by Matterport Editorial Team | Jun 23, 2025 | Industry, News Feed
The real estate landscape is evolving, and artificial intelligence (AI) is at the forefront of this transformation. For residential real estate agents, adopting the latest technology is no longer optional — it’s essential. AI in real estate isn’t just a passing trend; it’s redefining how agents showcase properties, engage with clients and close deals faster than ever before.
Why AI in real estate matters
AI in real estate brings sophisticated tools that automate time-consuming tasks, enhance property presentations and offer data-driven insights. For real estate agents, this means more efficient workflows, higher client satisfaction and ultimately, more closed deals. Here’s why AI is becoming an indispensable ally for agents:
- Enhanced productivity: AI automates property measurements, listing descriptions and client recommendations, saving hours of manual work.
- Better client service: Tailored recommendations and rapid responses improve the overall client experience.
- Winning marketing strategies: AI-driven tools create polished, professional property presentations that make listings stand out.
As AI continues to develop, agents who adopt these tools now will gain a competitive edge in an increasingly tech-driven industry.
Leading the AI revolution in 3D
Among the leaders driving this innovation is Matterport, with its cutting-edge Property Intelligence tools designed to revolutionize how residential agents market and sell homes. Matterport has long been renowned for its ability to create immersive 3D virtual tours through its digital twin technology. But with their latest suite of AI-powered Property Intelligence tools, they are setting a new standard for how homes are marketed.
Here’s how AI is empowering real estate agents with smarter solutions:
- Immersive virtual tours: Create true-to-life digital representations of properties that buyers can explore in full detail.
- AI-powered insights: Automatically generate room names, property dimensions and accurate measurements in seconds.
- Compelling descriptions: Craft professional-grade property descriptions in moments, optimized for search engines and tailored to attract buyers.
But there’s one specific feature you absolutely need to know about…
The jaw-dropping Auto-Defurnish Tool
A standout AI innovation for 3D tours is the Auto-Defurnish Tool. This AI-powered feature automatically removes furniture and personal clutter from a 3D tour with one click, presenting a clean, blank canvas. For residential agents, this tool is a game-changer:
- Maximizes buyer imagination: Buyers can more easily envision their personal style in the space.
- Simplifies property prep: Skip costly and time-consuming physical staging or decluttering.
- Removes barriers: Overcomes objections from buyers who struggle to “see past” current furnishings.
The Auto-Defurnish Tool empowers agents to present properties at their best, driving buyer interest and faster decision-making.
Additional tools driving value for real estate agents
AI-powered tools extend beyond visual enhancements, offering agents a complete toolkit to streamline their operations:
- Auto-generated descriptions: Save time by letting AI craft polished, SEO-friendly property descriptions that highlight a property’s best features.
- Auto-measurements and room labels: Provide precise property dimensions directly within 3D tours to help buyers make informed decisions without additional inquiries.
- Data-driven marketing: Leverage AI insights to tailor your strategies for maximum engagement and outreach.
All of these value-add features work seamlessly together to simplify your workflow and create an exceptional experience for your clients.
Start your AI journey today
For real estate agents looking to future-proof their business, the time to act is now. AI is no longer a luxury; it’s a necessity to stay relevant and competitive. With tools like Matterport’s Property Intelligence suite, you’ll not only save time and effort but also unlock new levels of client satisfaction and professional success.
Transform your approach to real estate marketing. Explore Matterport’s AI-powered real estate solutions today and revolutionize your business. Explore AI-powered solutions now.
by Matterport Editorial Team | Jun 9, 2025 | Industry, News Feed
Virtual property tours have evolved from simple slideshows to immersive, high-tech experiences. Today, true 3D tours, like those powered by Matterport, are redefining how properties are showcased, leaving traditional 360 walkthroughs behind. But what makes a 3D tour truly three-dimensional, and why does it matter?
What Sets Real 3D Apart
Real 3D tours don’t just capture a space visually; they digitize it completely, allowing viewers to explore height, width and depth with precision. Unlike 360 walkthroughs — which rely on stitching flat, panoramic images together and lack spatial accuracy — true 3D tours use advanced infrared-equipped cameras or AI to measure and capture the physical environment. The result? Immersive, to-scale models that offer a seamless, lifelike experience of walking through a property.
