100% Commission Real Estate Brokerage · El Paso, TXThe orders, the rates, the border: none of it is certain. Your brokerage cost can be.
Here’s what certain looks like: $99 a month, $200 a closing,
and a managing broker who picks up on Mountain Time.
El Paso runs on its own clock. Fort Bliss orders set the calendar, the buyer may be closing from Las Cruces or Juárez, half the business runs bilingual, and a Westside listing and a Far East one take different months to move. The work is real. What you can’t know is which orders come down this cycle, or where the peso is on closing day.
Here is what nobody says at the licensing class: the hard part of El Paso isn’t the showings or the paperwork in two languages. It’s the not knowing. PCS cycles, rates, the exchange rate on a cross-border buyer’s math: none of it asks you first, and every month starts at zero anyway. Agents here are better at carrying that than most. A brokerage that moves its cost with the market, puts a ticket queue between you and the broker, and pays you when it gets around to it makes that heavier. One that holds still makes it bearable.
Texas Ally has sponsored Texas agents since 2012, through the 2018 rate climb, the 2020 scramble and the 2022–24 reset, and the brokerage’s job hasn’t changed in any of them: be the steady part. One flat fee that hasn’t moved. A managing broker, Juston Martinez, who publishes his direct line, 512.586.6920. A full-time office behind every agent in the state, and your GEPAR access from the day you’re onboarded. Call him before you fill out anything.
One plan. $99 a month. Everything below is included.
The whole cost of your brokerage, and what it buys. No tiers, no cap to buy your way out of, nothing that scales with your commission.
Platinum · every Texas market
$99/mo
+ $200 per sale · $50 per lease
No split. No cap. No franchise fee. No desk fee. No tech fee. The only add-on is a small E&O charge on sales above $900,000.
On a typical El Paso County sale, a 70/30 split takes $1,291. This takes $200.
Newly licensed? Your first five deals run on Guided Start or Mentorship, then you graduate to $200 automatically.
The $200 comes off at closing. The rest is yours the same day, by check or direct deposit.
Client rebates, referral fees and your own deals, all at the same flat fee.
Before closing, every file. Quick turns in office hours; the broker himself after hours.
25,000+ Texans a month use our site. Leads are statewide and exclusive to the agent who claims them.
7,992 neighborhoods, 16,340 HOAs and the demographics behind them, built in-house for your buyers and sellers.
A CRM rebuilt around Texas agents, a back office for disbursements and compliance, Dotloop and zipForm for signatures. AI file checks in development.
Sixteen markets, agent-to-agent referrals, trainings on the calendar, collateral ready to go, and a Spanish-speaking office.
An infill developer, a land specialist and a former teacher turned producer, for your first five deals and after, if you want.
Everything else, from E&O to the vendor network, is on the benefits page →
Sponsoring Texas agents since 201212,000+ closings, billions in volume300+ agents in sixteen Texas markets
What a 100% commission brokerage costs in El Paso
A market that moves on other people’s orders, and a split that moves right along with it. $200 doesn’t.
The Far East side’s 79936 and 79938 are the two largest owner-occupied ZIPs in the county at $179,000 and $215,000, Horizon City (79928) sits at $208,000, and the Westside’s 79912 at $264,000. The Upper Valley (79922) and the Northwest (79911) top the market near $350,000. The typical home across El Paso County’s 30 ZIPs is about $143,000 (U.S. Census ACS 2024). A 70/30 split scales with every one of those numbers: $1,291 off a typical closing, $2,378 off a Westside sale, $3,152 off one in the Upper Valley, and the work in between was the same showings and the same contract. A flat fee ignores the price. It’s $200, whatever the ZIP.
At Texas Ally you keep $1,091 more on the typical sale and $2,178 more on the Westside. Still, the number that matters is yours: twenty closings a year at a split is roughly $26,000 gone; at a flat fee it’s $4,000. Before you talk to anyone, put your own last twelve months in the calculator below; the average doesn’t close deals, you do. The alternative is another PCS season of VA buyers on deadlines, and handing off a third of each one.
The market will keep moving the way the Borderplex does, on Fort Bliss’s calendar and the border’s. One thing in it won’t move, and it’s the fee: $99 a month you can budget, $200 a closing you can see coming, and a managing broker whose number hasn’t changed. You keep GEPAR — Texas Ally is a member broker of the Greater El Paso Association of REALTORS®, founded in 1951, 3,000+ REALTORS®, with MLS coverage that crosses into southern New Mexico — and your MLS access carries over with dues still billed to you directly. One variable left in the business, and it’s yours: closing.
