100% Commission Real Estate Brokerage · Highland Lakes, TXWhen everything else is moving, your brokerage cost should be the thing that isn’t.
Interest rates are on the rise. Inflation is at its highest in generations.
The market is changing rapidly.
Are you ready?
The Highland Lakes don’t work like a city market, and nobody who sells here needs to be told. The buyer lives in Austin or Houston until closing day, the deal is bigger than a starter home, and a waterfront listing on LBJ or Buchanan can take a year to put together. The work is real, and most of it is patience. What you can’t know is whether Austin’s buyers feel rich this year, or which of the three deals you’re carrying actually closes.
Here is what nobody says at the licensing class: the hard part of a lake market isn’t the work. It’s the waiting without knowing. Second-home demand, rates, a buyer who lives two hours away and can change his mind from there: none of it asks you first, and the year is made or lost on a handful of closings. Agents here have made their peace with that. A brokerage that moves its cost with the market, puts a queue between you and the broker, and pays you when it gets around to it makes that heavier. One that holds still makes it bearable.
That is what Texas Ally is for. The fee hasn’t moved since 2012, through the 2018 rate climb, the 2020 scramble and the 2022–24 reset, and 300+ agents across the state have built businesses on it; the point was never the number by itself, it’s that one thing in your business holds still. The managing broker, Juston Martinez, answers his own line at 512.586.6920, a full-time office backs every agent he sponsors, and your Highland Lakes Association access starts the day you’re onboarded. Call him before you fill out anything.
One plan. $99 a month. Everything below is included.
The whole cost of your brokerage, and what it buys. No tiers, no cap to buy your way out of, nothing that scales with your commission.
Platinum · every Texas market
$99/mo
+ $200 per sale · $50 per lease
No split. No cap. No franchise fee. No desk fee. No tech fee. The only add-on is a small E&O charge on sales above $900,000.
On a typical Marble Falls sale, a 70/30 split takes $3,222. This takes $200.
Newly licensed? Your first five deals run on Guided Start or Mentorship, then you graduate to $200 automatically.
The $200 comes off at closing. The rest is yours the same day, by check or direct deposit.
Client rebates, referral fees and your own deals, all at the same flat fee.
Before closing, every file. Quick turns in office hours; the broker himself after hours.
25,000+ Texans a month use our site. Leads are statewide and exclusive to the agent who claims them.
7,992 neighborhoods, 16,340 HOAs and the demographics behind them, built in-house for your buyers and sellers.
A CRM rebuilt around Texas agents, a back office for disbursements and compliance, Dotloop and zipForm for signatures. AI file checks in development.
Sixteen markets, agent-to-agent referrals, trainings on the calendar, collateral ready to go, and a Spanish-speaking office.
An infill developer, a land specialist and a former teacher turned producer, for your first five deals and after, if you want.
Everything else, from E&O to the vendor network, is on the benefits page →
Sponsoring Texas agents since 201212,000+ closings, billions in volume300+ agents in sixteen Texas markets
What a 100% commission brokerage costs in the Highland Lakes
A lake market is a flat-fee market.
A typical Marble Falls home sells for about $358,000 (U.S. Census ACS 2024); Horseshoe Bay runs near $483,000, Burnet about $319,000, Kingsland about $245,000, and lakefront on LBJ or Buchanan goes well past any of them. Owner-occupancy runs 67 to 81 percent across those towns, which is the signature of a second-home and retirement market: the buyer is somewhere else until the day it closes. A 70/30 split doesn’t care how long you carried the deal. It takes $3,222 off a $358,000 sale and $4,347 off a Horseshoe Bay sale, which makes the split most expensive on exactly the transactions that took the most out of you.
At Texas Ally the same closing costs a flat $200. You keep $3,022 more on the typical Marble Falls sale and $4,147 more on Horseshoe Bay. Still, the number that matters is yours: ten lake closings a year at a split is roughly $32,000 gone; at a flat fee it’s $2,000. Run the calculator below before you talk to anyone; it takes two minutes, and it uses your numbers, not the average. The alternative is another season of carrying the biggest deals in the region and handing off a third at the end.
