100% Commission Real Estate Brokerage · Greater McAllen, TXIn the Valley, the peso, the bridge and the Winter Texan season decide your year. Your brokerage cost can be the one thing that’s already decided.
Here’s what certain looks like: $99 a month, $200 a closing,
and an office that speaks Spanish.
The Valley runs on things decided somewhere else. The exchange rate sets what a Reynosa or Monterrey buyer can pay, the bridges set how long it takes them to get here, the Winter Texans arrive in November and leave in March, and a Sharyland listing and a south Pharr one take different months to move. The work is real, and half of it happens in Spanish. What you can’t know is where the peso lands this quarter, or how long the bridge takes next week.
You already carry that. Every agent in the Valley does: the Reynosa buyer whose budget moved overnight, the Winter Texan season that ends in March whether you’re ready or not, the month that starts at zero. The stress isn’t the work; it’s that the ground keeps moving under the business. The one place that stress shouldn’t come from is your own brokerage, and at a lot of them it does: a cost that climbs when the market climbs, a broker you can’t reach, a check that arrives on the office’s schedule.
That is what Texas Ally is for. The fee hasn’t moved since 2012, through the 2018 rate climb, the 2020 scramble and the 2022–24 reset, and 300+ agents across the state have built businesses on it; the point was never the number by itself, it’s that one thing in your business holds still. The managing broker, Juston Martinez, answers his own line at 512.586.6920, a full-time office backs every agent he sponsors, and your GMAR access starts the day you’re onboarded. Call him before you fill out anything.
One plan. $99 a month. Everything below is included.
The whole cost of your brokerage, and what it buys. No tiers, no cap to buy your way out of, nothing that scales with your commission.
Platinum · every Texas market
$99/mo
+ $200 per sale · $50 per lease
No split. No cap. No franchise fee. No desk fee. No tech fee. The only add-on is a small E&O charge on sales above $900,000.
On a typical Hidalgo County sale, a 70/30 split takes $1,095. This takes $200.
Newly licensed? Your first five deals run on Guided Start or Mentorship, then you graduate to $200 automatically.
The $200 comes off at closing. The rest is yours the same day, by check or direct deposit.
Client rebates, referral fees and your own deals, all at the same flat fee.
Before closing, every file. Quick turns in office hours; the broker himself after hours.
25,000+ Texans a month use our site. Leads are statewide and exclusive to the agent who claims them.
7,992 neighborhoods, 16,340 HOAs and the demographics behind them, built in-house for your buyers and sellers.
A CRM rebuilt around Texas agents, a back office for disbursements and compliance, Dotloop and zipForm for signatures. AI file checks in development.
Sixteen markets, agent-to-agent referrals, trainings on the calendar, collateral ready to go, and a Spanish-speaking office.
An infill developer, a land specialist and a former teacher turned producer, for your first five deals and after, if you want.
Everything else, from E&O to the vendor network, is on the benefits page →
Sponsoring Texas agents since 201212,000+ closings, billions in volume300+ agents in sixteen Texas markets
What a 100% commission brokerage costs in Greater McAllen
A market that moves on the exchange rate, and a split that moves right along with it. $200 doesn’t.
Mission’s 78572 and Edinburg’s 78542 are the two largest owner-occupied ZIPs in the county at $147,000 and $150,000, Pharr’s 78577 sits at $122,000, and north McAllen’s 78504 tops the market near $219,000. The typical home across Hidalgo County’s 26 ZIPs is about $122,000 (U.S. Census ACS 2024). A 70/30 split scales with every one of those numbers: $1,095 off a typical closing, $1,970 off a north McAllen sale, and the work in between was the same showings and the same contract, often in two languages. On a flat fee, every one of those closings costs you $200.
At Texas Ally you keep $895 more on the typical sale and $1,770 more in north McAllen. Still, the number that matters is yours: twenty closings a year at a split is roughly $22,000 gone; at a flat fee it’s $4,000. Two minutes in the calculator below, with your own production, settles it before you talk to anyone. The alternative is another Winter Texan season of showings from Edinburg to Weslaco, and handing off a third of each one.