Where this applies: GEPAR’s MLS covers El Paso County and the Borderplex — the Westside, Upper Valley, Kern Place, Mission Hills, the Far East, Horizon City, Socorro, San Elizario, Canutillo, Anthony and Fabens — and reaches into Doña Ana, Otero and Luna counties on the New Mexico side (Las Cruces, Sunland Park, Alamogordo, Deming), so a client moving between El Paso and Las Cruces stays on your subscription. Closing a New Mexico sale still takes a New Mexico license; see the FAQ. Our own directory tracks 101 HOAs in El Paso County.
How to switch your sponsoring broker in El Paso
- Call Yamila at the office, 512.763.2559, with last year’s closings. She’ll walk you through the program and the math for your production, not the average.
- Request the sponsorship change in the TREC REALM Portal. We accept it the same day; GEPAR moves your MLS access.
- Close your next deal, pay $200, keep the rest.
Texas Ally in El Paso is one market of a statewide 100% commission brokerage. See all Texas markets, the plans and pricing, or the recruit FAQ.
Real agents, real results at Texas Ally
Run the numbers: split vs. flat fee
Free tools for Texas agents, including agents who never join us.
Keep the next one.
All of it.
One conversation with Yamila at the office, 512.763.2559. Then you decide.
El Paso 100% commission FAQ
What El Paso agents ask before they move their license: whether the broker is reachable from Mountain Time, what a closing actually costs here, New Mexico deals, Fort Bliss buyers, and new licenses.
I’m on Mountain Time. Can I actually reach the broker?
Yes. Juston publishes his direct line, 512.586.6920, and texts get a prompt answer. The full-time office runs on Central time, which means it’s open from 8 a.m. your time and you overlap for most of the day; after hours he picks up when a deal needs it. Several people in the office speak Spanish, which matters more here than in most of Texas.
Does a flat fee still win on a $143,000 sale?
Yes, and the thinner the check, the more it matters. On the typical $143,000 El Paso County home a 3% side is $4,304: a 70/30 split sends $1,291 to the brokerage, Texas Ally takes $200, so you keep $1,091 more. On a $264,000 Westside sale the split takes $2,378; we still take $200. If you close fewer than two deals a year, a percentage arrangement really is cheaper, and Juston will tell you so on the phone.
Do I keep GEPAR and my MLS access, and who pays the dues?
Yes. Texas Ally is a GEPAR member broker, so your board membership and MLS subscription carry over with the sponsorship change, and GEPAR keeps billing dues to you directly. GEPAR was founded in 1951, represents 3,000+ REALTORS®, and its MLS reaches into southern New Mexico. Our GEPAR membership guide covers dues, MLS access and how to transfer.
Can I work deals in Las Cruces or anywhere else in New Mexico?
You can see them: GEPAR’s MLS covers Doña Ana, Otero and Luna counties, so Las Cruces, Sunland Park and Alamogordo listings are in your subscription. Closing a New Mexico sale takes a New Mexico license held with a New Mexico brokerage, and Texas Ally doesn’t sponsor in New Mexico yet. Most El Paso agents refer the New Mexico side to a licensed agent there and keep the referral fee, which pays out through Texas Ally at the same flat $200.
Most of my buyers are Fort Bliss families on PCS orders. Anything different on VA deals?
Nothing on the brokerage side. VA purchases, relocation timelines and sales on a deadline you didn’t pick close and pay out like any other deal at the same flat fee, with same-day payment by check or direct deposit. Sponsorship is statewide, so a family with orders for Fort Cavazos or San Antonio can stay your client.
I’m newly licensed and still inside my SAE period. Will you sponsor me?
Yes, with zero transactions required. Your first five deals run on Guided Start, with a licensed broker reviewing every contract before you sign, or on Mentorship with 1:1 coaching; after the fifth closing you graduate to the standard $200 per deal. We’ll remind you about SAE hours and your first renewal, and the forms library and REALM guides are there from day one. See the new-agent programs page.
How do I change my sponsoring broker in El Paso?
Request the sponsorship change in the TREC REALM Portal; we accept it, usually the same day. Tell GEPAR so your MLS access moves with you. If you have active listings or pending contracts, call Juston first so nothing gets interrupted. He’s in Austin, 550 miles and one time zone away, and he answers 512.586.6920 himself.