Matterport takes this depth to the next level with its “digital twin” technology, recreating properties in precise detail. Even simple 360 cameras or smartphones can be used to produce 3D tours through their cutting-edge software, making this advanced capability widely accessible.
5 benefits of Matterport 3D tours
For real estate agents, real 3D tours present unmatched advantages across marketing, sales and client satisfaction.
1. Stand out with innovative marketing
Offering a 3D tour instantly elevates your listings. These tours make a strong first impression, driving engagement and expanding online visibility. Integrating Matterport’s high-quality digital experiences can even improve your SEO rankings, ensuring your properties get noticed by more buyers and sellers.
2. Generate more leads, sell faster
Matterport 3D tours consistently drive up to 300 percent more engagement compared to static photos. The immersive nature of these tours attracts buyers, increases inquiries and often results in faster sales.
3. Reach buyers anytime, anywhere
Whether your buyers are international investors or local families with packed schedules, Matterport tours provide around-the-clock access to properties. 3D tours allow buyers to thoroughly explore homes from anywhere, helping them make confident decisions faster.
4. Achieve higher selling prices
Data shows homes listed with 3D tours can sell for up to 9 percent more and close 31% faster. A true-to-life experience helps buyers connect emotionally, envision potential and feel comfortable making competitive offers.
5. Save valuable time
By enabling buyers to pre-qualify themselves, real 3D tours reduce time wasted on unsuitable showings. Agents and sellers can focus on serious buyers, streamlining the sales process and minimizing disruptions.
How to choose the right 3D tour
Not all “3D” tours are created equal. Here’s a quick checklist for evaluating tour providers to ensure you’re getting true 3D technology that delivers real value for your business:
- Does the tour provide a seamless, smooth walkthrough experience?
- Does it include advanced features like a dollhouse view and auto-defurnish?
- Are assets like listing photos, floor plans and videos included?
- Can the provider distribute tours to major platforms like Homes.com or the MLS?
Matterport checks all these boxes, pioneering the industry with its AI-powered 3D digital twins and user-friendly features.
Elevate your real estate marketing
Real 3D tours with Matterport don’t just showcase properties; they transform how buyers experience them. By offering immersive, accurate and cutting-edge tools, you’ll stay competitive and deliver exceptional value to clients.
Elevate your listings today — start with a free Matterport account and see how digital twins can revolutionize your marketing strategy.
by Matterport Editorial Team | Aug 15, 2024 | Industry, News Feed
Learn how these leaders of the fastest growing brokerage in the state of Michigan maintain their commitment to agent quality and organic growth.
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After launching a boutique brokerage in 2013, co-CEOs Eric Walstrom and Alex Irrer joined @properties Christie’s International Real Estate REMI in 2021. Since then, they’ve increased their sales volume tenfold, opening eight offices in the state of Michigan. In the process, they’ve focused on maintaining their boutique brokerage culture and high level of service to both agents and clients.
According to the broker-owners, the industry is headed in the direction of agent quality over transaction-based service. Find out how they combine rapid organizational growth with a commitment to exceptional agent performance.
Name: Eric Walstrom and Alex Irrer
Title: Co-CEOs
Experience: 19 years (Walstrom), 14 years (Irrer)
Location: Michigan
Brokerage name: @properties Christie’s International Real Estate REMI
Rankings: No. 6 brokerage in Michigan on sales volume
Team size: 189 agents
Transaction sides: 1,920
Sales volume: $1,100,000,000
How did you choose your brokerage?
We chose @properties Christie’s after two years of meeting with every single brokerage in the state of Michigan and a few outside the state, to understand each brokerage’s value proposition and how they would fuel our agent and brokerage growth. Most brokerage’s “value” was a better deal, their size/market share, or established brand.
The offering from @properties Christie’s was different right from the first meeting. They focused on the agent and client experience above all else. Their “value” of technology, marketing and culture were tools an agent and our brokerage could actually use to help grow their business.
Finally, it was the amazing people in leadership that swayed our final decision. This business is all about people/relationships and we felt a very genuine comfort in the people who were leading the brand.
What do you wish more people knew about working in real estate?
We wish more people knew the courage and risk it takes to become a full-time real estate agent. There are not many current professions that are 100 percent commission where you have to earn the business every single day.
What’s your top prediction for the future?
