20 Success Principles every real estate agent should master

20 Success Principles every real estate agent should master

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In real estate, skill is only part of the game. The rest? Mindset, clarity and daily habits. That’s why The Success Principles by Jack Canfield continues to be one of the most valuable personal development books I’ve ever read — and one I recommend to every agent I coach or manage.

Canfield breaks success into 64 principles (yes, 64), but the first 20 are foundational. They’ll change how you work, how you lead and how you live. And when you apply them through the lens of real estate — where rejection, risk and rollercoaster commissions are baked into the business — you gain more than inspiration. You get a tactical advantage.

20 foundational Success Principles

Here’s how each principle applies to your real estate journey:

1. Take 100% responsibility for your life

You can’t blame the market, your clients or your broker. If your listing didn’t sell, ask yourself: Did I market it well enough? Did I manage the seller’s expectations? Taking responsibility gives you control — and control is power.

Real estate tip: Own your outcomes. When deals fall apart, use it as fuel to refine your process.

2. Be clear why you’re here

Why did you get into real estate? Money? Freedom? Helping people? Your “why” is your anchor when a transaction falls apart or a client ghosts you.

Real estate tip: Revisit your mission. Align your prospecting, marketing and branding with that core purpose.

3. Decide what you want

Winging it won’t cut it. Want to close 25 deals? Move into luxury? Build a team? Decide — and get specific.

Real estate tip: Don’t just set income goals. Set unit goals, listing appointments and calls per day. Effort creates opportunity.

4. Believe it’s possible

If you don’t believe a $2 million sale is possible for you, you’ll never do the prospecting strategies to land it. Belief precedes behavior.

Real estate tip: Study agents doing what you want to do. If they can, you can. Success leaves clues.

5. Believe in yourself

Confidence shows up in your listing presentations, your pricing recommendations and your negotiations. Self-belief is your competitive edge.

Real estate tip: Revisit your wins often. Keep a “success folder” with past testimonials, photos of closings or thank-you notes. Practice and hone your skills consistently, and that will give you more confidence, which strengthens your belief in yourself. 

6. Use the law of attraction

Your energy is magnetic. If you walk into every open house drained and discouraged, guess what you’ll attract? Disengagement. But if you lead with enthusiasm and value, you’ll start pulling out opportunities.

Real estate tip: Start your day with visualization. Picture the ideal client conversation, showing, signed contract or a well-presented homeseller marketing presentation.

7. Unleash the power of goal setting

Goal setting isn’t wishful thinking — it’s strategic universal command. Agents with written goals earn significantly more. Period.

Real estate tip: Write down monthly transaction goals, then reverse-engineer your daily activities to support them. Knowing how many pipeline leads you need to attain your goals is crucial to the process.

8. Chunk it down

That $500,000 income goal? It’s overwhelming until you break it into daily calls, weekly appointments and monthly closings.

Real estate tip: Use tools like Follow-Up Boss, Bold Trail (kvCore), Trello or a simple Excel tracker to chunk and track your pipeline stages.

9. Success leaves clues

There’s no need to reinvent anything in this business. Follow the top producers, mimic their models, then put your own spin on it.

Real estate tip: Shadow top agents. Read their bios. Analyze their listing photos. Model what works.

10. Release the brakes

Your limiting beliefs are the brakes on your Ferrari. If you don’t believe you’re worthy of big success, you’ll sabotage yourself every time.

Real estate tip: Watch for self-talk like, “I’m not a luxury agent.” Eliminate it. Replace it with, “I’m becoming a top luxury expert.”

11. See what you want, get what you see

Canfield says that your brain doesn’t distinguish between real and vividly imagined experiences. So if you consistently visualize selling oceanfront property in Laguna Beach, you’re training your brain to find the path.

Real estate tip: Create a vision board with your dream clients, commissions, homes and experiences. You attract what you emit.

12. Act as if

Start acting like the agent you want to become. Dress like a $10 million producer. Learn your market, and speak eloquently to it. Lead with that confidence. Remember, perception is reality.

