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Full-Time FIRE and Traveling the World…All Thanks to Rentals!

Full-Time FIRE and Traveling the World…All Thanks to Rentals!

Could real estate investing help you reach financial freedom much sooner than you thought possible? Today’s guest had his world turned upside down by one tragic incident, but he was able to quit his W2 job, pivot to real estate, and fast-track his journey to FIRE!

Today, we’re chatting with technology instructor turned full-time real estate investor Keith Nugent. After a skydiving accident rendered him unable to perform his previous job duties, Keith knew he needed a new path to financial independence. Fortunately, he discovered real estate at the perfect time. Taking advantage of the fallout from the 2008 housing market crash, Keith started loading up on rental properties—often buying them for pennies on the dollar. In just twelve years, he had not only achieved his goal of thirty cash-flowing units by 2020 but also added an additional ten units to his portfolio!

Thanks to real estate, Keith now has a career that fully accommodates his disability and will allow him to retire early. In the meantime, he enjoys his newfound financial freedom by traveling the world and spending time with his FIRE-bound friends. In this episode, Keith offers practical tips on how to start investing in real estate—from choosing your market to buying your first rental property and more!

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Read the Transcript Here

Mindy:
On this episode, a fire Friday of the BiggerPockets Money podcast. We’re talking to someone who was able to flip a bad situation and turn it into an opportunity. Today we’re talking with Keith Nugent, who was forced into disability after a skydiving accident in 2006, after his recovery, Keith realized he could no longer work as a corporate trainer and had to forge a new path in real estate instead. Hello, hello, hello and welcome to the BiggerPockets Money podcast. My name is Mindy Jensen and I am jumping in solo today. There’s a little pun for all of you people who are missing. Scott. He will be back with me soon. As always, I am here to make financial independence less scary, less just for somebody else to introduce you to every money story because I truly believe financial freedom is attainable for everyone, no matter when or where you are starting. And now let’s bring in Keith. Keith Nugent. Welcome to the BiggerPockets Money podcast. I’m so excited to dive right into this interview.

Keith:
Hey, Mindy. It’s good to talk to you.

Mindy:
So Keith, in 2006 you had a skydiving accident that sort of took your life in a different trajectory on a very high level. Can you give us a little bit of background about what happened?

Keith:
Yeah, so I was doing a trick that I’d done a couple hundred times already that season, but there was one variable that was changed that I forgot about, and so rather than landing softly, I pounded into the ground and this happened on a Sunday. I woke up in the hospital on Wednesday with all sorts of broken bones. I had bitten through my tongue and had rattled my brain around. I had a bunch of brain damage. I’ve actually lost, I think 27 points IQ points from before to after the accident.

Mindy:
Did your parachute not open?

Keith:
No, my parachute is open. I was flying it just instead of coming out of the turn just above the ground, I came in out of the turn just below the ground or the ground didn’t move.

Mindy:
It has a habit of not doing that. Gravity is a rough, rough lesson.

Keith:
Yeah.

Mindy:
Wow. So let’s go back to the beginning of your money journey and talk about how your experiences with money as a kid shaped your adult life.

Keith:
Yeah, so growing up I grew up in a standard middle class, middle income, blue collar family. My parents raised my brother and I, we didn’t really know what money was other than they taught us to save. They had a number of shortcomings. My dad got injured when I was eight, and so he was out of work for a year and a half. My brother and I had no idea how that affected the family financially. Looking back now, I can see some big changes that happened during those times, but at the time I was just a happy kid and my parents really emphasized the idea of saving. So every birthday or whatever celebration, we would get cash gifts and we were told, okay, you can keep the small percentage of it, but then now we’re putting the rest of it into a savings account.
When we got out of grade school, we were told, we knew this from fourth or fifth grade that after grade school our parents weren’t going to pay for our books and clothes and stuff, so we had to get a job right out of eighth grade. I was delivering flyers, I was delivering newspapers, a couple of just even odd jobs, raking or mowing lawns and stuff. And so it was ingrained in me from very early on that if you want something, you have to pay for it and you have to pay for it. You have to save up your money. So while my classmates had flashy clothes and cars and everything, I bought the reasonable economical close, what I could afford on the income that I had. And so that continued on through into college. Just always save my money and you can only afford what you have money for.

Mindy:
That is a really great lesson. I’m a little surprised that your parents would cut you off after eighth grade. Did they give you any sort of stipend or was that just, Hey, you’re 13 now, you’re a man, go out and make your own way?

Keith:
Well, I mean, we didn’t have to pay for everything, so I had to pay for any of the books, clothing or any entertainment. They still fed us three times a day. They still made their roof overhead. They paid for our car insurance, which we started driving, all that stuff. It’s just that we had to pay for anything. If we wanted to wear fashionable clothes, we had to pay for them. I think there was once or twice that I didn’t make enough money on my summer job, and so my mom took me shopping, but it was like, Hey, I want this. She’s like, no, you’re getting this cheaper version. And there was a couple of times that they’re like, I would want to go out with friends and do something. And at first they would wait until the very last minute of telling me, no, well, you don’t have the money for it. You can’t do it. And then the very last minute, dad would slip me at 20 and tell me to go out with my friends or whatever. So they weren’t monsters or anything, they were just teaching us financial responsibility.

Mindy:
So Keith, I actually really love that concept of teaching your kids financial responsibility before they’re actually out on their own, what most people do. So this is actually better. Your parents are better than most. Most people will pay for everything for their kids until the end of high school and then they go off to college and perhaps even your parents will put money into your account, but you’re not used to handling this money, so you just go out and kind of blow it on dumb stuff. As teenagers do, as high school kids, college kids do, and your parents actually gave you a huge gift by giving you the ability to fall, the ability, the gift of understanding what it’s like to not have any money and want to do something and have to make that choice while also every once in a while slipping you a 20. So you could still do it, which is really generous. We want to hear from Keith about how he was able to set a plan for reaching early retirement despite an accident that led to brain damage and loss of work. But first, we’re going on a quick break. Welcome back to the BiggerPockets Money podcast. So before your accident, what was your financial situation and what were you doing?

Keith:
So before the accident, I had worked through a whole bunch of different careers leading up to this, but then for the few years before the accident, I was working as a technology instructor. So I was traveling around the US and Canada turning geeks into nerds, teaching them about Microsoft certifications and networking and security and all that. And I had worked my way up to, I was working for a company where I was, my title was Vice President of Operations, which sounds really impressive, but it was a small company. So the sort of thing where they give you a title so they don’t have to give you a raise.
I was a VP of operations. I was managing a field of instructors and I was making more money than I could spend, and believe me, I was trying to spend it as fast as I could. My 401k, I got the minimum contribution to get a match and I wasn’t saving my money for the future. I just had always had this thought in my head that like, well, I’m going to retire early. I had no idea how I was going to retire early, but my parents had retired early and I didn’t want to work until I was 65, so I was going to come on some great idea that was going to make me a millionaire and be able to retire early, but I was spending my money as fast as it was coming in.

Mindy:
So being able to contribute to your 401k you were saving for retirement, were you contributing to any other retirement plans like a Roth IRA or did you have any after-tax brokerage or was the 401k kind of your sole plan?

Keith:
The 401k was the only investment or savings tool ahead. I think I had a savings account with a few thousand dollars in it, but the 401k was the only thing, and that was very meager. I think when I eventually cashed in the 401k for a project later, and when I cashed it in, it was like $25,000, so it wasn’t very substantial. I was putting in the minimum amount to the 401k, and even then I was like, I’m just wasting this money putting this 401k. I had the wrong attitude about it until all of a sudden I needed to rely on it.

Mindy:
Spoiler alert, 401k is not wasting your money. So what did your financial situation look like just right before you were in the accident?

Keith:
I used to live in Chicago and prices were very high and I couldn’t afford a place up there. So a couple of years before my accident, I bought a house down in Ottawa, Illinois where I was skydiving and for the cost that I could have gotten a one or two bedroom condo in Chicago, I bought a three unit rental house and had been running that. So the two upstairs units had been rehabbed and were occupied, and the downstairs unit was gutted and we were getting ready to rehab that when I had my accident. So I had the corporate job where I was making close to a hundred thousand dollars a year. I had a little bit of rental income that was offsetting the mortgage and I was living down in Ottawa. I was actually living in a trailer in a campground while I was rehabbing the first floor of the house. So yeah, my financial situation, I was making plenty of money. I had my first rental, which if I hadn’t had the accident, that might’ve been my only rental. But then after the accident I made some big changes.

Mindy:
Yeah, let’s talk about those changes. That was a life altering accident in many ways. What were some of the, well, first of all, how long did it take for you to get out of the hospital?

Keith:
So I was in the hospital I think for three or four weeks, and then they sent me home. My girlfriend at the time was having to drive an hour and a half each way to get to the hospital, and she was a nurse, so she said, let him out of the hospital. I’ll take care of him at home. So I went home and I was in the wheelchair for I think 18 months in and out of the wheelchair as they were doing corrective surgeries and everything, and I was in a neck brace. They had broken my neck. I think the neck brace was about a year, and so it was probably a year and a half before I was able to go back to work. When I first woke up in the hospital, I couldn’t talk because I had bitten through my tongue and my mouth was swollen and I’d broken some teeth, but I was trying to convince my family that I needed to call my boss because I knew it was Wednesday and he expected me to work on Monday, and I was terrified that I was going to lose my job for not calling him.
They’re like, we’ve talked to him. He understands that you’ve had an accident. He says, don’t worry about the work is leads of your problems. I didn’t believe them. I made them let me talk to him on the phone and he confirmed like, yeah, no, that you’ve broken a lot of bones. Don’t worry about work. But yeah, I was just terrified of how am I going to pay for my life? How am I going to pay my bills now that I’m laid up in the hospital?

Mindy:
Well, since this is America, how did you pay for all of these medical

Keith:
Bills? Well, luckily I had amazing health insurance at the time. Through a fortunate accident. I had my own health insurance because my employer was out of Massachusetts and I was living in Illinois, and every time I went to the doctor, the insurance company would deny the claim and they would say, no, I live in Illinois. I’m going to a doctor in Illinois. And they say, okay. Yeah. So it was always a hassle, and so I was like, this is garbage. I’m going to go get my own insurance. So I had top of the line insurance on my own, so that paid for my medical bills other than I think the whole accident cost me like $3,000 or something like that.

Mindy:
That’s really amazing.

Keith:
Yeah, I think it cost the insurance company somewhere between half and half a million and a million dollars for all my surgeries and everything. That

Mindy:
Sounds low. What year was your accident?

Keith:
2006.

Mindy:
2006, okay.

Keith:
Yeah, I could be wrong. Maybe it was a few million, but the number I’ve got stuck in my head is just south of a million. And then my employer is, like I said, is out of Massachusetts and they’re required to have disability insurance on all of their employees. And so my disability insurance kicked in right away and was covering, they’re sending me a check so I could pay my mortgage and that sort of stuff.

Mindy:
Because this was a skydiving accident. Did you receive any compensation from the skydiving company or their insurance policy when it happened, or is skydiving a participant beware activity?

Keith:
No, it’s a very much a participant’s beware activity when you go to skydive for the first time and then every year if you keep skydiving, they’ve got a multi-page waiver saying that you understand that you’re going to jump out of an airplane and if you do nothing, you’re going to die. And it’s not the people who are flying the plane. It’s not their responsibility to save your life, and you’re the only one in the air there. One of the big life lessons that I’ve gotten was that first when I was first learning how to skydive, they said, you are the only person responsible for saving your own life. So I’ve taken that as your responsible for your success, for your health and longevity and everything else. You are responsible for you. Nobody else is going to take up the responsibility for what you do and what your decisions are.

Mindy:
Okay, well that’s good to know. I feel like I would be remiss if I didn’t ask that and you’re like, oh yeah, and by the way, I got a $50 million settlement that’ll change your financial position just a little bit. So Keith, you alluded to owning more rentals than just this original threeplex. When did you start buying more rentals?

