by Maris Callahan Messervey | May 20, 2025 | Industry, News Feed
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you.
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Your online presence is your first impression, and it takes more than uploading your headshot and hoping your brokerage website does the heavy lifting.
Your digital presence isn’t just your online business card; it’s how clients, friends-of-friends and complete strangers decide if you’re someone they’d trust to help them make one of the biggest financial decisions of their lives.
TAKE THE INMAN INTEL SURVEY FOR MAY
Whether you’re just getting started or circling back to clean things up, here’s your go-to checklist to set up your digital profiles the right way from the start.
1. Start with an audit: Google Yourself
Let’s be real — if someone recommends you, the first thing that person is going to do is Google you. So, do it yourself first.
What comes up? Your LinkedIn profile from five years ago? Your wedding announcement from 2015? A college blog you forgot existed?
Take a minute to check what other people are seeing when they search your name. Make note of what you’d like to update, clean up or build out to take control of your online presence.
2. Level up your LinkedIn
Yes, people do check LinkedIn — even for real estate agents.
They might not spend the time scrolling and socializing on LinkedIn that they do on Facebook and Instagram, but it’s one of the first things that comes up when someone searches your name.
Make sure your profile is up to date with a recent professional headshot, a headline that goes beyond just “real estate agent” (such as: “helping [city] buyers and sellers navigate their next move with ease”), and fill out your “About” section with your most recent professional bio and links to your website and any other social media profiles where you’re active.
A strong LinkedIn profile helps build credibility, especially with relocation clients and professionals who live on LinkedIn more than Instagram.
3. Optimize your Instagram bio
Think of your Instagram bio like your 15-second elevator pitch.
It needs to include your full name, what you do, who you help and what city you live and work in (it’s shocking how many bios skip this!).
It’s also a best practice to include how to contact you, either by linking to your website, phone number or a DM-friendly CTA.
4. Clean up your Facebook
Your personal Facebook profile will be found — so make sure it looks how you want it to.
That doesn’t mean you need to start blasting business posts on your personal page. But it does mean you should make sure your profile picture looks like you today, add your business and tag your brokerage or Facebook business page in the About section, and adjust your privacy settings if you don’t want certain posts to be public.
You can also pin a post or update your cover photo with information about your real estate business.
5. Claim (or update) your Google Business Profile
This is one of the most overlooked things new agents forget to do.
A Google Business Profile helps you show up in local searches and builds trust with people who are looking for an agent nearby.
Make sure to:
- Claim your profile (or ask your brokerage if they have one you can be added to)
- Add your headshot or professional photo
- Fill out your contact details
- Share a short bio about the work you do
- Start gathering reviews as soon as you can
6. Update your email signature
This one is easy to overlook, but your email signature shows up on every single email you send.
It should include your full name and title, your phone number, email address, website link and social media icons/links for the platforms you actually use.
7. Brand your first posts intentionally
Before you start posting listings and getting down to business, post a quick “who you are and who you help” introduction.
Let your friends, family and network know you’re in real estate, who you work with, and how they can refer you.
Need ideas?
- A selfie or brand photo with a caption about why you decided to get into real estate
- A post sharing your local market specialty and how people can contact you
- A fun “5 Things About Me” post that mixes personal and professional
This isn’t just content — it’s positioning. It sets the tone for how people think about you from Day 1.
8. Start building local authority
Don’t just post about being a real estate agent. Post like you live in your community.
Share your favorite coffee shops, parks or restaurants; highlight local events or small businesses; and be sure to celebrate clients or share real estate tips specific to your market
This keeps you top of mind with people who aren’t actively buying or selling — yet.
9. Review monthly and adjust as you go
Your online presence isn’t something you “set and forget.” Block 30 minutes on your calendar once a month to check in and do some online housekeeping. Google yourself regularly to make sure nothing weird pops up, update your bio if your focus shifts, and add new photos or content to keep things fresh.
Your digital presence is your storefront, and it’s open 24/7. Make sure it’s working for you, not against you.
Because when someone thinks, “I need a real estate agent,” your name should be the one they see everywhere and actually want to reach out to.
Maris Callahan Messervey is a national social media coach, mentor, media-trained public speaker, and founder of Social Broker. Connect with her on LinkedIn or Instagram.
This post was originally published on this site
by Maris Callahan Messervey | May 5, 2025 | News Feed
Affordable Housing in Corpus Christi
Why affordable housing matters when buying a home in Corpus Christi
For many first-time and budget-conscious buyers, the biggest challenge isn’t finding a home you like—it’s finding one you can comfortably afford while still qualifying for a mortgage. That’s where affordable housing in Corpus Christi becomes more than a buzzword. In practice, it means understanding local price patterns, knowing which neighborhoods and property types tend to be more attainable, and using Texas and Corpus Christi–area programs that can reduce upfront costs.