Real estate tip: Show up to every appointment prepared and polished — like your dream self would. 

13. Take action

You can work for the best brokerage, have the best CRM, listing presentation or brand — but it’s meaningless without action. Action is the key to lead generation and conversion.

Real estate tip: Prospect daily. One conversation can lead to a deal that changes your year. Persistence pays! 

14. Just lean into it

You don’t need a five-year plan. Just take the next best step. Success has many twists, turns and failures — it’s a series of course corrections and being able to pivot.

Real estate tip: Lean into learning and being a better version of yourself. Don’t overanalyze every step. Make the call, show the home, send the mailer. Analysis paralysis is the killer of many a great agents. 

15. Feel the fear, and do it anyway

Fear is your green light. That luxury listing pitch that scares you? Do it. That video you’re afraid to post? Post it. Growth lives on the other side of fear.

Real estate tip: Start each week by tackling the one thing you’ve been avoiding.

16. Be willing to pay the price

Real estate isn’t a 40-hour-a-week job. It’s a commitment. Open houses on weekends. Prospecting before 9 a.m. Mastery demands sacrifice.

Real estate tip: Create boundaries, but don’t expect balance 24/7. Hustle now, harvest later.

17. Ask! Ask! Ask!

Ask for referrals. Ask for the listing. Ask for testimonials. Closed mouths don’t get fed.

Real estate tip: End every client conversation with: “Is there anyone else I can help this month?”

18. Reject rejection

No is just one more step toward a yes. It’s critical to understand that the rejection you receive is not a personal rejection; it’s just that they are rejecting your proposition or your timing. Never take it personally, but realize you either need to have a better value proposition or a longer follow-up process.

Real estate tip: Track rejections. Celebrate them. They’re proof you’re doing the work.

19. Use feedback to your advantage

That client who said your listing photos weren’t good enough? Gold. Use it. Upgrade your service. Feedback isn’t failure — it’s fertilizer.

Real estate tip: After every close, ask, “What could I have done better?” Then do it.

20. Commit to constant and never-ending improvement

Real estate evolves. So should you. Mastering contracts, pricing, marketing and technology is a lifelong game.

Real estate tip: Read daily. Attend coaching. Stay curious. Every bit of knowledge sharpens your competitive edge and helps you differentiate yourself from other agents.

Real estate is personal growth in disguise

The truth? Real estate isn’t just about selling homes — it’s about growing into the kind of person who can handle the volume, pressure and income you’re dreaming about.

The Success Principles is a reminder that there’s no secret sauce — just consistent, intentional habits. The agents who rise to the top aren’t necessarily the smartest or most experienced. They’re the ones who believe, act and grow daily.

If you take even five of these 20 principles and implement them with discipline, your business — and your life — will never be the same.

See you at the top.

Terry LeClair is a seasoned real estate professional and trainer with over 30 years of experience. Connect with him on Instagram and LinkedIn.

AI in real estate: The agent’s guide to the ChatGPT revolution

AI in real estate: The agent’s guide to the ChatGPT revolution

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Artificial intelligence (AI) and tools like ChatGPT are here, and they are revolutionizing the real estate industry. This isn’t a passing trend — it’s a transformational opportunity. AI is not about replacing agents but empowering them with tools to streamline their businesses, amplify productivity and elevate client service.

Why AI matters in real estate today

Let’s put things into perspective:

  • ChatGPT-3.5 was introduced just last year and is free to use.
  • ChatGPT-4, released a few months later, is 10 times smarter and available for just $20 per month.
  • This AI powerhouse has already passed:
  • For context, Einstein had an IQ of 160. ChatGPT-4 ranks at 155, and GPT-4.5 is predicted to surpass this exponentially.

AI isn’t a replacement for agents; it’s a tool. The local expertise, emotional intelligence and relationships agents bring are irreplaceable. However, agents who embrace AI now will gain an unbeatable advantage over competitors who hesitate.