Keith:
So my accident was 2006. I went back to work in 2008 in a limited capacity. They were trying to do accommodations for me, and that lasted for about a year and the end of 2008, my boss told me that you’re not the same person that used to be. You have memory problems and other mental awareness problems. I had some anger issues that I was dealing with at work in life, and so he said, we’ve got to put you back on disability because you’re not able to do the job. And I argued with him, no, I’ll do better. I’ll try harder. And he said, no, it’s been a year. We’ve keep trying to make these combinations and it’s not working. And so I was crushed because I identified with my job was my identity. I am a computer trader, I am an executive or manager or whatever.
And so being told that I couldn’t work and that I wasn’t able to do the work anymore, felt like being told that I didn’t exist, told me that I was worthless as an individual. And so I spent a few months panicking and getting over that, and then I thought, okay, well I need to take care of myself. I need to figure out how I’m going to get by here. I didn’t trust that disability was going to last. I’ve heard all sorts of horror stories of people being on workman’s comp or disability, and the insurance company sends them to their doctor and their doctor says that they’re fine and cuts off their payments. So I thought, this is not a lifelong solution. I need to figure out how to support myself. And so I had sort of a two-pronged attack. I was going to go back to college and learn how to retrain for something else that could accommodate my disability.
And then I wanted to make sure that I never had to rely on work on physical labor for my income. And growing up, my dad had said that he always wished he would’ve been, would’ve bought property when he was young, so we going to retire on, it was old. And so I sat down literally with a napkin at lunch one day and figured out, okay, how many properties do I need to have income from to replace the income that I had before the accident? And I did some math and I figured out that I needed 30 units. So then I figured, alright, well I need to have 30 units, but I need to have the mortgages paid off by the time I am ready to retire at 65. So that means I have to have them by 2020 so that I can pay off the mortgage a 15 year mortgage on the last property that I buy so that everything’s paid off by 2035. So I set a goal, a 10 year goal to get 30 units by 2020 and bought the first unit or the first property in 2010. Now I already had the three unit building before that, so I guess the fourth unit I bought in 2010 with the goal of getting to 30 by 2020.

Mindy:
So this is interesting that you’re buying in 2010, the housing crash happened in 2008. Did you have any trepidation about buying a rental property back then?

Keith:
Well, luckily I am the luckiest person that you’ll ever meet in that I started buying property in 2010. It didn’t occur to me that properties that buying property was a hard decision back then or that maybe it was a bad decision. I was just like, well, I need to get to 30 properties, so I need to start buying them now. And I was just fortunate that I made that decision as the market had just bottomed out and was climbing back up. And so I bought properties for pennies on the dollar in some cases just because of my fortunate timing. It wasn’t a grand plan of mine, it wasn’t anything intelligent other than I need properties, so I’m going to start buying them now. And I just was lucky that I started buying them in 2010.

Mindy:
When did you buy your final property?

Keith:
The last property I bought, I bought in 2022, and that brought me up to 40 units. So I reached the goal of 30 units in 2019 just before my 10 year goal. And then momentum just kept carrying me forward because when you’re buying a lot of properties in a small town, everybody knows that you buy properties, and so whenever anybody has anything to sell, they call you up and say, Hey, I’ve got this property, do you want it? And I’m like, oh, well I’ll take you the look, see if the numbers work. And then I kept buying. So the last one was 2022

Mindy:
In 2010, how much did you pay for that property?

Keith:
The first property I bought in 2010 I believe was 25,000. No, it was 22,000. He was asking 25, and I negotiated down to 22.

Mindy:
I love these numbers, I hate these numbers, I can’t touch these at all, but also I’m not buying in 2010, so $22,000. What did that property rent for?

Keith:
I think that property rented for six 50, either six 50 or 700. When I bought the property, it needed some work, so we went in and did some rehab work on it, probably sunk another $10,000 into the rehab and then rented it out for, I think it was $700 a month back then.

Mindy:
32,000 divided by 700 is 45.71 and a bunch of other numbers, 45 months, so that’s just under four years. This house is completely paid off and then just, well, not completely paid off, but could be completely paid off and then it’s just pumping out cashflow. Did you get a loan for that 22,000?

Keith:
No, what I did is I took a home equity line of credit on the three unit that I already had and used that to buy the house, and then I borrowed some money from my parents for the rehab costs, so I had the cost of the house plus some of the rehab costs, and then my parents lent me a few thousand dollars to finish up the rehab, which I paid them back I think inside of a year. And then the home equity line was, I think it was at 9% or something like that. I was really not smart with borrowing that money. I kind got loan sharp there, so I paid that off in a few years as well.

Mindy:
Good for you. Alright, and then 2019, your last property that you purchased or 2022, your last property that you purchased, what did you pay for that?

Keith:
That one was a five unit and I bought it for $148,000, which was on closing. I had $200,000 of equity because the guy that I bought it from was just horrible at managing and owning property, and he just wanted to get rid of it, so I offered him such a low ball number and he accepted it. So

Mindy:
I used to live in the Chicago area. I’m familiar with Ottawa, Illinois as being kind of the gateway to starved rock, is it starved, rock National Park

Keith:
Or State Park?

Mindy:
State Park, which is a super cool place to go and hike around or whatever, but there’s not a ton going on in Ottawa, is there? It’s not like a vacation destination.

Keith:
Yeah, they’re building up as a vacation destination for people from Chicago. They’ve been developing it more and more over the last 10 or 15 years. But yeah, no, it’s just a sleepy little farm town with, I joke that I own half the town now, which is nowhere near accurate, but it’s a small town. They’ve got a lot of little industries going on. No, you hear a lot of towns have the one big employer that if they go out of business, it ruins everybody and AWA doesn’t have that. We’ve got a bunch of factories and warehouses and technology companies and a wide variety of different industries and small companies that are the employers in town.

Mindy:
It doesn’t sound like there’s a lot of appreciation going on in Ottawa, Illinois, but there is a lot of cashflow. Would you characterize that?

Keith:
Yeah, that’s absolutely true. Yeah. When the housing market crashed in 2008, Ottawa saw a slight decline where in Chicago people were losing half the value in Ottawa, people would lose like 10% of the value. And then as things climbed up over the last 15 years or whatever, where I’ve heard people saying that their value doubled and tripled, and in Ottawa my values went up maybe 30%, maybe more than maybe 50%. But yeah, it’s a very dampered version of the national market.

Mindy:
Well, that sounds more stable than the national market. It went down a little bit. It goes up a little bit, but the cashflow seems like it’s really the reason that you’re investing in these properties. What sort of cashflow does your 40 units kick off every month?

Keith:
I don’t have the numbers right in front of me, but when I was buying my properties, I made sure that H one would cashflow at least a hundred dollars a month per door when I was buying them in my, and that’s what it showed in the calculator, and they’ve all done that or better. I still have the mortgages on them. I still have all the typical expenses, and they’re throwing off enough cashflow for me to support myself pretty well. Do

Mindy:
You consider yourself to be financially independent, Keith?

Keith:
Yes. Yeah. I realized one day I remember driving in my car and coming to the, I had to pull over the car because it was like, I can’t mess this up. I have enough income coming off of my properties and I have a management company doing the day-to-Day stuff with it that I have enough income from that to support myself for the rest of my life.

Mindy:
And that’s what you need. You just need enough income to support yourself for the rest of your life. You can get that by working a job. You can get that by buying 40 rental properties starting in 2010 and renting them out in, I’m going to call it unsexy ways. You buy a property that needs some work, you fix it up, you get a tenant in there, and then they pay your mortgage. They pay your mortgage plus. So now you can live off of this in part, and then you buy another one and then you buy another one. We’re going to take a quick break when we’re back, we’ll talk about what life after early retirement looks like. Welcome back to the show, Keith. Something that people say when I bring up the concept of financial independence is, oh, I love my job. I would never want to quit. I would be bored in retirement. Now that you are retired, you’ve got 40 rental properties, but a management company to handle the day to day, what on earth do you do with your time?

Keith:
Well, for the past year, for my whole life, I’ve always wanted to go travel the world, and for the past year I’ve been meeting that goal. I spent last summer traveling all around the United States hitting national parks and visiting friends, going to different events that people were holding. And then in September of last year, I flew over to Southeast Asia for the Phi Freedom retreat in Bali and stayed over there for another four months and saw more of Bali, Thailand, Cambodia, and Laos. Then since I’ve been back, I got back in January and went on a cruise and went snowboarding and went to some other PHI events, and now I’m back in my house in Florida for a couple days and on Wednesday I fly to Spain with some friends to go spend two weeks in Spain and Portugal. Whenever anybody asks me where my favorite place have been, my answer is just with friends. I’ve been so lucky for the past year to spend so much time with friends.

Mindy:
Phi is better with friends. Keith, let’s talk about your estate plan. I think this is really fascinating that most people don’t want to think about the end of life and all of this, but you have 40 rental properties or 40 units that you need to do something with. What are you doing with those?

Keith:
One side effect of the brain damage from 2006 is that I’m likely to have dementia and memory problems and thinking problems as I get older. And so because of that, I wanted to make sure that before, while I’m still of sound state of mind, that I lay out my plans for what I’m going to do. And so I sat down and wrote out a financial power of attorney, medical power of attorney. I think there’s a third power of attorney that I created and then a trust and will and the will is just to dump everything into the trust that’s not already there. And the idea is that when I die, I have a corporate trustee that’s going to take care of my property and I’ve already got property management in place for everything. And so the day-to-Day is already handled now, but then there’s a corporate trustee that’ll make decisions for the management company if they need to sell a property or if they need to do large capital expenditures. And then the cashflow that I’m getting now, we’ll go to some people that have designated to receive that cashflow and then on their death, everything will be liquidated and donated to charity.

Mindy:
Keith, what I hear you saying is that you have put a lot of thought into your succession plan and that yes, there is this potential for an adverse effect from the accident, the accident that keeps on giving. Apparently there’s a potential for an adverse effect, and instead of putting your head in the sand, you’re proactively preparing for this. I don’t know who needs to hear this. I am sorry if this is going to come as a shock, but my dear listeners are going to eventually cease to exist. And that is a statement of fact. You are not going to be able to, I hope it doesn’t happen tomorrow, but you’re not going to be able to live forever. So with that said, you need to make plans for when that happens. Otherwise the state’s going to do it for you, and I promise you it’s not going to be something you like. So I really like that you have thought ahead. You have decided not only what you want to do with the properties, what you want your heirs to get from the properties and then move on after they have passed. This is what’s going to happen with the properties. What charities are you donating to?

Keith:
I’ve actually set up a number of donor advised funds that I haven’t created yet, but in the estate plan that if I die before I get them set up, it’ll create these. And I’ve got things like there’s a fund that’s going to provide scholarships to students at the community college that I went to. There is a fund for helping out the teachers in the local community to pay for supplies for school supplies for kids. It’s unfortunate that teachers often have to buy the school supplies, but this kind of helps them out. And then I’ve got a fund that is my favorite. It’s called the Stay Amazing Fund that is going to go around and beautify Ottawa, Illinois. But everything that they do to beautify the town has to have the words stay amazing, stamped in it somewhere, or on a placard or embedded or something because that’s something that I am always telling people to stay amazing. It’s not become amazing. You’re already amazing. Keep being amazing.