Corpus Christi is a coastal market with a mix of entry-level inland neighborhoods, established mid-century areas, and waterfront communities that can quickly push prices higher. Seasonally, buyer activity often increases in spring and early summer (when families prefer to move), while late fall and winter can sometimes bring less competition. Whether you’re searching for cheap homes in Corpus Christi or simply aiming for a smart, sustainable payment, the right strategy usually combines (1) financing prep, (2) realistic home search filters, and (3) down payment/closing cost assistance where you qualify.
What “affordable” looks like in Corpus Christi (and why it varies)
Affordability is personal: it depends on income, debts, credit score, down payment, and today’s interest rates. Two buyers can look at the same sales price and have very different monthly payments.
In Corpus Christi, affordability also varies by location and property type. Condos and smaller single-family homes may price lower, but condos can come with HOA dues that affect your debt-to-income ratio. Older homes may be cheaper upfront but may require more repairs, which matters because lenders and insurers can be cautious about roof age, electrical panels, plumbing condition, and overall habitability.
Green flags that often signal a more affordable purchase
- Homes that qualify for standard financing (FHA/VA/USDA/conventional) without major repairs.
- Reasonable property taxes and insurance quotes verified early in the search.
- Neighborhoods with steady sales activity (not overly volatile) and manageable HOA rules.
Red flags that can turn a “cheap” home into an expensive one
- Deferred maintenance: aging roof, foundation concerns, outdated wiring, active leaks, or visible mold.
- Hard-to-insure properties or zones where windstorm coverage is costly or limited.
- Unpermitted additions or major DIY work that won’t pass lender appraisal or insurance requirements.
Step-by-step: the smartest way to shop for cheap homes in Corpus Christi
Step 1: Get pre-approved (not just pre-qualified)
Pre-approval is a lender review of your income, credit, debts, and assets. It strengthens your offers and helps you shop with a realistic payment target.
- Ask your lender for a loan estimate scenario at a few price points.
- Confirm whether you’ll use FHA, VA, USDA, or conventional financing.
- Request a breakdown that includes estimated taxes, homeowners insurance, and HOA dues if applicable.
Step 2: Build a “true monthly payment” budget
In Texas, property taxes and insurance can materially impact monthly costs. In coastal markets, windstorm and flood considerations can be important as well. A home that looks affordable by price alone may not be affordable by payment.
Step 3: Focus your search on finance-friendly homes
When buying a home in Corpus Christi on a budget, prioritize homes with solid condition and clear ownership. A lower list price can be offset by repair bills, higher insurance costs, or a low appraisal that forces renegotiation.
Step 4: Use negotiation tools strategically
Instead of only negotiating price, consider asking for seller concessions (a credit toward closing costs) if your loan program allows it. In some market conditions, this can be a more practical affordability boost than pushing for a large price cut.
Local and statewide programs that can make Corpus Christi homeownership more affordable
Below are the main categories of programs buyers commonly use in Texas, including options that may apply in Corpus Christi. Availability and funding can change, and eligibility typically depends on income, credit, purchase price limits, and whether you’re a first-time buyer. Always confirm the current rules with an approved lender or the program administrator.
Texas State Affordable Housing Corporation (TSAHC)
TSAHC is one of the best-known statewide resources for down payment assistance and mortgage credit options. Many Corpus Christi buyers start here because the programs are designed to work across Texas and can pair with participating lenders.
- Down Payment Assistance: Grant or deferred second-lien options (program terms vary) that can help cover down payment and closing costs.
- Mortgage Credit Certificate (MCC): A federal tax credit option that may reduce your annual federal tax liability, helping affordability over time.
Texas Department of Housing and Community Affairs (TDHCA) programs
TDHCA supports affordable housing initiatives statewide and is tied to several homebuyer assistance channels, often delivered through participating lenders and local partners.
- Homebuyer assistance information and resources: A good starting point for understanding statewide options and links to related programs.
City of Corpus Christi Homebuyer Assistance Program (if funding is available)
Many Texas cities periodically offer homebuyer assistance programs funded through HUD-related sources. These often help with down payment and closing costs for qualifying households and may require homebuyer education, income qualification, and purchasing within city limits. Because local program funding can open and close, it’s important to verify current status directly with the City.
- What to expect: income limits, occupancy requirements (owner-occupied), and a minimum period you must live in the home.