Practical applications of AI in real estate (with full prompts)

Here’s an in-depth breakdown of how AI can be integrated into your business with prompts you can use immediately:

1. Business planning

Creating a 12-month business plan can feel daunting, but AI can simplify the process in seconds.

Prompt:

I am a Realtor. I would like you to write me a one-year business plan. I would like to sell 12 houses this year. My preferred methods of prospecting are hosting open houses, door-knocking the neighborhood of 1,200 homes in the Port Streets of Newport Beach, and communicating with my sphere of influence, which includes my friends, family and former business associates. Create a business plan that outlines my activities above on a monthly basis. Include dropping off postcards, sending emails and phone calling people.

2. Real-time coaching and negotiations

AI can act as your personal negotiation coach, providing you with scripts for tricky situations.

Prompt:

I want to act as a real estate coach and provide scripts for the following scenario to a Realtor from the selling side. The Realtor is representing two sellers. The house has just been listed for two days, and they have received a full asking price offer of $879,000 with only a home inspection clause. The deposit from the buyers is also $70,000, showing their commitment to buying the property. The sellers were talking to their neighbor, and he said they could easily get $900,000 for their property. The sellers are now getting cold feet about the offer and thinking they might want to hold out for a better offer since this was the first offer and they have only been on the market for two days. Provide three different scripts on the approach for the selling Realtor in encouraging them of the benefits of this strong offer, and three possible rebuttals from the selling clients thinking they can get more money. Then provide three different ways to respond to those rebuttals.

3. Newsletter creation

Creating valuable newsletters for your sphere of influence has never been easier. AI can generate content, titles and additional articles.

Prompt 1:

I want you to be a creative real estate copywriter who needs to create newsletters. I first want you to give me five newsletter titles for a real estate newsletter to engage first-time home buyers. The goal of the newsletter is to show that I have strong knowledge in the process of homebuying, and I focus on education, guidance, and communication to reduce the stress and emotional rollercoaster of buying a home.

Prompt 2:

I want you to be a creative real estate copywriter who needs to create newsletters. The title of the newsletter is “The First-Time Home Buyer’s Guide: From Dream to Reality.” I want you to create an opening, body and conclusion for this newsletter. The focus is on engaging first-time homebuyers and providing a guide on the process. For example:

    1. First reach out to a reputable and knowledgeable Realtor.
    2. The Realtor will then guide you in getting a mortgage broker.
    3. The Realtor will discuss the real estate market.
    4. The Realtor will educate you on the buying process.
    5. The Realtor will talk about the negotiation process.

Prompt 3:

Add another page to this newsletter highlighting the benefits of buying a home now rather than waiting for mortgage rates to drop, which will bring more buyers and competition to the marketplace.

4. Simplifying legal language

Complex contract language can confuse clients. AI simplifies these clauses.

Prompt:

I want you to simplify the following statement to a grade 8 level of understanding:

The Seller hereby appoints the Listing Brokerage as agent for the Seller for the purpose of giving and receiving notices pursuant to this Agreement. Where a Brokerage (Buyer’s Brokerage) has entered into a representation agreement with the Buyer, the Buyer hereby appoints the Buyer’s Brokerage as agent for the purpose of giving and receiving notices pursuant to this Agreement.

5. Social media content creation

Hyper-targeted social media posts resonate better with specific audiences.

Prompt 1:

Create a persona for a 65-year-old empty-nester female who wants to downsize her home in Newport Beach, California.

Prompt 2:

Create three Facebook ads for the persona above with emojis and hashtags.

6. Blog creation

AI can also fuel your website content strategy.

Prompt 1:

Create six real estate blog ideas for my website blog. My market is Orange County, California.

Here are six engaging blog ideas tailored for your Orange County, California real estate audience. These topics provide value, establish your authority, and resonate with local buyers, sellers, and homeowners.

1. ‘Orange County market update: What’s happening in local real estate?’