Mindy:
I love this so much. That’s such a good idea. And again, thoughtfulness. You’re not just, first of all, I love that you’re staying local with your charity. Giving Ottawa is a beautiful little city. There’s never enough money in a small town to do all the things that the town wants to do. So having this fund available for them to make this day, amazing fund, I’m just so excited. Alright, Keith, I am super excited to have spent this time with you today. Do you have any parting words for our listeners who may be on the fence about succession plans or maybe on the fence about getting started on their path to financial independence? Even just getting started investing in real estate,

Keith:
I think that a approach to life is similar to what they say in the stock market. That time in the market is more important than timing the market. And it’s the same thing with real estate or succession plan is get something out there and then gradually improve upon it. So you don’t have to have the perfect will and trust and multiple documents established. You can write out on a piece of paper what your wishes are and then say, okay, well now I need to go and get a more formal, make sure that it’s legally recognized in my state and then say, okay, well I’ve got that now. I want to add a trust to that. You can add on pieces as you’re going along. Similarly, look at if you’re thinking about investing in real estate or if you’re thinking about adding to it, go look at properties.
If you look at a hundred properties, then a few of them are probably going to make sense and you run the numbers and maybe it’s not a grand slam, maybe it’s just a base hit. But if you buy a property and it at least breaks even at first, then in five or 10 years you’re going to be wealthier than if you hadn’t bought it because your tenants are paying down the mortgage cost. So you’re gaining equity that way. The value of the property is likely to increase. We don’t count on that. That’s all the appreciation is always just icing on the cake. But in 10 years, as long as when you buy it, it’s breaking even. And of course we aim for some of that’s cash flowing, but in 10 years it’s going to be cash flowing better or you’re going to have built up some equity. And I think that applies to everything in life. Just take action, don’t wait for perfection, just do what needs to be done. They say that perfection is the enemy of good.

Mindy:
Keith, I love it. Thank you. Thank you. Thank you so much for your time today. This was a lot of fun. Yeah,

Keith:
I really enjoyed talking to you.

Mindy:
Alright, that wraps up this episode of the BiggerPockets Money podcast. He is Keith Nugent. And I am Mindy Jensen saying, stay sweet pair Keith.

Outro:
If you enjoyed today’s episode, please give us a five star review on Spotify or Apple. And if you’re looking for even more money content, feel free to visit our YouTube channel at youtube.com/biggerpockets money.

Mindy:
BiggerPockets money was created by Mindy Jensen and Scott Trench, produced by Kaylin Bennett, editing by Exodus Media Copywriting by Nate Weintraub. Lastly, a big thank you to the BiggerPockets team for making the show possible.

Watch the Episode Here

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In This Episode We Cover

  • How Keith became a full-time real estate investor after a tragic skydiving accident
  • How to replace your W2 income and achieve financial freedom with real estate
  • Why time in the market is MORE important than timing the market
  • How to determine how much cash flow you need to support your retirement
  • Why you NEED an estate plan and how to decide who inherits your assets
  • And So Much More!

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Full-Time FIRE and Traveling the World…All Thanks to Rentals!

The BEST Side Hustles You Can Start in 2024 (Outside of Real Estate!)

The best side hustles can put some extra cash in your pocket, help you leave your W2 job, or even launch you toward FIRE. If you’re looking to make money in ways other than real estate investing, you don’t want to miss this side hustle special!

Nick Loper, founder of Side Hustle Nation and host of The Side Hustle Show, has been building businesses since he was a teenager. From lucrative digital assets to service-based ventures, Nick has done it all, and today, he’s bringing some fresh ideas for you to try. As you’re about to learn, these fledgling businesses come in all shapes and sizes. Some take years to nurture before you reap any reward for effort, while others allow you to start earning immediately. In any case, you need to choose one you’re interested in and stick with it if you want to see results!

In this episode of the BiggerPockets Money podcast, Nick dives into some of his favorite side hustles—many of which you can start TODAY with little to no money and minimal time. You’ll learn whether it’s still possible to build a money-making blog in 2024, as well as how to make extra income by renting out assets like inflatables, hot tubs, and vending machines!

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In This Episode We Cover

  • Nick’s favorite low-money side hustle ideas (not named real estate!)
  • How to turn your own side business into a money-making machine
  • Creative ways to earn royalties from YOUR original works or ideas
  • How to build a digital asset that generates income for years to come
  • Why you MUST follow the “rule of one hundred” with every new side hustle
  • The non-digital assets you can rent out for a HUGE profit
  • And So Much More!

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Everything You Need to Know Before You Buy a Business

Everything You Need to Know Before You Buy a Business

Buying a business? Maybe you’ve thought about it before. You could own a laundromat, self-storage facility, plumbing business, or landscaping service. It doesn’t sound glamorous, but these types of businesses can make you millions of dollars and lead you to financial freedom. And, with so many baby boomers retiring, tons of small businesses with built-in customer bases are for sale, just waiting for YOU to come and make money from them. But before you buy, there are some things you should know.

Elliott Holland, an expert in acquiring small and medium-sized businesses, helps aspiring business buyers uncover whether a business is worth the price. Elliot’s team specializes in business due diligence, making sure that YOU don’t buy a business that’s worth less than what the owner/broker told you it was. Trust him; he’s saved many new entrepreneurs from making million-dollar mistakes.

So, before you buy a business, listen to this episode. In it, Elliot walks through exactly how a business is valued, which loans you can use to buy a business, why you CAN’T trust the financials from the current business owner, questions to ask before you buy, and who should even be buying a business in the first place. Do this right, and you could be sitting on lifetime financial freedom, but take a wrong turn, and you could lose millions (we’ll share that story, too!).

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Mindy:
On today’s episode, we talk to Elliot Holland, founder of Guardian Due Diligence. Elliot has spent two decades helping people acquire small to medium businesses and walking them through the nuanced due diligence process.

Scott:
And there are two different types of due diligence, right? There’s the soft work of going, maybe looking at a business, viewing it, touring the operations, asking the right questions, those types of things. And then there’s the accounting due diligence piece of verifying the financials and that the numbers are what the seller presents them to be. Today we’re going to discuss both of those with a true expert who has deep experience and has built a business over decades doing this kind of due diligence over and over and over again for clients looking at those types of properties. Hello, hello, hello, and welcome to the BiggerPockets Money podcast. I’m Scott Trench, and with me as always is my diligent co-host, Mindy Jensen.

Mindy:
Thanks ebitda.

Scott:
Alright, we’re here to make financial independence less scary, less just for somebody else to introduce you to every money story because we truly believe financial freedom is attainable for everyone, no matter when or where you’re starting.

Mindy:
Elliot Holland, welcome to the BiggerPockets Money podcast. I’m so excited to talk to you today.

Elliott:
Excited to be here. I’m glad you guys have me.

Mindy:
Elliot, you have a long history in acquisitions and the general due diligence process. I’d love to start off with a hypothetical situation. Say I’ve heard of a boring business, this is the term popularized by Cody Sanchez and I decide I want to do it and I go on a website like biz buy sell.com. When I’m browsing through businesses, what should I be looking for right off the Bat?

Elliott:
Right off the bat, you should be looking for in a due diligence sense, revenues and profits that don’t make sense. But I will admit to you, when you’re looking at biz by sell, the amount of data you have relative to what you need to know is so small. You have to sort of have the ability to deal in between the lines interpolate and give everybody a bit of grace on that.

Scott:
Maybe it’s also helpful to just zoom out and think about why someone would be interested in buying a small business, right? We’re buying a small business. I think that a lot of folks are thinking about buying small businesses because they believe that there’s inefficiencies, old practices, lots of things to change that they can use to then drive growth. And so the historical financial profile of a business is important, but also the correctable issues are what I think a lot of folks are looking for when they’re buying one of these businesses. How does one approach due diligence from that context? I’m not doing due diligence to try to find all the things that I’m trying to do, due diligence to find the things that are wrong with the business, but I’m not necessarily changing the valuation of the business based on those things. Those might even get me more excited. So with that framing in mind, how do I think about the process of due diligence and driving value for me as someone looking for an opportunity in this space?

Elliott:
So let me answer the two questions that I heard. First off, why would you buy a business? And second off, how do you look at the historical financials to continue to evaluate and perform due diligence on the business? So first, if you think about, so you continue working your job or owning your small business, it’s kind of the stay steady option. You can start a business or you can buy a business. Let’s just say those are the only three things you have in front of you, right? Well, continuing on with your job or the business you’re running the same revenue profits, cash flow that you got last year is probably coming this year, plus or minus. So you don’t have a huge chance to sort of explode this into something bigger, start a business. Yes, it could be the next Airbnb or Amazon, but 90 something percent of these things fail.
So you’re taking on a 95% bet of losing as opposed to in buying a business, particularly those done by individuals every day using SBA seven A loan. Those deals 96% of the time work. And so whether you want to bet on a 96% failure or a 96% success, that’s the opportunity between starting and buying a business. Now, how do you look at historical financials from a due diligence perspective to think about how to make good decisions? Well, the thing is, think about a business with a hundred points and you go through due diligence and you find 20 points that stink and 80 points that are great. Well, here’s the reality. If you’re good, you can fix some of the 20 points to stink and then that’s probably the business for you. If you look at it and out of a hundred points, 60 points stink and you’re not good at fixing any of them, then there’s not a business you should look at. And so yes, there’s sort of what’s there that’s not up to par. And then as a percentage of that, how much of that do you think you can fix based on your experience, your energy? And that’s what propels people to get into businesses and fix things to improve your return because it’s the money podcast. We’re here for a return. Yes,

Mindy:
We are. You mentioned and did you say SBA seven loan

Elliott:
Seven A. And so not to bore folks, I don’t want to put anybody to sleep, but it’s a government backed loan so any American citizen can get a loan up to $5 million, 75 to 95% backed by the US government at your local bank. So circle a mile around your house. The banks that are there, they all do SBA seven A loans, they all do acquisition loans. So it’s a loan for the everyday person to get in this game, which is why I like this so much. It’s not just for the fancy credentialed folks. Anybody can get into this.

Scott:
I think that this tool, this SBA seven A loan is really important because I talked to a friend the other day and they are a little bit bemused or seem a little bit skeptical of this industry because they feel like at the end of the day, after all this due diligence and everything is said and done, a huge percentage of transactions just end up being at essentially max leverage for these SBA A seven loans or whatever the lender is willing to give on the purchase price of an asset. Does that have any truth to it in your experience?

Elliott:
It does, but I don’t think that matters one bit. So if I’m a real estate investor, the real estate market is the same way. If the bank will loan X on it, then the market price for it is going to be a function of how likely the bank is to finance it. That doesn’t mean you need to buy it, and it doesn’t mean you need to buy it at that price. And so even though the bank will finance a deal, that does not mean that you need to do that deal. And people complain all the time and say, oh, the whole market’s messed up because it’s just whatever the banks will finance. Well, that’s every market that everybody, anybody has ever made money in. Part of the whole thing here is using discretion, using due diligence, using your own skills, getting smart in this so that out of a hundred deals, there may only be 10 that you’ll like and maybe only half of those 10 or five you might like at the price that they’re fetching in the market. And then that’s what being an investor is versus a speculator.

Scott:
Love it. I think that’s a wonderful framing. Totally respect that answer here, but I think that is also important here to just do one more layer of depth into the SBA A seven loan because this is in practice how a lot of businesses seem to be valued at the end of the day, right? So can you tell us what max leverage is on an SBA seven A loan and how that works when someone’s starting to buy a business? Sure.

Elliott:
So for 95% of the companies that are being bought under this loan, the price of those businesses is three to four times ebitda. We probably all heard of EBITDA interest before or earnings before interest tax depreciation and amortization a a profit or cashflow. So here’s the thing, the bank will likely loan about three times EBITDA on a business they like and a lot less on a deal that they don’t like. And so the sort of bid ask, if you think about it, is three times leverage. If the business is sort of solid, less than that, if the business isn’t, and you shouldn’t be paying over three, three and a half, four times EBITDA for any business. If so, you’re being silly. These businesses have some amounts of risk that you should be cognizant of.

Mindy:
We are taking a quick break when we’re back. Elliot Holland will let us in on some of the questions you should be asking with the small business seller. Welcome back to the BiggerPockets Money podcast. Okay, Elliot, once I have decided on a business that I’m interested in learning more about what usually happens next and what should I be looking out for in this stage, because I don’t want to go down some month long journey to discover that I could have learned something at the very beginning that said, this is not a deal.

