan.

Dave:
And what’s the market like right now? Are you able to sell these pretty quickly?

Tom:
Yeah, we’ve been fortunate. Two things. One, we’re disciplined. We say no to a lot of deals. So when we get one, we feel very confident in it. In those rehab numbers too, we are going to push limits, meaning we are going to do things that you’re not going to see in other houses. We’re at a point where it’s almost competing with new construction because in my opinion, new construction is pretty sterile. It might be brand new and all great, but if I can keep some of that charm from the 150 year old home or 120 year old home, there’s almost another value there to someone, especially someone born and raised here like, oh yeah, I see they kept a stained glass, they did this. That’s the original door that they refurbished. There’s a lot of value there I feel, and a lot of perceived value from the buyer’s end.

Dave:
I’m totally with you. If I was buying a home, I would love that the combination of historical architecture and a little bit of character combined with a renovated interior that’s super comfortable and up to modern standards, to me at least, that’s the best of both worlds.

Tom:
Yeah, absolutely. And I joke about this, but we spend a lot of time and effort to incorporate that, which is good. And I do feel it helps us, but we are almost over indexed that way. We will spend too much money on some things that we find really

Dave:
Cool. Yeah, I feel like you sort of get that way, but it just shows that you care that you’re into the craftsmanship element and you obviously want to do the house justice and really put it to its highest and best use

Tom:
More times than not, that’s why these things sell. There’s been a few times, there was one good example, different home, but we sold it before we were done, right? We’re at drywall, it’s probably got tile and some finishes, but we go under contract at a number. They didn’t even realize that we were taking this little cellar area and making it a wine room under the porch.

Dave:
Oh, cool.

Tom:
And we were doing stained glass with grapes and rests and all about 12 grand expense. They didn’t even realize it when we were under contract. It’s like, oh crap.

Dave:
Yeah. I mean, is that an instance of renovating that something you didn’t need to do? Clearly, but I guess it depends on the buyer. Some buyer might’ve loved it.

Tom:
Yeah, we probably could have gotten more automated. We articulated better this is going to happen. But no, you just plug in like, oh, if I do this, then why happens? There’s no straight formula for it.

Dave:
Alright, well those sounds like great deals. You, you’re getting them flipped and under a year, all the hard costs are pretty good. Obviously permit costs, soft costs, like hard. I don’t know how you finance these. Well, how do you find that some, why don’t we go into that?

Tom:
A lot of them, we have a acquisition line here, Chicago based company, Renovo. I’ll give ’em a shout out. They’re awesome. They’ve been with me since I was nobody doing my first couple deals in the south side, so been very loyal with them. We do have private investors as well. And on some of these, if we’re taking down a four unit or a six unit and gutting it a lot of times there, I can go to community banks here in the area as well.

Dave:
So at least on the flip side, you have hard money costs, you have some lending costs, you have insurance costs. I’m sure you have to pay taxes. But at the end of the day, just those high level numbers make it seem like a pretty good margin. Do you have any data on what your average profit is?

Tom:
Yeah, so we kind of have two different categories on those big, big ones right there. If you’re selling at 1.6, this is back of the knack and 1% rule type of thing.

Dave:
Sure.

Tom:
If you’re selling at one six in this market, if you can still get 10% of that rv, that’s what you’re aiming for. Some go well above, some go below. Everyone wants the answer of, okay, if I put in this and this happens, then this will be my number I sell at. The reality of the situation is they’re all moving pieces and you’re selling something a year from now. You could look at comps today, it can go in your favor or against your favor there, but those are the high end ones. And then same thing on the lower end. We have a lot of bungalows here, so we’ll buy, so we have a good example now buy something at two 20, put another two 20 into it, get out at like six 50, and those are really good numbers. That two 20 usually got to pay like two 60. That’s kind of where the numbers are. And then you add all the other costs in there. The way we look at it is floor and ceiling, and then my degree of confidence because on these bigger ones, and I think it’s important to stress this, it sounds great how much money you’re making, you need to make that amount of money.

Dave:
Totally.

Tom:
You were taking on all the risk. If that home doesn’t sell, you’re not renting it out, you are taking on all that 500 k. Rehab goes 20% over budget, that’s a hundred K out of your pocket. You have to start with these margins. These things will happen. So it’s not being greedy. It’s not like, oh look, it’s just reality. You have to have that much buffer for when, if and when it does happen.

Dave:
I completely agree, and I think it’s so important for everyone to pay attention to this. The deals that have the highest potential for return are almost always the ones that have the most risk. And as an investor, you just have to decide if that’s worth it for you. It sounds like, Tom, you’re very good at this, and so you’re willing to say, Hey, I could dispose something for 1.6 million. Hopefully my profit’s going to be 160,000, but I understand there’s a scenario where I break even on this or potentially I even lose money on it. But that’s what you get when you take big swings and hopefully you hit a lot more often than you miss. But every once in a while when you take on these big projects that have a lot of variables and a lot of things that are out of your control that sometimes they’re just not going to go as planned.

Tom:
Yeah, absolutely. One other metric we’ll look at too in the front end is just the liquidity required to do the deal. How much am I putting it on the front end? How much do I got to front too? Yes, you’re getting draws and you’re getting reimbursements, but at the lowest point of the game here, how much money am I going to be out of pocket and is that going to affect anything else I’m doing? Is the potential return on the backend going to be worth it? Is this the best use of my money? Right. That’s the question we’re answering.

