Multi-gen mayhem: Selling a home with 4 generations of input

Multi-gen mayhem: Selling a home with 4 generations of input

An organized and proactive process can help keep the peace between family members and sell your client’s home efficiently, Lindsey Harn writes.

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Selling a home in 2025 isn’t as simple as staking a red “For Sale” sign in the front yard. It’s accompanied by stress surrounding home preparation, client communication, and pricing — and all while coordinating the move-out.

These usual stressors that come with selling a home are compounded by the noise of multiple generations of family members providing input. Whether the family lives in a multi-generational family dynamic or you’re selling a house that has sentimental value to the family, it can be overwhelming to hear contradicting opinions and orders being presented to you.

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Each generation has a distinct lived experience in terms of what they consider the most effective approach to selling a home.

For example, Grandma Lucy may think that displaying her best doilies and ornate ceramic birds will make the house appear classy and attract buyers. At the same time, Dad Mitch might believe that keeping the space clean and hiding evidence that children have lived there will make it the most marketable.

The point is that selling a home and filtering through multitudes of family opinions can be draining, so we’ve compiled a list of tips and simple adjustments to make to allow the process of selling your client’s home to be as pain-free as possible. 

Establish a leader

Assigning a person from the start who will have the final say in decisions is crucial to ensure consensual decisions about the home and to make this a well-organized effort. This assigned leader will communicate primarily with you and maintain clear communication to ensure the process is organized and efficient. When it comes to assigning the leader, it doesn’t always have to be the person who is financially bound.

It can be the family member you see as the most coordinated, or the grandmother who is most attached to the home. Regardless of who is assigned as the leader, it is essential to establish this at the beginning of the process to maintain streamlined communication among the leader, you and the buyers.

The leader needs to be someone who takes into account family opinion, but filters it through and makes the best decision overall for the home’s successful sale. It’s not your responsibility to decide who the leader is, but rather to express to the family that having a leader would be very helpful.

Why selling a vacant home saves stress

Circumstances vary for why families decide to sell their homes, whether that be to immediately move into a new home or for financial investment reasons. With this being said, because situations differ, it’s not always feasible to show a vacant house, but it can be fruitful. It can assist in sales by allowing the buyer to envision their own space when touring the home and prevent deterring specific generational audiences with outdated furniture, decor, etc.

When buyers decide to embark on the journey of buying a home, they are looking for a house to turn into their own, and that’s important to keep in mind. Overall, making the home a clean and empty space creates a blank canvas that attracts any buyer to the physical layout of your client’s home.

On a different subject, familial issues tend to be lessened when there isn’t a conversation about how to present the home to potential buyers. Each generation has a distinct creative approach to decorating the home, and debating which furniture, pictures and decor to hide is an argument that could be avoided by selling the home vacant. 

Invest in profitable home improvements

When putting a home on the market, it’s natural for clients to want their home to look its best. Often, families begin to go manic with renovating their homes, redoing bathrooms, kitchens and changing light fixtures, etc. While these all contribute to making the house more modern structurally, these renovations can be costly and don’t directly ensure profit.

When investing money in a home you’re selling, you want to confirm that if the family puts $1 into the house, they will receive a $2 return. Renovations such as painting are cost-effective but can still dramatically change a space. So, you can tell your client it’s okay to listen to their Gen Z child talking about aesthetic home renovations, but keep in mind the cost, so they don’t break the bank.

Renovations such as updating hardware, painting and maintaining the lawn are low-cost and low-energy updates that revamp the home and make it a more marketable space. Additionally, these changes are all minor enough that each generation can input their unique design changes, ensuring everyone is included.

Intentionality and organization

Selling a home, regardless of the circumstances, is stressful for most Americans, and a house is the most significant investment most families will ever make. There are high stakes when putting a home on the market, and it can be especially overwhelming when considering family opinion.

These tips won’t make selling your client’s home a suddenly smooth experience, but they can help mitigate unnecessary issues that usually arise. Ultimately, the goal for everyone is to sell the house at the highest market price possible promptly with the least inconvenience.

Assigning a leader, selling a vacant home and investing in cost-effective renovations can help keep the peace between family members and sell your client’s home efficiently.

Lindsey Harn is an agent with Christie’s International Real Estate Sereno and a certified Divorce Real Estate Expert. Connect with her on Instagram and Linkedin.