Elliott:
So once you find a deal that you like, let me just walk you through the process to closing it. So you will likely set up a call with the seller. So you’ll email the broker and say, Hey, I’m interested in this business. I want to talk to the seller. So then you’ll get on a call with the seller, typically 30 minute call. And what you’re going to want to do is two things. You’re going to want to ask the questions you want to know about the business, but you’re also going to try to present yourself as the best buyer for the business. So both things have to happen in that half hour. Then if you still like the business, you’re going to put an offer on the business. Well, offers in the land of small business acquisition are called letters of intent, or Lois, I have a sample on my website.
There’s samples on the internet. You can have your lawyer write one up, but you send in your offer, which is a letter of intent. Now you’re not the only one sending in an offer. So other people send in offers. The broker has a conversation, Hey, you need to come up a little bit. Hey, you need to change this. And then the broker picks, or the seller picks the best offer. Now you have a signed letter of intent, and now you’re in what’s called due diligence. And this is where you have 60 to 120 days to evaluate the business, to finalize the funding, to close the deal, and to do the purchase agreement with your lawyers. And so successfully, you would’ve had a call, you would have had the broker do his thing. You would’ve sent in a letter of intent, it would’ve been accepted, you would’ve had 60 to 120 days for due diligence. You would’ve done a quality of earnings in that process. You would’ve done a purchase agreement in that process, a few other things. And after you complete that, you actually closed the business. Now, I skipped over a couple of steps here, but I wanted to keep it high level. That’s how it gets done.

Mindy:
Okay, that’s great. No, I like the high level. I’m sure there’s more steps than that. Regarding the first meeting with the seller, you mentioned that I should be asking questions while also trying to present myself as the best buyer. What kind of questions am I asking? I’ve never bought a business before, so I’m not sure what I should even be looking at.

Elliott:
Yeah, so let’s use the plumbing example. So some good questions would be sort of why does somebody choose your plumbing company over the competition? Why have you stayed just in plumbing and not expanded into other home services like maybe doing bathroom remodels or doing roofing or hvac? You’re already in the house. Why have you chosen not to do that? How do you keep your plumbing labor longer than your competition to have less disruption and less cost in your business? So what you want to do is take that small half page right up on Biz Buy, sell the McDonald’s of business listing sites, and you want to add in questions that are going to actually help you understand how sustainable this business is, how good it is relative to its competitors, and also in that process getting to know the seller. Now, what you don’t want to do, don’t bring a clipboard with a whole bunch of questions saying, Hey, question one is this.
Let me write down the answer. Question two is this, let no, no, no, no, no, because of the second thing I told you you need to do in that half hour conversation, which is impress the seller that you’re the best buyer for this business. Now part of that is you just have more cash than the rest of the folks, but I don’t know anybody that goes in and says, Hey, my money bag’s bigger than everybody else. Choose me. What you’re really trying to figure out and what the seller’s trying to figure out is in a seven business acquisition, the seller is going to have some transition period where they’re teaching you how to run the business after you’ve bought it. And what they’re trying to figure out is how easy would you be to work with and if there’s any seller financing in the deal, how likely are you going to be to deliver my check on my seller financing? And so that’s the other part, which is why it needs to be conversational, sort of like this podcast and not like an interrogation room like on first 48, who

Scott:
Is the right buyer in your opinion for that plumbing business?

Elliott:
The hungriest son of a gun in the marketplace is one answer I can give you. Why is that Elliot just being hungry is no, it does because this process has enough ups and downs that a hungry person that’s willing to sort of run through challenges is likely to win this race. Who’s the other one? Somebody who already runs a plumbing business or an adjacent business or has domain expertise. Their parents were plumbers or they’ve been working for a plumbing company. So somebody who has domain expertise is another great buyer for this business. Third would be somebody who’s related to or local to the owner. So if you’re in Spokane, Washington and this business is there and you have interest out there, you would be a better buyer than somebody in Atlanta like me buying that same asset in Spokane, Washington. And then the fourth one I’ll give you, and this is part of why I like the deal world so much, the luckiest person in the process, sometimes you’re not the hungriest, you don’t have the industry expertise, you’re not local, you just got lucky and you played your cards and it worked out. And so the best buyer can vary because at the end of the day, the seller will have a limited amount of options, typically three to five that they have to choose from. And so sometimes it’s like that private equity company, they were pain in the butt, I don’t want to deal with them that family office, they’re kind of sly, I don’t want to be working for professional money. And so now we have three, what I call s and b small business acquisition buyers, and I’m picking one of the three. And off we go. So

Scott:
I guess my question here is it seems to me that in our fictional plumbing business, the best qualified person is the owner’s second in command that’s already existing in the business in many cases. Is that a frequent occurrence or is that relatively rare?

Elliott:
It’s relatively rare. And this took me a long time in my career to understand I’m 40 people who are entrepreneurial have tried something entrepreneurial by now. So that 55-year-old, number two in that plumbing business that for 25 years never decided to go start their own company, they’re not likely to start becoming entrepreneurial. Now they don’t like risks, they don’t like debt, they don’t like personal guarantees, they don’t like running everything. They don’t like managing talent. And so although they may seem to be the most qualified, they may not be risk neutral enough to do it, which is why this transfer of wealth, people call it the silver tsunami, is so favorable for younger hungry professionals because somebody has to take on the entrepreneurial risk to get the debt oftentimes personal guaranteed debt to do this. And oftentimes somebody who’s been sitting in number two has had 10, 15 years to do that already. They’re not likely your competition. Does that make sense?

Scott:
So the SBA seven A loan is a personal guaranteed debt.

Elliott:
Now like I said, the default rate is less than 4%, so I don’t want to scare anybody, but it is personally guaranteed. And for my real estate investors, you’re used to that when you get started, a lot of the debt that you’re going to have is personally guaranteed. Now, when you get to be Warren Buffet size, those personal guarantees go away.

Scott:
This letter of intent seems like a really critical piece of the puzzle here, and it sounds like I got to submit the letter of intent before I can really parse out and believe the financials here. So what can I do before I get to expensive due diligence work to suss out any red flags and get confident in a letter of intent? So

Elliott:
The first thing you can do is go visit the business and look at what we call key man risk analysis, right? So what does that mean? If a lot of businesses first time the founder is still the owner, 80% of what’s happening in that business is related to the owner who you’re buying the business from and then kicking out. And so if they’re doing sales operations dispatch, if they’re the plumbing specialist for weird situations, then they’re probably doing three or four jobs and you’re actually not buying a business with $500,000 of profit because it’s going to take you four employees to do what the owners doing. Currently it’s probably a breakeven business. So key man risk is one thing you can just look at, but it is not something you can sort of Google the answer to. You got to typically show up and spend some time with the person.
Something else you can look at is how solid are the financial systems? So you might not speak accounting speak, but you can say, okay, do they have a single financial system? Is the bookkeeper competent? Is the CPA that does their taxes competent? Is this a system I think in a group of people who I think I can get accurate answers from? So that’s a second thing. A third thing can be a huge piece of this. You don’t get to EBITDA without getting to revenue. So how consistent are these plumbing customers? Do they have customers from 10 years ago, five years ago, three years ago as opposed to if 80% of their customers have only been with them for 12 months, that’s a very different plumbing business and one you’d be far less interested in buying. So those are three things you can look at before you do any financial diligence to kick tires on a business.

Scott:
So educate me here on this. If I’m looking at this plumbing business and I ask a question, how many jobs did you do last year and what was your profit per job? Can you give me three examples of very profitable jobs and three examples of unprofitable jobs? Would that tell me a large amount about that company’s financial systems? I

Elliott:
Get what you’re asking. So I would call that a clipboard question, Scott. So in my Harvard Business School days, if I’m talking to a hundred million dollars business owner, I would start with something like that. But remember, I’m trying to make this person like me. So what I’d probably say is talk me through the average profit margin on the job. And what I’d be looking for is do they have a number? Is it typically based on anything? Is it consistent throughout their business? And then could I see those same numbers that they’re telling me qualitatively in the financials? And then do they even record profitability per job? I would tell you probably over half of the plumbing businesses I look at don’t record it in their financials, that does not make them terrible businesses to buy. It just means that that question that I asked, let’s talk about the average profitability may be the most advanced and specific answer you’re going to get.
Does that make sense? And then the next question now you’re going to ask me is like, well, how do you tell if the business is super reliant on the owner? I think you were going to go there if that’s the case. So part of that is your visit. So a lot of times in this digital world, people want to show up for a half hour asking questions and fly back home doesn’t work here because if the business owner’s doing four or five jobs, it might take you a half day or a day of spending time with them to understand all the things that they do in the business. And so if you’re so time pressed to get out of there, you’re curtailing your ability to do the diligence you need to do. So it’s a million dollar acquisition that’s very sensitive to cashflow. I would encourage people to spend the time necessary to get the information they need to do a good deal, not a bad one. Now

Scott:
Let’s complicate this even further. I’m buying a business for three to four times EBITDA with $500,000 in ebitda, so 1.5 to 2 million purchase price, but the business also comes with a paid off office space that is attached to the business as part of it. How does that work and factor into the SBA seven A loan and the overall purchasing calculation?

Elliott:
Two ways. First off, when you are valuing a business, you’re valuing everything that it uses to operate and everything that it has in its sort of ownership. And so there will be people that will disagree with this, but generally that paid off office space, if it’s part of the business and the business is no longer paying rent to anyone because it’s paid off, then that actually paid off office needs to come with the business. Otherwise you’d have to adjust the profit for a market-based rent that you’d have to pay somebody even if it is yourself if you didn’t buy the real estate along with it. The second piece is when it comes to an SBA seven A loan, the business portion of the loan is a 10 year term, but the real estate portion can be 25 or 30 years. And if you buy real estate plus a business, you get a blended term. So now instead of having to pay in 10 years, maybe you have to pay in 15 or 20 on a blended basis, and so you get the benefit of the real estate being involved in it because the bank will actually give you a longer term, which means a lower payment.

Scott:
Okay, and how about real estate is still challenging, but relatively easy to value perhaps hopefully for folks that have been listening to BiggerPockets for a long time especially. But what about other types of stuff like specialty equipment in a plumbing business or a asphalt paving business or something like that? How do I think about valuing those types of items and financing them again using this seven a loan?

Elliott:
So it takes a little bit of a different approach, Scott, and then let me step back and then answer your question directly. So real estate people are used to kind of stacking value. So this is in there, there’s marble countertops, there’s a brand new roof, so we stack all that value and then the value of the asset is like all these things stacked businesses are valued at three to four times cashflow. And so everything that you do in the business like that specialized equipment, I’m assuming you wouldn’t have bought it unless you could have gotten more cashflow because why would you buy it if it wouldn’t have gotten in working with cashflow? Now, how can equipment get more cashflow, Elliot? Well, you’d only get it if it actually allowed you to do things quicker so you could do more of them. It was a better quality so you could compete against your other folks in the plumbing market, for instance, and get more business or there were some long-term benefits.
So my plumbing jobs last 25 years where the other guys last 10. And so what we look at in businesses is that the value of all of the assets used to create the revenue and the profits are all included in the sale because all of them are necessary to create the cash flow that we’re then making a multiple of to come to the valuation price. So now to your plumbing question, if I’m looking at two businesses, one has specialized equipment and one doesn’t, and let’s say they have the same profit, same profit margin, then what I’m saying is actually the one without the specialized equipment is doing a better job of producing cashflow for its asset base. And so I may choose to buy that one instead. Alternatively, if there’s two plumbing businesses and this one has advanced assets, I would expect it to have better cashflow in some capacity, and so therefore I’d probably be willing to pay more because the cashflow would be more, was I able to answer that, Scott?