  • Why it works: Stay ahead of the curve by providing monthly or quarterly updates on trends in OC. Include home values, average days on market and market inventory.
  • Key highlights: Newport Beach, Laguna Beach and other top-performing cities.
  • Target audience: Buyers, sellers and investors curious about market conditions.

2. ‘5 things you need to know before selling your Orange County home’

  • Why it works: Orange County sellers want actionable tips to maximize their home value. Offer advice on pricing, staging, marketing and timing.
  • Key highlights: Discuss buyer demand, why homes sit on the market and unique OC property trends.
  • Target audience: Homeowners considering listing their homes.

3. ‘Hidden gem neighborhoods in Orange County you need to know about’

  • Why it works: Showcase your local expertise by highlighting lesser-known neighborhoods in OC with strong growth potential, beautiful properties or unique lifestyle perks.
  • Key highlights: Spotlight neighborhoods like Eastside Costa Mesa, Corona Del Mar or Dana Point’s Lantern District.
  • Target audience: Relocating buyers and investors.

4. ‘How much does it really cost to live in Orange County? A complete breakdown’

  • Why it works: Buyers relocating from outside the area often have questions about living costs. Provide transparency on housing, utilities, taxes and lifestyle expenses.
  • Key highlights: Compare coastal cities (Newport Beach) to inland areas (Irvine) to show options for different budgets.
  • Target audience: Out-of-area buyers and relocation clients.

5. ‘Luxury living in Orange County: What buyers are looking for in 2024’

  • Why it works: OC’s luxury market is a major draw. Highlight current trends in high-end real estate like smart homes, outdoor living spaces and sustainable luxury features.
  • Key highlights: Showcase examples of local luxury listings and their standout features.
  • Target audience: High-net-worth individuals and luxury homebuyers.

6. ‘Orange County’s top 7 family-friendly communities: Where to move with kids’

  • Why it works: Appeal to families looking for safe neighborhoods, top-rated schools, parks and community activities.
  • Key highlights: Feature communities like Irvine, Ladera Ranch and Aliso Viejo with detailed reasons families love them.
  • Target audience: Buyers prioritizing family-friendly living.

Prompt 2:

Write a blog for No. 3 above.

7. Cost-effective virtual staging and photos

AI tools like AIHomeDesign and Clipdrop offer low-cost solutions for:

  • Virtual staging
  • Decluttering rooms
  • Day-to-dusk photo enhancements

These tools ensure listings look professionally staged for a fraction of the price.

8. Creating press releases

A press release can promote community events, milestones or recent achievements.

Prompt:

I am a Realtor. My name is Terry LeClair, and I would like to create a one-page press release for me. I have recently joined First Team Real Estate as the Sales Manager for Newport Beach and Laguna Beach offices in Southern California. I’d like the press release to include a brief bio on me and information about First Team Real Estate. I’d like there to be a tone that would encourage other agents at other companies to think about joining the Newport Beach or Laguna Beach offices to help grow their business.

9. Summarizing reports

AI tools like ChatGPT-4 can summarize lengthy real estate market reports.

Prompt:

I want you to summarize the attached document. The following document is a real estate report for the County of Orange, California, for the month of April. I want you to create a one-page document that identifies the health of the real estate market, plus the trends that are being seen in the market. Please provide H2 headlines for each trend and explain why it is happening. Do not guess on why it is happening.

The importance of prompt engineering

To get the most out of AI tools, you need to master prompt engineering. Unlike Google, which thrives on short queries, AI requires specific, detailed prompts for best results.

For even better results, try the Super Prompt:

I want you to act as the best AI prompt in the world and take the following prompt to 10x the quality of its output.

Early adopters will lead the future

The AI revolution is here, and agents who embrace these tools today will dominate tomorrow. AI doesn’t replace relationships, hard work or local market expertise — it enhances them. Whether it’s creating business plans, simplifying contracts, generating social media content or writing newsletters, AI is the ultimate assistant for forward-thinking agents.

