100% Commission Real Estate Brokerage · Houston, TXHouston never holds still. One number in your business can.
Oil moves. Rates move. Flood maps move.
What you pay to close doesn’t: $99 a month, $200 a closing.
Houston is a ten-county market that moves with the price of oil. Energy Corridor relocations come and go with a barrel price, a redrawn flood map changes what a street is worth overnight, and a closing in Katy takes a different month than one in the Heights. The work is real. You can be very good at this job and still have no idea what next quarter looks like.
That’s the part that wears on people. Not the work; the not knowing. Every month starts at zero, any deal can come apart in week three, and most of what decides whether this is a good year gets decided somewhere else. Agents learn to carry that. What they shouldn’t have to carry is a brokerage that adds to it: a cost that changes with the market, a broker you can’t reach, a check that comes when the office gets around to it.
That is what Texas Ally is for. The fee hasn’t moved since 2012, through the 2018 rate climb, the 2020 scramble and the 2022–24 reset, and 300+ agents across the state have built businesses on it; the point was never the number by itself, it’s that one thing in your business holds still. The managing broker, Juston Martinez, answers his own line at 512.586.6920, a full-time office backs every agent he sponsors, and your HAR access starts the day you’re onboarded. Call him before you fill out anything.
One plan. $99 a month. Everything below is included.
The whole cost of your brokerage, and what it buys. No tiers, no cap to buy your way out of, nothing that scales with your commission.
Platinum · every Texas market
$99/mo
+ $200 per sale · $50 per lease
No split. No cap. No franchise fee. No desk fee. No tech fee. The only add-on is a small E&O charge on sales above $900,000.
On a typical Harris County sale, a 70/30 split takes $2,246. This takes $200.
Newly licensed? Your first five deals run on Guided Start or Mentorship, then you graduate to $200 automatically.
The $200 comes off at closing. The rest is yours the same day, by check or direct deposit.
Client rebates, referral fees and your own deals, all at the same flat fee.
Before closing, every file. Quick turns in office hours; the broker himself after hours.
25,000+ Texans a month use our site. Leads are statewide and exclusive to the agent who claims them.
7,992 neighborhoods, 16,340 HOAs and the demographics behind them, built in-house for your buyers and sellers.
A CRM rebuilt around Texas agents, a back office for disbursements and compliance, Dotloop and zipForm for signatures. AI file checks in development.
Sixteen markets, agent-to-agent referrals, trainings on the calendar, collateral ready to go, and a Spanish-speaking office.
An infill developer, a land specialist and a former teacher turned producer, for your first five deals and after, if you want.
Everything else, from E&O to the vendor network, is on the benefits page →
Sponsoring Texas agents since 201212,000+ closings, billions in volume300+ agents in sixteen Texas markets
What a 100% commission brokerage costs in Houston
The biggest MLS in Texas and the widest spread of prices. A split scales with all of it. A flat fee doesn’t.
Katy’s 77494 and Cypress’s 77433 are the two largest owner-occupied ZIPs in the metro, at $476,000 and $409,000, while the Heights (77008) and Montrose (77006) sit above $600,000 and Memorial (77024) past $1.1 million. The typical home across Harris County’s 132 ZIPs is about $250,000 (U.S. Census ACS 2024). A 70/30 split scales with every one of those numbers: $2,246 off a typical closing, $5,783 off a Heights sale, $10,148 off one in Memorial, and the work in between was the same showings and the same contract. The flat $200 doesn’t scale with any of them.
At Texas Ally you keep $2,046 more on the typical sale and about $5,583 more in the Heights. Still, the number that matters is yours: twenty closings a year at a split is roughly $45,000 gone; at a flat fee it’s $4,000. Run the calculator below before you talk to anyone; it takes two minutes, and it uses your numbers, not the average. The alternative is another year of MUD-district questions, flood-disclosure calls and Energy Corridor relocations, and handing off a third of each one.