Scott:
Yeah, absolutely. I think I’ve just perused and seen sometimes businesses that seem to be trading for just the value of their PP and their property plant and equipment and maybe one times cashflow on top of that and and that’s how they’re advertised at least. So maybe I’m getting fooled by this stuff because I’m a novice. No,

Elliott:
No, no, you’re right. So let’s drop into that. So just because some crazy broker says that the value should be this crazy funky asset and one times revenue, that doesn’t mean you should pay that. So Scott, you’re right. There’s all kinds of wonky stuff on Biz By Sell and all these business marketplaces that would suggest you pay all kinds of crazy rationales for these businesses. Don’t be a fool. Elliot told you three to four times ebitda, that’s the market price for 90% of these deals. Now if you go do something else, don’t call me and say it didn’t work, right? Because a broker will try to sell you, because think about this. So if I’m running a limo company and the market price for a limo ride is a hundred bucks and I have a Maserati, but you have a Cadillac, right? But everybody’s paying a hundred bucks. Why should I pay this Elliot guy more for a Maserati if he’s only getting a hundred bucks per fair so that these special assets, if they don’t do anything to create better cashflow, they’re fool’s gold and there’s a lot of fools gold out there. In fact, a lot of what my business does is help people find fool’s gold, which is probably why I’m so emphatic about don’t be fool, pay a market multiple and really check to make sure that the profits the business says are there, are actually there.

Scott:
Okay, that’s a wonderful answer. Thank you for educating me. I’m learning a lot here. You can tell I don’t know what I don’t know and I appreciate learning from the master or we’ll call you the EBITDA here. Oh, we need a T-shirt for that. How much can I trust the EBITDA and the financials that are presented on by Biz Sell? When I’m looking at these types of businesses and even if I get further along, how much can I trust the financials?

Elliott:
As much as you can trust the person at the used car lot a, k, A, not at all. And so the reality of businesses is just like the used car lot. First off, the broker is trying to maximize value for the seller and there’s no recourse. You can’t take it back. So once they convince you that asset is worth 5 million and it was really worth nothing, it did not create any cashflow. You can’t go back and say, Hey broker, I want to give it back. Where’s the return line? Is this like Walmart? Nobody that’s yours, just like the used car lot. And so what I’m seeing is a huge portion, 20 to 30% of these deals have what I call fraudulent EBITDA or bogus ebitda. And part of the game is making sure either you personally or your team has the ability to dig through messy small business accounting to get to the true profits because you can’t do a successful deal without getting that number right. Alright,

Scott:
This is super helpful and I’m sure we could go for 45 minutes on additional things you could do before we get to this, but let’s talk about, I now have an LOI and I now I’m doing formal diligence. What is a quality of earnings going to cost? What is a quality of earnings and what’s it going to cost me to get that done? Why do I need it? So

Elliott:
A quality of earnings is nothing more complicated than a mini audit. The reason you need a mini audit is because there is no standard of performance for small business financials. Nobody checks how they report. And so you might get 10 plumbing companies that report 10 different ways and you would not know it if you had not gone through the analysis of standardizing their financials through this many audit called the quality of earnings. So that’s what it is. What does it cost?

Scott:
So if I’m looking at 10 plumbing companies, one might say I got revenue because my customer whose job I’m going to do in January paid me a check of $10,000 for that job in December. So 2023 revenue is great, 2024 revenue is going to look worse. Another company will say, I got the cash in December, but I did the job in January, so I’m going to declare the revenue in January. It’s those types of problems from the accounting perspective that you’re talking about here, right?

Elliott:
Yes. And then to double click, one company will take inventory and put it on the balance sheet the way a bigger company would do. Another company would take inventory and expense it through the profit and loss statement right away. And those two companies financials would look totally different even though they matter the same revenue and the same cashflow. And so what you’re trying to do is normalize the way that these companies present. The revenue one’s a great example. There’s cost ones, there’s a bunch of things you need to sort of be cognizant of. What does this thing cost typically less than 1% of your deal. So my average deal is about $3 million. So my cost is around 25 to $30,000 for a quality of earnings, which is about 1%. You can go a little bit less and you can probably get something for 10 or 15 grand. The question I would ask you is, do you get your bulletproof vest from Walmart? Or if the other side of risk is catastrophic, do you actually pay for something that’s going to protect you? So there’s, you kind of get what you pay for, but about 1% of the transaction value is probably fair across the whole spectrum of deal sizes.

Scott:
I believe that there is quite often that the Q of E 80% of the time produces a lower buy-side interpretation of EBITDA than what the sellers are presenting. What do you think the ratio is? Is there a good number of cases where it’s actually higher in your estimation?

Elliott:
No, 80 20 is probably accurate. 80% of the time it’s less 20% more, plus or minus. So the

Scott:
Q of E in most cases saves the buyer much more money than its cost because that purchase price is negotiated down as a multiple of the EBITDA presented in the LOI.

Elliott:
Yes, absolutely. So we often pay for ourselves. Some of it is in lower negotiated purchase price. Scott, other parts are because we’re an advisory firm on top of just an accounting firm, if I help you figure out that that plumbing owner was doing four jobs and that $500,000 of EBITDA is really closer to 200,000 by the time you hire four people to do the jobs of the seller, then all of a sudden not only do you get to reduce the purchase price, but you may walk away from, and so I saved you 1.5 million of silliness in probably five years of your life. And so if you look on my website, there’s a section of testimonials, not from folks that closed great deals, but folks that are happy that they avoided terrible million dollar transaction that would’ve ruined their financial setup. I

Mindy:
Think that’s really important to note that you’re not just going through this to make sure the deal goes through, you’re going through this to make sure that the numbers are what the seller is presenting. I really like what you said, trust but verify. I’m going to go a step further, not being your business and say verify. Don’t trust until you verify.

Elliott:
You know what, Mindy, I like you already. I’m

Mindy:
Pretty awesome. You can like me, I’ll allow it. But yeah, you have to verify because this is somebody who’s trying to sell their business. They’re not going to be like, Hey, my business is kind of a dumpy business. Do you want it? They’re going to be like, Ooh, look at all of this amazing stuff. Don’t look at this stuff over here. And how much of a shortage is there of buyers who don’t know what they’re doing? I mean, I’m a real estate agent. There’s no shortage of buyers in real estate who don’t know what they’re doing. So this is a business, it’s even bigger than real estate.

Elliott:
Even bigger, the valuation of the businesses are more volatile in real estate. It’s purchases close to that type of asset in that area, doesn’t fluctuate all that much. 10, 15% cashflow can fluctuate 40, 80, a hundred percent in a year. And so really dialing in on this is super important because the value of a business that did $500,000 of cashflow last year and $100,000 this year is 1.5 million versus 300,000. Same business, same employee, same location, same name. You bought yourself a crater. The other thing I like what you said, Mindy, is verify. I don’t even like the word trust too much. Not in this game. Why? Because owners are getting three to four times any profit dollar they can convince you is there whether it’s there or not. So they convince you that those season tickets to the Dallas Cowboys have nothing to do with the business and you should add back that 50 or a hundred grand and then multiply at times three. And you don’t realize that the only people they take to the Cowboys games are all their customers and their vendors. Then you overpay for that asset. And once you do it, you can’t go back to the Walmart line and say, Hey, can I give this business

Scott:
Back? Stay with us after the break, Elliot Holland will tell us some success stories and some stories where the outcome wasn’t so great. And we’re back. We’re talking to Elliot Holland about how to do due diligence when buying a small business. Let’s talk about some stories here. Can you tell us about somebody who got their bulletproof vest at Walmart and regretted it in the due diligence process?

Elliott:
Yes. I had a person that came to me. He wanted a quality of earnings and was debating the do it yourself method, and we went back and forth for three or four weeks. He decided to do it himself. It was a $3 million transaction. It was actually a real estate related business. They helped people find places to live. And so this person went through the process. They were able to get the SBA to finance their deal. To your earlier point, Scott, the SBA will finance a lot of stuff. That doesn’t mean you should do everything. And there were probably 12 things that were missed. I have a case study on my website, we’ll probably linked to it in the notes that goes through 12 things that he missed in due diligence. And so that meant that he overly paid for the business. It probably was worth 800,000, maybe something in that realm, but $3 million were paid. And so that person struggled through it for a year, tried to do everything they could to put the pieces back together and eventually lost the business. So they could have paid me 25 grand and saved a $3 million loss. And now they’re sitting on a personally guaranteed note of over $2 million, and I’m sure they’re not thinking about that $25,000 they saved a year and a half ago. So that’s one story of the bulletproof vest from Walmart.

Mindy:
Is there any recourse for a buyer who pays $3 million for an $800,000 business? It almost sounds fraudulent at that big of a gap.

Elliott:
So there’s not workable recourse. It’s very similar to the used car lot, which is why I use that as the analogy. If you go buy a car from the used car lot and you don’t realize the transmission’s blown and they didn’t guarantee the transmission, you can say, Hey, use car a lot. You knew the transmission was blown, you overcharged me for the car. But by the time you go through the legal system and the way the legal system is set up, the buyer is supposed to be smarter than the seller of assets like this. And so the courts don’t favor the people who were showing up as BiggerPockets but weren’t bigger diligence solution providers. And so what ends up happening is can you actually go to court and say somebody committed fraud and defrauded you? Yes, but small business acquisitions are so fluid that the likelihood that you’ll win a case is very low and the likelihood you’ll get any money from that case is even lower.
And so really it’s verified before you buy. It’s just like the used car lot. Now, I’m not trying to scare people. What I’m saying is a hundred percent of the effort that you are going to do in diligence on this acquisition should be done before you buy it. Don’t leave things up to chance. Don’t be pushed off of a question you need to understand because of time pressure because of some broker, because of some seller, because of some urge to be a million dollar business owner. Just think about going off the used car lot with the car with a bad transmission and the engine and what your recourse is there. You don’t have much. Alright, so let’s

Scott:
Go to the other extreme now and we’re interested in the subject. I’m assuming if you’re listening to this part in the episode, because you’re hoping for the opposite outcome, you’re hoping to buy this plumbing business at a $500,000 EBITDA for 1.5 million and then balloon EBITDA to one two 3 million if you can over the next couple of years and sell it not just for a three to four multiple, but for a 5, 6, 7, 8, multiple. Do you have any clients that have had that kind of outcome and made the millions or tens of millions of dollars on these types of transactions?

Elliott:
There’s over 75 clients I’ve worked with that have done just that, bought a million dollar business and now it’s worth three to five times that whether they’ve sold it or not. There’s a whole testimonial page. I have 10 clients. You can actually see their testimonials about businesses they bought leveraging my services to go on to million dollar success in mass proportions. Let me tell you my story of my favorite one. So one of my buddies bought a business and I call ’em that because we work really one-on-One during this process, he was a former technology guy, did some marketing work, he was married, two kids, wanted to buy a business, came to me for due diligence. We went through the process. We found that the broker had overstated ebitda, so we slowed the process down two or three weeks to work through a new purchase price work through some of that, and we were able to get to a place where the EBITDA matched the price that he had said earlier.
So he made the acquisition, this acquisition freed him up to leave his job, his wife left her job, they moved to an island off the coast of Belize. They took their kids out there and were sending their kids to a local private school and living the absolute dream. I mean location, autonomy, wealth, running your own business, having the reins of a million dollar plus company, all of the trappings of this. And that whole process took that person less than six months. And so there’s dozens of stories, many of them on my website about the successful stuff. And keep in mind folks, the reason this is so interesting and so tantalizing and why folks like Cody and Ozzi and Walker get such an attention is that you can be a six figure earner and walk into seven figure million dollar upside if you do this right? That’s why we play this game. That’s why the investment is interesting, and that’s why even if you hold real estate, a lot of my customers are real estate investors that are looking to get higher returns. That’s why you play this game,

Mindy:
Elliot, that was awesome. I can’t even talk. You’ve made me speechless, which nobody has ever done before because I can talk forever. Where can people find more about

Elliott:
You? So go to Google type in Elliot Holland or Guardian Due Diligence. If you get any anywhere close, my SEO will get you to the right website. My socials are Twitter, so Elliot e Holland on Twitter, and you can also find me on YouTube at Guardian Due Diligence for YouTube. Any of those places you can find great free content. I have one of the largest libraries of free content around small business acquisition and my contact information’s at the bottom of my website. We also offer free letter of intent reviews. Remember the offer letter I told you that you send to buyers to acquire a business? If you go to offer from elliot.com, you can submit your letter of intent for a free review. So that’s another benefit I can give to listeners.