The market will do what lake markets do. Your brokerage cost at Texas Ally won’t: $99 a month you can budget, $200 a closing you can see coming, and nothing owed on a waterfront listing until the day it actually closes. Your Highland Lakes Association of REALTORS® membership in Marble Falls and its own MLS carry over, with dues still billed to you directly. That leaves one variable in your business, and it’s the one you’re good at: closing.
Where this applies: the Highland Lakes Association’s territory covers nine Hill Country counties with Burnet and Llano at the center, so the same $99 and $200 covers Marble Falls, Horseshoe Bay, Burnet, Kingsland, Granite Shoals, Cottonwood Shores, Meadowlakes, Bertram, Buchanan Dam, Llano, Spicewood, Lago Vista, Johnson City, Blanco and Lampasas. One MLS subscription, one flat fee, whichever lake the closing is on.
How to switch your sponsoring broker in the Highland Lakes
- Call Yamila at the office, 512.763.2559, with last year’s closings. She’ll walk you through the program and the math for your production, not the average.
- Request the sponsorship change in the TREC REALM Portal. We accept it the same day; the Highland Lakes Association moves your MLS access.
- Close your next deal, pay $200, keep the rest.
Texas Ally in the Highland Lakes is one market of a statewide 100% commission brokerage. See all Texas markets, the plans and pricing, or the recruit FAQ.
Real agents, real results at Texas Ally
Run the numbers: split vs. flat fee
Free tools for Texas agents, including agents who never join us.
Keep the next one.
All of it.
One conversation with Yamila at the office, 512.763.2559. Then you decide.
Highland Lakes 100% commission FAQ
What Highland Lakes agents ask before they move their license: the board, what a lake closing actually costs here, the slow-month question, and who picks up the phone.
Which board covers the Highland Lakes, and do I keep it with Texas Ally?
The Highland Lakes Association of REALTORS® in Marble Falls, which runs its own Highland Lakes MLS across nine Hill Country counties with Burnet and Llano at the core. You keep it. Texas Ally becomes your sponsoring broker, your MLS subscription carries over, and the association keeps billing dues to you directly with nothing added by us.
Most of my buyers are second-home or retiring. Does a 100% commission flat fee work in a lake market?
It works best here. Lake deals are bigger and slower than a city starter home: a 3% side on a $483,000 Horseshoe Bay sale is $14,490, and a 70/30 split takes $4,347 of it. Texas Ally takes a flat $200. The larger the average sale in your market, the more a percentage split costs you, and the Highland Lakes average is well above the Texas median.
What happens in a slow month?
You pay $99, and the broker still picks up. The fee is the same in a dead month and a good one, so it’s something you plan around rather than find out about at closing. If you close fewer than two deals a year, a percentage arrangement really is cheaper, and Juston will tell you so on the phone.
Waterfront listings on LBJ and Buchanan can take a year to close. What does that cost me in the meantime?
The $99 monthly membership and nothing else. There is no desk fee, no minimum production and no transaction fee until the deal actually closes. Leases, including seasonal lake rentals, are $50 each.
My buyers come from Austin and Houston. Can I work both ends of the deal?
Yes. Sponsorship with Texas Ally is statewide, so you can represent the Austin buyer selling a Cedar Park house and buying on Lake LBJ. If you list in Austin or Houston regularly, add an MLS-only membership with ABoR or HAR rather than switching boards; occasional deals there can be handled through a co-op agent.
How do I change my sponsoring broker in the Highland Lakes?
Request the sponsorship change in the TREC REALM Portal; we accept it, usually the same day. Tell the Highland Lakes Association so your MLS access moves with you. If you have pending contracts, call Juston first so nothing gets interrupted. He’s in Austin, an hour down Highway 71, and he answers 512.586.6920 himself.