As real estate evolves, leverage AI as your preferred method of prospecting, and take incremental steps toward mastering this game-changing technology. The future of real estate belongs to those who adapt and innovate.

Terry LeClair is a seasoned real estate professional and trainer with over 30 years of experience. Connect with him on Instagram and LinkedIn.

Build relationships that last: Turn your SOI into a success pipeline

The more people know, like and trust you, industry veteran Terry LeClair writes, the more you’ll see your business and reputation flourish.

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In the ever-evolving world of real estate, relationships are everything. While marketing strategies, open houses and digital ads all play essential roles, the foundation of sustainable success lies in leveraging your sphere of influence (SOI) the network of people who know you, like you and trust you.

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Let’s explore how categorizing your SOI into A, B and C leads can transform your pipeline and maximize your business potential.

Understanding the SOI pipeline

Over the years, I’ve conceptualized the SOI as a pipeline with three distinct categories of leads:

  • C leads: These are people who know you or know of you. They’re at the top of your funnel and might recognize your name from a postcard, a social event or a social media post, or they have met you in person. While they’re not ready to transact or refer you just yet, they represent opportunity.
  • B leads: These individuals know of you or like you personally. You’ve made a positive impression through your marketing, events or interactions. However, they haven’t reached the trust level necessary to choose you as their agent — or recommend you to others.
  • A leads: The holy grail. These people know you (or know of you), like you and trust you. They’re ready to do business or provide referrals. Trust is the key differentiator here, cultivated by consistently delivering on promises and establishing credibility.

Your ultimate goal is to move leads down the funnel, transforming Cs into Bs and Bs into As. It’s not just about transactions; it’s about creating ambassadors or raving fans for your business.

Building the know, like, trust factor

Success starts with answering three essential questions for every interaction, marketing piece or event:

  1. Does this help people get to know me?
  2. Does this help people like me?
  3. Does this help people trust me?

Getting them to know you

People don’t need to meet you in person to know you. They can recognize your brand through various touchpoints:

  • Social media: Share posts that reflect your personality and expertise, from market updates to moments with your family or pets.
  • Community involvement: Join boards, participate in local events, or volunteer. Be visible and active.
  • Marketing pieces: Repetition is key. A monthly postcard, newsletter or email keeps you top of mind. Brand impressions build familiarity over time.
  • Door knocking or cold calling is an effective way to get people to know you, put a face to a name, and get a feel for your personality and demeanor. 

Getting them to like you

Once people know you or know of you, the next step is earning their affinity. This comes from authentic, meaningful interactions.

  • Conversations: Whether at open houses, events, casual encounters, door knocking or cold calling, be approachable and kind.
  • Content value: Offer valuable insights, such as market stats, tips for homebuyers or quality neighborhood intel.
  • Actions in the community: Your behavior at events speaks volumes. Simple gestures, like helping a child at a community gathering, always being pleasant and approachable, coaching kids’ sports or volunteering philanthropically, can leave a lasting impression.

Getting them to trust you

Trust is the hardest yet most critical element to establish. Here’s how:

  • Deliver on promises: When you say you’ll do something, follow through.
  • Testimonials: Leverage reviews to boost credibility. Even if you’re new, ask for character testimonials from friends, family or past colleagues.
  • Knowledge base: Be a resource. When someone asks about the market, provide thoughtful, informed answers that demonstrate your expertise.
  • Philanthropy: Give of your time to charitable events or causes. It shows people that you are not self-serving and are trustworthy. 

