100% Commission Real Estate Brokerage · Tyler, TXRates, insurance, the price of a Lindale lot: volatility is everywhere, and East Texas isn’t immune. Your broker doesn’t have to be another variable.
A flat fee, paid the day you close, and a broker who answers.
Nothing in it moves with the market.
Tyler used to be the market the market left alone. Not anymore. Buyers from Dallas and Houston found Lindale and the south side, the two hospital systems and UT Tyler keep bringing people in, and Smith County prices climbed with them while the average listing stretched to 65 days on market. The work is real: residential one week, forty acres the next, a lake house that takes a season. What you can’t know is which of them closes this quarter.
That’s the part that wears on people. Not the work; the not knowing. Insurance went up, dues went up, rates did what rates did, and the month still starts at zero no matter how the last one ended. East Texas agents learn to carry that. What they shouldn’t have to carry is a brokerage that adds to it: a cost that climbs with every price in Smith County, a broker you can’t reach, a check that comes when the office gets around to it.
The brokerage can be the one thing that doesn’t move. Texas Ally has sponsored agents across Texas on the same flat fee since 2012, through the 2018 rate climb, the 2020 scramble and the 2022–24 reset, and 300+ agents work on it today. The managing broker, Juston Martinez, publishes his direct line, 512.586.6920; a full-time office backs every agent in the state; your GTAR membership and MLS access carry over the day you’re onboarded. Call him before you fill out anything.
One plan. $99 a month. Everything below is included.
The whole cost of your brokerage, and what it buys. No tiers, no cap to buy your way out of, nothing that scales with your commission.
Platinum · every Texas market
$99/mo
+ $200 per sale · $50 per lease
No split. No cap. No franchise fee. No desk fee. No tech fee. The only add-on is a small E&O charge on sales above $900,000.
On a typical Smith County sale, a 70/30 split takes $1,923. This takes $200.
Newly licensed? Your first five deals run on Guided Start or Mentorship, then you graduate to $200 automatically.
The $200 comes off at closing. The rest is yours the same day, by check or direct deposit.
Client rebates, referral fees and your own deals, all at the same flat fee.
Before closing, every file. Quick turns in office hours; the broker himself after hours.
25,000+ Texans a month use our site. Leads are statewide and exclusive to the agent who claims them.
7,992 neighborhoods, 16,340 HOAs and the demographics behind them, built in-house for your buyers and sellers.
A CRM rebuilt around Texas agents, a back office for disbursements and compliance, Dotloop and zipForm for signatures. AI file checks in development.
Sixteen markets, agent-to-agent referrals, trainings on the calendar, collateral ready to go, and a Spanish-speaking office.
An infill developer, a land specialist and a former teacher turned producer, for your first five deals and after, if you want.
Everything else, from E&O to the vendor network, is on the benefits page →
Sponsoring Texas agents since 201212,000+ closings, billions in volume300+ agents in sixteen Texas markets
What a 100% commission brokerage costs in Tyler
$99 a month and $200 a closing, in a market that stopped being the quiet one.
The typical home across Smith County’s 16 ZIPs is about $213,700 (U.S. Census ACS 2024), but the market runs at two speeds. South Tyler’s 75703 and Lindale’s 75771 sit above $300,000, Whitehouse and Noonday run $267,000 to $300,000, and north Tyler’s 75702 is still near $115,000. GTAR’s August 2026 report put the average Smith County sale at $358,000, up 3% on the year, with 65 days on market and 6.8 months of inventory. That spread, and that wait, is the Tyler job.
What Texas Ally takes out of any of those closings is $200. On the typical sale that is about $1,723 more kept than on a 70/30 split, and about $2,827 more on a $336,300 south Tyler sale, but the money is the obvious part. The other part is what you stop thinking about. A slow summer costs $99. The $115,000 starter in north Tyler is worth taking. The lake listing that sat all season doesn’t close with a bill sized to how long you carried it.
