100% Commission Real Estate Brokerage · Laredo, TXTrade policies change, exchange rates change: the market is changing rapidly. Your brokerage fees don’t have to.
One steady line in a market that runs on the exchange rate:
flat fee, same-day pay, a broker on the phone.
Laredo’s year gets decided somewhere else. More than a billion dollars of trade crosses the city every day, sixteen thousand trailers with it, and a tariff schedule or a trade-agreement review written far from Webb County decides how secure the 40,000 jobs tied to that traffic feel this fall. The peso decides what a buyer from across the river can pay. Rates decide the rest. The work is real, and most of it runs in two languages: the logistics manager relocating to the north side, the Del Mar resale, the first-time buyer south of Saunders. What you can’t know is which of them closes this quarter.
That’s the part that wears on people. Not the work; the not knowing. Policy changes with an election, the exchange rate changes with a headline, insurance went up like it did everywhere, and the month still starts at zero no matter how the last one ended. Laredo agents carry that better than most; it is the only market they have ever worked. What they shouldn’t have to carry is a brokerage that adds to it: a cost that climbs with every price in Webb County, a broker you can’t reach, a check that comes when the office gets around to it.
So let the brokerage be the boring part. Texas Ally has sponsored agents across Texas on the same flat fee since 2012, through the 2018 rate climb, the 2020 scramble and the 2022–24 reset, which makes it the closest thing to a constant this business offers. Juston Martinez, the managing broker, publishes his direct line, 512.586.6920; a full-time office backs every agent in the state, and Spanish is spoken in it; your Laredo Association membership and MLS access carry over the day you’re onboarded. Call him before you fill out anything.
One plan. $99 a month. Everything below is included.
The whole cost of your brokerage, and what it buys. No tiers, no cap to buy your way out of, nothing that scales with your commission.
Platinum · every Texas market
$99/mo
+ $200 per sale · $50 per lease
No split. No cap. No franchise fee. No desk fee. No tech fee. The only add-on is a small E&O charge on sales above $900,000.
On a typical Webb County sale, a 70/30 split takes $1,355. This takes $200.
Newly licensed? Your first five deals run on Guided Start or Mentorship, then you graduate to $200 automatically.
The $200 comes off at closing. The rest is yours the same day, by check or direct deposit.
Client rebates, referral fees and your own deals, all at the same flat fee.
Before closing, every file. Quick turns in office hours; the broker himself after hours.
25,000+ Texans a month use our site. Leads are statewide and exclusive to the agent who claims them.
7,992 neighborhoods, 16,340 HOAs and the demographics behind them, built in-house for your buyers and sellers.
A CRM rebuilt around Texas agents, a back office for disbursements and compliance, Dotloop and zipForm for signatures. AI file checks in development.
Sixteen markets, agent-to-agent referrals, trainings on the calendar, collateral ready to go, and a Spanish-speaking office.
An infill developer, a land specialist and a former teacher turned producer, for your first five deals and after, if you want.
Everything else, from E&O to the vendor network, is on the benefits page →
Sponsoring Texas agents since 201212,000+ closings, billions in volume300+ agents in sixteen Texas markets
What a 100% commission brokerage costs in Laredo
$99 a month and $200 a closing, in a market priced by the exchange rate.
The typical home across Webb County’s 10 ZIPs is about $150,600 (U.S. Census ACS 2024), and the city runs in two directions from there. North Laredo’s 78045, where the new subdivisions and the logistics offices are, sits near $244,000 with four in five homes owner-occupied; 78041 around Del Mar runs about $221,000; the east side’s 78043 about $171,000; and downtown’s 78040 is near $119,000 with most of it rented. Port Laredo moved $354 billion in trade in 2025, more than any port of entry in the country, and the warehouses along FM 1472 are what keep pulling buyers north.
What Texas Ally takes out of any of those closings is $200. On the typical sale that is about $1,155 more kept than on a 70/30 split, and about $1,995 more on a north Laredo sale, but the money is the obvious part. The other part is what you stop thinking about. A slow month costs $99. The $119,000 house downtown is worth taking. The relocation deal that waited on a company’s tariff math doesn’t close with a bill sized to how long it waited.
