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Each week on Trending, digital marketer Jessi Healey dives into what’s buzzing in social media and why it matters for real estate professionals. From viral trends to platform changes, she’ll break it all down so you know what’s worth your time — and what’s not.
Meta has officially launched its standalone AI chatbot app, creators are livestreaming their way to serious revenue and Instagram just rolled out a CapCut competitor for Reels editing. With new ad placements live on Threads, a push to post five times a day and some risky (but brilliant) lessons in using your brand’s voice, the state of social feels … intense.
Whether it’s pushing boundaries in AI, testing monetization or simply finding a new way to go viral, platforms are doubling down on performance, personality and pressure.
Meta launches standalone AI chatbot app (and no one’s sure how to feel)
Meta has launched its Meta AI app, a renamed version of its smart glasses companion app, now positioned as its answer to ChatGPT. It’s designed for “personal AI,” powered by LLaMA 4, and integrates with voice, web and mobile features.
The app allows conversational voice interaction, real-time personalization, and AI-generated document editing — and aims to become a constant digital companion across Meta’s ecosystem.
What’s raising eyebrows?
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