Scott:
Awesome. Elliot, this was really information packed. Thank you very much for sharing that.

Elliott:
Thanks so much for having me. I really enjoyed it.

Mindy:
Thank you, Elliot, and we will talk to you soon.

Elliott:
Talk soon.

Mindy:
Holy cow, Scott, that was Elliot Holland and that was fan flipping tastic. I absolutely love talking to him and I learned so much just in this one hour.

Scott:
Yeah, absolutely. I mean, this is another one of those guests that we’ve had where you’re just like, wow, this is a true master in his area of expertise. He’s also a salesman, right? This is a product that he sells and this is how he makes his living. But I was happy to learn from someone who makes a living in this particular space. As a reminder, BiggerPockets has no financial affiliation or no prior relationship with Elliot. He applied to come on the show and we were thrilled to have him. And boy did I learn a lot. I just got schooled by somebody who really knows what they’re doing in this space, and I have a deep curiosity. I thought I was going to be able to ask good questions in the show, and he was very polite in saying, no, that’s a bad question. Frame it this way, including a few times where we edited it out actually on the show.
So wonderful, wonderful guest. I hope people learned as much as I did, and I’m sold on the value of this kind of due diligence and lining up a quality of earnings in the due diligence process there. So really learned a lot today and how that can add a lot of value for someone on the buy side. I’ll just leave us on this particular point. If I was starting over or if I was not CEO of BiggerPockets, this is where I would be spending my time and energy looking to build a career. I think it’s a wonderful, wonderful opportunity. I think a lot of people are going to do very well here, and I think there’s a great, great core thesis that folks like Cody Sanchez and Alex Hormoze talk about, and I think people like Elliot are the kinds of folks that people who want to execute on this are going to need in their court, in addition to some BiggerPockets couple hundred K, most likely in cash. Well, Mindy, should we get out of here?

Mindy:
Yes, we should. Scott, that wraps up this episode of the BiggerPockets Money Podcast with Elliot Holland, who is so amazing. He is Scott Trench, and I am Mindy Jensen saying bye for now. Sweet cacao.

Scott:
If you enjoyed today’s episode, please give us a five star review on Spotify or Apple. And if you’re looking for even more money content, feel free to visit our YouTube channel at youtube.com/biggerpockets money.

Mindy:
BiggerPockets money was created by Mindy Jensen and Scott Trench, produced by Kaylin Bennett, editing by Exodus Media Copywriting by Nate Weintraub. Lastly, a big thank you to the BiggerPockets team for making this show possible.

Watch the Episode Here

Help us reach new listeners on iTunes by leaving us a rating and review! It takes just 30 seconds. Thanks! We really appreciate it!

In This Episode We Cover

  • How to buy a “boring business that will lead you to financial freedom
  • How businesses are valued and why you MUST understand “EBITDA
  • Tricky ways that business owners inflate their numbers to sell to you for more
  • Who should (and definitely shouldn’t) be buying small businesses 
  • Three things you MUST look at before you make a bid on a business
  • The wrong move that lost one business owner over $2,000,000 when buying a business
  • And So Much More!

Links from the Show

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

Everything You Need to Know Before You Buy a Business

Jaspreet Singh: Getting Rich Slowly and Why Some People STAY Broke

Want to know how to get rich but fear it could be too late? Perhaps you’ve got responsibilities, bills to pay, and a family to feed. How can you possibly get ahead? Jaspreet Singh’s message is clear: you can still build wealth, but you’re going to have to be intentional with your money, just like every other rich person. There are no shortcuts!

Today, Jaspreet is a serial entrepreneur, real estate investor, licensed attorney, and host of The Minority Mindset Show. But growing up, his parents wanted him to become a doctor. Despite the immense pressure to fulfill their wishes, Jaspreet found himself gravitating toward entrepreneurship. He started several businesses throughout adolescence and young adulthood—from playing drums at weddings and planning college parties to building ecommerce stores. He lost a TON of money along the way, but taking these risks early on paid off. Eventually, he discovered his true passion, financial education, and built an enormous online business by teaching others how to master personal finance.

America’s capitalist financial system benefits those who are willing to “play the game.” In this episode, Jaspreet shares how fostering a “minority mindset” unlocks the ability to use this country’s tax code, banks, debt, and other systems to your advantage. The catch? It’s a hard, long road. Jaspreet recommends drastic lifestyle changes, such as ruthless frugality, a “decade of sacrifice,” and the 75/15/10 rule. Make no mistake—it’s not going to be easy. But years from now, you’ll be thankful you stuck to this tried-and-true wealth-building philosophy!

Click here to listen on Apple Podcasts.

Listen to the Podcast Here

Read the Transcript Here

Mindy:
Today’s episode is about the financial system we have in this country and how you can work within it and succeed as long as you understand how to play the game.

Scott:
Yeah, that’s right. Today we’ve got Jas Breed Singh, the Minority Mindset with us. Jas Breed is going to tell us about the simple tried and true path to building wealth, which is really an all out path that involves a philosophy steeped in risk taking the need for early sacrifice, including the decade of sacrifice that he really touts there that I couldn’t agree with more, and why he chose to invest in a specific way, including not investing in a 401k or IRA.

Mindy:
Scott, I’m super excited for today’s episode and I cannot wait to bring in re Hello, hello, hello and welcome to the BiggerPockets Money podcast. My name is Mindy Jensen and with me as always is my risk taking co-host Scott Trench.

Scott:
Thanks, Mindy. Great to be here with my beta half of the BiggerPockets Money podcast. Mindy Jensen.

Mindy:
I love That one.

Scott:
We’re here to make financial independence less scary, less just for somebody else to introduce you to every money story because we truly believe financial freedom is attainable for everyone, no matter when or where you’re starting, and as long as you have the minority mindset.

Mindy:
Jaspreet Singh, welcome to the BiggerPockets of Money podcast. I am so excited to talk to you today.

Scott:
Well,

Jaspreet:
Thank you for having me on. It’s really an honor to be on with you and you guys are doing some amazing things, so thank you.

Mindy:
Well, you are doing some amazing things. Thank you. Your YouTube channel and personal brand is called Minority Mindset. For you, what defines a minority mindset?

Jaspreet:
The minority mindset has nothing to do with the way you look your ethnicity or your skin color. It’s the mindset of thinking differently than the majority of people. And it’s kind of funny, I started this whole personal brand on accident. I was always kind of an entrepreneur, but I had to do it in secret because my parents never wanted me to be an entrepreneur. I was supposed to be a doctor, and so I got involved with investing in entrepreneurship in secret, but then a little bit later I was in college. I got scammed during the launch of one of my businesses and I was so frustrated because I had to go through so much, just a lot of, let’s call it crap, to figure out how to start a business, how do you start investing and doing it all in secret and kind of never really feeling like I had support. So I created a class called How to Launch a Business Without Getting Screwed Over. I sold it for like $7 online and I did it under the alias minority mindset because you had to think differently than the majority of people to start a business That slowly became an Instagram page that slowly became a YouTube channel and that, I mean, it’s crazy, but it really grew from there, but it all kind of just started on accident. Well,

Scott:
I’d like to go zoom all the way back and start from the very beginning of your journey. Can you tell us about your journey with money growing up? It sounds like there was a heavy encouragement to go into the medical profession here. I’d love to hear where this begins, where this entrepreneurial

Jaspreet:
Starts. So my family is from a state in India called Punjab. My parents immigrated to America just before I was born and I grew up in a house where it was me, my little brother, my parents and my grandparents. And in my household I was raised in a very traditional Indian house. I was told from pretty much the day I turned one that I needed to become a doctor and if I didn’t become a doctor, I was going to be a failure. There was no in-between from the day I could start speaking my family around the world in Punjab, India and America was told that Jasper Singh is going to be a doctor and I didn’t think anything wrong with it. For me that was, it made sense because I saw how hard my parents were working and I wanted to give back to them and support them because I love my parents and I wanted to become successful.
That was something that I wanted to do. I was a hardworking kid. I wanted to become successful. So I thought if I did good in school, I became a doctor, I’m going to have more success, financial success along the way. I started to see things that really didn’t add up because my parents also were kind of big advocates of this whole thing of don’t talk about money, don’t worry about money, don’t stress about money, but you need to become a doctor so you can make a lot of money. So I was like, that doesn’t make much sense. Why is it taboo to talk about money? Why is this whole concept of money bad? And then at the same time, I would see my dad work six or seven days a week consistently long hours and then say, don’t stress about money. I said, why are you working so much?
Why are you working so hard to get a paycheck if we shouldn’t be stressing about money? So I started questioning things and that was when I started to kind of dabble into different entrepreneurial ventures. I picked up a drum called the to, it’s a traditional Punjabi drum. I think I was like 12 or something when I got it from India because I would go there pretty often to visit my family and I played it at my uncle’s wedding and the DJ there asked me if I’d like to play this drum at other people’s weddings and get paid. Now naturally when you’re 12 years old and somebody’s going to offer you 50 bucks to play a drum, no 12 year old’s going to say no. So I started doing that, but my parents were very against it and that’s when I realized very early on that I want to try some of these other things because something is not making sense now.
I didn’t know what it meant at the time, but I started kind of doing different things. So I started working at weddings when I was 12 or 13 years old. That kind of evolved how I started hosting parties in college. So it was a lot of kind of doing things in secret, trying to figure it out. I read a lot of books and I had to go out and really just figure it out because I didn’t really have a quote mentor per se. It was really just a lot of trial error, mistakes, screwing up learning and doing.

Scott:
So I have this theory that I try with a lot of entrepreneurs. I think I know what you’re going to say to this one, but there’s a stat that is probably made up by somebody out there that says, nine out of 10 businesses fail in the first couple of years or whatever. And my conclusion from that is to start 10 businesses in that case. Do you agree with that interpretation of that stat and is that reflected in your journey then? I

Jaspreet:
Mean, it took me a lot of tries to find one that actually stuck. My company that had run now was Briefs Media. It took me a lot of tries to find something because it’s not just learning how to build a business, it’s also finding what you like to do. I started off in the event planning space. I don’t drink, I’m not into partying, but here I was hosting the parties. By the time I was a junior slash senior in college, I was making good money. Now we were hosting parties shows we were doing pretty well for a college kid, but I hated the industry. I mean, I was like, I’m doing something that I am morally against. Why am I doing this for money? Well, now I’m getting money and I don’t want to do that anymore. It was like, it just doesn’t make sense to me.
Then I got involved in real estate. I started investing in real estate and I quickly realized I need more money to buy more real estate. So I got a real estate salesperson’s license. I started helping people buy and sell real estate and I learned very quickly, I hate being a real estate salesperson. I got involved in wholesaling real estate and I learned the same lesson. I got involved in Amazon and I realized this whole FBA thing, I don’t have any intellectual property. It’s not what I want to do. I mean, I got involved then in e-commerce trying to create my own soc company, which is where I got scammed, and I realized I don’t have any passion for SOCs. And then I started getting more involved in the financial education, financial news side of things, and I realized I like this space. I am passionate about this space. There’s a personal motivation and a personal driver for me in this industry.

Mindy:
After a short ad break, Jasper Singh will reveal the smartest money move he made early on in his career and how that contributed to his entrepreneurial success.

Scott:
Welcome back to the show. How do you think about the subject of personal finance and money and how should people in a general sense begin pursuing the discussion of money if for example, they’re completely naive to it and just getting started on the journey of learning about how to master wealth?