Dave:
Yes, exactly. I think that’s such a good way to think about it. Just the resource allocation piece. I always give these silly examples, but if you could earn 8% with no risk or earn 15% with a ton of risk, there’s no right answer there, but that’s how you should be thinking about it. It’s not just the total return. If you’ve never heard of this term before, people listening, it’s the idea of a risk adjusted return. You can’t consider the upside without also thinking about what things could go wrong and how much volatility there is in the type of investment and the type of deal that you’re trying to do.

Tom:
Yeah, just because you ignore the downside doesn’t mean it doesn’t exist. It’s there. It’s there,

Dave:
Dude. And honestly, it’s like the more you ignore it, the more likely it’s going to come and bite you in the ass, I think. Right? Because I find at least that if you think about the downside, if you’re cognizant of the risk, then you’re going to be better at mitigating that risk. If you’re like, no, no, no, it’s going to be great. You’re just admitting you have a huge blind spot and you’re not going to be able to identify things that you could do to reduce potential downsides.

Speaker 3:
Yes.

Dave:
We have to take a final break, but we’ll be back with more from the BiggerPockets Real Estate podcast after a few ads. Let’s jump back in with Tom. All right, Tom. So yeah, you mentioned this is flips, they sound great. Tell me a little bit about the rentals that you’re doing in Chicago today.

Tom:
Yeah, it’s gotten extremely competitive. So we had to keep creating, I think you guys have used the term designing deals. So whether that’s adding units, we’ve built a coach house recently. We have started, alright, how can I continue to get more income out of this property? If you have a property, whether it’s four units, six units, five units, whatever it is, but if you have that property, the property taxes, the insurance, the water besides the mortgage, all those expenses are roughly the same. So what can you do to jack up the income there? And whether that be legalizing a unit, gutting the units, there’s costs associated with that. But more times than not, because you have those set costs on the front end, putting in all that effort is usually justified, especially when you’re in the true multifamily space where they’re doing it on NOI, what can I do to just jack up the gross rent coming through the

Dave:
Door? Yeah, because I mean, for better or worse right now, prices aren’t really coming down, especially in small multifamily and big multifamily prices in some cases are going down, but the biggest way that we as investors can impact the value of a property, as Tom said, especially in commercial deals where they’re looking at net operating income is boosting rent, and there is some elements of macroeconomics there. Rents go up and down based on things that are out of our control. But you can control the things that Tom was talking about and getting creative. So I’m curious, Tom, if you’re doing these things like adding a unit, permitting something, it frankly sounds like a bunch of work. Why is it worth it to you to do that versus just flipping?

Tom:
You want to hold deals, you want to have wealth? That’s the name of the game. Flipping is so I can do this part of the game, right? Flipping is the job. It’s fun, it’s cool, but you can pull your Instagram pictures, but at the end of the day, we all want to own real estate. That’s the whole reason we’re doing this. So that’s the end game. Why is it worth it? Especially when you’re in higher end neighborhoods. If you had a unit and that unit’s paying three grand a month, that’s a big number. So yeah, it might’ve cost you 120, 150 K to get there, and it might’ve been a ton of headaches. And that return on investment is insane.

Dave:
Yeah. You’re paying that off in five years when if you’re buying something at a 5% cap rate, you’re paying that off in 20 years. Right? That’s a four times faster return on your investment just by doing that.

Tom:
Not only that, but then you’re taking that number and put a cap rate on it, take it and divide it by 0.06 or whatever the cap rate in the given area is, and your value has just multiplied exponentially.

Dave:
Yep, exactly.

Tom:
And when you go for your refi, it’s like, all right, this is great.

Dave:
Yeah, absolutely. And just to make sure everyone understands what we’re talking about here, if you’re not familiar, typically in commercial real estate, the value of the properties is driven by two things, the net operating income and the cap rate in the area. Net operating income is just a measurement of income. It’s basically all of your income. So your rents minus your operating expenses. It does not include CapEx or capital expenditures or your financing costs, your debt service. So that’s your net operating income. And then there’s the cap rate in the area, which is kind of complicated, but it’s basically how much an investor is willing to pay for a certain type of asset in your area. And this varies pretty dramatically based on what region you’re in, what neighborhood you’re in, what type of asset you’re looking at, the quality of the asset you’re looking at. But the example Tom gave is if you had a cap rate of 6%, what you need to do is divide the net operating income by the cap rate, and you can calculate how much more the property would be worth. So I’m just going to do this right now. You said $36,000 basically in new income, right?

Speaker 3:
Yep.

Dave:
So if you did $36,000 divided by a 6% cap rate, you just added $600,000 of value to your property, and what’d you say? It cost you 150 grand.

Tom:
You paid 150 K to do it.

Dave:
Boom. Yeah. Beautiful.

Tom:
So that deal didn’t pencil at all, but now all of a sudden you’re able to pull your money out if you’re able to finagle this and make this all happen.

Dave:
Oh, that’s such a good example. Thank you for doing that. I’m, I’m glad we got into the details of these numbers. I think it helps people understand, yeah, you’re putting 150 grand in, but you’re improving your cashflow and you’re improving the value of the property. So you could either choose to just enjoy that cashflow or you can refinance now that you have the higher valuation and do something else with that capital.

Tom:
Yeah. I think one other thing with these low cap rate markets, it works the other way against you too. Your taxes go up, everything goes up, your value can diminish. Everyone thinks like, oh, real estate, no, it can, right? The cap rate, whether you’re going the right way or the wrong way, it’s going to amplify that.

