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Agents and brokerages who are customers of both Lone Wolf and Follow Up Boss no longer have to worry about separate logins or jumping between applications thanks to a new partnership announced by the popular software brands.

The companies have agreed to an integration deal that will allow users of Follow Up Boss to send marketing data,  transaction insights and other critical client data directly into the advanced business tools of Lone Wolf Foundation. Such partnerships have become more common, with internal studies showing that customers of one company tend to favor one system for multiple business uses.

“Our mission has always been to empower real estate professionals by providing tools that simplify their daily operations and allow them to focus on what they do best,” Lone Wolf Technologies CEO Jimmy Kelly said in statement.

“This partnership represents our commitment to open, collaborative solutions that bring value to all agents, brokers and teams,” Kelly added.

Lone Wolf Foundation is a refresh of the company’s enterprise software, intended to reflect the user habits, experience demands, mobility and AI expectations of the fast-moving agent and tech-savvy real estate consumer.

While Lone Wolf’s CRM, Relationships, boasts a solid user base, the company realized that Follow Up Boss is also a popular alternative, and vice versa for the needs of Follow Up Boss users.

These partnerships are ultimately rooted in efficiency for each company’s user base. Now, instead of manually entering or using various conduits and workarounds to send data from one system to another and back again, deep integrations like this can greatly enhance data integrity, usage efficiency and user convenience.

Follow Up Boss co-founder Dan Corkill said that integration is a key component of the company’s user experience model. It also helps software companies scale and can promote each one to the other’s customer base, among other benefits.

“We’re always looking for ways to enhance our user experience and this partnership will help our mutual customers boost their efficiency and enable them to leverage additional solutions all in the same platform they’re working in every day,” Corkill said.

Follow Up Boss is owned by Zillow, which acquired it in 2023. It’s not exclusive to Zillow customers.

Lone Wolf recently announced it will be phasing out another CRM product in its den, Lion Desk, acquired in 2021. Kelly stated in a recent interview with Inman that while they gleaned important feature designs and user behavior data from the product, it simply didn’t fit the company’s new direction.

“This is not a decision we take lightly,” Kelly said. “It’s been part of our family for a few years now, but when we got into LionDesk we learned, unfortunately, that it wasn’t going to fit the need of that longer-term vision.”

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Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Real estate software startup Goby Homes has formally launched its flagship real estate software solution, a product “designed to improve the transparency, document management and security of residential real estate transactions,” according to a June 4 statement.

Augmenting the company’s announcement is the National Association of Realtors naming founder Terrence Nickelson as the recipient of its iOi Innovator of the Year Award. This year’s award will be presented at the 2025 Realtors Legislative Meetings, taking place May 31 through June 5 in Washington, D.C.

Previous iOi Innovator awardees include Pritesh Damani, chief technology officer at The Real Brokerage; Inés Hegedus-García, managing partner at Avanti Way Realty; and Kathleen Lappe, CEO of DirectOffer.

“Receiving the Innovator of the Year award is a tremendous honor,” Nickelson said. “It reinforces my belief that while technology plays a crucial role in streamlining processes, in the real estate industry, particularly when dealing with our clients’ most significant investments, there’s truly no such thing as a completely ‘end-to-end’ platform driven solely by artificial intelligence.”

Inspiring the creation of Goby Homes is the pace at which real estate deals fall through before closing. While the reasons are many, increased transparency and more multi-party collaboration on how to address common transaction challenges can only help. The company summarizes its value proposition as “introducing alignment, visibility, and structured collaboration to every transaction.”

“Despite countless tools available, transactions still fall apart because key information gets missed, roles and responsibilities are unclear, and real-time transparency is almost nonexistent,” Nickelson said. “Without a shared source of accountability, confusion builds, leading to friction, a poor client experience, and ultimately, fallout.”

Nearly 760 home sales collapse every day, totaling a quarter of a million per year, according to Goby Homes. Redfin reported in May that “Roughly 56,000 U.S. home-purchase agreements were canceled in April, equal to 14.3 percent of homes that went under contract that month.”

Additionally, Goby Homes has found that digital security remains a major risk throughout the lifecycle of a common home sale, due in part to fragmented communications spanning email, text and other transaction systems. While wire fraud is always a risk, so is long-term data risk and the spilling of personal financial information into the coffers of bad actors.

The product’s centralization of all transaction information can help alleviate security risks by ensuring a single, secure hub is the only landing spot for deal point documents, terms and workflow.

In addition to NAR’s recognition, the National Fair Housing Alliance (NFHA) presented Nickelson the “Innovation Impact Award” at the 2025 Responsible AI Symposium. He was also a panelist at Inman Connect Miami, on stage for a session entitled, “Built for Real Estate: Tech Solutions That Deliver Results.”

Goby Homes is a member of the second cohort of fledgling companies being supported by Equity Angels, a woman-founded and -led organization focused on equitable access to financial and entrepreneurial resources. A member of its first cohort, Upfront, recently acquired MoxiWorks’ backoffice product, MoxiBalance. It will be rebranded as Vero.

Email Craig Rowe

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

In a partnership desperate to be described by a geology pun, BeachesMLS has hired software company Solid Earth to provide an enhanced, agent-facing interface to its front-end productivity experience, according to a May 30 statement sent to Inman.

More than 40,000 agents in the Broward, Palm Beach and St. Lucie markets of South Florida will now have access to the augmented, data-driven dashboard.

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An Inman Innovator Award winner, Solid Earth’s software rests on top of the existing BeachesMLS solution with a single sign-on serving as a rapid conduit to common content, separate logins, data tools, documents and even personalized member financial reports, news and trends analysis. It also confirms system integrity by ensuring every login is unique to the user.

BeachesMLS is a proven technology-driven association consistently partnering with technology firms to improve the way its members interact with the data that dictates their business. It linked up with hyperlocal content marketing solution Local Logic last year and, upon the onset of the COVID-19 pandemic, was one of the nation’s first organizations to organize a “virtual open house week” to encourage market activity.

About its latest software selection, Dionna Hall, CEO at BeachesMLS, said that what helps Solid Earth rise above other vendors is its focus on the needs of individual members as opposed to offering a solution that assumes all members work the same way.

“The ability to have different tiles for different member types and the capacity to dial into specific member specifications ensures a personalized experience tailored to each individual,” said Hall, CEO at BeachesMLS. “We’re excited about our alliance with future innovations that will keep us ahead of the curve. And the single record system, where every user has one ID and login, eliminating multiple logins, vastly improves efficiency and security. Solid Earth is not just a technology provider, they’re a partner in empowering our Realtors to excel.”

The software is scaling quickly, according to the company, taking on more than 170,000 users in less than a year. It expects to onboard another 100,000 “in the coming months,” according to the release.

“Our mission is simple: to create one record for every human with a real estate license in the U.S. — making life easier for real estate professionals and the Associations that support them,” said Rebecca Pearson, vice president of marketing and communications at Solid Earth, in the statement.

In lieu of internal coding expertise or the political wherewithal needed to test members’ tolerance for new fees, MLS executives often turn to software providers to remedy frontend user experience challenges and frustrations.

While many MLS administrative interfaces were suitable for use and reflective of software trends a decade or more ago, the inability to keep pace with the rate of technological change and consumer search trends has become an industry-wide source of contention.

Some associations are quicker than others to tackle members’ ire by identifying software partners like Solid Earth to fill in the ever-widening gaps. Still, consumer-led technology continues to create an immeasurable impact on how real estate functions; thus, without a finger perpetually pressed to the pulse of what’s wanted and asked for by buyers and sellers, MLSs will remain stigmatized, as will those who pay to keep them operating.

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