How changing demographics are reshaping the luxury market

How changing demographics are reshaping the luxury market

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The luxury real estate market is changing, and it’s all about who’s buying and what they’re looking for. Baby boomers (ages 60–78) are dominating the housing market, making up 42 percent of buyers and 53 percent of sellers.

This is a massive shift from millennials, who now only account for 29 percent of buyers (a record low). Boomers are in a strong position to buy, often without financing, thanks to the equity they’ve built up in their homes, and about half of boomers are purchasing homes in cash.

The average age of first-time buyers is now 38, and their share of the market has dropped to just 24 percent. While many younger buyers are delaying homeownership due to financial trouble, their influence is not unseen; in-law suites and properties that offer flexible spaces are becoming in demand, accommodating multigenerational living.

Even though they’re waiting longer to buy, many have built up substantial savings or secured high-paying remote tech jobs. These younger generations are now entering the market with the ability to invest in more luxury homes.

To them, luxury doesn’t just mean big square footage and fancy finishes; it’s all about smart technology, sustainability, and versatile living spaces. Features like accessory dwelling units (ADUs), home office sheds and energy-efficient systems are now highly sought after. These buyers aren’t just purchasing homes but changing the very definition of what luxury means.

Tech-savvy buyers are redefining luxury

We are seeing tech-savvy buyers, specifically younger ones from Asia and the Middle East, who have built wealth through the tech industry and startups, and are now bringing that innovation mindset to the real estate market. These buyers are looking for the latest in smart home technology.

Smart homes are no longer a neat, futuristic idea; they’re a necessity. Security systems, climate control, automated lighting and voice-activated assistants are now basic features buyers expect.

In fact, 44 percent of Americans looking for move-in-ready homes say smart home technology is non-negotiable, and it’s no surprise that 61 percent of millennials feel the same way. So, if you’re looking to attract today’s luxury buyers, you’d better be ready to embrace the latest in home tech.

Since the pandemic, technology has been increasingly influencing the luxury real estate landscape.  Buyers are prioritizing homes that offer privacy, space and luxury amenities, such as home offices and health-focused features (like a standing desk or cold plunge). As remote work continues to grow in popularity, the need for a home that suits this lifestyle also increases. 

Sustainability in luxury living

Sustainability is becoming the new expectation in luxury real estate. Buyers are now seeking eco-friendly homes that align with their values, and developers are beginning to take notice of this trend. Sustainable living is revolutionizing the design and marketing of luxury properties, proving that “green living” is no longer a niche but a mainstream trend.

Remote work redefines luxury

Remote work has fully renovated the way people think about home design. Almost 14 percent of the entire U.S. workforce, approximately 22 million people, are now working fully remote, and most people prefer to work from home at least part-time. The more time people spend in their house, the more they want their house to have all the new perks and look great.

This change has created a boost in demand for homes that are ideal for both living and working. Buyers now seek spacious offices, high-speed internet infrastructure and wellness-focused amenities, such as home gyms and spas.

New features are being introduced into luxury homes, including circadian lighting systems, soundproof rooms, and purified air systems. Buyers are increasingly seeking spaces that promote health, productivity and overall well-being, while also offering the comfort and luxury they expect. This shift is one of the key factors reshaping the luxury market, with more emphasis on functionality alongside opulence.

The luxury real estate market is evolving

With younger generations seeking out homes that reflect their tech-savvy, sustainable and wellness-oriented lifestyles, luxury real estate is becoming more personalized than ever. At the same time, older generations remain a driving force in the market, with a focus on homes that support aging in place and multigenerational living.

This shift is also affecting mid-tier markets, where we’re seeing a rise in prices as wealthy buyers seek to expand beyond major cities. Real estate developers are blurring the lines between luxury and more standard living, introducing high-end design features into more accessible properties. However, while luxury real estate is thriving, this trend also exacerbates the broader housing affordability crisis, making it even more challenging for middle-class buyers to gain a foothold.

As millennials and Gen Z continue to take center stage in luxury homeownership, the industry will have to adapt to meet the needs of these buyers, who demand more from their homes than just luxury; they want spaces that align with their values, needs and ambitions.