Dave:
Absolutely. Yeah. Yeah. I think you have to be, again, cognizant of those risks. So it sounds really cool. Tom, I mean, I totally get this. I think that your approach to your portfolio makes a lot of sense to me. It’s similar to what I do. I don’t flip houses, but I like to have active income, working a full-time job to fuel my passive investing, buying long-term rentals. You’re doing the same thing, but you’ve gotten really good at flipping, which is a very lucrative way to earn money actively as you’re doing, and then putting it into rentals. It’s a similar idea for everyone out there. I just want people to recognize that you don’t need to flip houses if you want to buy rentals, but it is a good way to do it. It’s just a different job. Or would you agree with that, Tom?

Tom:
Absolutely. I like it. I enjoy it. It also, it’s tangent to the other stuff. It keeps me in the game. But yes, it’s the same concept of this keeps the lights on. This keeps me liquid. This allows me to go make offers on multifamily deals.

Dave:
Absolutely. So what’s next for you, Tom, as you go into 2025? What’s the plan for the portfolio?

Tom:
I don’t want this to sound like a lack of ambition, but it’s a lot of the same. There’s a bunch of shiny objects out there, right? We’re going to do this, that and the other. No real estate works. Just keep going. The stuff I’ve owned, I’ve seen it work firsthand. It’s worked hundreds of years for other people. Just stay on the track man and kind of think of things in 10 year chunks as opposed to what’s going to happen in the next three months.

Dave:
I completely agree with that. I think you come up with a goal and you just figure out what you need to do each and every year with real estate. You don’t need to be changing your strategy all the time. I think you should change your tactics based on what’s going on in the market. Similar to what you’re saying, you’re changing and becoming more creative. You’re probably changing your acquisition tactics, like the things you’re doing each and every day. You might be changing the tactics with each and every flip, but your strategy of using flipping to fund your long-term investments, does it need to change each every year? If it’s working, why would you change it?

Tom:
Yeah. You evaluate it and you make the adjustments, but you don’t need to go, you know what? I’m going to be a short-term rental guy in 2025. Nothing wrong with that, but this is working, so let’s keep growing with

Dave:
It. Absolutely. You don’t need to be chasing every little shiny object. Well, Tom, thank you so much for being here. Appreciate it. Congratulations on all your success. It sounds like you found a really great business and a way to continue to grow your portfolio and make a solid income and improve your financial position, even here in 2024. Sounds like you’ll be doing the same exact thing in 2025. If people want to connect with Tom. We’ll absolutely put all of his contact information in the show notes below. Tom, thanks again for joining us.

Tom:
Alright, awesome. Thanks, Dave. Been a pleasure.

Dave:
And thank you all so much for listening to this episode of the BiggerPockets podcast for BiggerPockets. I’m Dave Meyer. We’ll see you next time.

Help Us Out!

Help us reach new listeners on iTunes by leaving us a rating and review! It takes just 30 seconds and instructions can be found here. Thanks! We really appreciate it!

In This Episode We Cover:

  • “Value-add” real estate investing explained and why it still works in 2024
  • Knowing your neighborhood “class” and why Tom switched from C to A
  • How Tom is making six-figure profits on house flips even in today’s market
  • Real estate partnerships and the skillsets you need to build a profitable flipping/rental/rehab business
  • How to get real estate agents to send you properties BEFORE they hit the market
  • Using short-term projects (flips!) to fund your rental property portfolio
  • And So Much More!

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

How to Start, Manage, and Scale an Airbnb Business in 2024 (Step-by-Step)

Do you want to break into the short-term rental space? It’s not as simple as picking a popular market, buying a rental property, and listing it online. To have a successful Airbnb business, there are three crucial steps you need to take, and we’re going to break them down in this episode!

Welcome back to the Real Estate Rookie podcast! In just four years, Tony and Sara Robinson have built a very successful vacation rental portfolio that is on track to make over two million dollars in revenue in 2024. Today, they’re going to discuss the most important components of their business, what they wish they had known before they started, some of the biggest mistakes they’ve made along the way, and what has allowed them to scale so quickly.

We’ll start at square one, helping you devise a game plan and analyzing markets to invest in. Then, we’ll show you how to make your property stand out with several helpful (and affordable) furnishing and design tips. Finally, we’ll show you how to craft systems and processes that will allow you to streamline management and scale your portfolio to multiple properties across several states!

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Tony:
There are millions of short-term rentals in the United States. Now, whatever your market is, there’s likely going to be a little bit of competition in your area. So how will your Airbnb be a success? Look, whether you’re new to the game or a season host, mastering the ins and outs of managing your Airbnb can make all the difference in your profits and in your guest experience. So today we’re going to break down the top three ways you can make your short-term rental succeed from your first booking and beyond. So guys, welcome back to the Real Estate Rookie podcast. I’m Tony J Robinson, and sadly I’m not joined by Ashley Kehr because she’s away traveling. But we’ll be back together again in a few weeks. Don’t worry. But this is the podcast where every week, three times a week, we bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. And today I’m joined by someone. Super special, my wife Sara Robinson.

Sara:
Thank you so much for having me. Hubby. Welcome to the Bob. I’m so bummed that Ashley’s in here. I thought I was doing this with Ashley. I’m a big fan.

Tony:
Oh yeah, it’s just me and you, Sue.

Sara:
I see him every day, guys. bp, what happened?

Tony:
So guys, we’re going to discuss today how to price your Airbnb, how to make your Airbnb stand out, how to streamline the management, really scale this business up. Alright, so I guess the first question that comes to mind is we’ve been in this business for about four years now. In the short-term rental side, specifically portfolios did just over 2 million last year. We’re probably going to do a little bit more than that this year with the hotel, especially now. We’ve made a lot of mistakes along the way. We’ve done a lot of things.

Sara:
So many. Yes.

Tony:
I guess in your mind, babe, what do you think makes a successful Airbnb today?