Jaspreet:
I think it ultimately comes down to understanding why do people want money? Why do you want money? And the first thing is, well, it costs money to eat and it costs money to feed other people. Now when you understand that, you can start to grasp, grasp this idea that it is important to become successful. You should not avoid the topic of money. You should talk about money. And then if you should become successful, you should also understand that it is your duty to become successful because it is up to you now to support yourself, your family, and your community. If you want to be able to take your wife or your husband on a nice vacation, you want to be able to take care of your kids, you want to have to spend more time with your kids, you need money to do that. So let’s stop living on LA land and understand that money is important in today’s day and age.
Now, once you understand that now it’s all about understanding how do you use your money? Because I think the big mistake that a lot of people make, especially in America, is people make money to spend money and now what do you do? You make money, you working hard to make money and then you give all of it to Gucci, BMW and Rolex. So people are working hard so they can qualify for debt. So they can buy the BMW, so they can have the big and expensive home that is making them live paycheck to paycheck so they can have the nice watch on their wrist so they can wear the nice clothes, but now you have no assets and no investments to make yourself rich or your future generation’s rich. And I think this is where now understanding if you want to make yourself rich, it all starts with what you do with your money.
And that means instead of spending your money, all of it, you’ve got to keep some of it for yourself. Now once you start keeping some of it for yourself, now the question is what do you do with this money? You want to save a little bit, but then you also want to be investing this money to own some assets now an asset to something that you’re buying for the purpose of making money. And this is where it gets so important to understand because this one, when I started understanding this, it made me so upset and angry because I went through a lot of schooling. I ended up becoming an attorney. I became an attorney because my parents found out that I wasn’t going to be a doctor. They were very upset and said, if you want to keep any pride in the family, you have to at least become an attorney.
So I went to law school, got my law degree, passed the bar exam and never worked a day as an attorney. But throughout my long educational period, but I learned is I never learned anything about money. I never learned anything about how our economic system works. Now we live in what’s called a capitalist system, and until I learned what it really meant, all I knew about capitalism is that inflated a lot of emotions. Some people got very excited, some people got very angry. And what I realized is, well, we live in a capitalist society. We live in a capitalist economy. Now you can hate it or love it. It really doesn’t matter. What you want to do is understand how our economic system works and in a capitalist system, the people that make the most money are not the people that rely on their labor.
It’s the people that rely on their capital, which made me so upset because in all of our schooling, in all of our education, we’re taught to make money from our labor. We’re taught to get a good job, we’re taught to get a high paying job. We’re taught how we can grow in our careers to make a good income from our labor, which there’s nothing wrong with that. But the second piece to this puzzle is if you want to win in this economic system, you got use your income from your labor to put it to work because capital means money. And that means now using the money you’re making from your job, using this capital from your job and putting it to work in the capital of the system so you can win in the system because that’s how people become wealthy, stay wealthy and pass on wealth. It’s not through your job because eventually you’re going to stop working. Eventually you’re going to want to stop working and now what do you have?

Scott:
So where does, and I feel very strongly about this. I want to see how you feel about this, but I want to use the word frugality in here as a term, and how important of a role does that play in this conversion of labor, of income derived from labor into the accumulation of capital on this journey? When and where is it a key tool for

Jaspreet:
You? It depends where you are on your journey. In the beginning part of my journey, well, I think it’s always important, but the degree and extremeness of your frugality is going to change depending on where you are. So I call it three phases of wealth. The first phase of wealth, which is now where you’re trying to save your first $2,000 and you’re trying to pay off credit card debt if you have any. This is what I call the financial danger zone. If you don’t have $2,000 saved up or if you have credit card debt, you cannot spend money on anything that you do not absolutely need to survive because you’re in this financial danger zone. What I like to say is if you have credit card debt, you cannot afford a Netflix subscription, and it’s not because it costs $15 a month, it’s because it’s costing you two hours of your time, and this is where now if you have credit card debt, this money is making so many other people rich.
If you have the average credit card debt in America, which is about $6,500 today, and you have the average a PR, which I believe is around 27% today because it’s been shooting up with the higher interest rates and you make the minimum monthly payments of $150 a month, it’s going to cost you $28,000 to pay off your $6,500 with a credit card debt. So if you have credit card debt, you cannot afford to be wasting your time. You cannot be affording to go out and buy luxuries because right now all you need to be focused on is paying off the credit card debt. Then phase two, in that more systemization phase, this is where I like to talk about something called a 75 15 10 plan, which says, for every dollar that you earn 75 cents is the maximum that you can spend. 15 cents is the minimum that you’re investing.
10 cents is the minimum that you’re saving. Now what does that mean? If I make a hundred dollars, I can only spend 75, the other 25, 20 $5 has to be put to work either saving or invested for myself, and this is now a type of frugality. Now notice what I said here that $75 out of the a hundred is the maximum that you can spend. There’s a whole kind of range of now how extreme do you want to be on your frugality? For me, I learned when I started learning about money, I read Total Money Makeover by Dave Ramsey when I learned how dumb I was being with my money, I went on the extreme. I was buying rental properties and I had holes in my shoes because I refused to go out and buy new shoes. I duct taped them and I continued wearing those.
When I was in law school, I started making decent money. I was making over a hundred thousand dollars a year in law school, but I lived in an apartment where I was paying 400 bucks a month and the reason why I was paying so little was because I didn’t have a room in the apartment. I slept in the living room floor. I had a mattress in the hallway and I would drag that out, put that in the living room floor, lay out my sheets, go to sleep in the morning, wake up, put the mattress back in the hallway and go to school. That way I refused to spend money because when I realized how this system worked, all I wanted to do was make money and buy rental properties, make money and buy rental properties because that was what was important to me. Now, most people are not going to want to do the crazy side of this, which is okay because I’m a little crazy and weird. I get that, but you got to find the right degree for you, and there is 100% a time and place to be extremely frugal, but at all times you got to live below your means.

Mindy:
So I love that you highlight all of the really extreme things that you, or some of the really extreme things. I’m sure there are more that you did, but also point out that that’s not what you have to do in order to get your finances good. I think a lot of people who hear about the financial independence movement and they’re like, oh, for some reason they all land on Jacob Lund Fischer’s website, early Retirement Extreme, and I don’t know if there’s a landing page that says, Hey, in order to become financially independent, you have to eat beans and rice and peanut butter and jelly and never enjoy your life at all the end because that is the mindset that people have or the opinion that people have about this concept of getting your finances in order. But what you just said, you broke down the dollar.
75 cents is the most that you can spend. 15 cents is the least that you should be saving investing, and 10% is the least that you should be saving least most. There’s a lot of wiggle room in there, and that doesn’t mean that you have to have a 50% savings rate. You will get to financial independence faster if you do have a 50% savings rate, but it’s not like it’s either 50% or you’re never going to hit it. You have to eat beans and rice or you are never going to be financially independent. There’s so many different nuances.

Jaspreet:
It really, ultimately, personal finance is personal the way you want to do it, it really depends on you. Your life goals are different than mine. I went through my own crazy story and I went through my own journey, which is my journey. I’m not telling anybody, look, I drove a $500 car to get to the office today. My car does not have a bumper on it. I am looking at a new car now, but all of my employees have better cars than me, but my journey is mine, okay? And I’m doing this for my own reasons. Now, for you do, it’s going to depend on what is right for you. There’s the big debate between should you buy Starbucks or not. The $5 $7 Starbucks is just keeping people poor, and at the end of the day, the way I look at it is, well, if you’re in phase one, if you’re in credit card debt, you don’t have $2,000 saved up.
No, you should not be buying Starbucks because you can’t afford it. Now, if you’re in phase two and now you are doing the 75, 15 10 and you love the idea of getting Starbucks and it fits within your budget, it’s within your spending, okay, fine. You’re still investing, you’re still saving. That’s something that provides value for you. Go ahead. Now you got to remember, money only has value if you use it. Money doesn’t do anything for you if it’s sit in your bank account your entire life. So you are working really hard to get this money, so you might as well use it in a way that you are going to like it.

Mindy:
So from your time spent learning about finances, what do you think is the main factor in our system that keeps people broke? You said earlier that people think their job will make them rich and that’s not true. How do you speak to that person who can’t seem to get over where their mind is going and shift them a little bit to see that investing a little bit consistently can make you very wealthy?

Jaspreet:
Well, I think you got to premise that by essentially understanding that our system profits when people are financially stupid. Our system is designed to keep people financially dumb, and it sounds extreme, but it is true because I mean, well look at it this way. We’ll look at it from a tax perspective. Who does our tax code benefit? It benefits the entrepreneur and it benefits the investor, does not benefit the employee that much because if you’re an employee and that’s your only source of income, you got to pay the highest tax rates and you get the lowest tax breaks. Well, let’s dig a little bit deeper into this banks profit When you’re financially dumb in market briefs, which is my financial newsletter in briefs media, we just covered this, but it just came out that in 2023, the big three banks, bank of America, JP Morgan and Wells Fargo made, I forget like 2.2 billion in overdraft fees last year.
That’s from people spending money they didn’t have. You got to pay a fine because you spent money you didn’t have when you didn’t have money in the first place. So banks love it when you’re financially dumb because now they’ll keep selling you loans on your cars and jewelry and things that you can’t afford. That’s not making you any money. Corporations love it when you’re financially dumb because they can get you to buy things that you don’t need, that you don’t want just because they’re good with their advertising. Even the government loves it When you’re financially dumb, I mean we talked about it in terms of how you pay taxes, but it goes a little bit deeper. The number one asset on the United States balance sheet is student loans. It is the number one largest asset that the United States government has. So now we have this whole student loan dilemma, student loan crisis.
Every young person who has student loans tells you that, dang, this student loans is expensive, it sucks. Student loans are keeping people from being able to buy homes to being able to invest, being able to do a lot of things. And now you hear, well, is the government supposed to help me with this? Well, if you really look at it a little bit deeper, you look at the government’s assets, their largest asset by a long shot are student loans. So now when you are constantly relying on everybody else to take care of you, you end up in a very bad financial situation because for the average person who do, they go for financial advice, it’s not a financial advisor, it’s their banker. Now, when you go to your bank about, Hey, can I afford this home? Can I afford this car? What is their best interest to give you a loan to give you a bigger loan?
They don’t really care if you make the payments on it or not. They just get paid when you sign the paperwork, especially that banker over there. Now, I’m not saying every single person is bad. I’m not saying salespeople are bad. I’m not saying bankers are bad, but you got to understand everybody has some sort of goal. Everybody has some sort of intention, and this is where now your intention should be to be financially educated so you can make smart decisions with their money. Because guess what? You can also use the bank to your advantage. If you know how to use the bank, if you know how to use debt, you can use debt to your advantage. If you know how to use the credit cards, you can use your credit cards to your advantage. If you know how to use your student loans, you can use it to your advantage. If you know how to use whatever products you want to buy, you can use it to your advantage because now you can buy all the nice things that you want when you can afford it, but when you don’t have the financial education, you are the subservient to everybody else and you’re making everybody else rich and you get stuck.

Scott:
We’re taking a quick ad break when we’re back. Jare Singh will talk to us about what he calls the decade of sacrifice.