With remote work becoming a permanent fixture and sustainability at the forefront, the future of luxury real estate is exciting, and we can expect to see tremendous growth in demand in the coming years.

Lindsey Harn is an agent with Christie’s International Real Estate Sereno and a certified Divorce Real Estate Expert. Connect with her on Instagram and LinkedIn.

Helping clients navigate the battleground of divorce listings

For divorcing couples trying to sell their home in today’s market, certified Divorce Real Estate Expert Lindsey Harn writes, the right agent can make all the difference between chaos and clarity, conflict and closure.

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No one plans for their marriage to end, and no one expects their home sale to get caught in the crossfire. But for divorcing couples, real estate listings can be a battleground.

The real estate market is constantly shifting, and not everyone feels it the same. For divorcing couples, selling the family home can be one of the most difficult and exhausting parts of the entire process.

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In today’s market, buyers are seeking move-in-ready homes and quick turnarounds, making divorce listings less desirable. The condition, timing and success of a real estate listing are extremely important, and without guidance from an expert, clients may miss opportunities and the best possible outcome.

The challenges in a divorce listing

Selling a home is rarely simple, but when a divorce is involved, it can complicate things further. Oftentimes, divorce listings are weighed down by emotions, financial constraints and conflicting partners. As agents, it’s important to recognize how these challenges affect not only the transaction but the people involved.

Deferred maintenance

When going through a divorce, it is easy for the home to become an afterthought. With emotional exhaustion, legal fees and the mental strain of it all, upkeep can easily fall through the cracks, resulting in peeling paint, leaky faucets, outdated fixtures, stained carpets and overgrown landscaping. 

What sellers don’t realize is that those “small cosmetic flaws” are huge red flags to potential buyers. Buyers are evaluating the aesthetics and the care history of the home. These signs of deferred maintenance can send a message that the home is neglected, raising concerns about hidden issues and future expenses. These signs of neglect can drive buyers away before they ever walk through the door.

Repairs and staging

During a divorce, renovations and minor updates like painting a wall, swapping hardware, or decluttering become a conflict and can seem downright impossible. While a well-staged home sells faster and for a higher price, couples who can’t align on a plan or don’t have the emotional capacity to execute one can ultimately delay and impact the sale of the home.

When sellers miss their window to make the home move-in ready, listings can start to stagnate and receive significantly lower offers.

Mismatched goals

Perhaps the biggest challenge lies in navigating both perspectives. One spouse may be eager to move on and list immediately, while the other is still emotionally attached or resistant to selling at all.

Sometimes both parties want to sell, but disagree on timing, pricing or what a “fair deal” looks like. This creates friction that seeps into every decision, ultimately creating uncertainty for potential buyers, who can sense hesitation or conflict and may be wary of stepping into a complicated situation.

This can result in reduced buyer confidence, weaker offers and an uphill battle to get the home sold at its true value.

How real estate experts can help

Real estate agents act as both guides and neutral third-party mediators to help guide their clients through the process. Divorce listings require emotional understanding, market expertise and conflict. Guiding both parties toward their shared goal: a successful sale that serves everyone’s best interest.

Here are a few ways to effectively support clients navigating a divorce-driven sale:

  • Assessing the current condition and market value of the home
  • Offering cost-effective renovations to boost curb appeal
  • Connecting sellers with reliable contractors and resources
  • Setting realistic expectations based on current market trends
  • Managing timelines and help navigate emotional roadblocks

And above all, we lead with compassion and professionalism.

Real estate professionals know this isn’t just a transaction; it’s a turning point in people’s lives. That’s why we prioritize empathy just as much as expertise.

A path forward

No one goes into a marriage expecting it to end, and no one imagines that selling a home could be one of the hardest parts of the divorce. But with the right guidance, it doesn’t have to be.

Real estate professionals aren’t just here to list properties; we’re here to offer solutions during some of life’s most challenging transitions. For divorcing couples trying to sell their home in today’s market, the right agent can make all the difference between chaos and clarity, conflict and closure.

Lindsey Harn is an agent with Christie’s International Real Estate Sereno and a certified Divorce Real Estate Expert. Connect with her on Instagram and Linkedin.

This post was originally published on this site

Better pay and more time off: What agents really want this Labor Day

Do we still want to work like it’s 1999? No, that’s why agents need to ask themselves what they really want their work, life and compensation to look like moving forward, Rachael Hite writes.