Sara:
You, that’s a really good question because I think sometimes I even doubt myself. I know I have this imposter syndrome that I struggle with often about am I even an Airbnb host? Am I an investor? I feel like I struggle with knowing that about myself because I feel like we messed up so much with all that I just said. What makes the most successful STR is doing your due diligence and really setting it up and doing all the things that I feel we didn’t do from the beginning. In the beginning, I feel like we have our YouTube channel and you talk about it on the podcast, we’ve truly just kind of learned as we’ve gone. And I think the most successful STR operators and just properties are the ones that really, really take their time, do their due diligence, research, take their time, setting it up, do a killer design from the beginning. So I think that’s

Tony:
The answer. I think especially now when we first started, there were a lot of not very good properties,

Sara:
Hundred percent

Tony:
Begins. But now we’ve seen the market shift where there’s a lot of new builds. Properties have been built specifically to be an Airbnb and those are tough properties compete against if you’re just taking a regular home and just putting nice furniture in. So the new construction I think has played a really big role, especially the markets they’re in. So like Joshua Tree, a lot of new construction in that market

Sara:
And they’re like cool properties, not just new construction. The architectures is cool, the details are elevated details,

Tony:
And even for us in our portfolio, our new construction properties outperform our rehabbed properties

Sara:
A hundred percent.

Tony:
So the new construction is a big piece. Same thing with Smoky Mountains. Now a lot of the new cabins have indoor pools and we have one with an indoor pool. We have four that don’t, and the one with the indoor pool is one of our better performing properties. So I think, like Sarah said, just having a really solid game plan going into it is super important. Now, I think the mistake that a lot of people make is when we talk about successful, I think people automatically assume that if you buy in a market that’s popular,

Sara:
That’s

Tony:
Automatically going to guarantee your success

Sara:
A hundred percent,

Tony:
Which is not the case.

Sara:
Do not do that. If you’re listening to this podcast, take that away.

Tony:
Anyone who I meet that’s like from the Midwest to the east coast and ask them where do you want to buy your first Airbnb? They almost always say Florida.

Sara:
Oh really? It’s

Tony:
Almost always, oh, we have kids. We love going to Disney. We think we want to buy in Orlando.

Sara:
Oh my God. And

Tony:
Orlando is by far one of the most competitive markets on the planet for

Sara:
Short term rentals.

Tony:
But people assume that just because there’s all the amusements there, because the travel and tourism is

Sara:
So strong, there’s just so many people that

Tony:
You’re going to do well. But it’s like how much money will you have to invest to be profitable in that market or be fully booked in that market? And can you do that profitably?

Sara:
Yeah,

Tony:
Some of the coolest Airbnbs we’ve stayed at, were in Orlando, and when I think about what they put into it,

Sara:
Yeah, go on Airbnb after this podcast and just search Airbnbs in Florida and they are insane what they do in those houses.

Tony:
Yeah, it’s literally like they took the theme park and put it into the Airbnb and that’s a big investment. So even if you’re going to be booked, even if you’re going to generate a lot of revenue, can you do it profitably? So I think what makes it super successful, going back to what you said, having a really solid game plan going into it, understanding that a popular market isn’t necessarily a profitable market, and then not treating the design and the amenities as an afterthought, but really doing that at the beginning of the property as well.

Sara:
A hundred percent. Yeah. I think like you said, back in 2020 to 22 era, so many people got into the Airbnb space, bought a house in a popping area, like I said, like Joshua Tree slapped the Airbnb logo on their property and we’re like, heck yeah, we have an Airbnb now, but it’s not that simple.

Tony:
Alright, so stay tuned after this break for more on how to make your Airbnb stand out, we’re going to take a quick break. Now look, if you’re looking for a short-term rental, you need to find the right market first. So go to biggerpockets.com/find a market. Okay? That’s biggerpockets.com/find a market to identify the best locations for your first or your next Airbnb. Alright guys, welcome back to the show. Those are some important things to consider just at a high level of starting your Airbnb business. How do you go to foundational level, set yourself up for success? Well, let’s go into the first step, which is pricing and analyzing your Airbnb correctly. And we touched on this a little bit, not going into a market just because it’s popular and it’s going to make it profitable, but really looking at the data and saying what does the data say about this specific market and the level of foot traffic, how popular a market is is just one of many data points that you should be looking at as you’re evaluating different cities and markets to invest into.
So in addition to the popularity, you also want to look at the price point. If this is a super popular market, how much do I have to spend to even get into this market, right? Because maybe it makes more sense to go into a less popular market where the price point is half than going into a super popular market where the price point is double. I’ll give you an example. There’s an investor that we know, he bought a four bedroom property on the western side of the Smoky Mountains and the Smoky Mountains, one of the biggest short-term rental vacation markets in the United States. And if you were to buy a four bedroom cabin as nice as his on the eastern side where the Pigeon forge in Gatlinburg is, it’s a million bucks easy for that nice cabin. He got his for about I think $600,000 just by going on the other side of the mountain range. So it’s little decisions like that to say, can I get maybe more bang for my buck by choosing the markets that maybe are a little less popular but have a little bit more room for profitability? Another super important part, and guys, the analysis piece is really kind of my jam, which is why Sarah’s,

Sara:
I’m not a numbers girly, he overspend whenever we do a new design. So yeah, math is Tony’s jam, so it only makes sense that he’s telling you guys what he does.

