DelPrete: Why real estate tech platforms can’t quit the agent

Publish Date: August 29, 2023

Written by Mike DelPrete

- Originally published at Inman News - Mike DelPrete

And that’s why the biggest players in real estate are working with agents, and not trying to dis-intermediate them.

  • Zillow’s Premier Agent and Flex programs keep high-quality agents at the center of the transaction.
  • And now Opendoor is pivoting back to agents with a significant marketing and partnership campaign.

Online real estate companies probably wish agents weren’t necessary and that they could go directly to consumers — and agents probably wish the online disruptors would just go away.

  • But both forces operate in a tentative equilibrium, not necessarily liking each other, but able to work together to achieve a common outcome.
  • Which leaves real estate agents as the last-mile solution — the unavoidable, indisputable, and irreplaceable central part of the transaction.

Watch my entire keynote, Pandemonium, to hear more about the industry’s Netflix vs. Blockbuster moment and what a receding tide reveals about business models and true intentions.

Mike DelPrete is a strategic adviser and global expert in real estate tech, including Zavvie, an iBuyer offer aggregator. Connect with him on LinkedIn.

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