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Labor Day is marked by parades, barbecues, and a general sense of relief at the unofficial end of summer. However, the essence of Labor Day is rooted in the struggles of workers who fought for better working conditions, fair wages and reasonable hours. 

As of late, agents have had nothing but commission on the brain, but trying to define what a “fair” wage is for the value agents provide is bittersweet in our post-settlement era, where buyer agents have to prove their worth upfront to earn a paycheck at all.

While the industry is focused on commissions and continuing to make what they made pre-Aug. 17, maybe what we should be focused on is the flexibility that real estate offers and how we can improve our whole lives due to that flexibility.

After all, there’s a good chance there’s not enough business for everyone to be a full-time agent in our New Normal. Last year, the Consumer Federation of America released a report that showed that 49 percent of agents sold one or fewer homes in 2023. And that was before the rule changes.

So if you’re anywhere near that 49 percent or your business is down double-digits like many agents, what will your life look like in the future? How can you continue to support yourself and your family while spending less time closing deals and more time enjoying your personal life?

What if we stopped looking at part-time agents as less than professional and started shifting into the mindset that being an agent part-time can be a fulfilling side hustle (or main hustle) that allows you to work less, close a higher volume of business and win at our new vision of life.

The good news is that it’s 2024, and the modern workspace looks nothing like it did in the 1900s, back in the days of picking up the keys at the listing office and printing out listing books.

These days, four-day workweeks are becoming more prevalent, and technology and effective time management can allow us to complete work as it comes in rather than sitting by the phone 24/7. Maybe these rule changes are a gift in that this shift could allow us to get out of the top-producer-or-bust mind frame (which encourages a high rate of failure) and allow us to get serious about having a realistic career that encourages more work-life balance. 

As the American dream becomes harder to achieve, let’s rethink what our work-life should encompass and how we can get there with less of a hustle culture mentality.

Do agents earn enough?

Most Americans are aiming to earn enough income to be considered middle class, but this always squeezed income bracket is becoming harder to maintain as inflation continues to stifle progress and wages fail to keep up with the cost of basic necessities like food, utilities, child care, senior care and affordable housing.

In 2020, The Pew Reserach Center launched a middle class calculator, and its insights are very helpful for those who are not sure they are making “market rate” income for the job they are doing. It’s more difficult to calculate this for agents because of low inventory and over-saturation of agents in many markets. 

The median age of Realtors is 55, which shows that most of the folks in the business have either been in the business for multiple years or have joined the ranks as a second or third career choice.

The median income for U.S. households is $74,580, according to U.S. Census data from 2022, the most recent data available. According to the National Association of Realtors 2024 Member Profile, the median gross income of Realtors was $55,800 in 2023.

The average agent makes less than the median income required to qualify for “middle class” in America, and one could argue that the labor involved in navigating and closing transactions calls for appropriate compensation of commissions because the work is performed without payment upfront. 

Culture shifts around labor

A 9-to-5 at one employer for 30 years isn’t the only way to make a living anymore. When it comes to rethinking our work life, millennials especially have learned to embrace multiple income streams and career glow-ups. 

Labeled by Gallup as the “job hopping generation,” poor economic conditions have taught millennials to be self-reliant and not to rely on corporate structures for a long-term career.

Working one job for an entire career isn’t realistic anymore. Data shows that staying at a job for long periods of time almost guarantees that you are not being paid a market rate. Forbes reports that some folks are making 50 percent less than their peers by staying at their current jobs too long.

The U.S. Labor Department reports that more Americans are working two or more jobs than ever before, and women are more likely to be working multiple jobs than men.

Younger generations are creating a culture shift with the realization that they aren’t their jobs. They’re more focused on living a good life, working less, and prioritizing self-care and downtime. According to Business Insider, millennials are willing to take a 20 percent pay cut to attain a better work-life balance. 

Rethinking what work should be

The dated practice of a 40-hour workweek does not work any longer, and as our country continues to age, with 1 in 6 Americans 65 or older, it’s just not realistic. This weekend, let’s focus on honoring the evolution of work — from hard labor to flexibility. 