The market will keep moving the way Houston does, with the price of oil and the weather. Your brokerage cost at Texas Ally won’t: $99 a month you can budget, $200 a closing you can see coming, and a managing broker whose number hasn’t changed. You keep HAR — Texas Ally is a member broker of the Houston Association of REALTORS®, founded in 1918 and now 50,000+ REALTORS®, the second-largest local board in the country — and your MLS access and HAR.com exposure carry over with dues still billed to you directly. That leaves one variable in your business, and it’s the one you’re good at: closing.
Where this applies: HAR’s MLS covers greater Houston and roughly ten surrounding counties, so the same $99 and $200 covers Harris, Fort Bend, Montgomery, Brazoria and Galveston — the Heights, Montrose, Memorial, Katy, Cypress, Sugar Land, The Woodlands, Pearland, League City and Spring — on one subscription. Our own directory tracks 3,391 HOAs in Harris County, more than any other county in Texas, which is where your resale-certificate questions start.
How to switch your sponsoring broker in Houston
- Call Yamila at the office, 512.763.2559, with last year’s closings. She’ll walk you through the program and the math for your production, not the average.
- Request the sponsorship change in the TREC REALM Portal. We accept it the same day; HAR moves your MLS access.
- Close your next deal, pay $200, keep the rest.
Texas Ally in Houston is one market of a statewide 100% commission brokerage. See all Texas markets, the plans and pricing, or the recruit FAQ.
Real agents, real results at Texas Ally
Run the numbers: split vs. flat fee
Free tools for Texas agents, including agents who never join us.
Keep the next one.
All of it.
One conversation with Yamila at the office, 512.763.2559. Then you decide.
Houston 100% commission FAQ
What Houston agents ask before they move their license: the board, what a closing actually costs here, the slow-month question, and who picks up the phone when a file gets complicated.
Do I keep HAR and my MLS access when I move to Texas Ally?
Yes. Texas Ally is a HAR member broker, so your board membership, MLS subscription and HAR.com listing exposure carry over with the sponsorship change, and HAR keeps billing dues to you directly. HAR was founded in 1918 and is the second-largest local REALTOR® association in the country, with 50,000+ members. Our HAR membership guide covers dues, MLS access and how to transfer.
What does a typical Houston closing cost me here versus a 70/30 split?
A flat $200 per sale and $50 per lease, plus the $99 monthly membership. On the typical $250,000 Harris County home a 3% side is $7,500: a 70/30 split sends $2,250 to the brokerage, Texas Ally takes $200. On a $643,000 Heights sale the split takes $5,783 and we still take $200. No cap, no desk fee, no franchise fee; the only add-on is a small E&O fee on sales above $900,000.
What happens in a slow month?
You pay $99, and the broker still picks up. The fee is the same in a dead month and a good one, so it’s something you plan around rather than find out about at closing. If you close fewer than two deals a year, a percentage arrangement really is cheaper, and Juston will tell you so on the phone.
Flood disclosures, MUD districts, deed restrictions: who do I call when a Houston file gets complicated?
Juston, at the number on this page, or the operations team that reviews every contract before it costs you a closing date. Flood history and seller’s disclosure, MUD tax notices and deed restrictions doing the work zoning does elsewhere are exactly the moments you want a broker on the phone rather than a ticket number and a 48-hour response window.
Most of my business is Energy Corridor and corporate relocation. Anything different on relocation-company deals?
Nothing on the brokerage side. Relocation-company sales, referral-fee deals and compressed corporate timelines close and pay out like any other transaction at the same flat fee, with same-day payment by check or wire. Sponsorship is statewide, so a family transferred to Austin or Dallas can stay your client.
I work Fort Bend and Montgomery as much as Harris. Sugar Land, Katy, The Woodlands: do I need another board?
No. HAR’s MLS covers greater Houston and roughly ten surrounding counties, so Sugar Land, Katy, The Woodlands, Pearland and League City are already in your subscription. HAR also has data-sharing agreements with ABoR’s Unlock MLS and other Texas associations for relocation clients headed out of the metro.
How do I change my sponsoring broker in Houston?
Request the sponsorship change in the TREC REALM Portal; we accept it, usually the same day. Tell HAR so your MLS access moves with you. If you have active listings or pending contracts, call Juston first so nothing gets interrupted. He’s in Austin, two and a half hours up 290, and he answers 512.586.6920 himself.