The market will keep moving the way the Valley does, on the exchange rate and the calendar. What Texas Ally takes won’t move: $99 a month you can budget, $200 a closing you can see coming, and a managing broker whose number hasn’t changed. You keep GMAR — Texas Ally is a member broker of the Greater McAllen Association of REALTORS®, founded in 1949, 5,000+ members, the largest board in the Rio Grande Valley with its own MLS — and your MLS access carries over with dues still billed to you directly. Which leaves you one variable to manage, the one you were already managing: closing.
Where this applies: GMAR’s MLS covers Hidalgo County and holds the largest listing database in the Valley, so the same $99 and $200 covers McAllen, Edinburg, Mission, Pharr, San Juan, Alamo, Weslaco, Mercedes, Donna, Hidalgo and Palmview on one subscription. Harlingen and Brownsville run their own boards; an MLS-only membership there adds the Lower Valley without a switch. Our own directory tracks 241 HOAs in Hidalgo County, which is where your resale-certificate questions start.
How to switch your sponsoring broker in McAllen
- Call Yamila at the office, 512.763.2559, with last year’s closings. She’ll walk you through the program and the math for your production, not the average.
- Request the sponsorship change in the TREC REALM Portal. We accept it the same day; GMAR moves your MLS access.
- Close your next deal, pay $200, keep the rest.
Texas Ally in Greater McAllen is one market of a statewide 100% commission brokerage. See all Texas markets, the plans and pricing, or the recruit FAQ.
Real agents, real results at Texas Ally
Run the numbers: split vs. flat fee
Free tools for Texas agents, including agents who never join us.
Keep the next one.
All of it.
One conversation with Yamila at the office, 512.763.2559. Then you decide.
Greater McAllen 100% commission FAQ
What Valley agents ask before they move their license: how the fee comes out, cross-border buyers, working in Spanish, the board, and who picks up the phone.
My split comes out before I ever see the money. How is your fee collected?
In the open, on the disbursement. The flat $200 per sale or $50 per lease is deducted from the commission at closing and shows on your statement, and the rest is paid to you the same day by check or direct deposit. The $99 membership is billed monthly and never touches a closing. There is no split and no cap, so the number you see on the disbursement is the number you keep. The only add-on is a small E&O fee on sales above $900,000.
A lot of my buyers pay cash from Reynosa or Monterrey. Does anything change on those deals?
Not on the brokerage side. A cash purchase by a buyer from Mexico closes and pays out like any other sale, at the same flat fee, whatever the peso did that week. The title company handles the documentation that comes with foreign buyers and cross-border funds, and the contract or disclosure questions that come up along the way are what the broker line is for.
Most of my business happens in Spanish. Can I work the transaction that way?
The client conversation, yes, and several people in our office speak Spanish too. The executed contract is still the English TREC form, because that is what Texas law recognizes; TREC publishes Spanish translations of the main promulgated forms for reference, so you can walk a client through the Spanish version beside what they sign.
What does a typical McAllen closing cost me here versus a 70/30 split?
A flat $200 per sale and $50 per lease, plus the $99 monthly membership. On the typical $121,650 Hidalgo County home a 3% side is $3,650: a 70/30 split sends $1,095 to the brokerage, Texas Ally takes $200. On a $219,000 north McAllen sale the split takes $1,970; we still take $200.
Do I keep GMAR, and what if I also list in Harlingen or Brownsville?
You keep GMAR. Texas Ally is a GMAR member broker, your MLS access carries over with the sponsorship change, and dues are still billed to you directly. GMAR and the other Valley boards offer MLS-only memberships, so listing occasionally in Harlingen or Brownsville means adding one there rather than switching boards. Our GMAR membership guide covers the options and how to transfer. The board’s own site is www.gmar.org.
What happens in a slow month?
You pay $99, and the broker still picks up. The fee is the same in a dead month and a good one, so it’s something you plan around rather than find out about at closing. If you close fewer than two deals a year, a percentage arrangement really is cheaper, and Juston will tell you so on the phone.
How do I change my sponsoring broker in Greater McAllen?
Request the sponsorship change in the TREC REALM Portal; we accept it, usually the same day. Tell GMAR so your MLS access moves with you. If you have active listings or pending contracts, call Juston first so nothing gets interrupted. He’s in Austin, five hours up 281, and he answers 512.586.6920 himself.