As you sip your beverage of choice this Labor Day, take a minute to appreciate the amazing work that you’ve done and consider how you want to move forward in your life. Ask yourself how much labor is enough and where you will draw the line between hustling and home life. Perhaps taking a step back and rethinking your workweek is one of the major opportunities that will spring up from these challenging times of change.

Rachael Hite is a business development specialist, fair housing advocate, copy editor, and former agent. Rachael is currently perfecting her long game selling forever homes in a retirement community in Northern Virginia. You can connect with her about life, marketing and business on Instagram.

Pre-list market insight underpins Lynn’s agent pitch: Tech Review

The value proposition rests on owners publishing their home to the Lynn user community for feedback on its potential value to the market, but an immature user experience and lack of engagement incentives erodes the value prop.

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Lynn is an off-market property sales solution.

Platforms: iOS, Android
Ideal for: Consumers and agents

Top selling points:

• Direct market feedback
• Interest lists
• Consumer-focus
• In-app communication tools

Top concern(s):

The app comes across as passive in nature, a slow burn with good intent. I like the idea of getting to know what the market thinks of a home, but the app should do more to drive the interaction. I hate the term gamify, but more of it is needed here, as well as an emphasis on UI/UX, especially for a consumer-facing effort.

What you should know

Lynn is a mobile application primarily for consumers, with some agent benefits built in, mainly around lead gen.

The value proposition rests on owners publishing their homes to the Lynn user community for feedback on its potential value to the market. They can solicit feedback from the Lynn community on house color, landscaping, kitchen layout or whether or not the deck needs replacing, all under the auspices of maybe selling it.

The process starts with claiming your home once the app is installed, but I was unclear on the current verification process. For now, plans are in the works post-launch to use license photos and GPS photo verification.

Buyers use Lynn to make lists highlighting liked homes in the area, and sellers can use the list function to keep track of those who expressed interest in their homes.

An Attom data integration helps with an estimated value determination, though the seller can merely adjust that as they see fit, a sort of “make me move” function.

There’s a direct communication path between potential sellers and buyers, which I like a lot. There is zero reason these parties can’t be in direct talks with one another, even during an actual deal. And that is a potential issue in terms of the current way of doing things.

In short, listing agents may not be psyched to pick up a client who has already, in some ways, supplied the market with data about moving, especially “the why.”

There is an entire cottage industry in the space about seizing on life milestones for the benefit of a better deal, like deaths and divorces. Oh, and degrees, meaning a child may be leaving the house after high school or college or whatever. I’ve never liked this lead-gen tactic and find it pretty terrible. Lynn is not encouraging this — I’m just ranting.

An owner who uses the “announce home” feature means they’re more likely than another to sell soon and are actively seeking feedback. A visual icon system on Lynn’s map search indicates such intent and notifies viewers of new content on a home, the number of interested buyers and other such app activity.

In its current state, the icon notification system is a bit clunky. The alerts pile up around a home pin, making it visually cumbersome and requiring the user to remember what color means what. A simple universal notification will suffice because the user will act on it anyway. It’ll be cleaner and more modern.

On that note, the UI does need work. But, I give new apps leeway here, as functionality and sales should trump front-end design at first. Tweaks are needed, though, as the app feels overly social media-inspired. Dated confetti bursts and a somewhat uninspired experience didn’t engage me in our demo. I’d look to fintech apps for influence and aim for a more uniform content delivery.

Agents are pulled into Lynn based on their contact count and, thus, the potential to reach more consumers. It’s a scaling tactic, which I understand, but it means a person who doesn’t manage their CRM well might have an advantage to being recommended when the app asks them about representation. Rest assured that the size of a database does not equate to quality. Most agent databases are, maybe, 10 percent up-to-date.

The Lynn team would be smart to reach out to Revaluate to re-sell database cleansing prior to sign-up.

There’s certainly a Nextdoor vibe to Lynn, but at least this app invites the Karens to comment on the look of your azaleas this season. It could benefit by giving its homeowners access to relevant market data based on their location. A partnership with RealReports, which Lynn could upsell, would be a nice touch for sellers wanting to know more about how their home and for buyers, too.

I don’t at all question Lynn’s intent to put the pre-marketing phase of a sale on the seller, which is where I think this app is going to go if Percy.ai and DropOffer are any indication of what’s possible in this niche. Revive is a close competitor, too, minus the social outreach functionality.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.