Mindy:
Welcome back to the BiggerPockets Money podcast. We are talking with Jare Singh about how you can accumulate wealth even at an older

Scott:
Agere just observing a couple of things here. You started out on your journey and you say you didn’t learn much about money growing up, but you clearly took away the importance of money from the fact that it wasn’t discussed in your household and ran with that concept, you self-educated relentlessly. Once you kind of figured it out, you said, oh, spending is an enormous lever in my financial journey, and I’ll point out a few things. Maybe you’ve had this and discussed this from a philosophical standpoint as well, but frugality is extremely efficient and moving one towards financial independence because it reduces the amount that you spend allowing you to accumulate more and it reduces the amount your assets need to generate or that your income needs to generate in order to fund your lifestyle, which allows you to take many, many more risks. So this cycle of self-education, the learning experiences from entrepreneurship, the frugality and the capital accumulation are a compounding set of forces that just rocket ship off your journey.
In particular, from my observations and what I’ve learned today here and that compounds over the last decade following this journey, allowing you to buy more and more real estate, allowing you to buy more and more, I’m sure other assets and allowing you to invest heavily in this business, and you’ve kept the foot on the gas the entire time on all of those levers I imagine from self-education, from income generation and the pursuit of optimization there in a controllable fashion and with frugality saying, you drive a $500 car to work today. And that, I think there’s a couple of things to unpack there that I’d love your take on first. That position starts in high school for you in college for you at 12 years old really. But for someone, let’s take a peer. I am sure you can think of somebody that went to those parties that you were entrepreneurial hosting in college who is now locked into a home mortgage works at one of those banks that has made 2 billion in overdraft fees last year, has a car payment or whatever.
I think there’s something there that you talk about this, what is the system that’s holding us that’s holding so many people back? I mean, you’re going to have not just 10 times, not just a hundred times, but maybe a hundred times the wealth of somebody on that other path over the next 10 years. Tell me if you agree with my diagnosis here, first of all, and am I onto something here? Is there a kernel in there around how to extract people from the system? Because it’s hard to take somebody on the other path and put ’em on your path here. It’s almost impossible for them to do that at a certain point. Does it have to begin early?

Jaspreet:
I think what you said is 100% correct. You said, number one, it’s hard, and number two, you said nearly impossible. But notice you did not say it is impossible. And this is where one of the things I’d like to talk about because what you said is the same question I get asked anytime I do an interview. What if somebody’s 35 years old, they’re in debt, how do they get started? What do they do if they’re making an average income? How do they now start building wealth? And the reality is, first you got to get your mindset in the right place because unfortunately the internet loves to sell this idea of get rich quick, get this passive income by doing X, Y, Z, and you’re going to make a thousand dollars a month doing nothing. It doesn’t work like that. It is not that easy, but this is right now, if you reframe your mind, what I like to talk about is the decade of sacrifice.
It takes a decade to see that significant change. And now what is a decade of sacrifice is you got to spend those 10 years spending less and earning more. So you can invest like crazy. If you stick with it through this decade of sacrifice after those 10 years, you are not going to recognize your financial self and now you’re going to be on a whole new path of trajectory. But if you’re starting a little bit later, that’s okay, but you have to now start taking action because there’s three factors that will determine how wealthy you become, how much time your money is invested for the return you can get on your money, meaning how fast you can grow your money and how much money you’re investing. The one thing we can’t change is how much time we have left. If you’re starting at 25 or 35 or 45 or 55, you can’t go back and start last year. So if you ignore the T the time, that means you have to emphasize more how much money you invest and the return that you get. And this is we’re now understanding, okay, if I start later, fine, but now it’s time to make up for lost time and you got to go through the decade of sacrifice. Everybody’s got to go through the decade of

Scott:
Sacrifice. I completely agree. I want to use that for the rest of my life, the decade of sacrifice. That is a fantastic point there. And absolutely that’s it is that decade of sacrifice. And I just want to point out for middle class America, that decade of sacrifice means if you actually want to get on the other side of this train and get to financial freedom and have that decade of sacrifice, you’re probably going to have to sell the home. You’re probably going to have to downgrade the car. You’re probably going to have to stop by in luxury artifacts and goods there, and you’re going to have to really accumulate a little bit because it’s not just a linear thing here. You have to be beating inflation the entire way through that journey the entire time. And you have to go pretty big in those first couple of years.
And I love it. And I think that’s why that I think is a better diagnosis of why the system is so skewed is because some people are doing that and some people aren’t. I would even pause it to some degree. Now, that’s not true for everyone, but that is true for why from people who start off from the same middle class standpoint, the same people you graduated college with, some people will become very, very wealthy and some will be stuck in the middle class trap. It does not explain the poverty dynamic there. But I think that’s the K here. And I wonder, I think it’s an interesting dynamic and what’s fair and unfair in that context from a system perspective.

Jaspreet:
Yeah, and I think it really, you have to define that decade of sacrifice because what a lot of people will say is, dude, I’ve been working really hard for 20 years, but I have no wealth. But I think the question is now the intentionality of what you’re doing during that decade of sacrifice. Because for a lot of people now you’re working hard, but if you’re not intentionally using your money and investing your money and allocating your money, that hard work is being put to all the wrong places. Now, when we talk about this decade of sacrifice, it has to be with the intention to buy more assets, to invest more money, whether the market’s up, whether the market’s down. It’s just this decade of trying to accumulate as many assets as possible, not the watches, not the clothes, not the vacations.

Scott:
I completely agree, and Mindy and I were just chatting here. She had, I think she said she had holes in her shoes a while back while she was saving up to buy real estate. I also had the same thing. I would get on my bicycle bike to work, bike five miles to rugby practice where all the other guys drove bike back to my duplex house hack so I could save more money to buy more real estate in the first part of the journey. And I talked to some guys at a real estate meet the other day and they’re like, house hacking no longer works. I’m like, well, walk me through it. Like, oh, I want to buy this four bed, two bath house in this nice area and have a cashflow with my roommates. I’m like, I did not. That was not what I was doing.
I was living in up and coming, if you want to call it that area of town with tiny little duplex, 700 square feet on each side with no air conditioning, none of the stuff there. That is what you have to be doing there while also working very hard full-time at work. And I think that’s what you mean by the decade of sacrifice. Working 60, 70 hour weeks while living in the nice home and driving the nice car is not the decade of sacrifice. That’s what everybody in the middle class is doing, and that’s why they’re not getting ahead. And on this other side of accumulating, I’ll also say after tax investments, I have no doubt that your portfolio is comprised mostly of after tax investments in real estate stocks, bonds in your business, not primarily in your 401k and tax advantaged accounts. Is that right? I don’t

Jaspreet:
Have a 401k or an IRA. Everything is after tax accounts. Is that going to offend people? Why is that? I’m not a fan of those accounts, I don’t think. I mean, just for me personally. Well, I don’t like the idea of number one, giving up the control. I don’t like the limitations on things like a 401k and number three, well, I think I personally can get better tax benefits through investing more money in real estate myself without using an IRA. Now, I’m not 100% against them. I think they’re right for the right people, but for me, they don’t add much value. And so now, and also we’ll talk a little theory here as well, if we’re talking pre-tax versus post-tax, if I’m investing pre-tax dollars right now, I’m going to have to pay those taxes at some point. And so now when I’m 35 years from now or 30 years from now, when I start pulling this money out, where is a tax code going to be?
And the argument that a lot of people make is, well, when I’m 65 years old, I’m going to have no income, so my tax rates are going to be lower. Why in the world would you want to have no income when you’re 65 years old? My goal is to increase my income year after year after year. And so now if I’m working to increase my income, well, I’m hopefully going to be in the higher end of the tax bracket. But then the second issue is where the heck is the tax code going to be? Because what we know is that the government is spending a lot of money and the government has a lot of debt. How does the government pay back the debt? Well, they’re going to need taxes, and the government is clearly not making enough money from taxes. So you can make an argument that tax rates are going to go up and you can make a very strong argument, but I’m not going to go into that. But if tax rates have to go up, I’m bearing that burden of the risk. Why would I want to do that? So for me, if I was going to invest in something like that, I would prefer to do a Roth, but I don’t do either because for me, I like to just invest my money into my own places all after tax for my own control and to own it and use it however I want.

Scott:
I agree completely with your diagnosis, and that’s why I invest in entirely after tax assets and a Roth 401k for those reasons instead of a 401k that is pre-tax because I believe exactly that. Why am I doing this? Why am I doing the decade of sacrifice as you put it, in order to not have any income in retirement? I’m doing the decade of sacrifice because that is going to swell for the next 30 years and produce so much income in retirement that I’m still going to be in the higher tax brackets at that point in time. And that’s why we do it, I think here. Ja, this has been fantastic. Thank you so much for joining us today. Where can people find out more about you?

Jaspreet:
Well, thank you guys. This was an amazing conversation. I have a ton of content on the internet, minority mindset on YouTube, minority mindset, and you can also check out my company Briefs Media. We have a free newsletter called Market Briefs where we cover what’s happening in the financial markets every day. We publish market brief six days a week, and it covers things like the economy, housing market, stocks, crypto, global economy. You can go to briefs.co/market and yeah, anywhere else on the internet.

Scott:
Awesome. Well, thank you for the wonderful conversation. Really enjoyed it. And yeah, best of luck. Thank you for

Jaspreet:
Your support, guys. You guys are doing an amazing job.

Mindy:
Thank you for the conversation, Jess breed. I had a great time talking to you and we will talk to you soon.

Scott:
Sounds great. Bye.

Mindy:
Alright, Scott, that was Jare thing and that was an amazing episode when he first said that he didn’t have a 401k or Ira was like, what? But his reasoning makes sense, and I say that because he has a reason he’s not just not investing in a 401k, he’s not just skipping it. He’s doing something different. And while I choose to invest in a 401k, traditional 401k to reduce my taxable income, I’m also in a different place than he is I believe, although we didn’t ask him how old he is, I believe I’m significantly older than he is, so I have a different financial situation. If you are doing something with your finances that is different than the traditional personal finance recommendations, that’s not necessarily bad. You just need to have a reason for it, not just, Ugh, I didn’t feel like it. That’s not a reason. I mean it is, but it’s a bad, yeah.

Scott:
Look, I loved everything about his journey and the way he approaches things, and a lot of people say, oh, you can spend the money on the latte or whatever and all that kind of stuff, but that’s not what he did. He was all out, he had holes in his shoes, he was super frugal. He tried one business idea after another, read hundreds of books, saved every penny, tried everything he could to figure out how to optimize a blend of what he liked to do and what earned money and sacrificed for a decade drives a $500 car today to this point with a $2 million YouTube audience. I just like, I have this not frustration, but that is the path to becoming wealthy and really driving a large financial outcome in one’s life.
It’s not this save X percent of your income and put it into this path. It’s this. It’s go all out for this decade of sacrifice, which I think is a great framework and I think that folks need to hear that and internalize it. If the goal is to really get wealthy early in life from a financial freedom perspective, you have to do that. And I think I’ll even go a step further that it’s really hard to do once you’re already set in a pattern in your thirties with a family and have the house and the kids or whatever. It’s much easier to do that in your early twenties, starting right out the gate. And that, I think is a fundamental reason for this split in outsize outcomes between the wealthy and the middle class in this country. It does not explain poverty, and I don’t want to pretend it does, but I think that that is a major reason why a portion of millennials, for example, and Gen Z will become way wealthier and way more and unequal distribution than a lot of the middle class, if you will, is because of that dynamic out the starting gate in adult life.
And I think Jare really confirmed that. That was another data point confirming that bias for me in terms of that being the reason.

Mindy:
Scott, I could not agree more, and I think you have a spot on observation there, which is why I could not agree more.

Scott:
Well, should we get out of here, Mindy? We

Mindy:
Should. Scott, that wraps up this episode of the BiggerPockets Money Podcast. You of course are the Scott Trench. I am Mindy Jensen saying, be easy breezy.

Scott:
If you enjoyed today’s episode, please give us a five star review on Spotify or Apple. And if you’re looking for even more money content, feel free to visit our YouTube channel at youtube.com/biggerpockets money.

Mindy:
BiggerPockets money was created by Mindy Jensen and Scott Trench, produced by Kaylin Bennett, editing by Exodus Media Copywriting by Nate Weintraub. Lastly, a big thank you to the BiggerPockets team for making this show possible.

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In This Episode We Cover

  • How to foster a healthy relationship with your money
  • The three phases of wealth (and how to handle money in each stage)
  • How risk tolerance varies in different stages of wealth building
  • Why a “decade of sacrifice” is the foundation for long-term wealth
  • What you MUST do to thrive in America’s financial system
  • How to be “intentional” with your finances using the 75/15/10 rule
  • Pre-tax versus post-tax investment accounts and avoiding risk in retirement
  • And So Much More!

Links from the Show

Books Mentioned in This Episode

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.