Tony:
So that’s the first piece, right, is looking at the data, not just the popularity, but looking at the price points. Another important thing too, and we’ll talk about this in a bit, but it’s also looking at the saturation and I’ll give you guys some actual data points to look at to gauge the saturation piece, but we’ll talk about that in a bit. And then just also understanding how affordable is this market for me personally? If you say that you get approved for $500,000, does it make more sense for you to go out and get a two bedroom in a popular market at half a million or does it make more sense for you to go get a five bedroom and it may be slightly smaller market and what gives you the better return? So looking at that piece, and then we always try and make sure that when we start drilling down to specific properties that we’re using data from tools like Aird NA, we’re using data from tools like Price Labs to pull comparable Airbnbs in that market and get actual cold hard facts on the type of revenue that those listings generated. The worst thing that you want to do is go out and buy an Airbnb and the only data you have for the revenue is what your realtor told you it was going to do,

Sara:
Which I feel like a lot of people did. A

Tony:
Lot of people did or they did nothing at all, right? They just said, Hey, I like coming here, it’s busy. I’m going to assume that I’ll stay pretty booked. You never want to go into a purchasing decision with that type of data. You want multiple data points to support your ability to confidently buy that deal. So just some of the things you want to keep in mind as you’re searching for Airbnb markets and within those markets, which properties to buy data. Data. Alright. Okay, so the second step we want to focus on here is how to make your Airbnb stand out in a crowded market. Now let’s talk a little bit about the saturation piece, babe, because I think that’s something that especially, maybe not as much this year, but I feel like last year the Airbnb bus was a popular thing for people to talk about, but what do you feel in a more maybe saturated market? What can folks do to really try and stand out?

Sara:
I feel like we are prime examples of putting too many eggs in one basket. So for those of you guys that dunno, we have I think 22 total in Joshua Tree specifically. So girl, when it was good, it was good, we were booming, but when it did get too saturated, like Tony said at the beginning, they started to pop up left and right, really cool new construction properties like luxury and ours is good. They were super cute tiny homes, but now we’re competing with bigger and better products in a ton of ’em at that and some really cheap hacks to making your property look more upscale is lighting. I feel like a lot of people undervalue lighting and you can get, I think it’s like two 50 foot string lights from Costco. I think it’s for like $40. So string lights. What else? I feel like there’s really cool scon lights that you can get on Amazon, on Wayfair,

Tony:
Uplights in the backyard,

Sara:
Like landscape lights on any steps if you have stairs in your outside area, whether the front yard or backyard put these cool little, I think you can use adhesive, something super cheap to get them up there and it just elevates your space so, so much. So yeah, lighting I think is a super easy way to elevate your space. Another really simple and cheaper way to stand out in your market I’d say is by the design. I feel like design is the very first thing that catches someone’s attention when they’re scrolling on the app. It’s the photos that are going to catch someone’s attention and either click into your property or continue scrolling. So the design really needs to be worth stopping the scroll. So I’m big into color. If you guys look at our listings or our Instagram, we share a lot of our properties and I’ve never been one to shy away from color. I feel like color is fun and stands out and is bold compared to the neutral modern, which is stunning also. But I feel like that is just the more popular route or safer route. So we like to use a lot of color, a lot of accent walls. So whether that’s just painting the wall, doing some cool design, I’m big into wallpaper. What else do I

Tony:
Do beyond signs, strip lights?

Sara:
Yeah, kind of like our background. Things like this that make it feel like if you guys watch Love Island, I don’t know if that’s the audience that’s listening right now, but just think of really cute hangout spots. If you and your friends want to go dress up nice, go hang out at a cute coffee shop and take photos. That is the way I like to think as an operator. And the way I like to set up our properties is these people are coming to vacation. So even if you don’t have the big bucks and money to start a pool or a cool game room, you can still make really killer hangout spots that can show so cool on a photo. You can even have lifestyle photos done where you can really sell those cool spots in a regular home. So yeah, if you don’t have money for, what did we just say these crazy game rooms and installing the pool. Yeah, our pool costs us like how much a hundred and no more. It was like 120 K. So I get that’s a lot of money. So design is also a super easy way to just focus in on that and still kill it in that market.

Tony:
You did mention photos, I think that’s one of the super low hanging fruit that we see a lot of new hosts get wrong where they spend all this money getting the property ready, but then they want to skimp the

Sara:
Photography, which can be expensive. So just know when you’re getting quotes from these photographers. Back when we started in 2020, it was like three, 400 bucks and back then we’re like, oh dang, that’s a lot of money. We just redid a property and that same photographer four years later charges $1,200.

Tony:
But it’s well worth it because

Sara:
It

Tony:
Is, you’re not going to photograph your space as well as a professional will so that that’s something that’s super low hanging that you can go out and get done correctly.
But guys, just one thing I want to challenge you guys on because if you’re hearing this and you’re like, well Tony, Sarah, I don’t have the money for a game room, I don’t have the money for a hot tub, I don’t have the money for a whatever it may be. I would prefer that you buy a slightly cheaper property. So if say that you have, let’s use round numbers, say that you have a hundred thousand dollars instead of using 80 of that on your down payment and having 20 leftover to get this thing set up, I would prefer that you use $40,000 for your down payment and then spend the other 60 getting it set up and really nailing the design and the experience. So you always want to gauge your decision on not just your down payment and your closing costs, but the setup costs as well,

Sara:
Right? Yeah.

Tony:
Your design, your furnishings are probably going to run you 15 to 20 bucks per square foot. So if you have a thousand square foot home, expect to spend between 1500 to $2,000 for furnishing, right? I’m sorry, 15,000 to 20,000.

Sara:
I was going to say what the math guy guys, I just give credit, huh?