- Common requirement: a home inspection and/or property standards compliance for safety and habitability.
Corpus Christi Housing Authority / Housing & community resources
While housing authorities are best known for rental assistance, they can also be a helpful local reference point for affordable housing initiatives and community partners. If you’re exploring affordable housing in Corpus Christi broadly—especially if you’re transitioning from renting to owning—these resources can help you get oriented and connect with local housing counseling options.
FHA loans (popular with first-time buyers)
FHA financing is commonly used for buying a home in Corpus Christi with a smaller down payment. FHA is not a “grant,” but it can make homeownership more accessible with more flexible credit guidelines than some conventional options.
- Pros: low down payment, flexible credit underwriting, assumable loans in some cases.
- Cons: mortgage insurance premiums, property condition standards can be stricter than buyers expect.
VA loans (for eligible veterans and service members)
VA loans are one of the strongest affordability tools available, often offering 0% down with competitive rates for qualified borrowers. In a market like Corpus Christi, this can significantly reduce the cash needed at closing—especially helpful if you’re comparing cheap homes in Corpus Christi versus slightly higher-priced homes that are in better condition.
- Pros: no down payment required in many cases, no monthly mortgage insurance, competitive rates.
- Cons: funding fee may apply, property must meet VA minimum property requirements.
USDA Rural Development loans (0% down in eligible areas)
USDA loans can be a powerful option if you’re open to areas on the outskirts of Corpus Christi where properties may qualify as “rural” under USDA guidelines. This is one reason some buyers find more attainable monthly payments even when inventory feels tight in the city core.
- Pros: 0% down payment in eligible areas, often favorable rates.
- Cons: income limits and property-location eligibility apply, upfront and annual guarantee fees.
Fannie Mae HomeReady and Freddie Mac Home Possible (low down payment conventional options)
If you have solid credit but limited savings, these conventional programs may allow a low down payment and flexible income sources. They’re often a good fit for buyers who want conventional financing without the more extensive FHA mortgage insurance structure.
- Pros: low down payment, cancellable mortgage insurance (in many cases) once you reach sufficient equity.
- Cons: stricter credit and debt-to-income requirements than some government-backed loans.
HUD-approved housing counseling (a practical first step)
If you’re unsure which program fits, start with a HUD-approved housing counseling agency. These organizations can help you build a plan for credit, budgeting, and program eligibility—especially helpful for first-time buyers aiming for affordable housing in Corpus Christi.
How to combine programs without creating surprises
Some assistance programs layer together well, while others don’t. The key is to confirm compatibility early—before you fall in love with a house.
A simple checklist to avoid common mistakes
- Ask your lender: “Can I combine this down payment assistance with my loan type and still meet guidelines?”
- Confirm timelines: Some programs require homebuyer education before you go under contract.
- Watch the fine print: Assistance may be a grant, a forgivable loan, or a deferred-payment lien that must be repaid if you sell or refinance too soon.
- Plan for inspections: If you’re targeting cheap homes in Corpus Christi, budget for a thorough inspection (and consider specialty inspections for roof, foundation, sewer, or windstorm concerns).
Inspections and insurance: two affordability pressure points on the Coast
Coastal Texas buyers often learn that “affordable” is not only about the mortgage. Insurance costs and property condition can change the math quickly.
Inspection priorities that protect your budget
- Roof condition: Roof age and type can affect both insurability and premiums.
- HVAC and windows: Efficiency matters for monthly utility costs in South Texas heat.
- Electrical and plumbing: Older systems can trigger repair requests or insurance concerns.
Insurance quotes early, not late
Get insurance estimates while you’re under contract, not the week before closing. If flood insurance is advisable or required, factor it into your monthly payment planning. Your lender and insurance agent can help you understand what’s mandatory versus optional for risk management.
Practical strategies to find affordable housing in Corpus Christi right now
- Be flexible on cosmetics: Paint and flooring are often manageable; structural or roof issues are usually not.
- Consider smaller footprints: Modest square footage can lower price, taxes, utilities, and maintenance.
- Expand your search area thoughtfully: A slightly longer commute may open up more options, especially if USDA-eligible zones are in play.
- Ask about seller concessions: Especially useful when rates are a concern and you want help with closing costs.
