100% Commission Real Estate Brokerage · Dallas–Fort Worth, TXIn DFW the builders set the price, the Fed sets the rate, and the board just merged. The one thing you can set is what your brokerage takes.
On a typical Dallas County sale, a 70/30 split takes $2,754. In Frisco, $5,480.
Here it’s $200 on both.
Dallas and Fort Worth don’t move together, and neither do Frisco and Oak Cliff. Builders put up more new homes here than in any metro in America and buy down rates to sell them, so your resale listing competes with a model home on every corner. A relocation buyer arrives with a corporate deadline and leaves with one. The work is real. What you can’t know is which half of the metro shows up this month, or whether the builder on the corner buys down rates again.
Nobody gets into this business for the certainty. The stress isn’t the work; it’s that so much of what decides your year is decided by a builder in Frisco, a headquarters announcement, or a relocation deadline somebody else set. A brokerage can’t fix that. It can at least not add to it, and many do: a cost that rides every swing with you, a broker you’ve met once, a check that waits on the back office.
So let the brokerage be the boring part. Texas Ally has sponsored agents across Texas on the same flat fee since 2012, through the 2018 rate climb, the 2020 scramble and the 2022–24 reset, which makes it the closest thing to a constant this business offers. Juston Martinez, the managing broker, publishes his direct line, 512.586.6920; a full-time office backs every agent in the state; your NTREIS access through MetroTex or ARBoR starts the day you’re onboarded. Call him before you fill out anything.
One plan. $99 a month. Everything below is included.
The whole cost of your brokerage, and what it buys. No tiers, no cap to buy your way out of, nothing that scales with your commission.
Platinum · every Texas market
$99/mo
+ $200 per sale · $50 per lease
No split. No cap. No franchise fee. No desk fee. No tech fee. The only add-on is a small E&O charge on sales above $900,000.
On a typical Dallas County sale, a 70/30 split takes $2,754. In Frisco, $5,480. This takes $200 on both.
Newly licensed? Your first five deals run on Guided Start or Mentorship, then you graduate to $200 automatically.
The $200 comes off at closing. The rest is yours the same day, by check or direct deposit.
Client rebates, referral fees and your own deals, all at the same flat fee.
Before closing, every file. Quick turns in office hours; the broker himself after hours.
25,000+ Texans a month use our site. Leads are statewide and exclusive to the agent who claims them.
7,992 neighborhoods, 16,340 HOAs and the demographics behind them, built in-house for your buyers and sellers.
A CRM rebuilt around Texas agents, a back office for disbursements and compliance, Dotloop and zipForm for signatures. AI file checks in development.
Sixteen markets, agent-to-agent referrals, trainings on the calendar, collateral ready to go, and a Spanish-speaking office.
An infill developer, a land specialist and a former teacher turned producer, for your first five deals and after, if you want.
Everything else, from E&O to the vendor network, is on the benefits page →
Sponsoring Texas agents since 201212,000+ closings, billions in volume300+ agents in sixteen Texas markets
What a 100% commission brokerage costs in Dallas–Fort Worth
Twenty counties, one MLS, and a wider spread of prices than anywhere in Texas. A split takes a different bite on every street. $200 takes the same.
Frisco’s 75035 is the largest owner-occupied ZIP in the Metroplex at $609,000, with Grand Prairie (75052) at $307,000 and Burleson (76028) at $327,000 close behind in size. Highland Park and University Park pass $1.6 million, Southlake $1 million, Preston Hollow $930,000. The typical home across Dallas County’s 80 ZIPs is about $306,000 (U.S. Census ACS 2024); across Collin County’s 30 it’s $452,000. A 70/30 split scales with every one of those numbers: $2,754 off a typical Dallas County closing, $5,480 off a Frisco sale, $15,360 off one in Highland Park, and the work in between was the same showings and the same contract. On a flat fee, every one of those closings costs you $200.
At Texas Ally you keep $2,554 more on the typical Dallas County sale and $5,280 more in Frisco. Still, the number that matters is yours: twenty closings a year at a split is roughly $55,000 gone in Dallas County and $81,000 in Collin; at a flat fee it’s $4,000. Two minutes in the calculator below, with your own production, settles it before you talk to anyone. The alternative is another year of builder incentives and relocation deadlines, and handing off a third of each one.
The market will keep moving the way North Texas does, a different direction in every one of its twenty counties. What Texas Ally takes won’t move: $99 a month you can budget, $200 a closing you can see coming, and a managing broker whose number hasn’t changed. You keep your board — Texas Ally is a member broker of MetroTex, roughly 40,000 REALTORS® after its 2025 merger with the Collin County board and the majority owner of NTREIS, and of the Arlington Board of REALTORS®, 3,000+ members since 1949 — and your NTREIS access carries over with dues still billed to you directly. Which leaves you one variable to manage, the one you were already managing: closing.