Practical strategies for success

  1. Be consistent in marketing: Every flyer, email and postcard should answer the “know-like-trust” question. Include testimonials or reviews to build trust quickly. A two-line quote, such as “Terry LeClair was professional and personable — highly recommend!” can make a big impact.
  2. Host events: Community events are powerful for relationship-building. Whether it’s a seasonal celebration or a neighborhood cleanup, they allow people to know, like and trust you organically.
  3. Engage beyond participation: Don’t just join a club — be active. Lead a committee, or organize events. Active involvement creates deeper connections and showcases your reliability.
  4. Leverage testimonials: Use platforms like Testimonial Tree, or ask for character testimonials from your network. These build credibility, even if you haven’t yet closed many transactions.
  5. Humanize your brand: Social media isn’t just for listings. Post about your hobbies, family, community engagements or philanthropy to make you relatable and approachable.

The long game: Turning Cs into Bs, and Bs into As

The beauty of this SOI methodology is its simplicity. By focusing on moving leads through the pipeline, you create a self-sustaining business cycle. Every interaction matters, whether it’s a quick chat at a dinner party or a thoughtfully written postcard.

Remember, it’s not about having the largest SOI; it’s about nurturing it. The more people who know, like and trust you, the more you’ll see your business and reputation flourish.

Terry LeClair is a seasoned real estate professional and trainer with over 30 years of experience. Connect with him on Instagram and LinkedIn.

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7 procedural components to make eminent domain seizures more fair

Procedural fairness pertains to the just treatment of the processes and methods used to make eminent domain decisions and resolve disputes, real estate educator Lee Davenport writes.

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Did you know that from 1949 to 1973 alone, more than a million people were reportedly displaced due to unfair eminent domain practices, some of whom are still affected today?

History can be a cruel reminder of the cost of what some consider necessary development and progress. Decades-old unfair land and home seizure issues have garnered media attention and ongoing community resistance, including Ebony Beach Club (below),  Bruce’s Beach and Hilton Head

Yet unfair eminent domain takings persist. 

Sadly, for some homeowners today, including those in this specific instance in Georgia, the woes of eminent domain displacement are not just a theoretical issue or a historical lesson — it may feel like an ever-present, looming threat rather than progress.

Can eminent domain seizures ever be fair?

Being forced to sell unexpectedly your real estate property (especially if it doubles as your home), particularly without fair compensation (that covers the market value, moving expenses, and just the all-around hassle), can be jarring, to say the least.

It is debatable if a particular new development (such as a park, road or private golf course) should be able to displace existing owners. But what should emphatically not be up for debate is how fairness is broached when new developments are proposed.

It is not often discussed, and probably not widely known, that there are seven dimensions of fairness, with three typically requiring collective action (substantive, retributive and restorative), and four (distributive, interactional, informational and procedural) falling under the control of everyday practitioners. 

Although all seven aspects of fairness are vital, if our communities (governing officials, developers, fellow real estate agents, residents and the like) focused just on procedural fairness, eminent domain takings would likely not sting as much and perhaps not cause discombobulating displacement.

For the rest of this piece, let’s focus on procedural fairness, which is often lacking in cases of eminent domain displacement but does not require any legislative or judicial change — it quite simply can be a commitment to better business practices.

Via Instagram @segregation_by_design and @whereismyland

The courteous 7: Decoding and emphasizing procedural fairness

Has there ever been a time in your life when a decision was made that impacted you, yet you were not consulted? 

How did you feel about such dogmatic decision-makers? 

Was it difficult to remain in the community with them?

You may have memories of exclaiming, “That’s not fair!” (often a child’s favorite reframe that gets stifled by some who say, “It’s my way or the highway!”).

I’d understand any indignation you felt because whether or not you knew the official term, you experienced a lack of procedural fairness.

Procedural fairness pertains to the just treatment of the processes and methods used to make decisions and resolve disputes. 