Tony:
15,000 to 20,000 for furnishing and obviously as a property gets bigger you’ll spend more, but a lot of people treat that decision as an afterthought whenever you look at your pile of cash, it’s not just down payment and closing costs, it’s down payment, closing costs and your setup. So that’s a super important one guys. So that’s I think a good framework for how you stand out in a market design amenities experience to set up your packaging, how you show your listening to the folks that are shopping. But let’s talk a little bit more about the scaling piece and maybe things that people should keep in mind as you’re looking to go from rookie with one property to maybe multiple because I think you and I, again, we scaled super fast.

Sara:
I still cry at night over it.

Tony:
Yeah, we went from three properties at the end of 2020 to I think 15 at the end of 2021. So we added 12 properties. It’s basically a property a month in that one year. And obviously we’ve kind of scaled back on growing that aggressively. But yeah, we five x our portfolio pretty much in one year. What do you think were some of the biggest challenges that we saw as we went from three to 15 in 12 months?

Sara:
Good question. While it’s super exciting to scale and every time you get a property it’s like, oh my god, you just want to tell everybody in the world it’s truly so exciting and something to be proud of. It is also very stressful. At least for me. That’s how I took it. I was like with this excitement also, I felt a lot of weight on my shoulders because now it’s set up time. So like we talked about in the beginning, there’s different steps to becoming a successful short-term rental operator and properties.

Tony:
Have you stayed at an Airbnb based on the amenities that they’ve offered? If so, submit your answers in Spotify or on the YouTube app during this ad break. Alright guys, we’ll be right back. Alright, hey, let’s jump back in. Alright guys, so the third step, Sarah and I are going to focus on teaching you the things we’ve learned, scaling up our Airbnb portfolio and give you some tactical things you can focus on as you scale yours up as well.

Sara:
You knocked it out the park with the analyzing, you got a good deal, you found the perfect market, now you have to set it up correctly. And that takes a lot more work than I think people understand. So I feel we underestimated that and I feel like we just scaled and we’re just kind of wham, bam, knocking ’em out and now we’re 15 properties deep and we don’t have our SOP set up the way a true business should be set up. I think if you want to get into this space and take it seriously, you need to understand that this is going to be a business, treat it like a business, not like a little side hustle because if you treat it like a side hustle, that’s what it’ll be. It won’t be as profitable, it won’t be as streamlined, it won’t be as hands off as you thought. So really implementing SOPs and just documenting everything from the very beginning I think is so critical if you are interested in scaling your short-term rental business.

Tony:
Yeah, I couldn’t agree more. Right before we started this call, before we started recording, we just got two new reviews that came in. They were both five stars and Sarah and I didn’t talk to either one of those guests and it’s because now we built out the right team, the right systems and the right processes, but we made it so much more difficult on ourselves to start building that team out because we didn’t have those things like the best practices and what do you do in this situation documented? It was just all in my mind and Sarah’s mind. It was like this tribal knowledge that we knew what to do, but even for us sometimes it was confusing. It’s like, what did we do last time or how did we handle that situation?

Sara:
So

Tony:
My big, big encouragement for all the rookies that are listening is that it’s so much easier to lay a solid foundation when you have one property than it is to do it when you have five or 10 or 15.
So really start to drill down on how are you going to handle things like guest refunds, what’s going to be your process for quarterly maintenance? What’s going to be your process for managing your cleaners? What’s going to be your process for whatever pops up during the day? Document those things on property number one. That way when you do add property number two or property number three, or maybe one day you hire a virtual assistant or you hire a pm, whatever it may be, you’ve got everything kind of dialed in already. But I think for us, that was probably one of the biggest things for

Sara:
Me, biggest mistakes truly because such a headache. I am the one between the two of us that handles the day-to-day operations and we waited until I would say we were in the tens to really focus in and treat this a true business. So for those of you listening, if you’re even considering getting into this Airbnb space, you need to go into that with the intention of treating it like a business, setting it up like a business from the very beginning, having Google Drive and spreadsheets where you can literally document everything from top to bottom.

Tony:
Now one of the other things too, when we talk about scale, and it is not one of those things that comes to mind, but it’s something that we found to definitely be a challenge as our portfolio grew, but it’s really making sure that you also focus on the admin things for your business. And when I say admin things like your bookkeeping process, figure that out really solidly on property number one, ESSA’s free software. That’s what we started off using. Now we use QuickBooks, you have a bookkeeper, but really dial in your bookkeeping on day one, making sure you understand the local laws and regulations. We actually had one of our short-term rental permits lapse because we missed a deadline or something. I don’t even remember what happened, and we had to file a petition with the county to get the whole thing undone. So just make sure you understand, hey, what is the process for not only applying for the permit initially, but for the renewal processing. So really dialing in on some of those admin things I think caused some headaches for us as we were scaling up as well.

Sara:
Yeah, we’ve had a lot of headaches guys. We’re here to teach you so you guys don’t have to go through those same issues we went through.

Tony:
Yeah, I think guys, there’s a lot of new people who think about investing in Airbnbs who feel that they have to do it in their own backyard. And this isn’t just Airbnb investing, but this is all general investing. But Sarah and I bought our first Airbnb, it was over 2000 miles away from our home. Our first long-term rental was over 2000 miles away from our home. So I think for us, we just naturally jumped into long distance investing and a good chunk of our portfolio is far away from our house. We just renovated the 13 unit motel that was two states away from where we live right now. But when you focus in on having a repeatable process, having good checks and balances within your business, it really does give you the confidence to do this remotely without having to give up. In the short-term rental space, property managers cost 10, 15, 20% of your revenue. So you’re able to build that same kind of foundation without giving up 20% of your revenue from the top.