We believe the brokerage industry will separate into something that resembles the current mortgage industry. There will be a large acquisition/merger by one of the portals (Zillow, Realtor, Redfin, Homes.com) of a large, nationwide brokerage franchise. When that happens, you will have a clear distinction between the “portal agent” and a local brick-and-mortar agent in terms of level and cost of service.
Tell us about an epic fail you’ve experienced since you’ve been a broker
Shortly after we created the company, we recruited an agent who did not fit our core values but was a top-performing agent in the market. Our failure was not removing the agent from the brokerage sooner than we did.
The top agent stunted our growth and ability to attract other high-performing agents. Once we finally decided to remove the agent, a flood of growth occurred. We learned to protect our core values and culture above production and rankings.
What makes a good leader?
A good leader is an exceptional listener, understands change creates opportunity and remains calm throughout significant change.
Email Christy Murdock
by Matterport Editorial Team | Aug 2, 2024 | Industry, News Feed
The multi-family residence sold on July 31 for $21.5 million. The couple purchased the home in 2011 for $12.7 million.
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New York developer Jeffrey Levine and his wife, Randi Charno Levine, U.S. ambassador to Portugal, have sold their Greenwich Village townhouse for nearly $22 million, the New York Post reported Thursday.
According to Zillow, the property at 81 Barrow Street in the West Village neighborhood of New York, is no longer on the market. The multi-family residence sold on July 31 for $21.5 million. Limited details were available for the listing.
The couple purchased the 4,925-square-foot, three-story residence in 2011 for $12.7 million.
The townhouse was built in the early 1850s by James Vandenbergh, the master mason tasked with the construction of the Trinity Church. The historic residence features an Italianate Style with paneled roof cornice, ironwork and a rusticated basement, according to historical marker database HMdb.org.
An 81 Barrow Street plaque by the Bedford Barrow Commerce Block Association that once sat on the property read “This house is the lone survivor of a row of three built on Trinity Church Land.”
Levine’s sale of the Greenwich Village property isn’t the only reason that he’s making headlines. As the founder and chairman of real estate company Douglaston Development, Levine has a long list of developments underway.
In June, The Real Deal reported Douglaston’s purchase of a 90-unit rental building on the Upper East Side of The Bronx at 1450 Third Avenue. The company purchased the property from longtime owner Majorie Nesbitt for $114.5 million.
Levine’s plan for the rental building includes the construction of a 39-story, 478-foot-tall building with 72 units at 175 East 82nd Street.
CetraRuddy Architecture is designing the project, which will include retail locations on the ground floor, parking on the second floor, and apartment units on the residential floor. Amenities will include a swimming pool, yoga studio, and a media room, according to PincusCo.
Email Richelle Hammiel
by Matterport Editorial Team | Jul 31, 2024 | Industry, News Feed
The waterfront homes was first listed for $53 million in January and discounted to $39 million in April. The new owner will need to do extensive work since the interior has been stripped of all finishes.
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Ye, the rapper formerly known as Kanye West, has found a potential buyer for his half-finished Tadao Ando-designed home in Malibu, The Real Deal reported on Tuesday. The pending deal made it the priciest property under contract last week in LA County.
In January, Ye put the waterfront property on the market for $53 million with Jason Oppenheim of The Oppenheim Group. By April, the asking price was cut to $39 million.
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Whoever ends up taking ownership of the property will need to do extensive work on it since the home has been stripped of all its interior finishes, the listing description notes.
Spanning about 4,000 square feet inside the home, the property also includes about 1,500 square feet of outdoor decks. It includes four beds and five baths, and boasts ocean views from every room. The home was constructed out of concrete and steel reinforcement with AD100 architecture firm Marmol Radziner.
After Ye bought the property in 2021, he reportedly went on to tear out several of the home’s components in a renovation, like windows, doors and wiring, but was unable to see the project through to completion. The rapper was also sued by one contractor who was working on the home for alleged brutal working conditions that included working 16-hour workdays and sleeping on the floor near open insulation.
The property was the priciest home to go under contract between July 22 and July 28, according to the Eklund Weekly Luxury Report LA. The report tracks all signed contracts in the MLS listed above $4 million in LA County.
A total of 16 contracts were signed during the week that ended July 28, down from 19 the previous week.
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Email Lillian Dickerson