The rest of the brokerage is built the same way. You’re paid the day you close. Every contract is read by a person before it costs you a closing date, and in East Texas that means someone who has seen a survey dispute on acreage and a septic addendum before. The broker’s number hasn’t changed. And GTAR stays yours: Texas Ally is a member broker of the Greater Tyler Association of REALTORS®, the largest board and MLS in East Texas, so your MLS access and listings carry over with dues still billed to you directly. For your own production, the calculator below takes two minutes.
The market will keep doing what it has started doing in East Texas. What you can count on from your brokerage won’t change with it. That leaves you the parts of the business you chose: the clients, the acreage, the closings.
Where this applies: GTAR’s MLS covers Smith, Wood, Cherokee, Franklin, Hopkins and Rains counties, so the same $99 and $200 covers Tyler, Whitehouse, Lindale, Bullard, Flint, Mineola, Jacksonville and Mount Vernon on one membership. Longview and Gregg County sit on a separate board, and agents who work both usually hold a secondary membership. Our own directory tracks 97 HOAs in Smith County, 56 of them in Tyler.
How to switch your sponsoring broker in Tyler
- Call Yamila at the office, 512.763.2559, with last year’s closings. She’ll walk you through the program and the math for your production, not the average.
- Request the sponsorship change in the TREC REALM Portal. We accept it the same day; tell GTAR so your MLS access moves with you.
- Close your next deal, pay $200, keep the rest.
Texas Ally in Tyler is one market of a statewide 100% commission brokerage. See all Texas markets, the plans and pricing, or the recruit FAQ.
Real agents, real results at Texas Ally
Run the numbers: split vs. flat fee
Free tools for Texas agents, including agents who never join us.
Keep the next one.
All of it.
One conversation with Yamila at the office, 512.763.2559. Then you decide.
Tyler 100% commission FAQ
What East Texas agents ask before they move their license: GTAR and the MLS, acreage deals, slow months, pending listings, and what a closing actually costs here.
Do I keep GTAR and my MLS access when I move to Texas Ally?
Yes. Texas Ally is a GTAR member broker, so your Greater Tyler Association of REALTORS® membership and MLS subscription carry over; you tell the board your sponsoring broker changed and keep paying dues to GTAR directly. If you also work Longview, Gregg County is on its own board and a secondary membership is the usual setup.
What does a typical Tyler closing cost me at Texas Ally?
$200 per sale and $50 per lease, plus the $99 monthly membership, at any price. On the typical $213,700 Smith County home a 3% side is $6,411 and you keep $6,211. On a $336,300 south Tyler sale you keep $9,889 of $10,089. No cap, no desk fee, no franchise fee; the only add-on is a small E&O fee on sales above $900,000. To set it against what you pay now, use the calculator on this page.
A lot of my business is acreage and land outside the loop. Anything different?
Nothing on the brokerage side: a land closing is $200 like any other. What changes is the paperwork, and that is where the review team earns its keep: surveys, easements, mineral and water rights, septic and well addenda, and the Texas farm and ranch contract. Juston, at 512.586.6920, has walked agents through all of them.
What happens in a slow month?
You pay $99, and the broker still picks up. The fee is the same in a dead month and a good one, so it’s something you plan around rather than find out about at closing. If you close fewer than two deals a year, a percentage arrangement really is cheaper, and Juston will tell you so on the phone.
I have listings pending. Should I switch now or wait until they fund?
Usually wait, unless your current broker agrees otherwise. Pending contracts belong to the broker who held them when they were written, and the commission on them is paid under that broker’s agreement with you. Some brokers will release a pending deal to a departing agent; many won’t. Time the sponsorship change for the gap between closings, and call Juston first if the timing is tight.
How do I change my sponsoring broker in Tyler?
Request the sponsorship change in the TREC REALM Portal; we accept it, usually the same day. Tell GTAR so your MLS access moves with you. If you have active listings or pending contracts, call Juston first so nothing stalls mid-transaction. Nobody drives to Austin; it is one phone call and one portal form.