Sara:
Yeah, I love that you say that, and I just want to share my personal experience. When we first started in this space, I am not a real estate guru. I am very confused what the market, and that’s just not naturally what I’m interested and good at. So I was very, very intimidated with the idea of getting properties so far away and I knew I was going to be the one dealing with the day-to-day management of it. So it was just so intimidating to me. Tony has no fear in the world and is just down to do crazy things like investing in pigeon. We’d never heard of Pigeon Forge before. He was like, Hey babe, I’m buying this cabin. I was like, where the heck is Pigeon Forge? And

Tony:
I was like, I don’t know,

Sara:
But we’re buying it. So that just shows two different kinds of personalities. So if you are listening and feel more afraid of the idea of investing from afar, please take my words of advice, it is way easier than you think. We were speaking at a conference recently, we just had a baby and I told the audience, if you’ve had a baby, I promise having a baby is harder than investing out of state, way harder. So yeah, I hope you guys, you can hear me in my voice and my story and know that you can do it too. It’s way easier than it sounds.

Tony:
Yeah. Well guys, we hope you got value from that. Again, Sarah and I, ups and downs in building up our portfolio. We’ve obviously done a lot of things the right way, but made some mistakes getting there. And our hope today is, again, maybe it’s tactical, but more so just giving you guys the 30,000 foot view of the bigger thing you need to focus on as you’re going down that path of getting that first short-term rental. So what are the things you should think about as you’re choosing cities and analyzing deals? What are the things you should be considering when you are talking about systems and processes? How do you make your property stand out and how do you make that decision before you buy as opposed to trying to squeeze it in after the fact, right? So those are the big things you guys want to focus on. So

Sara:
Definitely the software. I think not using the tools, there’s so many incredible software out there specifically designed to help you be successful and run smoother as an operator. And it still blows my mind that people aren’t using these tools. You 1000% need a property management software. This software helps you sync all of your calendars from different listings. So instead of going on different apps yourself and managing, oh, did Airbnb get booked that day? Let me block it on vrbo and vice versa. These systems exist out there and I feel like there are still so many people we meet that are like, oh yeah, I just do it back in the 18 hundreds and write it down in my notebook. Like, what the heck? I do want to add one thing. I feel like there is so many different, we just named so many things right now that you have to think about for this space, and it can be overwhelming, like decision fatigue, analysis, paralysis because you’re like, oh my God, the market, the design, there’s so many different areas you need to consider, but just know you are going to make mistakes. We have made thousands of mistakes and each time we’ve gotten better and not made the same mistake with each property, but I truly feel like we are better operators because we’ve learned from all these mistakes. So don’t wait until you’ve made every perfect, you feel like it’s a perfect time, perfect decision. You have the perfect amount of money, you are going to still make mistakes, and I promise you it’ll make you better for the next property. So don’t be afraid of the mistakes you’re going to make.

Tony:
Well, great way to end the episode, babe. Thank you for joining us today.

Sara:
Thank you so much for having me, guys.

Tony:
Yeah, it feels like on the Real Estate Robinson YouTube channel. No, so cute. We haven’t done a solo episode with just the two of us before bp. So thank you BP

Sara:
For letting us decent.

Tony:
Hopefully the listeners have got some dive from this as well. So guys, if you enjoy the Real Estate Rookie podcast, I have just one small ask. Please do, subscribe or follow on whatever podcast platform it is you’re listening to. Or if you’re on YouTube, make sure to subscribe there. And if you’re not yet a part of the BiggerPockets forums, guys, make sure you go check that out. There is so much great information for Ricky Investors just like you on the BiggerPockets forums to go check it out. But that is it for today, guys. My name’s Tony Robinson and I will see you guys on the next episode of Real Estate Rookie.

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In This Episode We Cover:

  • Three steps to build and scale a successful Airbnb business
  • The most crucial data points to consider when analyzing rental markets
  • When to buy the “cheaper” property and budget for design and amenities instead
  • Affordable furnishing and design hacks that will elevate your property
  • The best tips, tools, and tech for streamlining short-term rental management
  • Investing in an out-of-state market (and why it’s easier than you think!)
  • And So Much More!

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

Improve Your Real Estate Returns by Optimizing Your Existing Properties When Deals Are Hard To Find

Finding promising equity deals in today’s real estate market can feel like a needle in a haystack. Whether you’re an active or passive real estate investor, facing this challenge means it’s crucial to focus on making the most of your existing investments. By optimizing your current holdings, you can enhance their performance and ensure they align with your long-term goals—and put more money in your pocket along the way. Here’s a straightforward guide on how to do just that.

Understanding the Need for Optimization

When new real estate deals are hard to come by, it becomes crucial to focus on optimizing your existing portfolio. This is your chance to enhance the value and performance of the properties and deals you already own—especially commercial opportunities, where every dollar you can save or create can increase the exit valuation of the project. 

However, the process of optimization doesn’t start with creating income and saving on expenses, but rather evaluating each property to ensure it aligns with your financial goals and adjusting it to fit current market conditions. 

How to Optimize Your Current Holdings

Even if you’re a passive investor who is more hands-off, you can still gain significant value by following steps one and two and staying up to date with your operator on steps three and four. 

1. Define your goals, risk, and timeline

Begin by articulating—or updating—your investment objectives. To make meaningful changes to your investments, ask yourself:

  • What are my investment goals? Am I aiming for capital preservation, diversification, consistent cash flow, long-term equity growth, or some combination of these?
  • Are my current investments aligned with my long-term objectives? How are my existing investments performing in relation to my long-term goals, and do they fit with my current strategy?
  • What do I want my portfolio to achieve in the next five to 10 years, and what level of risk am I willing to take to meet this timeline? Have I clearly defined what success looks like for my portfolio in the long term? Am I comfortable with the level of risk associated with achieving these goals within my desired time frame?
  • How am I tracking the performance of my investments? Am I regularly reviewing my investments to ensure they are on track, and am I making adjustments if needed? 

