Privacy Notice | Texas Ally Real Estate Group

Texas Ally Real Estate Group, LLC ("we," "our," or "us") is committed to privacy and transparency in our information practices. This Privacy Notice describes how we may collect, use, disclose, and otherwise process personal information related to our websites, mobile applications, and other services, products, and technology solutions (collectively, the "Services").

Overview of Our Collection and Use of Personal Information

Categories of Personal Information We Collect

  • Identifiers: name, contact information, IP address and online identifiers, Social Security number and other government identifiers.
  • Customer Records: paper and electronic records containing personal information you provide to access or use our Services, such as name, digital signature, address, telephone number, email and other contact information.
  • Characteristics of Protected Classifications: disability and health information (e.g., to make accommodations available at events we host) and other profile information you provide.
  • Commercial Information: records of real property, products or services purchased, obtained, or considered, or other purchasing or use histories.
  • Usage Data: browsing history, search history, and information regarding your interaction with our Services or advertisements.
  • Geolocation Data: precise location information about a particular individual or device.
  • Audio, Video, and Other Electronic Data: CCTV images, thermal screenings, photographs, and call recordings.
  • Employment History: professional or employment-related information.
  • Education Information: education information and records.
  • Inferences: inferences drawn from any of the above used to create a profile reflecting preferences, behaviors, or other characteristics.

Use of Personal Information

In general, we may use and disclose the personal information we collect for the following purposes: providing support and services, analyzing and improving our business, personalizing content and experiences, advertising and marketing, securing and protecting our business, defending our legal rights, auditing and corporate governance, and complying with legal obligations.

Individual Rights

Please see Section 12 ("Your Rights and Choices") for a description of the choices we provide and the rights you have regarding your personal information. If you are a Texas resident, please review Section 17 for additional information, including your right to submit a "Do Not Sell My Personal Information" request.


1. Scope of Our Privacy Notice

This Notice applies to our collection, use, disclosure, and other processing of personal information related to the use of our Services that display or link to this Notice; former, current, and prospective clients, brokers, independent agents, and customers; and other individuals who use our Services or otherwise interact with us.

Our use of the term "personal information" includes similar terms under applicable privacy laws, such as "personal data" and "personally identifiable information." This Notice does not apply to job applicants, employees, or non-employee workers.

2. Our Collection of Personal Information

We collect personal information on a voluntary basis. If you decline to provide certain mandatory information, you may not be able to access certain Services.

Information we collect directly

  • When you create an account, provide contact information, or send other personal information to us
  • When you complete or submit forms through our Services (e.g., "Contact Us," "More Information," or "Request an Appointment" forms)
  • When you participate in surveys or contests, submit orders or requests, or register for our Services
  • Information such as real estate searches and preferences, financing information, and other details related to the purchase or sale of real estate

Information we collect from third parties

  • Social media: If you link or log in to your Services account with a social media service, we may receive personal information from that service.
  • Real estate professionals: Information that independent real estate professionals may share with us on your behalf and with your consent.
  • Property records: Information collected through public databases such as property ownership and tax records.

3. Legal Bases for Processing

Pursuant to the GDPR and other relevant laws, we process personal information for the following legal bases:

  • Performance of contract: as necessary to enter into or carry out our contract with you.
  • Compliance with laws: for compliance with legal obligations and defense against legal claims.
  • Our legitimate interests: including contract performance, IT operations, customer relationship management, fraud prevention, security, internal investigations, and business transactions.
  • With your consent: where applicable law requires it. You have the right to withdraw consent at any time by contacting us.

4. Use of Personal Information

  • Providing support and services: facilitating communications, providing requested products and services, responding to inquiries, and providing technical support.
  • Analyzing and improving our business: understanding how users access and use our Services, evaluating and improving operations, and developing new features.
  • Personalizing content and experiences: providing recommendations, tailoring content, and offering location customization.
  • Advertising and marketing: delivering relevant ads, evaluating campaign effectiveness, and sending newsletters and offers.
  • Securing and protecting our business: protecting operations, investigating fraud, and taking action against unauthorized activities.
  • Defending our legal rights: managing legal disputes and establishing, defending, or protecting our rights.
  • Auditing and corporate governance: financial and operational audits, compliance assessments, and record keeping.
  • Complying with legal obligations: responding to warrants, subpoenas, court orders, and regulatory requests.

We may also de-identify personal information and create anonymous and aggregated data sets for research, marketing, and analytics purposes.