The rest of the brokerage is built the same way. You’re paid the day you close. Every contract is read by a person before it costs you a closing date, including the ones negotiated in Spanish; the office speaks it. The broker’s number hasn’t changed. And LAR stays yours: Texas Ally is a member broker of the Laredo Association of REALTORS®, which runs its own MLS for Webb and Zapata counties, so your membership and MLS access carry over with dues still billed to you directly. For your own production, the calculator below takes two minutes.
The policy will change again, and the peso with it. What you can count on from your brokerage won’t change with them. That leaves you the parts of the business you chose: the clients, the neighborhoods, the closings.
Where this applies: the Laredo Association of REALTORS® runs its own MLS covering Webb and Zapata counties, so the same $99 and $200 covers Laredo, Rio Bravo, El Cenizo and Zapata on one membership. Agents whose business reaches the Valley or San Antonio add a second board without changing brokerage; Texas Ally is a member broker at both. Our own directory tracks 46 HOAs in Webb County.
How to switch your sponsoring broker in Laredo
- Call Yamila at the office, 512.763.2559, with last year’s closings. She’ll walk you through the program and the math for your production, not the average.
- Request the sponsorship change in the TREC REALM Portal. We accept it the same day; tell LAR so your MLS access moves with you.
- Close your next deal, pay $200, keep the rest.
Texas Ally in Laredo is one market of a statewide 100% commission brokerage. See all Texas markets, the plans and pricing, or the recruit FAQ.
Real agents, real results at Texas Ally
Run the numbers: split vs. flat fee
Free tools for Texas agents, including agents who never join us.
Keep the next one.
All of it.
One conversation with Yamila at the office, 512.763.2559. Then you decide.
Laredo 100% commission FAQ
What Laredo agents ask before they move their license: LAR and the MLS, buyers from across the river, slow months, pending listings, and what a closing actually costs here.
Do I keep my Laredo Association membership and MLS access when I move to Texas Ally?
Yes. Texas Ally is a LAR member broker, so your Laredo Association of REALTORS® membership and your access to the board’s own MLS carry over; you tell the board your sponsoring broker changed and keep paying dues to LAR directly. If your business reaches McAllen or San Antonio, you can add a second board without changing brokerages.
What does a typical Laredo closing cost me at Texas Ally?
$200 per sale and $50 per lease, plus the $99 monthly membership, at any price. On the typical $150,600 Webb County home a 3% side is $4,518 and you keep $4,318. On a $243,900 north Laredo sale you keep $7,117 of $7,317. No cap, no desk fee, no franchise fee; the only add-on is a small E&O fee on sales above $900,000. To set it against what you pay now, use the calculator on this page.
A lot of my buyers come from Mexico. Anything different on those files?
Nothing on the brokerage side: a closing is $200 whoever the buyer is. What changes is the paperwork, and that is where the review team earns its keep: foreign-national and ITIN financing, proof-of-funds from abroad, the seller’s questions about a cash buyer, and contracts negotiated in Spanish. The office speaks it, and Juston, at 512.586.6920, has walked agents through every one of those.
What happens in a slow month?
You pay $99, and the broker still picks up. The fee is the same in a dead month and a good one, so it’s something you plan around rather than find out about at closing. If you close fewer than two deals a year, a percentage arrangement really is cheaper, and Juston will tell you so on the phone.
I have listings pending. Should I switch now or wait until they fund?
Usually wait, unless your current broker agrees otherwise. Pending contracts belong to the broker who held them when they were written, and the commission on them is paid under that broker’s agreement with you. Some brokers will release a pending deal to a departing agent; many won’t. Time the sponsorship change for the gap between closings, and call Juston first if the timing is tight.
How do I change my sponsoring broker in Laredo?
Request the sponsorship change in the TREC REALM Portal; we accept it, usually the same day. Tell LAR so your MLS access moves with you. If you have active listings or pending contracts, call Juston first so nothing stalls mid-transaction. It is one phone call and one portal form; nobody drives anywhere.