In terms of real estate, what is telling is that in just about every case of displacement tracked since 1949, at least one of the following seven key components of procedural fairness had been absent:

  • Transparency: Decision-making processes and criteria should be clear and accessible.
  • Consistency: Procedures should be uniformly applied across similar cases, ensuring that decisions are not arbitrary and similar circumstances are handled similarly.
  • Impartiality: Decision-makers should remain neutral and unbiased, free from personal interests or favoritism.
  • Right to be heard: Affected individuals should have the chance to present their views and evidence, including the option to file complaints with the powers that be. 
  • Right to legal representation: Individuals should be able to seek legal advice during the decision-making process and should not be pressured into signing agreements without legal counsel.
  • Reasoned decisions: Decisions should be based on evidence and relevant information, with supporting documents shared with the affected homeowner. Clear explanations of how decisions were made can help mitigate the emotional impact of displacement.
  • Review and appeal: There should be mechanisms for reviewing and appealing decisions to correct errors and ensure accountability.

Thus, our “that’s not fair!” statement moves from just a childlike exclamation to a telling synopsis of missing salient procedures.

Can you imagine how resistance, frustration and animosity might be lessened if every single time a new development is proposed, all seven components of procedural fairness were prioritized?

Currently, fair housing laws do not expound on procedural fairness (or any of the details of fairness). But, we do not need to wait for legislative change (though this would be welcomed).

Housing practitioners (especially developers and our self-governance bodies like the National Association of Home Builders, Appraisal Foundation, National Association of Realtors, Mortgage Bankers Association, and so forth) can independently embrace ahead of the curve these proactive procedural courtesies and standards now. 

Dr. Lee Davenport is a real estate coach/educator and author who trains real estate agents to provide access and opportunity in real estate. Connect with her on Instagram.

The Heart of Texas: Reimagine real estate at Inman Connect Austin

Texas-sized opportunities await you at Inman Connect Austin 2024, where the stars of real estate align with the Lone Star State’s unstoppable market. On Oct. 8-9, 2024, Brazos Hall will become the nexus of high-end property prowess, new opportunities, and southern hospitality, offering you a unique chance to supercharge your real estate career.

Why Austin? Because this city embodies the perfect blend of real estate energy and opportunity. As Texas continues to attract high-net-worth individuals and corporations, Austin stands at the forefront of real estate growth. Inman Connect brings you right to the heart of this thriving market, providing insights you won’t find anywhere else.

At this year’s event, you’ll dive deep into:

  1. Texas luxury trends: Understand what’s driving the luxury market in Austin, Houston, Dallas and beyond. From sprawling ranch estates to sleek downtown penthouses, learn how to position yourself as the go-to expert in Texas luxury.
  2. Tech meets digital marketing: Discover cutting-edge tools and platforms specifically designed for housing development, property marketing and management. Stay ahead of the curve in an increasingly digital landscape.
  3. Sustainable housing: Explore how eco-friendly features and sustainable design are reshaping luxury real estate in environmentally conscious Austin and across the nation.
  4. Global connections: Texas is drawing international attention. Learn how to tap into global luxury networks and expand your reach beyond borders.

But Inman Connect Austin isn’t just about learning – it’s about connecting

This is your opportunity to network with the crème de la crème of Texas real estate. Imagine building relationships that can lead to:

  • Coast-to-coast referrals for relocating executives and families
  • Partnerships with international luxury brokers
  • Collaborations with high-end developers and architects
  • Connections with luxury marketing experts who can elevate your brand
  • Shaking hands over live music, Tex-Mex cuisine and a margarita

Our carefully curated networking events are designed to facilitate meaningful connections. From rooftop cocktail receptions to exclusive property tours, every moment is a chance to expand your circle and create lasting professional relationships.

Remember, in the world of real estate, your network is your net worth. A single connection made at Inman Connect Austin could lead to multiple high-value referrals, propelling your business to new heights.

So, saddle up and join us at Brazos Hall this October. Immerse yourself in two days of luxury insights, Texas-sized networking, and opportunities that could transform your career. In the fast-paced world of real estate, those who connect in Austin will be those who lead the pack.

Inman Connect Austin 2024 — where the best in real estate meet opportunity in the Heart of Texas. Your next big deal could be just a handshake away. Register today.

Interested in our upcoming Inman Events in 2025? Check out our flagship events:

Inman Connect New York 2025

Inman Connect San Diego 2025