Where this applies: MetroTex’s territory runs twenty counties since the merger, from Grayson on the Oklahoma line down to Navarro and out to Hood and Parker, and NTREIS covers all of it. So the same $99 and $200 covers Dallas, Tarrant, Collin, Denton, Rockwall, Kaufman, Ellis, Johnson and the rest — Highland Park, Preston Hollow, Oak Cliff, Frisco, Plano, McKinney, Allen, Prosper, Southlake, Keller, Arlington, Mansfield, Grand Prairie, Burleson, Flower Mound, Little Elm, Weatherford, Granbury and Sherman — on one subscription, whether you join through MetroTex or ARBoR. Commercial work adds NTCAR alongside. Our own directory tracks 5,153 HOAs across those twenty counties, more than any other market in Texas, which is where your resale-certificate questions start.
How to switch your sponsoring broker in Dallas–Fort Worth
- Call Yamila at the office, 512.763.2559, with last year’s closings. She’ll walk you through the program and the math for your production, not the average.
- Request the sponsorship change in the TREC REALM Portal. We accept it the same day; MetroTex or ARBoR moves your NTREIS access.
- Close your next deal, pay $200, keep the rest.
Texas Ally in Dallas–Fort Worth is one market of a statewide 100% commission brokerage. See all Texas markets, the plans and pricing, or the recruit FAQ.
Real agents, real results at Texas Ally
Run the numbers: split vs. flat fee
Free tools for Texas agents, including agents who never join us.
Keep the next one.
All of it.
One conversation with Yamila at the office, 512.763.2559. Then you decide.
Dallas–Fort Worth 100% commission FAQ
What DFW agents ask before they move their license: which board after the merger, what a closing actually costs here, builder deals, and who picks up the phone.
CCAR merged into MetroTex. Which board do I join, and do I keep NTREIS?
MetroTex absorbed the Collin County Area REALTORS® in 2025, so former CCAR members are MetroTex members now and NTREIS didn’t change. Texas Ally is a member broker of MetroTex and of the Arlington Board of REALTORS®, so you can hold either one; both put you on NTREIS. Your membership and MLS subscription carry over with the sponsorship change, and the board keeps billing dues to you directly. Our MetroTex guide covers dues, NTREIS access and how to transfer.
What does a typical DFW closing cost me here versus a 70/30 split?
A flat $200 per sale and $50 per lease, plus the $99 monthly membership. On the typical $306,000 Dallas County home a 3% side is $9,180: a 70/30 split sends $2,754 to the brokerage, Texas Ally takes $200. On a $609,000 Frisco sale the split takes $5,480; on a $1.7 million Highland Park sale it takes $15,360. We take $200 on all three. No cap, no desk fee, no franchise fee; the only add-on is a small E&O fee on sales above $900,000.
What happens in a slow month?
You pay $99, and the broker still picks up. The fee is the same in a dead month and a good one, so it’s something you plan around rather than find out about at closing. If you close fewer than two deals a year, a percentage arrangement really is cheaper, and Juston will tell you so on the phone.
I work both sides of the Metroplex. Do I need anything extra to list in Tarrant County?
No. NTREIS covers Dallas, Tarrant, Collin, Denton and the counties around them, so a Fort Worth listing and a Plano listing live in the same system on one subscription. If your business is centered in Arlington, Mansfield or the mid-cities, ARBoR is the natural board; if it’s Dallas or Collin, MetroTex. Either way you’re on NTREIS, and Texas Ally is a member of both.
Most of my business is new construction in Frisco, Prosper and Celina. Anything different on builder deals?
Nothing on the brokerage side. Builder co-ops, bonuses and incentive-funded commissions pay out like any other closing at the same flat $200, which matters here more than most places: a split takes 30% of the builder’s bonus too. Register your buyer with the builder the way you always have; the review team checks the builder contract and addenda before you sign like any other file.
I do some commercial. Is that a different brokerage or a different fee?
Neither. Commercial deals close at the same flat fee. Texas Ally is a member of the North Texas Commercial Association of REALTORS®, which runs no MLS but sits alongside your residential board for the network, education and advocacy. Our NTCAR guide explains what it is and isn’t.
How do I change my sponsoring broker in Dallas–Fort Worth?
Request the sponsorship change in the TREC REALM Portal; we accept it, usually the same day. Tell MetroTex or ARBoR so your NTREIS access moves with you. If you have active listings or pending contracts, call Juston first so nothing gets interrupted. He’s in Austin, three hours down I-35, and he answers 512.586.6920 himself.