5. Disclosure of Personal Information

  • Service providers: third-party service providers who perform services for us, such as hosting, auditing, consulting, and customer support.
  • Subsidiaries and affiliates: companies under common ownership, control, or management with us.
  • Third parties: independent real estate professionals, partnership or promotional offering providers, public features of the Services, integrated apps and websites, and advertising partners.
  • Business transfers: as part of any merger, sale, acquisition, financing, restructuring, or bankruptcy.
  • Legally required: if required by law, such as in response to a subpoena or court order.
  • Protect our rights: to respond to claims, enforce agreements, prevent fraud, and protect safety.

We may also share aggregate or de-identified information with third parties for research, marketing, advertising, analytics, and other purposes.

6. Cookies, Tracking, and Analytics

Our Services may use first-party and third-party cookies, pixel tags, plugins, and other tools to gather device, usage, and browsing information. This information is used for security, navigation, personalization, advertising measurement, and statistical analysis.

Types of Cookies

  • Essential cookies: enable you to move around the Service and use its features (e.g., authentication).
  • Functionality cookies: remember your choices and tailor the Service to provide enhanced features.
  • Analytics and performance cookies: collect information about how the Service is used to monitor activity and improve it.

You can control cookies through your browser settings. Refusing cookies may affect the functioning of our Services. We also use pixel tags, log files, and third-party analytics tools such as Google Analytics. You can learn about Google's practices at google.com/policies/privacy/partners and opt out at tools.google.com/dlpage/gaoptout.

Our Services do not recognize or respond to "Do Not Track" browser signals.

7. Interest-Based Advertising

We may work with third-party ad networks, analytics companies, and measurement services to display advertising on our Services and manage advertising on third-party sites. These companies may use cookies, pixel tags, and other tools to collect browsing history, device information, and location data to provide more relevant ads.

You may opt out of many ad networks at the following industry websites:

8. Social Features and Third-Party Plug-Ins

The Services may integrate with social sharing features that let you log in or share actions. Your use of such features enables sharing with your connections depending on your privacy settings with those services. We do not receive or store passwords to your third-party social media accounts.

9. International Transfers of Personal Information

The Services are hosted on servers located in the United States. If you are located in the European Economic Area or Switzerland, your personal information will be transferred to the United States and possibly other jurisdictions, which may not provide the same level of protection under your local data protection laws. We rely on suitable personal information transfer safeguards in such cases.

10. Security

We use technical, administrative, and physical controls to help protect personal information from unauthorized access, use, and disclosure. No security measure is ever perfect or impenetrable. If the security of your account has been compromised, please immediately notify us (see Section 16).

11. Data Retention

We retain your personal information for the period necessary to fulfill the purposes outlined in this Notice unless a longer retention period is required or permitted by law. We may retain personal information longer where required by legal, regulatory, or professional indemnity obligations, or where necessary to establish, defend, or protect our legal rights.

12. Your Rights and Choices

Marketing

You may opt out of marketing communications by contacting us or using the unsubscribe mechanism in each email. We may still send important administrative messages.

Cookies

Review your browser or device settings to manage cookies. See Section 6 above for details.

Access, Amendment, and Deletion

Under applicable privacy laws, you may have the right to request access to, amendment of, or deletion of your personal information. You may submit a request:

We may need to verify your identity before implementing your request and will try to comply as soon as reasonably practicable.

Deactivation

You can deactivate your account at any time by contacting us. Please note that it may take some time to fulfill this request and certain information may be retained for recordkeeping purposes.

13. Children

The Services are not intended for children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that personal information about a child under 16 has been collected, we will take appropriate steps to delete it.

14. Third-Party Websites

The Services may contain links to third-party services. We do not own, operate, or control those websites and this Notice does not apply to them. We encourage you to review their privacy policies. We are not responsible for the privacy practices of third-party services.

15. Changes to This Notice

We may amend this Notice at any time. Material changes will be posted prominently on the Services and will be effective 10 days after posting or as otherwise required by law.

16. Contact Us

Texas Ally Real Estate Group, LLC

Email: [email protected]

Phone: 512-763-2559

Address: 2211 S Interstate 35, Suite 208, Austin, TX 78741

17. Additional Information for Certain Jurisdictions

California Residents

Under the California Consumer Privacy Act ("CCPA"), California residents have specific rights regarding their personal information. The table below outlines the categories of personal information we collect and the third parties to whom we may disclose them for a business purpose.

Category Collected Third Parties We May Disclose To
Identifiers (name, address, IP address, email, SSN, driver's license, etc.) Service providers, advisors, government entities, affiliates, real estate professionals, advertising networks, data analytics providers, social networks, operating systems and platforms
Customer Records (name, signature, address, phone, email, government IDs, financial info) Service providers, advisors, government entities, affiliates, real estate professionals, operating systems and platforms

For more information about your CCPA rights, including the right to opt out of the sale of your personal information, please visit our Do Not Sell My Personal Information page or contact us using the information in Section 16.