Bottom line: making buying a home in Corpus Christi truly affordable
Affordable housing in Corpus Christi is attainable for many buyers, but the best results usually come from pairing a realistic monthly-payment budget with the right financing and assistance programs. If you’re looking for cheap homes in Corpus Christi, focus on financeable properties, verify insurance early, and lean on reputable statewide and local resources such as TSAHC, HUD counseling, and government-backed loan options. With the right preparation, “affordable” can mean more than a lower list price—it can mean a home you can enjoy without stretching your budget.
by Maris Callahan Messervey | Sep 3, 2024 | Industry, News Feed
Anthony Lamacchia said threats of severe penalties for commission violations leveled by plaintiffs lawyer Michael Ketchmark and Consumer Advocates in American Real Estate are “unnecessary.”
Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. Join us and thousands of real estate leaders Jan. 22-24, 2025.
Over the past month, I’ve witnessed the vast majority of the real estate industry working extremely hard to comply with the NAR Settlement and ensure they’re doing everything correctly while serving their client’s best interests.
Despite this, two weeks ago, only a day or two after the settlement took effect, thousands of Realtors across the country, including myself, had to read threats on Inman from attorneys Michael Ketchmark and Doug Miller.
Ketchmark warns that “he is watching,” and “we’re going to look for the opportunity to make examples out of anyone who’s playing fast and loose with the law.” In a separate interview, Miller goes on to say, “Forms committees composed of competitors who design fee agreements that result in higher buyer brokerage fees are likely to be the target of future litigation.”
Rhetoric like that is unnecessary, and that’s why I filmed this video on my Crush It in Real Estate YouTube channel to substantively respond to not only their offensive talk but also many of their baseless claims and unnecessary threats.
These plaintiff lawyers, who are in this mainly for their payday and to disrupt our industry for no good reason, are flexing their muscles in an effort to project fear into Realtors who continue to work hard for their clients day in and day out. With the DOJ’s help, they’ve also made things more difficult for buyers and made homeownership even less accessible for first-time buyers.
They all continue to push their false narrative that Realtors collude — while completely disregarding the fiduciary duties that agents have to their clients.
It’s also amazing to watch Stephen Brobeck of the Consumer Federation of America undo work he did in the ’90s to push the need for buyers to have representation. His work today makes it harder for buyers to obtain representation and buy a home. I explain all of this and more in my latest video above.
Email Anthony Lamacchia.
Anthony Lamacchia broker-owner of Lamacchia Realty and Crush It in Real Estate. Lamacchia is a member of the NAR.
by Maris Callahan Messervey | Aug 9, 2024 | Industry, News Feed
There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnichannel lead-gen and as of recently, property management.
Innovation is in our DNA at Inman — that’s why we’re excited about August’s Technology and Innovation Month. We’ll kick it off by celebrating the companies and individuals pushing the industry forward with an expanded slate of Inman Innovator Awards at Inman Connect Las Vegas. Then, we’ll continue to celebrate the brightest minds in real estate all month long.
Real estate CRM company Firepoint has been acquired by Lofty.
An Aug. 7 press release announced the deal without detailing terms.
“Firepoint CEO Dave Crumby sought a top industry partner to help transition his customers to a new platform. Specifically, an innovative end-to-end platform, purpose-built for today’s real estate professionals,” the release stated.
There is a good deal of feature overlap between Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnichannel lead-gen and as of recently, property management.
Joe Chen is Lofty’s CEO and said the deal was in part about continuing to make technology “a cornerstone” to agent and brokerage success.
“From our inception, we have been committed to both innovative technology and serving the needs of real estate professionals,” Chen said. “Relying on our platform, today’s hard-working agents are empowered to more easily overcome market challenges and effectively grow their business. We happily welcome Firepoint customers to our community.”
The release said that Firepoint customers will be immediately able to move accounts to Lofty at no additional cost.
“Our customers have always been our number one priority and as we close the chapter on Firepoint, we are confident the capable and dedicated team at Lofty will take good care of our agents,” said Dave Crumbly, Firepoint’s CEO, in the release. “We are grateful to the team for generously welcoming our agents into the Lofty family and keeping their needs top of mind.”
Lofty launched in 2016 primarily as a CRM, then known as Chime, offering an array of marketing tools, business acquisition features and other forms of transaction support. It made several strategic partnerships along the way to scale in areas where clients needed additional insight and continued to grow alongside its industry colleagues, like Lone Wolf, Inside Real Estate and Follow Up Boss. Initially targeting agents and individual brokerages, Lofty delivered an enterprise solution in 2022 to help stay in stride with the market.
It also has a customer-facing mobile application, Closely. The company is also the primary third-party technology partner of fast-growing Real.
Agent-created Firepoint was reviewed by Inman in 2019, earning four stars for its contemporary website designs and lead activity tracking, among other features.
In 2020, Firepoint merged with another CRM, Realvolve.
Email Craig Rowe