These questions will help you evaluate whether your investments are meeting your goals and guide you in making necessary changes.

2. Reevaluate your portfolio based on your goals

With a clear understanding of your goals, risk tolerance, and timeline, it’s time to reassess your investments to ensure they still fit your strategy. Treat each property in your portfolio as if you were evaluating it for the first time. Here’s how to approach it.

Rate each property on a scale from one to four—four being the best—in these core areas. This will help you identify which investments are meeting your expectations and which might need changes or even replacement:

  • Capital Preservation: Is your investment protected from market downturns? The aim is to avoid losses and stay in the game during tough times.
  • Cash Flow: How is each property performing in terms of income? Consider ways to boost rental income, such as adjusting rents, upgrading amenities, or changing rental strategies.
  • Equity Growth: How does each property contribute to your overall equity growth? Look for properties that appreciate in value and enhance your portfolio’s worth.
  • Timeline: Are your investments aligned with your financial goals and plans for the future? Assess whether each property is on track to help you meet your long-term objectives.
  • Tax Benefits: Are you taking full advantage of tax deductions and benefits? Effective tax management can significantly improve returns.
  • Leverage: How is your use of borrowed funds impacting your investment strategy? Proper leverage can boost returns, but too much borrowing can increase risk.
  • Operator Performance: How effective is your property management team or investment partner? Efficient management is crucial for maintaining property value and ensuring tenant satisfaction.

If a property scores low in any key area—such as a one—consider whether it’s worth holding on to. If improvements aren’t feasible, it may be time to sell and reinvest that capital into better-performing opportunities. Or if the deal is a passive syndication, earmark those funds for reallocation—for example, moving that equity position into a debt position when the deal does cycle out.

Reevaluating your portfolio this way ensures that each investment aligns with your updated goals and helps you make informed decisions about keeping, replacing, and investing in new properties.

3. Deciding to sell

When deciding whether to sell a property, it’s crucial to see if it aligns with your investment goals. If it doesn’t, preparing it for sale might be the best move.

Start by making any necessary repairs and improving the property’s appearance. Enhancing curb appeal can make a big difference in attracting buyers. Also, consider updating your marketing strategy to highlight the property’s strengths and reach more potential buyers. Sometimes, raising rents can make the property seem more valuable to buyers.

For instance, I recently sold a short-term rental (STR). To prepare it for sale, I switched property management companies to boost its performance. Although it still didn’t hit my financial targets, the new buyer was drawn to it because it fit their needs for lifestyle and equity growth. They also valued the improvements I made to address the income issues. 

The same approach can apply to single-family homes, multifamily properties, and other types of real estate: Making smart enhancements can help you sell a property more effectively.

4. Deciding to hold

If you choose to hold a deal, the first step is to assess whether your current strategy still aligns with your investment goals, real estate market conditions, and the local real estate market itself. If your existing strategy is no longer effective, it may be time to consider a change. 

Ask yourself if the strategy needs adjustment or if moving to a different market might yield better returns. For example, if you’re using a long-term rental (LTR) strategy but market conditions favor midterm rentals (MTRs), it might be worth switching. Conversely, if STRs are no longer as profitable, transitioning back to LTRs or MTRs could be beneficial.

If your strategy is still effective or once you’ve made the necessary adjustments, focus on maximizing the property’s income using these strategies:

  • Adjust Rent Prices: Regularly update rent prices to keep them competitive with local market rates.
  • Upgrade Amenities: Invest in property upgrades to justify higher rents and attract better tenants.
  • Add Income Streams: Consider additional revenue sources like pet fees or rent, amenity fees, laundry income, storage income, etc.

While optimizing your income, it’s equally important to manage your expenses to maximize profitability:

  • Debt Management: Review your mortgage or loan terms to see if refinancing or restructuring could lower your payments and secure better rates.
  • Insurance: Assess your insurance coverage to ensure it’s adequate and cost-effective.
  • Taxes: Explore tax-saving strategies to reduce your tax liabilities, including possibly contesting your property taxes.
  • Property Management Fees: Negotiate management fees, if possible, without sacrificing service quality.
  • Other Contracts: Regularly review and negotiate contracts with vendors (lawn care, pest care, snow removal, etc.) and consultants (bookkeeping, tax, legal, etc.) to ensure you get the best value for the services provided.

Once you’ve optimized income and reduced expenses, establish systems to monitor performance and set a timeline for reevaluation:

  • Monitoring Systems: Implement regular tracking systems to monitor income, expenses, and overall property performance. These can include financial software or property management tools. A simple checklist reminding you when certain policies renew and contracts expire can be a great planning tool.
  • Reevaluation Timeline: Set a timeline for periodic reviews—such as every six months or annually—to assess the effectiveness of the changes and make further adjustments if needed. This may simply mean putting an appointment on your calendar!

By carefully evaluating your strategy, optimizing income, managing expenses, and implementing regular review systems, you can ensure that your property remains a valuable, productive part of your investment portfolio.

Final Thoughts

When finding new real estate deals is difficult, optimizing your existing holdings becomes a vital strategy for both active and passive investors. By understanding your financial goals, reevaluating each deal, and making strategic adjustments, you can enhance the performance of your portfolio and ensure it aligns with your long-term vision. This proactive approach will not only help you get the most out of your current investments but also prepare you for when new opportunities arise.

Reach Your Financial Goals, Faster

Connect with a real estate friendly financial planner who can help you get started and build for the future.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.